Business plan templates and sample plans, by industry
A free Word and PDF template, a complete sample plan and the real numbers — typical startup costs, what owners earn, the licenses you need in the US, how to write each section — for each of 80 industries. Then make one yours in five questions.
$950–$49,400 to start
Accounting firm business plan
$150–$400/hr typical published US hourly rate for a CPA. Sample plan: Harborview Tax & Accounting, Raleigh, NC.
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$5,095–$47,165 to start
Appliance repair business plan
$108–$251 typical published US price for an appliance repair, averaging $179. Sample plan: Ridgeway Appliance Repair, Fresno, CA.
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$35,200–$108,700 to start
Auto repair shop business plan
$100–$180/hr typical shop labor rate at an independent. Sample plan: Bridgeway Auto Care, Columbus, OH.
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$53,300–$242,500 to start
Bakery business plan
$4–$8 typical pastry price; loaves $6–$12. Sample plan: Wildflour Bakehouse, Portland, OR.
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$68,500–$392,500 to start
Bar business plan
$8–$16 typical cocktail price, neighborhood bar. Sample plan: The Copper Lantern, Nashville, TN.
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$22,500–$97,700 to start
Barbershop business plan
$25–$45 typical men's haircut at a neighborhood shop. Sample plan: Fade District Barber Co., Columbus, OH.
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$42,135–$230,200 to start
Bed and breakfast business plan
50% average occupancy for US bed and breakfasts and inns in the industry's own 2018 study. Sample plan: The Larkfield House, Galena, IL.
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$450–$26,100 to start
Bookkeeping business plan
$300–$1,200/mo typical published US fee per small-business client for a monthly bookkeeping package. Sample plan: Ledgerline Bookkeeping, Columbus, OH.
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$3,000–$12,100 to start
Car detailing business plan
$150–$300 typical price per full detail. Sample plan: Mirror Finish Mobile Detailing, Tampa, FL.
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$38,500–$198,000 to start
Car wash business plan
$10–$25 typical price per exterior wash. Sample plan: Blue Bay Hand Car Wash, Mesa, AZ.
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$13,035–$58,000 to start
Carpentry business plan
$60–$125/hr typical billed rate for a self-employed carpenter in the US. Sample plan: Knotwell Carpentry, Grand Rapids, MI.
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$3,345–$18,390 to start
Carpet cleaning business plan
$120–$250 typical US price for a home carpet clean; HomeAdvisor's 2026 range is $123–$242, averaging $183. Sample plan: Tidewell Carpet Care, Raleigh, NC.
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$6,300–$28,800 to start
Catering business plan
$20–$70/guest typical per-head pricing. Sample plan: Saltgrass Kitchen Catering, Nashville, TN.
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$1,700–$8,500 to start
Cleaning business plan
$25–$50/hr typical starting rate, residential. Sample plan: Brightline Home Cleaning, Raleigh, NC.
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$60,500–$217,500 to start
Coffee shop business plan
$300k–$600k typical yearly sales, small independent shop. Sample plan: Copper Kettle Coffee, Boise, ID.
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$15,050–$41,500 to start
Concrete business plan
$5–$8 a square foot typical installed price of a plain concrete driveway; decorative and stamped work runs $8 to $21. Sample plan: Ironside Concrete, Tulsa, OK.
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$18,600–$86,500 to start
Construction business plan
$50–$150/hr typical billed labor rate, residential. Sample plan: Ridgeline Builders, Spokane, WA.
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$6,400–$32,200 to start
Consulting business plan
$100–$300/hr typical billed rate, independent consultant. Sample plan: Northstar Operations Consulting, Denver, CO.
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$19,450–$89,950 to start
Dance studio business plan
$67–$135/mo tuition per student for one class a week, at five US studios' 2026-27 rates. Sample plan: Riverbend Dance Collective, Boise, ID.
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$40,800–$179,700 to start
Spa business plan
$80–$150 typical 60-minute massage at a day spa. Sample plan: Stillwater Day Spa, Asheville, NC.
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$4,250–$19,300 to start
Daycare business plan
$203–$224/wk average tuition per child in a US family child care home, 2025. Sample plan: Little Oaks Family Child Care, Sacramento, CA.
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$9,385–$52,000 to start
Dog grooming business plan
$40–$90 typical published US price for a full dog groom; about $60 for a medium dog, more for large breeds and matted coats. Sample plan: Tidy Tails Grooming, Boise, ID.
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$520–$8,400 to start
Dog walking business plan
$20–$40 typical price for a 30-minute dog walk in the US. Sample plan: Millbrook Dog Walking, Providence, RI.
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$2,085–$10,720 to start
Doula business plan
$800–$3,500 typical published US fee per birth for a private birth doula. Sample plan: Brightwater Birth Support, Sacramento, CA.
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$5,485–$27,900 to start
Driving school business plan
$50–$90 typical US price per lesson-hour for private behind-the-wheel instruction. Sample plan: Kestrel Road Driving School, Fresno, CA.
