The last website builder you'll ever need
#1 SEO Optimized Optometrist Website Builder. Get Found on Google in Less Than 30 Days. Guaranteed.
Launch a stunning optometry website that ranks fast on Google. Zarla gives you everything you need to highlight your practice, promote eye care services, and turn online visitors into loyal patients.
Powering thousands of optometry and eye care websites
From independent optometrists to multi-location eye clinics, Zarla helps practices build professional websites that attract more patients, boost local visibility, and keep appointment books full.
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Looking to find more patients online? Zarla makes marketing simple for optometrists.
With an SEO-optimized website and Google Business integration, your eye care clinic stands out to local patients searching for exams, glasses, or vision care services.
- Rank higher on Google — built-in SEO helps your practice show up in top results for key searches like “eye exam near me” and “local optometrist.”
- Looks great anywhere — designed for all screen sizes, so patients can easily schedule appointments on the go.
- Quick to update — add testimonials, new eyewear collections, or service pages with just a few clicks.
- Fast and reliable — blazing load speeds keep visitors on your site longer and help your clinic rank better on search engines.
Create a lead-generating optometry website of your own:
Rank higher on Google with SEO tailored for optometrists
Zarla websites are built with proven SEO strategies designed to help your optometry practice appear in local search results. From optimized service pages for eye exams and contact lenses to location-based listings, your website is ready to rank — so you can focus on caring for patients instead of managing SEO.
Higher PageSpeed Insights scores than the largest website builders in the world
PageSpeed Insights is Google's own tool that tests your website for SEO best practices, speed and compatibility. Getting a high score is hard – very hard – but we took the challenge and our scores prove it: Zarla is consistently in the high 90s for every website we generate.
Clean, powerful code with no third-party plugins
Our websites are built with custom code designed by our engineers to load fast and allow search engines full access to crawl and index your website. This means you'll never have to add a plugin or worry about updating outdated software again.
Hosted by Google's own cloud infrastructure
Zarla websites are powered by the world's most secure, fast, and reliable hosting. It's the same infrastructure used by Gmail, YouTube, and other integral Google services, with all the backups, data protection, and security you'd expect.
Perfect on mobile (and every other device)
Business websites need to load fast and look professional on phones, tablets, and desktop devices without any extra effort. Zarla simplifies all of that–there's no separate mobile design, no complicated code, no breaking your website by accident. It just works everywhere.
SEO optimized, right from the start
We've been building websites for over 20 years, and we know SEO from the ground up. Every on-page SEO best practice has been added to your website automatically, from title tags and meta tags, to H1 and anchor text–we've got you covered.
Build an SEO-optimized optometry website that ranks on Google:
The Only Website Builder Designed Specifically for Optometrists & Eye Care Clinics
Zarla isn’t your average website builder — it’s made for local healthcare professionals. Every feature helps your optometry practice rank higher on Google, showcase your services, and turn visitors into new patients.
Visible phone number & address
Make it effortless for patients to reach you. With your phone number, address, and service area displayed clearly on every page, potential patients can call, get directions, or book appointments in just a click.
Eye-catching headlines & copy
Stand out with strong, patient-focused messaging that highlights your expertise in eye care and motivates visitors to schedule exams, consultations, or vision screenings.
Integrated forms
Our built-in forms help you capture appointment requests and inquiries with ease — allowing new patients to book eye exams or contact you for lens fittings and other services in seconds.
Showcase your individual services
Zarla automatically highlights your most popular services — from eye exams and contact lens fittings to pediatric care and prescription renewals — helping your website rank higher and convert better.
Mobile-friendly design
Whether patients search “eye doctor near me” on their phone or browse from a tablet, your site works perfectly every time.
Powerful photo gallery
Display your clinic, equipment, and staff with a clean, modern photo gallery that builds confidence and gives patients a preview of your care environment.
Beautifully showcase your customer reviews
Positive reviews help new patients trust your practice. Zarla makes it easy to feature glowing testimonials (and add new ones anytime) to boost credibility and conversions.
