Restraint is a feature.
Wren & Calder is a San Francisco web design studio. We build clean, fast, considered websites — and leave out everything that doesn't earn its place.
A few we're proud of.
Across SaaS, hospitality, fashion, property, and the people behind them. Every one designed, built, and shipped in-house.
Small studio. Senior hands. No hand-offs.
Wren & Calder is two principals and a tight bench — the people you meet are the people who do the work. We take on a handful of projects at a time so each one gets real attention. Strategy, design, and build under one roof, with a sense of restraint that keeps your site fast, clear, and easy to live with for years.
Six things, done properly.
Most projects are a website and the system behind it. Tell us where you are and we'll scope the rest.
Principles, not just deliverables.
Subtract First
We start by removing. What's left is faster, clearer, and easier to convert.
Performance Is Design
A slow site is a broken site. Ours load instantly and rank well by default.
Systems, Not Pages
We design a system so your site stays consistent as it grows.
You Own It
Editable builds and a documented system. No lock-in, no surprises.
Four steps, no drama.
Discovery
We learn your business, your goals, and your customers — then scope tightly.
Design
Wireframe to high-fidelity, in the open. You see it evolve, you weigh in early.
Build
A clean, fast, editable build you own — accessible and SEO-ready from day one.
Care
Launch, measure, refine. We stay on for the edits and experiments that follow.
Every project ships with the essentials.
A Site You Own & Can Edit
Built in Webflow with a clean CMS. Update copy and images yourself — no dev required.
A Design System
Reusable components and documented styles so the site stays sharp as it grows.
Performance & SEO Baked In
Fast, accessible, structured-data-ready, and built to be found on Google.
Have a project in mind?
Tell us where you are and what you're trying to do. We'll tell you honestly whether we're the right studio for it.
Before you start a project.
How much does a website cost?
Most studio projects land between a focused marketing site and a full design system with build. We scope to your goals and give you a fixed price before we start — no surprises.
How long does it take?
A typical site is six to ten weeks from kickoff to launch, depending on scope and how quickly we get content. We share a clear timeline up front.
Do you build in Webflow?
Yes — most builds are Webflow, so you fully own the site and can edit it yourself. We also work in other stacks when a project calls for it.
Will I be able to edit it myself?
Absolutely. We hand over a clean CMS and a short walkthrough so your team can update content without breaking the design.
Do you only work with San Francisco businesses?
We're based in SF and love working locally, but most of our clients are remote. The process works the same wherever you are.
What happens after launch?
We offer a calm monthly care retainer for edits, experiments, and improvements — or you can take the wheel entirely. Your call.
Tell us about your project.
A few details and we'll be in touch within one business day. No pitch decks, no pressure.