Optician Website Examples - 5 Sites That Encourage Bookings
Learn about the key features that make these 5 optician websites stand out and deliver a great user experience.
An optician website should be user-friendly, informative, and functional; while essential features include an intuitive design, information about the practice and its services, a product catalog, and contact information, there is more to add to ensure a great user experience that helps convert website visitors into customers.
Attractive visuals, CTA buttons, online booking and e-commerce capabilities, accessibility features, and eye health resources all contribute to an enhanced online experience. Use our reviews as guidance when you create your website with our optician AI website builder.
1. Occhiali New York
New York, New York, U.S.
Occhiali New York is an optician on the Upper East Side of New York City that offers high-quality eyewear and has an in-store lab where eyewear is fabricated using the latest technologies in lens design. Their website reflects their premium brand with a stylish, minimalist aesthetic and concise text-based content that effectively imparts their vision, mission, and services.
Client reviews are featured throughout the site, as well as on a dedicated testimonials page. While the site mentions a large inventory of products, with an indication of the individual brands they carry, it does not have an online shop for visitors to peruse frames.
2. American Eyewear
Dallas, Texas, U.S.
American Eyewear is a Dallas-based optician that has served local customers for more than four decades. They offer designer eyewear and have an in-house lab where they craft lenses for each customer. Their website has a clean and smart design, covering the company's story and listing the vendors from whom they source designer eyewear. Contact details are also provided, along with a page for news. However, the latter contains no content.
3. Eye Emporium
London, England, U.K.
Eye Emporium is an independent, London-based optician that offers comprehensive eye care services and a wide range of eyewear products. Their website has a lively, modern appeal with prominent CTA buttons and e-commerce capabilities. It provides clear details about its services and processes, store locations, and additional resources, such as news and FAQs, and features ample visuals and client reviews.
4. Vision Source Eyecare
Kansas City, Missouri, U.S.
Vision Source Eyecare provides vision care products and personalized optometric services to customers in Kansas City and surrounding areas.
Their website has a modern design with a professional appeal, featuring comprehensive information about the company's services. Visitors can access patient forms and insurance information online, as well as pay their bills. The site also has an online shop for eyewear products with a convenient indication of whether and at which store items are in stock.
5. The Optical Boutique
Vancouver, British Columbia, Canada
The Optical Boutique is a Vancouver-based eyewear retailer that employs experienced opticians to help customers with eyewear decisions. Their website features team profiles for a more personal touch, and while there is a press section, featured articles are focused more on the store owner than the store.
The site's blog has limited entries, with some unrelated to eyewear or optical care. While the site makes a modern, fashionable impression and has e-commerce capabilities and an online booking feature, it could benefit from more optical-focused resources for readers and customer testimonials.