Dedicated service pages
With Zarla, your site can automatically include pages for each service, like eye exams, vision correction, or eyewear fittings — helping you appear in local searches for each offering.
Make the website yours
Zarla’s AI creates a polished, professional optometry website for you — but you’re in full control. Change fonts, images, colors, and add your logo in seconds to make your site reflect your brand.
Build an optometry website that converts visitors into clients:
Boost your appointments with instant online booking.
Accept bookings anytime, anywhere
Connect your website, Instagram, Facebook, Google, and more to start accepting bookings automatically while taking payments in seconds.
- Free up hours of back and forth over phone and SMS
- Increased search rankings due to improved customer experience
- Increase average order by using automatic upsells
- Capture customer details and market to them over and over for repeat purchases
Keep your calendar full with an optometrist site:
Best A.I. Website Builder for Optometrists & Eye Care Professionals
Zarla is the smartest website builder made for optometry practices that want to rank higher and bring in more patients. Using AI, Zarla automatically builds out optimized service pages and local area pages for your eye exams, contact lens fittings, and vision care services — helping your clinic appear on Google, Bing, and AI-powered search tools like ChatGPT.
Convert more visitors with built-in tools like appointment forms, Google Maps integration, image galleries, and patient reviews. With Zarla managing the tech behind your website, you can focus on providing great eye care — not web design.
Elite hosting performance, thanks to Google Cloud
Zarla runs on one of the world’s most trusted hosting platforms, ensuring your optometrist website is fast, safe, and always open for business.
Scalability
Seamlessly handle traffic spikes with scalable infrastructure that grows with your business.
Speed
Lightning-fast load times thanks to Google's high-performance servers spread across multiple data centers worldwide.
Security
Google's industry-leading security features — including automatic updates, SSL encryption, and advanced threat protection — keep your site and data safe.
Reliability
Enjoy 99.9% uptime and automatic failover systems, so your website is always accessible to your visitors.
Build an optometrist website powered by Google Cloud hosting:
Why Thousands of Optometrists Trust Zarla
Zarla makes it effortless to create a professional optometry website — no coding, no design experience, no stress. Eye care professionals around the world choose Zarla to showcase their services online, attract more patients, and grow their practices with confidence.
I tried GoDaddy and other site builders but Zarla was the only one that was actually easy. My website was online instantly, and within 2 weeks I was detailing cars for clients who found me online.
I was honestly blown away by how easy Zarla made the whole process. What usually feels overwhelming — building a website, creating a business strategy, figuring out marketing — was already done for me. I didn't have to spend weeks stressing or piecing things together. Instead, I had everything I needed to get my business up and running immediately, and it looked professional from day one
I chose Zarla because it helped me turn my ideas into reality quickly and effortlessly. What felt overwhelming at first — creating a website and launching a business — became simple and achievable with their platform. I love how everything I need is already built in and presented in a way that's easy for customers to navigate. The process was straightforward, the results look professional, and it gave me the confidence to start my business on the right foot. Zarla truly makes it possible for anyone to get online and start growing right away.
I've been so impressed with Zarla — both the quality of the website and the outstanding customer service. I needed quite a bit of help getting started, and their team was incredibly patient, responsive, and supportive every step of the way. The site looks fantastic, the setup process was simple (even for someone without web design experience), and there are plenty of options to customize. I recommend Zarla to anyone looking for a professional website backed by excellent service. They truly make it easy.
I quickly built my entire website from scratch using Zarla, and the process couldn't have been smoother. Everything worked seamlessly with no hiccups along the way. The platform made it incredibly easy to create a professional, polished business website — even without any prior experience. I'd highly recommend Zarla to anyone who wants to get online fast with a website that looks like it was designed by a pro.
Building and launching my website with Zarla was incredibly easy and stress-free. The process was smooth from start to finish, and whenever I needed help, the team was excellent—attentive, quick to respond, and always available. I'm very grateful for their support.
