1,200 drinks in three hours5.0★ · 260+ reviews$2M liability, COI within a daySacramento, Napa, Tahoe, the Bay
Event Coffee at Scale · Northern California

Serve the Whole Room — Coffee Catering in Sacramento, CA

Up to three bars and twelve baristas, twelve hundred drinks inside a three-hour window, and a certificate of insurance in your venue's inbox the same day you ask.

(916) 555-0119
5.0COI within a dayNet-30 and PO numbersSpare machine on every truck

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Why a Caterer, Not a Cart

Six Things That Only Matter Above 200 People

A single cart is a lovely thing at a garden party. Everything below is what a venue, a producer or a conference operations lead actually asks about, and it's where most coffee vendors fall over.

Insurance, With the Right Endorsements

$2M general liability, workers' comp, and a COI issued within one working day naming your venue, your client and any additional insureds you need. Most venues over 300 capacity won't let a vendor through the door without it, and most coffee carts can't produce one.

PO Numbers and Net-30

We invoice through your procurement system, take a purchase order, and wait thirty days like every other vendor on the job. A vendor who needs a personal card on the morning is a vendor your finance team will veto.

Load-In Windows We Actually Hit

Dock slots, freight elevators, union call times and 4:30am set-ups. We build to your run sheet and we've never missed a slot in nine years, which at a convention centre is a financial fact as much as a courtesy.

Redundancy on Every Truck

A spare grinder and a spare espresso machine travel to every event over 150 people. Equipment fails; the difference is whether the room finds out. In nine years we've swapped mid-service four times and nobody in the room noticed once.

Staffing That Scales Properly

One barista serves about 60 drinks an hour. Twelve hundred people in three hours is not one cart working harder — it is three bars, twelve trained baristas and a floor lead who is not making drinks.

A Named Lead on the Day

One person, on site, with your run sheet, your contact's mobile number and the authority to make a call without phoning an office. They are not behind a machine and that is deliberate.

Packages

Four Sizes, Priced Per Head

All four include the equipment, the baristas, the milk, the cups, the setup and the strike. Travel inside 60 miles of Sacramento is included; past that it's quoted before you commit to anything.

1

One Bar · Up to 150 guests · $11/head

Two baristas, one three-group machine, a two-hour service window. The workhorse for offsites, small weddings and office launches. 100-guest minimum.

2

Two Bars · 150 to 500 · $10/head

Five baristas across two bars plus a floor lead. Adds a second grinder, a batch-brew station for the people who just want filter fast, and the spare machine on the truck.

3

Three Bars · 500 to 1,200 · $9/head

Twelve baristas, three bars, two floor leads and a runner keeping milk and cups moving. This is the conference package and it's what the twelve-hundred-in-three-hours number comes from.

4

Production Day Rate · $1,850/day

For film and multi-day builds. One bar, three baristas, twelve hours from a 4:30am call, unlimited drinks and no headcount to reconcile. Additional days at $1,600.

grinders, a scale and a pour-over stand laid out on a bar
About Almond Row

We Started as One Cart and Learned the Hard Way

The first event we ever took was a 400-person conference we should have turned down. One machine, two of us, and a queue that reached the back of the hall by twenty past nine. Nobody was rude about it and that was somehow worse.

Everything on this page came out of that morning. The throughput maths — sixty drinks an hour per barista, and no amount of enthusiasm changes it. The spare machine on the truck. The floor lead who doesn't make drinks so somebody can actually see the queue. The batch-brew station, because a third of any conference room just wants filter and hates waiting behind six oat lattes.

Nine years on we run up to three bars, we've never missed a load-in slot, and we still turn down about one enquiry in six — usually because the venue's power won't take it or the window is too short to serve the headcount properly. We'd rather say that in the first email than on the morning.

