AI website builder for agencies & freelancers
Describe a client's business and Zarla builds the site in about 30 seconds. Every client in one dashboard, reports under your name, and a check on what ChatGPT says about them.
Free to build and preview. A per-site plan when the client's site goes live. No agency fee.
Zarla for agencies, in plain facts
Facts checked September 12, 2026
The agency dashboard
Open it on Monday and know which client to call first. Each client site shows a health indicator — healthy, needs attention, draft — the leads it took this month and its SEO score, without opening the site.
Client reports
For any client, generate a report under your agency's name and logo (set once in your agency profile): the period's visitors and leads, what changed on the site, and a written summary with next steps. Share it as a link or download the PDF. Generated on demand, whenever you need it — never sent to the client without you.
Where a client has an AI Assistants check, the report also carries what ChatGPT and Google's AI said about them — counted and dated, in the same report your client already reads.
Free to build and preview. A per-site plan when the client's site goes live.
One operator, no production team
Zarla's AI does the production. You spend the client meeting refining, not briefing three people and waiting two weeks.
Tell Zarla what the client does and where they operate. Out comes a complete site — industry-specific copy, layout, design, images, search titles and a contact form — in about 30 seconds.
Point Zarla at the client's current site — WordPress, Wix, Squarespace or hand-coded — and it comes in as the starting point: pages, copy, images, contact details. Match Style then lifts the palette, type and layout from any reference site, so the client sees their brand on day one.
“Make the headline shorter”, “add a page for gas leak repairs”, “swap the hero photo”. It happens. Every person on your team can edit every client site after a short walkthrough.
Your AI does the research, competitor reading and copy; Zarla does the building, SEO and publishing — in the same chat, through Zarla's MCP server. Works with Claude, ChatGPT, Cursor, Windsurf and any MCP client.
Built to be found
Measured on a live Zarla site, manaracare.com.au, with Google's PageSpeed Insights on the date shown — click the report to run it yourself.
Connect each client's Google Search Console once. Keyword rankings, clicks and impressions surface in the Zarla dashboard with a one-line “do this next”.
Reviews, hours and photos pulled from each client's Google Business Profile onto their site, with a checklist of what to fix on the profile — the local-SEO loop your retainer promises, visible in one place.
Every page ships with its LocalBusiness schema, its search title and description, its canonical URL and its image alt text. Every checkbox, every client site.
Zarla asks the questions a client's customers type into ChatGPT and Google's AI, shows the answers word for word and who got named instead — counted, never a made-up score — then works on what moves them. Nobody can promise a spot in an AI answer; this shows where the client stands.
Zarla vs WordPress for agencies
WordPress is the maintenance stack the old cost structure was built on: plugins, updates, hosting and security, each a job someone bills for. Zarla hosts, secures and updates every client site — there is nothing to patch.
Nothing to patch means one person can run more client sites.
Zarla vs Wix Studio, Squarespace and Duda
Wix Studio, Squarespace and Duda are good platforms for agencies that already have designers and developers. Zarla assumes you don't: the AI does the production, and getting the client found is part of the build, not a separate retainer.
If you have a design team and want pixel-level control, those platforms will serve you well. If you are one person who wants to run more clients, Zarla was built for you.
Case study · Leadwave Studio, Sydney
Sam runs Leadwave Studio in Sydney — website design, local SEO, Google Business Profile and CRM for service businesses — on his own. Today he builds client sites by chatting with Claude through Zarla's MCP server, runs them from the agency dashboard, and sends clients Zarla's branded reports. Projects start at $999; ongoing SEO and site management run on a monthly retainer. He was one of the first agencies to join Zarla Partners. leadwavestudio.com
On page one of Google
for “car detailing five dock” — organic position 4. Its Google Business Profile is #1 in the map results, with 4.9 stars from 59 reviews. Built on Zarla (2025).
Google Search from Sydney, captured 2026-09-12 · see the results page · search it yourself
34 booking enquiries
since the site went live on July 31, 2026 — the same site shown at the top of this page.
Counted in the site's Zarla leads inbox, 2026-09-12
The client's monthly cost after Sam moved them to Zarla
A Sydney small-business owner was paying another agency $3,000 a month for a WordPress site and an SEO retainer, and was about to shut the business down because they could no longer afford it.
Sam took the site over. He imported it into Zarla in a few hours; within days the client had a faster, search-ready, fully managed replacement — off WordPress and off the plugin treadmill — at $500 a month.
The client kept their business. Sam kept the relationship, at a price the client could survive.
One agency, told as the first of a new breed — not as proof at scale. Sam's prices are his own.
Any language
Describe the business in English and choose the site's language. Zarla writes every headline, service description, testimonial and form label in it — 26 languages today.
Zarla Partners
Thousands of small businesses come to Zarla to get online, and plenty would rather hire a professional than build it themselves. The partner directory is where that demand goes.
Agency FAQ
No. Your agency's name and logo go on the client reports and the client relationship is yours, but the dashboard and editor stay Zarla's and client sites are built on Zarla. Business-plan sites can turn off the “Made with Zarla” badge.
No. The agency dashboard, client reports and partner listing are free, and there is no agency tier. Each client site is on a normal per-site plan once it goes live; building and previewing a client site costs nothing.
Building and previewing a client site is free; a per-site plan starts when the site goes live, and current prices are on the pricing page. You can keep the site in your account and bill the client as part of your retainer, or have the client hold the account and pay Zarla directly while you manage it.
Yes. Transfer a finished site to the client's own Zarla account whenever you want, or keep it in yours and manage it for them. Either way you keep editing it as their strategist, and the client gets chat-based editing for small changes.
Yes. Point Zarla at the client's current site — WordPress, Wix, Squarespace or hand-coded — and it comes in as the starting point: pages, copy, images and contact details. Match Style then applies the look of any reference site, so the client keeps their brand.
Yes. Zarla runs a Model Context Protocol (MCP) server, so Claude, ChatGPT, Cursor, Windsurf and any MCP client can create sites, add pages, edit copy, upload images and publish from the chat you already use. Tokens are scoped to your account and revocable in one click.
26 languages, including Spanish, French, German, Italian, Portuguese, Dutch, Polish, Turkish, Japanese, Korean, Chinese (Simplified), Indonesian and Vietnamese. Describe the business in English and choose the site's language; every visitor-facing word is written in it.
Yes. Reports go out under your agency's name and logo (set once in your agency profile): the period's visitors and leads, what changed on the site, and a written summary with next steps, as a shareable link or a PDF. Reports are generated on demand — nothing goes to the client without you.
Yes. Zarla Partners is for agencies, freelancers and anyone starting an agency who builds, manages or markets client sites on Zarla. Apply at zarla.com/partners/apply; a person reviews every application, usually within 3 business days. Approved partners get a free, permanent listing in the partner directory (founding partners are being onboarded now) and the Zarla Certified Partner badge.
Their site is theirs. They can take over the account or point their domain elsewhere, and you owe Zarla nothing. No lock-in for them, and none for you.
On a live Zarla site, manaracare.com.au, Google's PageSpeed Insights returned SEO 100/100, Best Practices 100/100, a 0.8s Largest Contentful Paint and 0ms Total Blocking Time on desktop (checked 2026-09-09). Sites are served from Google Cloud's global network with HTTPS included.
Set up a single client's site in an afternoon — build or import, refine by chat, preview with the client — and see whether your retainer math works better. Free to build; a per-site plan when it goes live.