subway train streaking past a platform in a blur
No Pep Talks · Real Deadlines

Straight-Talk Life Coach in Brooklyn, NY

For people who are done waiting for motivation. Honest feedback, weekly deadlines and a coach who will absolutely call you on it.

0Pep Talks
3 hrsThe Blunt Audit
8People per Crew
7 daysTo Your First Real Action

Pick Your Fight

Every option comes with deadlines. That's the point.

1:1 Life Coaching$420/mo

Weekly 45-minute sessions, a deadline every week and texts when you dodge it.

Ask About This
The Blunt Audit$450

Three hours reviewing your whole life: what to quit, keep and start.

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Career Pivot Coaching$1,200

Twelve weeks from 'I hate this job' to a concrete plan and first moves.

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Confidence Bootcamp$600

Six weeks of small, scary, real-world challenges — one a week.

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Creative Block Coaching$360/mo

For writers, musicians and artists who start everything and finish nothing.

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Brooklyn Crew$180/mo

Eight people, Thursday nights, public commitments.

Ask About This
row of brownstones and stoops on a leafy street after rain
About Dani Tovar

I Won't Tell You What You Want to Hear

Most people who hire a coach already know what they should do. They need someone who won't let them talk their way out of it. That's the job.

Before coaching, Dani spent eight years as a line cook and kitchen manager in Brooklyn restaurants, where nobody cares about your excuses and the tickets keep coming. She brings the same energy to coaching: warm, direct and very allergic to the phrase "someday."

  • ✓Eight years running restaurant kitchens
  • ✓Coaching since 2020
  • ✓Studio on Grand Street, or by video
House Rules

What You Won't Get Here

Pep Talks

Encouragement, yes. Empty hype, no.

Vision Boards

We'd rather put three things on your calendar.

Endless Exploring

Reflection is good. Reflection without action is procrastination.

Judgment

Missing a deadline is data, not a character flaw.

Contracts

Month to month. You stay because it's working.

Therapy

If you need a therapist, Dani will tell you and help you find one.

The First Month

Four Weeks to Momentum

1

Week 1: Say It Out Loud

Name the thing you've been avoiding. Pick one move.

2

Week 2: Break Something

Quit one habit, commitment or excuse that's in the way.

3

Week 3: Build

Add one small routine that moves you forward daily.

4

Week 4: Own It

Review honestly and set next month's deadline.

Receipts

What Clients Actually Did

★★★★★
Dani told me in our second session that I wasn't stuck, I was scared. Annoying. Also correct. Four months later I quit the agency job and I'm freelancing full time.
Theo R.Career Pivot Coaching
★★★★★
The Blunt Audit was three hours of the most useful discomfort I've ever paid for. I walked out with a list of what to quit, what to keep and what to finally start.
Imani C.The Blunt Audit
★★★★★
I hadn't finished a song in two years. Weekly deadlines and zero sympathy for my excuses — I've released an EP since.
Marco D.Creative Block Coaching
Brooklyn Crew

Eight People. Thursday Nights. Public Deadlines.

A small group that meets every Thursday at the Grand Street studio. Everyone states a goal, reports back and gets called on it — kindly. $180 a month.

Prices

No Contracts. No Upsells.

Month to month, cancel anytime.

The Blunt Audit

$450

One three-hour session.

  • Whole-life review
  • Quit / keep / start list
  • One follow-up call at 30 days
Book a Free Call
Most Popular

1:1 Coaching

$420/mo

The main event.

  • Four 45-minute sessions a month
  • A deadline every week
  • Text check-ins when you dodge it
  • Free Crew nights while you're a client
Book a Free Call

Brooklyn Crew

$180/mo

Small-group accountability.

  • Four Thursday nights a month
  • Eight people max
  • Group chat for midweek wins
Book a Free Call
Who Books Dani

You, Probably, If…

1

You've Said 'Next Year' Twice

The plan is fine. The start date keeps moving.

2

You Talk About It at Parties

Everyone's heard about the idea. Nobody's seen it.

3

You Work Better With a Deadline

And nobody is giving you one.

4

You Can Handle Honesty

Kind, direct and occasionally a little funny.

FAQ

Fair Questions

Is 'straight-talk' just a nice way of saying harsh?

No. Dani is direct, not mean. You'll get honest feedback, delivered by someone clearly on your side.

What if I don't know what I want yet?

Start with the Blunt Audit. Three hours usually clears it up.

Is this therapy?

No. Coaching is about action and the future. If something deeper is going on, Dani will say so and help you find a licensed therapist.

Do I have to be in Brooklyn?

Not for 1:1 coaching — video works fine. The Crew meets in person on Grand Street.

Will this definitely work?

No. You do the work. Dani makes it very hard to avoid.

Stop Thinking About It

Twenty minutes, free. Sessions by appointment, Monday to Saturday, on Grand Street or by video.

Book a Free 20-Minute Call