
Most of Our Students Had Never Danced
Velloria opened in Old Town in 2010 for people who had always wanted to dance and never quite knew how to start: couples looking for a night out that isn't dinner, singles who want to walk into a wedding reception with confidence, retirees who finally have Tuesday evenings free.
We teach every dance in small, patient pieces — posture, frame, then the basic step — so the first lesson ends with you actually dancing. From there you can stay social, prepare for a wedding or a cruise, or train toward DanceSport competition with our coaching team.
- ✓No partner needed — we rotate in group classes
- ✓Nine instructors, all ballroom and Latin certified
- ✓4,000 sq ft maple floor in Old Town
- ✓Free parking behind the studio
Ways to Learn
Most students mix private lessons with a weekly group class and the Friday social. We'll help you build the plan that fits your goal.
Twelve Dances, Three Families
Pick a family you love, or sample all three in your intro lessons.

Smooth
Waltz, foxtrot, tango and Viennese waltz — the gliding, traveling dances you picture in a ballroom.

Rhythm
Rumba, cha-cha, East Coast swing and bolero — compact, grounded dances that work on any wedding floor.

Latin
Salsa, bachata, samba and merengue — hips, spins and the fastest way to feel great on a Friday night.
A Studio Built for Beginners
You'll Dance in Lesson One
We teach posture, frame and one basic step before anything fancy, so you leave your first lesson actually dancing.
Come Solo or as a Couple
Group classes rotate partners, and our instructors dance with singles at every Friday social.
A Plan, Not a Contract
We map your goal — a wedding, a cruise, a competition — into a lesson plan. Packages never auto-renew.
A Reason to Keep Going
The Friday social turns lessons into a weekly night out, with a room full of people who remember your name.
Your Teachers at Velloria
Elena · Ballroom & Wedding Dances
A former DanceSport finalist who has choreographed more than 300 first dances. Patient with nervous grooms.
Marco · Latin & Social Dancing
Teaches salsa, cha-cha and rumba with a lot of counting out loud and a lot of laughing.
Denise · Beginners & Silver Social
Runs the Tuesday beginner series and the daytime class for retirees. Has never met a two-left-feet case she couldn't fix.
Four Years of Friday Nights
We booked the introductory offer as an anniversary gift to ourselves and never left. Four years later we waltz in the kitchen, we have a Friday night ritual, and we have made more friends here than anywhere else in Scottsdale.
I came on my own and was worried I would be the only single person. I wasn't — half the Tuesday group class comes solo, and the instructors rotate partners so everyone dances all night.
My husband has two left feet and would tell you so himself. Our teacher broke the foxtrot down into pieces he could actually do, and by our daughter's wedding he was leading me around the floor.
Lessons, Socials and Showcases




How the Intro Offer Works
Book Your First Private Lesson
Send the form or call. We'll match you with an instructor and a time that suits you — daytime and evenings.
Learn Your First Dance
Usually foxtrot or rumba. You'll learn posture, frame and a basic step, and dance it to real music before you leave.
Try a Group Class
Pick any beginner class on the schedule to practice with others. No partner needed.
Build Your Plan
In your second private lesson we talk goals — social dancing, a wedding, competition — and suggest a plan, with no obligation.
Good Questions
I've never danced. Is that normal?
Completely. Most of our students start with zero experience, and the introductory offer is designed for exactly that.
What should I wear?
Comfortable clothes you can move in and shoes with a smooth sole — leather-soled dress shoes are ideal. Avoid sneakers with grippy rubber soles; they catch on the floor.
Which dance should I learn first?
Foxtrot and rumba are the most useful at parties and weddings. Your instructor will suggest a start based on the music you like.
Do I need a partner?
No. Group classes rotate partners, and private lessons are with your instructor. Plenty of our students dance solo.
My partner is nervous. Any advice?
Book the intro offer together. Most nervous partners relax by the end of the first lesson, once they realize nobody is watching them.
How much are private lessons?
A single 45-minute private lesson is $95; packages of 5 and 10 lessons reduce the per-lesson price. Couples pay the same rate as individuals.
Is there a contract?
No. Lesson packages are paid up front and never auto-renew, and unused lessons stay valid for twelve months.
Two Private Lessons and a Group Class for $79
The easiest way to find out if ballroom is for you. Couples pay the same price as one person.
Book Your First Lesson
Tell us a little about you and we'll call within a day to set up your first private lesson.

Your Weekly Night Out
Every Friday we dim the lights, pour sparkling water and lemonade, and open the floor. A 30-minute warm-up lesson at 7:30 gets everyone moving, then it's mixed music — waltz, swing, salsa, rumba — until 11.
Come as a couple or on your own: instructors dance with anyone who asks, and regulars are famously good at making new faces feel welcome.