Fashion Website Examples - In-Depth Reviews of Sites That Bring Style
Read through our reviews of five fashion sites, including pros and cons and overviews of the desktop and mobile sites.
A fashion website is typically an online shop for fashion brands, allowing customers to purchase apparel and have it sent to their doorsteps. Therefore, a fashion website needs to be organized with clearly defined categories with good quality images to show off the items. There should also be detailed information on shipping, returns, and delivery.
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1. Banana ink
Boise, Idaho, U.S.
Banana ink is an Idaho-inspired brand partnered with local businesses to produce their apparel range. The site is cleanly organized with clear categories, customer reviews, and store information. I really got a feel for this outdoor brand through the clever use of image marketing and the niche products they offer.
The formatting of the customer reviews was great, with images next to the reviews showing me what the customer was talking about and enticing me to go view the actual product. I would have preferred clear pricing to having the pricing only appear when hovering over an item.
2. Iris
London, England, U.K.
Iris is led by an all-female team and provides the women of England with romantic clothing collections. Iris not only has its own range, but the site emphasizes other brands that can be bought on the site. An interesting addition to the site is the "Iris Edits" page, where the site editors select their favorite fashion items to streamline the shopping experience.
I liked that the "Sale" page was highlighted in bright red in the menu bar, but I found it strange that only some pages featured a hero banner. Further, the white text over the hero images lacked contrast and was often difficult to read.
3. Trouble & Fox
Nelson, South Island, New Zealand
Trouble & Fox is a family-owned business in New Zealand that features an eclectic mix of apparel, accessories, and gifts in both a brick-and-mortar store and online. The site stands out in that, instead of a hero image, the home page features a patterned block and a sale ad with very poor contrast, both of which take you to the sale page. However, this connection is not clear.
The site menu is very detailed, with all the categories appearing here and none on the actual pages. I liked that there was a sizing guide in the footer menu, and the site also provides shipping and return information.
4. GOOD Clothing
Cape Town, Western Cape, South Africa
GOOD Clothing, or simply GOOD, is based in Cape Town and sells women's clothing that is both comfortable and flattering. At the time of writing, the site is heavily advertising the end-of-winter sale as well as a new Orange Leo range.
Looking at the menu, I was pleased to see the shipping, returns, and sizing guides all immediately available and a "Shop By Size" category was a great addition! However, I was left wondering about the addition of "Knitwear" and how that would work in the summer months.
5. STYLEARTIST
Toronto, Ontario, Canada
STYLEARTIST is a personal styling and shopping service that helps Canadian women save time at the mall or scrolling online. The site not only provides online shopping services through neat categories but also offers a style blog with tips from a stylist and the opportunity to book a personal or group styling appointment.
The site features a great salmon color palette that really emphasizes their focus on fashion and women in a traditional way. The additional footer menu provides more business-focused options, and I was excited to see both a personal stylist or shopper experience and a "Sip & Shop" option for Toronto-based customers to book a shopping party at the brick-and-mortar store.
