Wigs & Hair Replacement in Portland
Willow & Crown helps people facing hair loss — from chemotherapy, alopecia, or any cause — find beautiful, natural, comfortable hair again, in a private studio built entirely on compassion, dignity, and expert care.
- Private, compassionate consultations
- Medical wigs & cranial-prosthesis fittings
- Insurance documentation provided
Hair Loss Is Hard. This Part Doesn't Have to Be.
Losing your hair — whether to chemotherapy, alopecia, a medical condition, or treatment — is about so much more than hair. It can feel like losing a piece of yourself, your privacy, and your sense of normalcy all at once, often at the most frightening time of your life. We understand that deeply, and it is the reason Willow & Crown exists and the reason we do everything the way we do. This is not a busy salon floor or a rushed retail counter. Every consultation is completely private, in a calm and comfortable room, with a specialist who has helped thousands of people through exactly what you're facing and who will never rush you, judge you, or make you feel like a transaction. We'll listen first. Then, at your pace, we'll help you find hair that looks and feels natural — matching your own color, texture, and style so closely that no one will know unless you tell them. We carry beautiful medical and custom wigs, toppers, and hairpieces in every length, color, and price range, we specialize in comfortable, secure fittings for sensitive scalps, and we are experts in cranial prosthesis fittings with the documentation many insurance plans require. If you're about to begin treatment, we can even help you plan ahead and match your natural hair before it changes. And we don't disappear after your purchase — we're here for styling lessons, adjustments, and care for as long as you need us. Our only goal is that you look in the mirror and see yourself again. You don't have to navigate this alone, and you don't have to be brave here. You just have to walk in — we'll take care of the rest, gently.
- ✓Completely private, unhurried consultations
- ✓Natural wigs matched to your own hair
- ✓Medical-wig & cranial-prosthesis expertise
- ✓Care, styling & adjustments for as long as you need
How We Help
Beautiful, natural, comfortable hair — and gentle, expert guidance every step of the way.
Care You Can Feel the Moment You Walk In
What makes our studio different.
Compassion First
Specialists who have guided thousands through hair loss, with endless patience and zero judgment. You set the pace; we follow it.
Complete Privacy
Every consultation is one-on-one in a private room — never on a busy salon floor. Your dignity and comfort come first, always.
Truly Natural Results
Wigs matched to your own color, texture, and style and fitted for a secure, comfortable, undetectable result. No one will know.
Insurance Help
We're experts in cranial-prosthesis fittings and provide the documentation many insurance plans need for reimbursement.
Plan-Ahead Support
Starting treatment soon? We can match your natural hair before it changes, so your wig looks exactly like you.
Here for the Long Run
Styling lessons, adjustments, and care whenever you need them — long after your first visit. We don't disappear.
A Gentle, Unhurried Experience
Three things we promise you.
You'll Never Be Rushed
Your consultation is private and takes as long as it takes. We listen first, we go at your pace, and there is no pressure of any kind.
You'll Look Like You
We match your natural color, texture, and style so closely that the result is undetectable — you'll see yourself in the mirror again.
You Won't Be Alone After
We're here for styling, adjustments, and care for as long as you need us. This is the start of a relationship, not a transaction.
Your First Visit, Step by Step
Simple, private, and entirely at your pace.
Reach Out
Book a private consultation by form or phone. Tell us as much or as little as you like — we'll take it from there.
Private Consultation
In a calm, private room, we listen to your needs and goals and gently talk through your options. No pressure, ever.
Find Your Match
We help you choose and fit a wig or piece that matches your color, texture, and style and feels secure and natural.
Ongoing Care
We teach you styling and care, handle any insurance paperwork, and stay with you for adjustments whenever you need.
A Calm, Private Place
Beautiful, natural wigs and a gentle studio in NW Portland.
We Handle the Hard Parts For You
When you're facing hair loss, the last thing you should have to fight is paperwork — so we handle it. Many people don't realize that a medical wig is often classified as a 'cranial prosthesis,' and that with the right documentation, a portion or all of its cost may be reimbursable through health insurance, and sometimes through an HSA or FSA. Navigating that on your own can be confusing and exhausting, so we make it simple: we are experienced in cranial-prosthesis fittings, we know exactly what most insurers require, and we provide the itemized receipts and documentation — including the proper terminology and codes where applicable — that you'll need to submit a claim. We'll walk you through the process, answer your questions, and do everything we can to help you get the coverage you're entitled to, so cost is one less thing weighing on you. Beyond insurance, support means being here for the whole journey. If you're preparing for chemotherapy, we can help you plan ahead and match your natural hair before treatment changes it, so your wig looks exactly like you. We offer gentle guidance on scalp care and comfort for sensitive skin. And long after your first visit, we remain your studio for styling lessons, cuts and shaping, adjustments, and simple reassurance whenever you need it. Our promise is that you are never navigating this alone — practically or emotionally. You bring yourself; we'll carry the rest, with expertise and with heart.
- ✓Cranial-prosthesis expertise & documentation
- ✓Itemized receipts for insurance, HSA & FSA claims
- ✓Plan-ahead color matching before treatment
- ✓Ongoing styling, adjustments & care
From the People We've Helped
When I started chemo and my hair began to fall out, I was devastated — it made everything feel real in a way nothing else had. Walking into Willow & Crown, I was terrified and grieving, and I left feeling like myself again. My consultant was endlessly patient and kind, never rushed me, and helped me find a wig so natural that friends had no idea. She showed me how to care for it and even helped me time everything before my hair fell out so I could match my own color. This place gave me back my confidence during the hardest year of my life. I cannot recommend them enough.