  • 60 drinks an hour per barista — the number everything is built on
  • A floor lead who doesn't make drinks
  • Batch brew alongside espresso, always
  • We turn down roughly one enquiry in six, in the first email
How a Day Runs

Five Steps, From Your Email to the Strike

This is the actual sequence, including the bits your venue will ask you about before they ask us.

1

Send the Date, Venue and Headcount

Those three things are enough for an itemised quote inside one working day, with the barista count and the service window already worked out. If we can't cover the date, or the window is too short for the headcount, that's in the same reply.

2

We Talk to Your Venue Directly

Power draw, dock access, freight elevator dimensions, union rules and where the grey water goes. Give us the ops contact and you can stop being the messenger — it's the part planners say they value most.

3

Paperwork, Before You Chase It

COI with the right additional insureds, W-9, permit copies and the health department filing, all sent unprompted within a day of confirmation. Nine years and no client has had to ask twice.

4

Load-In, Usually Ninety Minutes Out

Earlier if the dock says so. Built, dialled in against the venue's actual water, and pulling test shots before your first guest is in the building. A 4:30am call is normal and we don't charge extra for it.

5

Strike, and an Invoice That Matches the Quote

Out inside forty-five minutes, floor left clean, grey water off site with us. The invoice is the quote plus any extra hours you approved on the day — there are no line items you haven't already seen.

9Years Catering Events
5.0★Across 260+ Reviews
1,200Drinks in a Three-Hour Window
0Events Missed or Cancelled
Northern California

What Planners Say

Twelve hundred delegates, a three-hour morning window and a convention centre that will fine you for missing a dock slot. They arrived at 4:40am, were built by six, and served the whole room without a line forming past four people. I have booked them for the next three years.
Halima B.Events Director, Sacramento
Our production coordinator asked for a COI naming three additional insureds on a Friday afternoon. It was in her inbox before five with the right endorsements. Anyone who has worked in film knows that sentence is the whole review.
Ray Q.Line Producer, Bay Area
Their machine died forty minutes into a 300-person wedding. I only know that because they told me afterwards — they swapped to the spare off the truck and nobody in the marquee noticed a thing.
Nkechi O.Wedding Planner, Napa
Before You Enquire

What Planners Ask First

Can you provide a certificate of insurance?

Within one working day of confirmation, naming your venue, your client and any additional insureds with the endorsements they've specified. $2M general liability plus workers' comp. We send it unprompted rather than waiting to be chased.

Do you take purchase orders?

Yes — PO numbers, net-30, W-9 on file, and we'll onboard through whatever vendor portal your procurement team uses. About seventy percent of our work invoices this way.

What permits do you hold?

Sacramento County Mobile Food Facility permit, and we file the temporary event permit with the relevant county for every job outside it. Copies go over with the COI without you asking.

What power do you need?

One 20-amp circuit per bar, ideally two. If the venue can't provide it we bring silent inverter generators at no extra charge — just tell us early, because it changes the load-in plan rather than the price.

How long do you need to set up?

Ninety minutes is comfortable for one bar, two hours for three. We build to whatever the dock allows, including 4:30am, and we've never missed a slot in nine years.

Do you handle grey water?

Every truck carries its own fresh and grey water tanks, and the grey water leaves with us. Venues ask this second, right after insurance, and the answer being yes is often what gets us approved.

How far ahead should I book?

Conference season — September to November and March to May — goes six months out for three-bar jobs. Smaller one-bar events are often fine at three weeks. Ask regardless; we hold a small amount of capacity back for exactly this.

Is there a minimum?

100 guests for a per-head package, or the production day rate for anything smaller that runs long. Below 100 at a private party you'd be better served by a single-cart operator and we'll happily name two we rate.

Date, Venue, Headcount

An Itemised Quote Inside One Working Day

With the barista count and the service window already worked out — and an honest no if the date's gone or the window is too short to serve your room properly.

Based in Sacramento — We Travel to You

Date, venue and headcount is all we need to quote. Give us your venue's operations contact too and we'll deal with power and dock access directly.

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