MCP website builder
The MCP website builder for small business.
Every other MCP server for websites was built for developers. Zarla is the one built for the rest of us — 32 tools that let Claude, ChatGPT, Cursor or any MCP-aware AI client build an <em>entire small-business website from scratch</em>, then keep running it. No code, no hosting setup, no Zarla onboarding required.
Free to build · Works with any MCP-aware AI client · Pay only when you publish
“Add a 24/7 emergency CTA above the hero.”
zarla.update_block“What sold last week? Add a sale block.”
zarla.list_orders“Spin up an ad landing page for Christmas.”
zarla.add_pagePowered by Zarla
The AI website builder that actually knows your industry
Tell Zarla what you do and where you’re based. In about 30 seconds, it builds a complete, professional website — with real copy written for your trade, SEO built in from day one, and everything you need to start getting customers from Google.
Try it free — takes 30 secondsWhat is an MCP website builder?
An MCP website builder is a website-builder product exposed to AI agents through the Model Context Protocol (MCP) — the open standard released by Anthropic in late 2024 and now supported by Claude, ChatGPT (Custom Connectors), Cursor, Claude Desktop, Codeium, Continue and any MCP-aware AI client.
Zarla is the MCP server for small business websites. We expose 32 structured tools — create_site, add_page, add_block, update_design, update_seo, create_product, list_orders, publish_site, and more — that any AI agent can call. An agent can build the entire site from scratch in one prompt (create_site → add pages → add blocks → update design + SEO → publish) and then keep running it forever. You don’t download HTML, you don’t deploy anything, you don’t need to click through the Zarla onboarding. Connect once, switch agents whenever, the live site stays.
Connect once. Build from scratch. Switch agents anytime.
Mint one token. Use it from any AI client you like.
- Build the entire site from one prompt — <code>create_site</code> → add pages → add blocks → publish
- Works with Claude.ai, Claude Desktop, Claude Code, ChatGPT (Custom Connector), Cursor, Codeium, Continue
- 32 Zarla tools — sites, pages, blocks, design, SEO, products, orders, publishing
- Scope-bound tokens with a 90-day max lifetime; revoke any time
- Audit log of every tool call — see which agent did what and when
- Free Zarla tier works for the entire build and edit flow — pay only when you publish to a real domain
Not just another developer MCP
MCP for the people who actually need a website
Every other MCP-website project was built for engineers
The MCP servers you’ll find for websites are developer tools: code generators, file publishers, browser-automation wrappers. They assume you can write HTML, deploy from a terminal, and reason about a static site generator. Zarla is the opposite — the MCP server built for the salon owner, the locksmith, the cafe, the dentist. The 32 tools are the operations a small business owner actually does (add a service, list a product, publish a campaign), not the file-system operations a developer wants.
32 tools across the business, not just publish + deploy
Most MCP-website projects offer two or three tools — usually "write file" and "deploy." Zarla exposes the whole small-business stack: site creation, page CRUD, block CRUD, design and theme control, SEO automation, products + Stripe checkout, order reading, lead capture, image upload, header + footer, publishing. Every tool is the kind of operation a small business owner asks for in plain language, and the agent does the rest.
Use any AI agent you already use
The MCP protocol is open. The same Zarla token works in Claude.ai today, ChatGPT’s Custom Connector tomorrow, Cursor when you switch IDEs, and any new MCP-aware AI client that launches next year. You never have to rebuild your site to match the agent; the agent changes, the site stays.
See what an AI agent builds for your business
Generate a site free, then connect Claude, ChatGPT, Cursor or any MCP-aware client to keep editing it.
Free to build and preview · Pay only to go live · Cancel any time
The MCP tool catalogue
32 tools your AI agent can call on your site
Every tool in Zarla’s small-business stack — exposed to every MCP-aware AI client. The agent isn’t reading your site from screenshots; it’s editing it from the inside.
Site + page CRUD
create_site, get_site, list_sites, add_page, remove_page, get_page — the agent can spin up sites, add new pages for SEO targets, and read existing ones to know what’s there.
Block CRUD
add_block, update_block, reorder_blocks, remove_block, list_block_types — every block on every page is editable. Hero, services, FAQ, testimonials, contact, gallery, anything.
Design + theme
update_design, list_theme_presets, update_header, update_footer — the agent can switch the site between a minimal and premium look, change fonts and colours, restyle the header.
SEO automation
update_seo, update_business_info — meta titles, descriptions, headings, schema.org markup, sitemap entries, alt text. The agent can audit and rewrite the whole SEO surface in one prompt.
Products + Stripe checkout
create_product, update_product, list_products, get_product, get_product_settings, request_product_file_upload — the agent can list digital downloads, services, and physical products with real Stripe-powered checkout.
