Online Business Manager
Not a consultant who leaves you a document. Someone who runs the process, manages the people doing the work, and hands you one page of numbers every Friday.
- Three-month minimum, then monthly
- You keep every process we build
- 5★ on Google
What I Actually Do
An OBM is the person between the founder and the work. Here is what that means in practice.
I do not do the delivery work itself — no design, no copywriting, no bookkeeping. I make sure the people who do it are set up to.
Three Ways To Work With Me
All retained monthly with a three-month minimum, because nothing operational changes in four weeks.
Operations Retainer — $2,400/mo
Around ten hours a week. Process, contractors, weekly reporting and a standing Monday call. The usual arrangement.
Embedded OBM — $4,600/mo
Around twenty hours a week. Everything above plus launches, hiring support and quarterly planning. Effectively a fractional operations director.
Launch Engagement — from $3,800
Six to ten weeks around a single launch, scoped and fixed. Often how a longer engagement starts.
Tell Me What Keeps Slipping
Usually it is a launch date, a contractor, or the reporting nobody has time to pull. I will tell you whether an OBM is the right answer — sometimes it is a hire instead.
Founders At The Handover Point
Course and membership businesses
Where launches are the revenue and the founder is the bottleneck in every one of them.
Studios and agencies
Ten contractors, no operations person, and a founder doing delivery and scheduling in the same day.
Service businesses past $1m
Where the process that worked at twenty clients is visibly failing at eighty.
Founders about to hire
Who need the role documented before they recruit it, so the first hire inherits a system rather than a mess.
What Ninety Days Changed
I did not need advice. I needed someone to actually run the launch while I kept selling. That distinction is the whole job and she is the first person who understood it.
Our contractors used to be six separate conversations in my phone. Now they have one person, one process, and I find out on Friday instead of asking on Tuesday.
Three months in she told me one of our services was losing money and should be retired. Nobody on my team was ever going to say that.
Fair Questions
How is an OBM different from a virtual assistant?
An assistant does tasks you assign. An OBM decides which tasks should exist, who does them, and whether they worked. If you have a clear list of things to hand over, hire an assistant — it is cheaper and it is the right tool.
Why a three-month minimum?
The first month is mapping, the second is taking things over, and the third is when it starts showing up in your week. A one-month engagement would take your money and change nothing.
Do you manage my employees?
I manage the work, not the employment. Performance conversations, pay and hiring decisions stay with you, and I will give you a straight view to make them with.
What if I need you full time?
Then you need a hire, and I will help you write the role and sit in on the interviews. I take five clients and will not pretend otherwise.
Who owns the processes you build?
You do, in your own systems, from day one. If we part you keep every document and I remove my access within a week.
What Comes As Standard
A weekly one-page report
Five numbers, what moved, what is blocked, what needs you. Friday morning, every week.
A living operations document
Your processes, owners and decisions in one place, in your systems, updated as we go.
One point of contact for contractors
Your suppliers stop asking you questions that are not founder questions.
A quarterly planning session
Ninety minutes, with numbers, deciding what the next quarter is actually for.
A clean exit
Documented well enough that an in-house hire could take it over next month.
Three Things I Will Probably Say
You Have Too Many Tools
Almost every business I meet pays for four things that overlap. Consolidating them is usually the fastest visible win and takes about a fortnight.
Your Cheapest Contractor Is Expensive
The one who needs three rounds of revisions costs more than the one who charges double. The reporting makes this obvious within a month.
Sometimes The Answer Is A Hire
If the work is genuinely full-time and permanent, a retainer is the more expensive answer and I will tell you so on the first call.
Five Clients, Sometimes Four
When the practice is full I will say so and tell you roughly when a place frees up.
Book A Discovery Call
Tell me what keeps slipping and pick a day. Thirty minutes, and you will get an honest answer about whether this is the right hire.