The #1 Website Builder for Skincare Professionals
The Best Website Builder for Skincare Businesses
Design a skincare website that ranks fast on Google. With Zarla, you’ll get everything you need to showcase your services, promote your expertise, and generate high-quality leads for your skincare business or spa.
Powering thousands of skincare & beauty websites
From independent estheticians to full-service skincare clinics, beauty professionals use Zarla to build stunning, high-performing websites that attract new clients, boost bookings, and grow their brands online.
Rated 4.8 out of 5
Rated 4.8 out of 5
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Rated 5 out of 5
Looking for more clients? Zarla helps your skincare business shine online.
Your SEO-optimized skincare website — combined with a Google Business Profile — helps new clients discover your treatments, learn about your services, and book appointments with ease.
- Optimized for Google from day one — built with skincare-specific SEO so your spa or clinic ranks higher when people search for “facials near me” or “skincare clinic in [City].”
- Beautiful on every device — a mobile-first design that looks flawless and performs perfectly on phones, tablets, and desktops.
- Effortless to update — add new treatments, before-and-after photos, or client reviews in minutes to keep your content fresh and improve search rankings.
- Lightning-fast performance — Zarla websites load instantly and score higher on Google PageSpeed, keeping visitors engaged and converting them into clients.
Create a lead-generating skincare website of your own in seconds:
Get found faster on Google with SEO built for skincare professionals
Zarla websites come fully optimized for search engines from day one — helping your skincare clinic or beauty spa rank higher on Google and Bing. Every site includes smart SEO structure, lightning-fast performance, and mobile-friendly design, so you can focus on glowing results while we handle the tech.
Higher PageSpeed Insights scores than the largest website builders in the world
PageSpeed Insights is Google's own tool that tests your website for SEO best practices, speed and compatibility. Getting a high score is hard – very hard – but we took the challenge and our scores prove it: Zarla is consistently in the high 90s for every website we generate.
Clean, powerful code with no third-party plugins
Our websites are built with custom code designed by our engineers to load fast and allow search engines full access to crawl and index your website. This means you'll never have to add a plugin or worry about updating outdated software again.
Hosted by Google's own cloud infrastructure
Zarla websites are powered by the world's most secure, fast, and reliable hosting. It's the same infrastructure used by Gmail, YouTube, and other integral Google services, with all the backups, data protection, and security you'd expect.
Perfect on mobile (and every other device)
Business websites need to load fast and look professional on phones, tablets, and desktop devices without any extra effort. Zarla simplifies all of that–there's no separate mobile design, no complicated code, no breaking your website by accident. It just works everywhere.
SEO optimized, right from the start
We've been building websites for over 20 years, and we know SEO from the ground up. Every on-page SEO best practice has been added to your website automatically, from title tags and meta tags, to H1 and anchor text–we've got you covered.
Build an SEO-optimized skincare website that ranks on Google:
The Only Website Builder Made Specifically for Skincare & Beauty Professionals
Zarla isn’t your typical website builder — it’s built for local skincare experts who want to grow online. Every feature helps your spa or skincare studio get discovered on Google, showcase your treatments and results beautifully, and turn website visitors into loyal clients.
Highly visible, clickable phone, location and service area maps
Build trust by making it effortless for clients to find and contact you. With a clearly displayed phone number, address, and service area map, potential customers can call or visit your skincare clinic.
Captivating headlines and persuasive website copy
Turn visitors into clients with headlines and copy that highlight your skincare expertise — from facials and peels to advanced skin treatments. Zarla helps you communicate your value confidently.
Integrated booking and inquiry forms
Our built-in forms make it simple for new clients to book consultations, request quotes, or schedule treatments directly from your website — helping you convert traffic into paying clients.
Showcase your skincare services beautifully
In seconds, Zarla highlights your most popular treatments — like microdermabrasion, chemical peels, or acne care in an elegant, organized layout. Your site will help more clients discover what you offer.
Mobile-Optimized Design
Your skincare website will look flawless on every device. Whether clients are searching “facials near me” on their phones or on a desktop, Zarla ensures a seamless, mobile-first experience.
Powerful photo gallery
Showcase your results with a stunning image gallery, from before-and-after transformations to your spa interiors and team in action. High-quality visuals build trust and encourage clients to book.
