200 Esthetician Business Name Ideas to Inspire Your Brand

Explore 200 standout names, learn how to craft a memorable esthetician brand, and claim a name your clients will never forget.

Esthetician business name ideas created with Zarla
  1. 1. What a Great Esthetician Name Can Do for You
  2. 2. Luxury & Spa-Inspired Esthetician Business Names
  3. 3. Natural & Holistic Skincare Business Names
  4. 4. Clinical & Results-Driven Skincare Business Names
  5. 5. Brow, Waxing & Specialty Services Names
  6. 6. Modern & Minimalist Studio Names
  7. 7. SEO-Friendly Esthetician Business Names
  8. 8. How Will Your Business Name Look on Your Logo?
  9. 9. Finalizing the Right Name for Your Brand
  10. 10. Build Your Esthetician Website

What a Great Esthetician Name Can Do for You

A thoughtful esthetician business name helps clients feel confident in your services from the very start.

Whether you offer holistic skin treatments or advanced skincare technology, your name should align with your style and clientele. It also affects how you show up in search engines, how your logo is designed, and how your brand is talked about in your local community.

An esthetician business name that works will:

✓ Stand out in a competitive market
✓ Feel natural when clients recommend you
✓ Tie into your visual branding (colors, fonts, logo)
✓ Help you build a recognizable online presence

How to Choose a SEO-Friendly Esthetician Business Name

Want to show up when someone Googles “facials near me” or “brow waxing in [your city]”? A smart business name can help. Names that include your services, location, or popular industry terms are more likely to appear in local search results and Google Maps.

✓ Include words like “facials,” “waxing,” “skincare,” or “brows”
✓ Add your city or neighborhood to attract local clients
✓ Keep the name short, clear, and easy to spell

Examples of SEO-Optimized Esthetician Business Names

Balancing SEO with Brand Personality

An SEO-friendly name helps clients find you, but it also needs to feel like a brand. Overusing keywords can make your name sound generic. Aim for a name that’s both searchable and memorable — one that reflects your style while still helping you rank online.

How Will Your Business Name Look on Your Logo?

In the esthetics industry, your logo should feel just as polished as your services. Seeing your business name styled in different fonts and color palettes helps you picture how it will appear on appointment cards, product labels, signage, and more.

Zarla’s free logo maker lets you instantly visualize your name as a brand — no design experience required.

Does your business name look good on your logo?

Design a logo for your esthetician business for free using Zarla's logo maker

Finalizing the Right Name for Your Brand

A great esthetician name should check all the boxes. Review your favorite options using this guide:

StepWhat to Look For
Say It Out LoudDoes it sound natural and professional?
Visual TestCan you see it on your brand materials?
Keyword RelevanceDoes it hint at what services you offer?
MarketabilityWill clients remember and recommend it easily?
Platform ReadyIs it available across web and social platforms?

Create a Website That Reflects Your Brand

After picking the perfect name, your next move is building a digital space where your brand can shine. A website helps you introduce your services, highlight your expertise, and earn the trust of new clients.

With Zarla, you can launch your esthetics website in minutes — no tech skills needed.

Ready to get started? Use our website builder or select an esthetician website template, customize it, and start attracting clients today.

Looking for related content? Browse our dermatology business name ideas.

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