Orders + analytics
list_orders, get_order, get_payments_status — the agent can read your real sales, summarise the week, and tell you which products earned the revenue.
Images + media
request_image_upload, finalize_image_upload, list_site_photos — the agent can upload images by URL or file, swap photos on a block, and manage the site’s media library.
Publishing
publish_site — the agent pushes any change live in seconds. No build, no deploy, no DNS — Zarla hosts the site for you and serves it from the edge.
Industries + presets
list_industries, list_theme_presets — the agent can read the catalogue of business types and visual presets Zarla supports, so the site it builds matches the industry conventions.
Three steps from idea to launched
Connect an MCP client, build a site from scratch, then keep running it forever
Mint a token + connect your AI client
Sign up to Zarla, mint a connection token from your dashboard. Paste it into Claude Desktop’s MCP config, ChatGPT’s Custom Connector dialog, or Cursor’s MCP servers list. The 32 Zarla tools become available inside the chat — no need to generate a site in the Zarla dashboard first.
30 secondsAsk the agent to build the entire site
"Build me a website for an emergency plumber in Brisbane. Hero, services, reviews, contact, FAQ. Target local SEO. Add a $99 callout-fee product. Publish." The agent calls zarla.create_site, zarla.add_page × N, zarla.add_block × N, zarla.update_design, zarla.update_seo, zarla.create_product, zarla.publish_site — and tells you the live URL.
90 secondsKeep running the site from any AI client
"Add a Christmas landing page." "Update the SEO for my balayage page." "What sold last week — promote it." The agent calls Zarla tools, your site updates live. Switch from Claude to ChatGPT to Cursor whenever you like — the same site stays.
ForeverSee what Zarla builds for your business
Describe your business in a sentence. Zarla generates a full website — homepage, about page, services, contact form — in about 30 seconds. If you don’t love it, you haven’t lost anything.
How Zarla compares
Zarla MCP vs other MCP-website servers
| RecommendedZarla | Webflow MCP | Builder.io MCP | Code-gen MCPs | |
|---|---|---|---|---|
| Built for small business owners (not developers) | ||||
| Full business stack (CRM, products, analytics) | ||||
| Real Stripe checkout exposed to the AI agent | ||||
| Agent can read live orders and sales | ||||
| Generates a complete site from a one-line prompt | Partial | |||
| Live hosted site, no deploy required | ||||
| Works with any MCP-aware AI client | ||||
| Free tier covers the full build + edit flow | Limited | Limited | N/A | |
| Pay only when you publish to a custom domain | N/A | |||
| No CMS knowledge required |
Real prompts from real businesses
What a small business owner actually asks the AI agent
Every prompt below works the same from Claude, ChatGPT, Cursor or any MCP-aware AI client. Switch agents whenever — the prompts and the live site stay the same.
"Add a new service called 'emergency lockout' and put it above the hero CTA."
The agent calls zarla.add_block + zarla.reorder_blocks + zarla.publish_site. Service is live in 10 seconds. Same prompt, same result, regardless of which AI client called it.
"What sold last week? Add a promo strip featuring whatever’s hot."
Agent calls zarla.list_orders, identifies the best-seller, then zarla.add_block + zarla.publish_site to put a promo strip above the hero. Data → marketing in one prompt.
"Spin up a Christmas landing page targeting 'gift card for plumbing.'"
Agent calls zarla.add_page with SEO meta + zarla.add_block to compose hero/offer/contact + zarla.update_seo for the schema. Live URL ready to paste into Google Ads.
"Audit my homepage SEO and rewrite the meta titles to win 'salons Bondi'."
Agent calls zarla.get_site to read the current SEO, web.search to study competitors, then zarla.update_seo to rewrite titles, descriptions, headings and alt text. Strategy + execution.
"List my $79 cleaning service as a bookable product on the services page."
Agent calls zarla.create_product with the title, price, description, image, then zarla.add_block to insert a product card on the services page. Real Stripe checkout, no setup.
"Switch the whole site to a dark, premium theme — modern fonts."
Agent calls zarla.list_theme_presets to read the catalogue, then zarla.update_design to swap the palette, typography and spacing. Restyling the whole site in one prompt.
Real results
Built by chatting. From whichever AI client you prefer.
From business owners like you.
“Optimized for local service-based businesses. Easiest website build I've experienced. The AI-based build is the way to go instead of clunky theme-based websites. Get the site built and get out of the weeds with Zarla!”
“Quickly built my website from scratch. No hiccups. Would highly recommend Zarla for someone with no experience who wants to start a polished business website.”