Beautifully showcase your customer reviews
Client testimonials are the best form of social proof. Zarla makes it easy to display reviews that highlight your results and professionalism — and to add new ones anytime from any device.
Dedicated pages for every treatment you offer
Zarla automatically creates individual pages for each service, like facials, microneedling, or LED therapy, making it easier for Google (and your ideal clients) to find the exact treatment they’re searching for.
Make it yours, easily switch fonts, colors, images in seconds
Zarla’s AI designs a beautiful, modern website for your skincare business — but you’re always in control. Easily change colors, fonts, photos, and upload your logo to match your brand’s aesthetic.
Build a skincare website that converts visitors into clients:
Increase your sales by up to 300% by accepting instant bookings online
Accept bookings from everywhere
Your website, Instagram, Facebook, Google & more. With a few clicks you can accept online bookings automatically and take payment in seconds
- Free up hours of back and forth over phone and SMS
- Increased search rankings due to improved customer experience
- Increase average order by using automatic upsells
- Capture customer details and market to them over and over for repeat purchases
Build a website that accepts online bookings — quick, seamless, and ready to go.
Best A.I. Website Builder for Skincare & Beauty Professionals
Zarla is the best website builder designed for skincare specialists, estheticians, and spa owners who want to attract more clients and grow their business online. Powered by AI, Zarla automatically creates dedicated service and location pages customized to your skincare treatments and local area — helping you appear on Google, Bing, and AI-powered search engines like ChatGPT. Every website is fully SEO-optimized, mobile-responsive, and lightning-fast, so potential clients can discover and book your services with ease.
Turn visitors into loyal clients with built-in features like contact and booking forms, Google Maps integration, image galleries, and testimonial sections. With Zarla handling your design, SEO, and technical setup, you can focus on what you do best — helping clients look and feel their best.
Rock-solid hosting infrastructure powered by Google
Your website deserves to be fast, secure, and reliable. That’s why we’ve partnered with Google Cloud to deliver world-class hosting infrastructure. Trusted by millions of businesses worldwide, Google Cloud ensures that your skincare website stays online and blooming 24/7.
Scalability
Seamlessly handle traffic spikes with scalable infrastructure that grows with your business.
Speed
Lightning-fast load times thanks to Google's high-performance servers spread across multiple data centers worldwide.
Security
Google's industry-leading security features — including automatic updates, SSL encryption, and advanced threat protection — keep your site and data safe.
Reliability
Enjoy 99.9% uptime and automatic failover systems, so your website is always accessible to your visitors.
Build a skincare website powered by Google Cloud hosting:
Why Thousands of Skincare Professionals Choose Zarla
Zarla makes building a beautiful, high-performing skincare website simple — no design or coding experience needed. That’s why estheticians, spa owners, and skincare brands around the world trust Zarla to bring their services online, attract more clients, and grow their business effortlessly.
I tried GoDaddy and other site builders but Zarla was the only one that was actually easy. My website was online instantly, and within 2 weeks I was detailing cars for clients who found me online.
I was honestly blown away by how easy Zarla made the whole process. What usually feels overwhelming — building a website, creating a business strategy, figuring out marketing — was already done for me. I didn't have to spend weeks stressing or piecing things together. Instead, I had everything I needed to get my business up and running immediately, and it looked professional from day one
I chose Zarla because it helped me turn my ideas into reality quickly and effortlessly. What felt overwhelming at first — creating a website and launching a business — became simple and achievable with their platform. I love how everything I need is already built in and presented in a way that's easy for customers to navigate. The process was straightforward, the results look professional, and it gave me the confidence to start my business on the right foot. Zarla truly makes it possible for anyone to get online and start growing right away.
I've been so impressed with Zarla — both the quality of the website and the outstanding customer service. I needed quite a bit of help getting started, and their team was incredibly patient, responsive, and supportive every step of the way. The site looks fantastic, the setup process was simple (even for someone without web design experience), and there are plenty of options to customize. I recommend Zarla to anyone looking for a professional website backed by excellent service. They truly make it easy.
I quickly built my entire website from scratch using Zarla, and the process couldn't have been smoother. Everything worked seamlessly with no hiccups along the way. The platform made it incredibly easy to create a professional, polished business website — even without any prior experience. I'd highly recommend Zarla to anyone who wants to get online fast with a website that looks like it was designed by a pro.
