Beauty Website Examples - 10 Stellar Sites That Capture Customers

Sephora is a world-renowned beauty retailer founded by Dominique Mandonnaud in France in 1979. The brand is known for combining classic beauty brands with new and inspiring lines and aims to provide customers with trusted, high-quality products that are easy to use and accessible to all.

The Sephora website has a clean and intuitive interface, with visually appealing elements, detailed product descriptions, user reviews, and filtering options. Notable features include the Beauty Insider Community and online chat support with beauty representatives.

Tester Korea is a K-beauty website founded in 2007. The site offers a variety of skincare, makeup, and bath and body products. However, its key drawcard is the sale of testers, allowing customers to try out different brands before committing to full-size products.

The website features a clean aesthetic with vibrant imagery and colors serving to attract a young demographic. Aside from individual categories, the site has dedicated pages for testers, promotions, special sets, and brands. In addition, links to the account section, shipping information, and customer support can be easily found.

Ilia Beauty is a cruelty-free beauty and skincare brand founded by Sasha Plavsic in 2011. The brand is committed to providing clean, skin-centric products created with safe yet potent formulas and active skincare ingredients.

The website presents a clean and modern aesthetic that aligns with the brand's values and achieves this through visually appealing imagery, intuitive navigation, informative product pages, and a streamlined shopping experience. A photo of Plavsic, along with her founding story on the About page, adds a personal touch.

Maybelline is one of the oldest beauty brands in the U.S. and is found in over 120 cities worldwide. The Maybelline website portrays the brand's energy and trendsetting nature with a striking color palette, attractive imagery, and bold typography to grab visitors' attention.

The site features intuitive navigation and various interactive elements that are unique to the brand. Moreover, helpful elements such as accessibility features, a location selector, and quizzes, aim to create a user-friendly experience. However, the site does not have online chat support or offer direct shipping.

Green People is an award-winning organic skincare brand founded by Charlotte Vøhtz in 1997. The lack of gentle natural products at the time led her to create her own line of organic creams for her daughter's allergy-prone skin. Since then, the company has been committed to preserving the environment and providing effective and safe organic products for all.

The Green People site effectively showcases the brand's product range with an organized menu, informative product pages, and a responsive design. Notable features include a skincare quiz, rewards program, and special offers section.

ActiveSkin is a premium online destination and stockist of over 150 skincare, makeup, wellness, and hair care brands. The brand was founded by Yvette Wyeth in 1999 and became an online store in 2006.

ActiveSkin stands out for its vast array of products, and the site is run by a team of skincare and beauty professionals, ensuring that customers receive expert advice and knowledge on which products to use. Blog posts, value bundles, and various support options serve to attract a wide clientele.

Top Secret Studio started as a shopping platform for haircare products but later expanded its range to include skincare and bath and body products. The site aims to provide customers with international brands at competitive prices, as well as a convenient shopping experience and excellent customer service.

The website boasts a clean and modern aesthetic with an organized layout and clear product categories. An intuitive menu allows visitors to easily find what they're looking for, and the shopping process is quick and easy.

Lola Lee is a gel polish brand designed by industry professionals in South Africa. The brand prides itself on its range of 100% vegan nail polishes, promising customers longevity, quality, and style in a range of vibrant colors based on seasonal beauty trends. The brand is recognized by Beauty Without Cruelty.

The brand's website showcases its ethos of cruelty-free beauty and its extensive range of nail polish products in an elegant, nonmoralizing way. It also provides information on training courses, videos, and product guides.

Cosmetify is a beauty shopping platform that features makeup, skincare, wellness, and fragrance products from over 1,700 brands. The site features a clean, modern design with a simple menu and plenty of white space for a pleasing browser experience.

Users can easily switch between the U.S. and U.K. sites, and there are dedicated pages for sale items and blog posts to help visitors make informed decisions. A TrustPilot logo pictured in the header with an "Excellent" rating adds credibility to the site.

Nature Republic is a K-beauty skincare line founded in Southern California in 2019. The brand has retail stores across 20 countries, with a flagship store in Irvine. Nature Republic's philosophy is that healthy skincare, enriched with natural ingredients, should be accessible and affordable to all.

The website features a neat layout with a clean, minimalistic aesthetic that appeals to a discerning clientele who take their beauty regimens seriously. A free shipping option with a minimum spend and various offers, rewards, and free gifts serve to attract visitors' attention.