My favorite part about my website is how clean and professional it looks—even though I built it myself with Zarla's tools. The consistent branding, from the logo to the color palette, gives it a polished feel that makes a strong first impression on every visitor and potential customer.
I'm a dentist, and creating my website with Zarla has been a wonderful experience. The platform made it simple for me to build a private, professional website for my clinic without any stress or technical skills required. Now I have a clean, modern online presence that helps me connect with new patients and make a great first impression. I'm truly grateful for how easy the process was and highly recommend Zarla to any professional looking to get their business online.
Build an optometry website you'll also love:
Managing your own optometry business isn’t always easy. Here are some FAQs that can help you grow your practice online.
How is Zarla different from Wix, WordPress, GoDaddy, Squarespace, and other website builders?
Zarla is built specifically for local optometrists and eye care clinics that want to get found on Google. Instead of starting with an empty template, Zarla automatically creates a complete website for your practice — including:
Service pages — so each of your offerings, like eye exams, contact lens fittings, and vision correction, can rank individually in Google search results.
Location pages — helping your clinic appear when people nearby search for “optometrist near me” or “eye doctor in [City].”
Mobile optimization from day one — your site looks modern, loads quickly, and works seamlessly across all devices.
SEO-friendly structure — every page is optimized to help your practice rise in search rankings and attract new patients online.
Zarla handles the design and technical details for you, so you can focus on what matters most — providing exceptional eye care to your patients.
How long does it take to get a website live?
Most users can publish their site in under 10 minutes. Just answer a few questions and Zarla generates your website instantly.
Do I need design or coding skills to use Zarla?
Not at all. Zarla creates a professional website for you automatically — no design or technical experience required. You can easily update content, images, or details anytime.
Will my website work well on mobile devices?
Yes. Zarla's websites are mobile-friendly, so they will look good and function smoothly on any device, whether it's a phone, tablet, or desktop.
Can I start for free and upgrade later?
Yes! You can start to build your website for free and upgrade to the Premium or Business plan at any time. Your progress and content carry over - no need to start from scratch.
Can I cancel anytime?
Yes. There are no long-term contracts or hidden fees and no minimum monthly commitment. We're so confident in our results that we don't need to lock you in to any short or long term contracts - just pay by the month.
Can I connect my own domain?
Yes. You can publish your website to a custom domain you already own, or register a new one directly through Zarla.
Can someone help me use Zarla to setup my website and business?
Yes, we offer a free website onboarding services where you can work directly with our one-on-one business experts to get your website up and running the right way.
How can Zarla help me get more leads and bookings?
Zarla includes features like easy-to-find contact information, call-to-action buttons, and lead forms. These elements make it simple for visitors to contact you or book your services online.
Does Zarla support online bookings?
Yes, Zarla allows you to accept online bookings directly through your website, making it easier for your clients to schedule appointments or services at their convenience.
I own a local optometry clinic. Can Zarla help me reach more patients nearby?
Yes! Zarla’s optometrist websites are designed to boost your local visibility on Google, Bing, and Maps. Whether patients are searching for “vision exams” or “contact lens fittings,” your clinic will stand out online and attract more appointments from nearby customers.
How much does building with Zarla cost?
Zarla offers simple, affordable plans depending on how long you want to subscribe and whether you need just the basics or advanced eCommerce tools:
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Premium Website Builder – Essentials for creating your site.
Starts at $11.99/month for 1 month, but drops to as low as $2.99/month with a 36-month plan. -
Business Website Builder – Includes advanced AI tools and
eCommerce features.
Starts at $23.99/month for 1 month, or as low as $6.99/month with a 36-month plan. - Flexible options – 12-month and 24-month terms are also available, with Premium ranging $3.99–$3.49/month and Business ranging $8.99–$8.49/month.
Every plan includes a 14-day money-back guarantee and 24/7 live customer support.
Optometrist Website Templates
Choose from a range of optometrist website templates designed from the ground up to help you launch a beautiful, SEO-optimized website fast