“Beginner-friendly, efficient, and designed for business owners who want a professional website without dealing with complicated technical steps. I'd recommend it to anyone who wants a simple, reliable way to get online.”
Build a site free. Connect any MCP-aware AI client.
30 seconds to generate. 30 seconds to connect. Then Claude, ChatGPT or Cursor is editing your real, hosted business website.
Free to build and preview · Pay only to go live · Cancel any time
MCP website builder — common questions
MCP (Model Context Protocol) is an open standard released by Anthropic in late 2024 that lets AI agents call tools on external systems through a structured interface. For websites, MCP means an AI agent like Claude or ChatGPT can directly read, edit, and publish your website — by calling tools the website exposes — instead of just generating HTML for you to deploy yourself. Zarla is the small-business MCP server: 32 tools spanning the whole business stack (sites, pages, blocks, products, orders, SEO).
Yes — community projects expose WordPress as an MCP server (the Novamira MCP is a popular one). They generally target developers and require WordPress hosting (Bluehost, WP Engine, etc.) plus the MCP server install. Zarla is the opposite: a small-business-first MCP with hosting + CRM + products + SEO + Stripe all built in, no WordPress install, no developer required.
Wix doesn’t expose an MCP server as of mid-2026. Wix added a ChatGPT GPT for generating new sites, but you can’t connect an AI agent to an existing Wix site to read/edit/publish it through MCP tool calls. Zarla’s 32-tool MCP server lets any agent operate a live site directly — the agent reads what’s there, makes the changes, publishes.
A builder with MCP is a website builder that exposes its operations as MCP tools, so any MCP-aware AI agent can call them. Most MCP-website servers were built for developers (code generators, file publishers). Zarla is the small-business builder with MCP: a complete site stack — CRM, products, analytics, SEO — exposed as 32 structured tools any agent can use, with no code or hosting setup required.
Yes. Once you connect any MCP-aware AI client to Zarla, the agent can call zarla.create_site to spin up a brand-new site, then zarla.add_page, zarla.add_block, zarla.update_design, zarla.update_seo, zarla.create_product and zarla.publish_site to build the whole thing from one prompt. You don’t click through the Zarla onboarding flow first; the agent does it all inside the chat. The result is a real, hosted Zarla site with the full small-business stack.
Claude.ai, Claude Desktop, Claude Code, ChatGPT (via Custom Connectors), Cursor, Codeium, Continue, and any other MCP-aware AI client. The MCP protocol is open, so any client that adds MCP support gets Zarla support for free. Mint a token in your Zarla dashboard, paste it into your client’s MCP server list, and the 32 Zarla tools become available.
Pretty much anything you can do in the Zarla dashboard. The 32 tools span: site CRUD, page CRUD, block CRUD, design + theme controls, SEO updates, header/footer edits, image uploads, products + Stripe checkout, order reading, payment status, publishing. The agent never sees raw HTML — it calls structured tools, and your live site updates.
Building and editing on Zarla through an MCP-aware AI client is free. You only pay when you publish to a real custom domain — see our plans. Free Claude.ai, ChatGPT, and Cursor tiers all work for the build + edit flow.
A code-generation MCP (Runbox, web-publisher) writes HTML/CSS/JS files that you then deploy somewhere — Cloudflare, Netlify, GitHub Pages. Zarla’s MCP doesn’t write files; it operates a live, hosted website that already has a CRM, lead inbox, products, analytics and SEO baked in. Different problem, different solution.
Yes — that’s the whole point. The Zarla token is agent-agnostic. Use Claude.ai today, switch to ChatGPT tomorrow, throw Cursor into the mix on Friday. The same site stays live across all of them. You don’t rebuild anything when you switch — the agent changes, the site stays.
Every tool call is logged in your Zarla audit log — you can see exactly which agent did what and when. You can undo any individual change, restore a previous version, or revoke the connection token from your Zarla dashboard to cut the agent off instantly without affecting your live site.
Yes. The Zarla editor (chat + drag-and-drop) and the MCP connection are two ways of doing the same thing — switch between them mid-session. Edit in Zarla on your phone over lunch, switch to Claude.ai on your laptop in the evening, ask ChatGPT to check your week’s orders in the morning. Same site, all surfaces.
Same product, different angles. claude-website-builder is for users who already use Claude.ai. chatgpt-website-builder is for users who already use ChatGPT. This page is for the agent-agnostic story — the underlying MCP integration that powers both, plus Cursor and any future AI client. Connect once; the site works from all of them.
One website. Every AI agent you use.
Generate a site free in 30 seconds, connect any MCP-aware AI client in another 30, and operate your business website by chat for the rest of its life.
Free to build · Works with any MCP-aware AI client · Pay only when you publish