Building and launching my website with Zarla was incredibly easy and stress-free. The process was smooth from start to finish, and whenever I needed help, the team was excellent—attentive, quick to respond, and always available. I'm very grateful for their support.
My favorite part about my website is how clean and professional it looks—even though I built it myself with Zarla's tools. The consistent branding, from the logo to the color palette, gives it a polished feel that makes a strong first impression on every visitor and potential customer.
I'm a dentist, and creating my website with Zarla has been a wonderful experience. The platform made it simple for me to build a private, professional website for my clinic without any stress or technical skills required. Now I have a clean, modern online presence that helps me connect with new patients and make a great first impression. I'm truly grateful for how easy the process was and highly recommend Zarla to any professional looking to get their business online.
Build a skincare website you'll also love:
Starting your skincare brand or spa? Here are answers to a few questions you might have along the way.
How is Zarla different from Wix, WordPress, GoDaddy, Squarespace, and other website builders?
Zarla is built specifically for skincare professionals who want to stand out on Google and attract more clients. Instead of starting with a blank template, Zarla creates a complete, ready-to-launch website for you — including:
Service pages — so each of your skincare offerings, like facials, chemical peels, or microneedling, can rank individually in search results.
Location pages — helping your skincare studio appear when clients search for “facials near me” or “skincare clinic in [City].”
Mobile optimization from the start— your site looks beautiful and performs flawlessly on every device, from phones to tablets to desktops.
SEO built in — every Zarla website is designed to help your skincare business rank higher on Google, attract new visitors, and book more appointments.
Zarla handles all the technical details behind the scenes, so you can focus on what matters most — helping clients look and feel their best.
How long does it take to get a website live?
Most users can publish their site in under 10 minutes. Just answer a few questions and Zarla generates your website instantly.
Do I need design or coding skills to use Zarla?
Not at all. Zarla creates a professional website for you automatically — no design or technical experience required. You can easily update content, images, or details anytime.
Will my website work well on mobile devices?
Yes. Zarla's websites are mobile-friendly, so they will look good and function smoothly on any device, whether it's a phone, tablet, or desktop.
Can I start for free and upgrade later?
Yes! You can start to build your website for free and upgrade to the Premium or Business plan at any time. Your progress and content carry over - no need to start from scratch.
Can I cancel anytime?
Yes. There are no long-term contracts or hidden fees and no minimum monthly commitment. We're so confident in our results that we don't need to lock you in to any short or long term contracts - just pay by the month.
Can I connect my own domain?
Yes. You can publish your website to a custom domain you already own, or register a new one directly through Zarla.
Can someone help me use Zarla to setup my website and business?
Yes, we offer a free website onboarding services where you can work directly with our one-on-one business experts to get your website up and running the right way.
How can Zarla help me get more leads and bookings?
Zarla includes features like easy-to-find contact information, call-to-action buttons, and lead forms. These elements make it simple for visitors to contact you or book your services online.
Does Zarla support online bookings?
Yes, Zarla allows you to accept online bookings directly through your website, making it easier for your clients to schedule appointments or services at their convenience.
I own a local skincare studio. Can Zarla help me attract more nearby clients?
Absolutely. Zarla websites are built with local SEO in mind, helping your skincare business appear when people in your area search for “facials near me”. With built-in Google optimization and location-focused pages, your business stands out locally and brings more clients through your doors.
How much does building with Zarla cost?
Zarla offers simple, affordable plans depending on how long you want to subscribe and whether you need just the basics or advanced eCommerce tools:
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Premium Website Builder – Essentials for creating your site.
Starts at $11.99/month for 1 month, but drops to as low as $2.99/month with a 36-month plan. -
Business Website Builder – Includes advanced AI tools and
eCommerce features.
Starts at $23.99/month for 1 month, or as low as $6.99/month with a 36-month plan. - Flexible options – 12-month and 24-month terms are also available, with Premium ranging $3.99–$3.49/month and Business ranging $8.99–$8.49/month.
Every plan includes a 14-day money-back guarantee and 24/7 live customer support.
Skincare Website Templates
Choose from a range of skincare website templates designed from the ground up to help you launch a beautiful, SEO-optimized website fast
