Make the Metal Move — Automotive Video Production in Detroit
Dealership inventory that moves metal, build films that honor the hours, and rolling shots worth the wax — car content by people who know which angle flatters a fender.
Metal in Motion
Muscle, restomods, dailies, and track cars — seven years of Detroit iron through our lenses.
From the Lot to the Track
Pick the shoot — every package is planned around the car, the light, and where the video has to sell.
Shot Like It Drives
A car film should feel like the car — a restomod deserves patience and chrome light, a track build wants speed and grit. We rig camera cars, chase with gimbals, and light paint like it's product photography, because to the person buying, it is.
- ✓Camera-car and chase rigs, properly insured
- ✓Paint-flattering light plots for every color
- ✓Real exhaust audio — recorded, not stock
- ✓Cut to the car's character, not a template
Inventory That Moves Metal
Listings with video get more leads, hold more gross, and turn faster — our dealer clients average eleven days quicker to sale on filmed units. We shoot on your lot on a fixed weekly schedule, per-unit pricing, walkaround format proven across thousands of cars.
- ✓Fixed per-unit pricing, volume discounts
- ✓Weekly lot days — new arrivals filmed same week
- ✓Consistent walkaround format buyers trust
- ✓Delivered synced to your listing platform
What Seven Years of Car Light Teaches
01Track-Day Ready
Insured for paddock and pit lane, briefed on flag protocol — we film speed without slowing anyone down.
02Light That Sells Paint
Black cars, white cars, three-stage pearls — every finish gets the light plot that makes it glow.
03Detail-Level Respect
Gloves on paint, fender covers at the ready, and a walkaround inspection before and after every shoot.
Every Shoot Comes With
Fully Insured
Coverage for the car, the crew, and the track — paperwork ready before anyone asks.
Licensed Sound
Cleared music plus the car's real exhaust note, recorded properly and mixed loud.
72-Hour First Cut
The first edit lands inside three days — listings and launches don't wait, so neither do we.
Platform-Ready Files
Sized and formatted for listings, feeds, and forums — upload without touching an editor.
Word Around the Motor City
Our used inventory with Woodward videos turns eleven days faster than listings without. Eleven days. We put them on every unit over thirty grand now — it's the best per-car spend on the lot.
Three years of my build condensed into six minutes that gave me chills. They filmed the first start like it was a moon launch — because to me, it was. The forum thread hit 40k views in a week.
The launch film for our wheel line outperformed every ad we've ever run — 3.2x return on the campaign. They understand cars AND conversion, which is rarer than it should be.
Before the Keys Turn
How does per-unit inventory pricing work?
A flat rate per car with volume tiers — most stores film every unit above a price floor. We shoot on a fixed weekly lot day so new arrivals are always listed with video inside a week.
Do the videos integrate with our listing tools?
Yes — files are named to your stock numbers and delivered in the formats your listing platform accepts, so your team uploads in minutes, not evenings.
My build took three years. Can you film it now?
Absolutely — the film happens when the car is done. We tell the backstory with your build photos and the finished car's presence. First-start and reveal moments can also be filmed live if the timing works.
What does a single-car shoot cost?
Owner shoots start in the mid-hundreds for statics and details; rolling shots and build films are quoted by scope. Tell us the car and the dream — we'll price it straight.
Can you film rolling shots legally and safely?
Yes — closed roads, private property, or track rentals, with insured camera-car rigs and a briefed driver protocol. We never risk a client's car for a shot, full stop.
Do you travel outside Detroit?
Michigan is home turf and the Midwest is close — meets, races, and collections anywhere are a conversation. Fuel and lodging are quoted transparently up front.
Tell Us About the Car
One business day to a plan and a quote. Golden hour books first — the earlier you call, the better the light.
- Visit us441 West Canfield Street, Detroit, MI 48201
- Call us(313) 555-0176
- Email usshoot@woodwardmotion.com