I have alopecia and have worn wigs for years, but I had never experienced care like this. The consultation was completely private, unhurried, and judgment-free, and for the first time I felt understood rather than like a transaction. My custom wig fits perfectly, looks utterly natural, and is so comfortable I forget I'm wearing it. They took the time to teach me styling and maintenance, and they've been there for every adjustment since. Finding Willow & Crown genuinely changed my relationship with my hair loss. If you're struggling, please give yourself the gift of coming here.
My mother was going through treatment and losing her hair, and I brought her here not knowing what to expect. The team treated her with such dignity and warmth that she cried — the good kind — for the first time in weeks. They handled the insurance paperwork for her cranial prosthesis, found her a beautiful wig in her own style, and made her feel beautiful and cared for. Watching her face in the mirror when she saw herself with hair again is something I'll never forget. This is so much more than a wig shop. It's a place of real compassion.
Questions You May Have
Will my insurance cover a medical wig?
Often, yes — at least in part — and we make the process as easy as possible for you. A medical wig prescribed for hair loss due to a medical condition or treatment is frequently classified as a 'cranial prosthesis,' and many health insurance plans provide partial or full reimbursement for one when it's properly documented; costs may also be eligible through an HSA or FSA. Coverage varies by plan, so the exact amount depends on your specific policy, but you don't have to figure this out alone. We are experienced in cranial-prosthesis fittings and know what most insurers look for, and we provide the itemized receipts and documentation — with the correct terminology and codes where applicable — that you'll need to submit a claim. It also helps to ask your doctor for a prescription that uses the words 'cranial prosthesis' rather than 'wig,' and we're happy to guide you on that. We'll walk you through the whole process step by step, answer your questions, and do everything we can to help you receive the coverage you're entitled to. Please don't let uncertainty about cost keep you from reaching out — let's talk, and we'll help you understand your options.
I'm about to start chemotherapy. When should I come in?
If you're able to, coming in before your hair starts to change is genuinely one of the most helpful things you can do, and we'd be honored to help you prepare. Meeting with us early — ideally before or right as treatment begins — lets us match your wig to your own natural color, texture, length, and style while your hair is still your own, so the result looks unmistakably like you rather than an approximation. It also means that if and when your hair does begin to fall out, you already have a beautiful, comfortable option ready and waiting, which removes a huge source of stress and lets you feel prepared rather than caught off guard. During that first visit we can also gently talk you through what to expect, offer guidance on scalp comfort and care for sensitive skin, and answer any questions in a calm, private, unpressured setting. That said, there is never a wrong time to come — whether you're planning ahead, in the middle of treatment, or navigating hair loss that began some time ago, we will meet you exactly where you are and help from there. If you're not sure about timing, just reach out and we'll help you decide what's best for your situation.
How private and comfortable are the consultations?
Completely private, and comfort is the entire point. We are not a busy salon floor with people coming and going — every consultation happens one-on-one in a calm, quiet, private room, with just you (and anyone you'd like to bring for support) and your specialist. There are no crowds, no waiting under fluorescent lights, and absolutely no judgment. We understand that hair loss is deeply personal and often comes at an emotionally overwhelming time, and we've designed every part of the experience around dignity, gentleness, and your sense of control. You set the pace. We listen before we suggest anything, we never rush you or pressure you, and if you need to take a break, ask a hundred questions, or simply sit for a moment, that is completely welcome. Many people arrive feeling anxious or vulnerable and are surprised by how safe and cared-for they feel — some describe it as the first time since their diagnosis that they felt truly looked after. You are welcome to bring a spouse, family member, or friend, and you are welcome to come simply to talk and learn with no obligation to purchase anything. Our promise is simple: from the moment you walk in, you'll be treated with warmth, respect, and total discretion.
What if I've never worn a wig before and don't know where to start?
Then you're in exactly the right place, and you don't need to know anything before you come — guiding first-timers with patience and care is one of the things we do best. Many of the people we help have never worn a wig in their lives and arrive feeling overwhelmed and unsure, and our entire approach is built to make it simple and reassuring rather than daunting. You don't need to have researched anything, chosen a style, or made any decisions beforehand; you just need to walk in. We'll start by listening and understanding your situation and what matters to you, then gently introduce your options — different types of wigs and pieces, colors, textures, lengths, cap constructions, and price ranges — explaining everything in plain, unhurried language and letting you see and try things at your own pace. We'll help you understand what will be most comfortable and natural for your specific needs, we'll teach you exactly how to put on, style, and care for your wig so you feel confident at home, and we'll be here afterward for any adjustments or questions. There is no such thing as a silly question here, and there is no pressure to decide anything on the spot. Come as you are, exactly as unsure as you feel, and let us take good care of you.
You don't have to navigate this alone.
Book a private, no-pressure consultation with Willow & Crown. We'll listen first, go at your pace, and help you feel like yourself again.
Book a Private Consultation
Reach out by form or phone. Share as much or as little as you like — we'll take it from there, gently.
- Visit us2340 NW Thurman St, Portland, OR 97210
- Call us(503) 555-0173
- Email ushello@willowandcrown.com