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$11,935–$55,900 to start
Drywall business plan
$1.50–$3.50/sq ft typical published US price to hang and finish drywall, materials included, for a Level 4 finish. Sample plan: True Plane Drywall, Columbus, OH.
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$40,335–$173,500 to start
Dumpster rental business plan
$582–$891 average US price of a roll-off rental in 2026, from a 10-yard to a 40-yard, with delivery, pickup, about a week and a set weight included. Sample plan: Longleaf Roll-Off Co., Huntsville, AL.
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$13,350–$61,600 to start
Electrical business plan
$50–$100+ an hour typical residential electrician's rate, plus parts; emergency calls cost about double. Sample plan: Copper Wren Electric, Charlotte, NC.
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$41,585–$229,100 to start
Equipment rental business plan
$200–$350/day typical published US rental rate for a mini excavator; about $600–$1,000 a week and $1,500–$3,000 a month. Sample plan: Ironbridge Equipment Rental, Tulsa, OK.
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$6,844–$29,176 to start
Esthetician business plan
$45,330 median pay for employed US skincare specialists, May 2025 (Bureau of Labor Statistics). Sample plan: Fernhollow Skin Studio, Raleigh, NC.
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$3,000–$15,500 to start
Event planning business plan
$1,000–$3,000 typical fee for day-of coordination. Sample plan: Golden Hour Events, Austin, TX.
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$11,400–$49,400 to start
Fence company business plan
$10–$75/ft typical US installed price per linear foot, by material. Sample plan: Straightline Fence Co., Raleigh, NC.
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$9,350–$33,900 to start
Flooring business plan
$2–$5/sq ft typical US labor price per square foot to install vinyl plank. Sample plan: Plank & Grain Flooring, Columbus, OH.
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$12,900–$53,800 to start
Flower shop business plan
$50–$150 typical price per everyday arrangement. Sample plan: Wildstem Flower Studio, Asheville, NC.
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$66,000–$179,000 to start
Food truck business plan
$250k–$500k typical yearly sales, established truck. Sample plan: Rolling Ember Kitchen, Austin, TX.
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$5,930–$47,975 to start
Garage door business plan
$155–$379 typical published US price for a garage door repair, averaging $265; a spring replacement runs $180–$350. Sample plan: Sagebrush Garage Door Service, Henderson, NV.
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$3,685–$15,300 to start
Gutter cleaning business plan
$119–$234 typical US price for a gutter cleaning; averages about $168. Sample plan: Clearflow Gutter Co., Charlotte, NC.
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$55,800–$291,500 to start
Gym business plan
$40–$150/mo typical membership, independent gym or studio. Sample plan: Ironwood Strength Club, Salt Lake City, UT.
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$17,100–$92,900 to start
Hair salon business plan
$40–$100 per cut, typical starting range. Sample plan: Golden Hour Salon, Phoenix, AZ.
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$6,000–$29,700 to start
Handyman business plan
$50–$100/hr typical handyman rate, most US cities. Sample plan: Fix-It Fred's, Indianapolis, IN.
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$34,700–$93,000 to start
Home care business plan
$35 an hour national median a family paid in 2025 for a non-medical caregiver; about $80,000 a year for 44 hours of care a week. Sample plan: Riverbend Home Care, Greenville, SC.
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$20,835–$100,200 to start
Home remodeling business plan
$14,589–$41,554 what most US homeowners pay for a kitchen remodel (Angi, 2026); the job a one-crew remodeler builds its year around. Sample plan: Hearthline Remodeling, Raleigh, NC.
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$13,400–$56,100 to start
HVAC business plan
$75–$150 typical service-call or diagnostic fee. Sample plan: Mesa Comfort Heating & Air, San Antonio, TX.
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$8,400–$32,000 to start
Insurance agency business plan
10–15% typical new-business commission on personal lines. Sample plan: Harbor Light Insurance Group, Tampa, FL.
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$7,100–$26,600 to start
Interior design business plan
$100–$250/hr typical hourly rate for a residential designer. Sample plan: Juniper & Oak Interiors, Denver, CO.
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$7,835–$43,800 to start
IT consulting business plan
$100–$250 typical published US price per user per month for managed IT support for a small business. Sample plan: Clearpath Office IT, Omaha, NE.
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$12,900–$43,900 to start
Junk removal business plan
$150–$600 per job, by load size. Sample plan: Clearway Hauling, Tampa, FL.
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$6,600–$33,400 to start
Landscaping business plan
$50–$100/hr typical labor rate per crew member. Sample plan: Evergreen Yard Co., Charlotte, NC.
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$54,240–$318,900 to start
Laundromat business plan
$15k–$300k annual cash flow for a single US coin laundry (Coin Laundry Association). Sample plan: Cedar Street Wash House, Akron, OH.
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$5,350–$21,000 to start
Law firm business plan
$150–$350/hr typical billing rate for a solo attorney. Sample plan: Calder & Reyes Law, Raleigh, NC.
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$4,463–$22,280 to start
Life coaching business plan
$272 average fee for a one-hour coaching session in North America, 2022 (ICF Global Coaching Study). Sample plan: Tall Pines Life Coaching, Asheville, NC.
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$3,830–$16,350 to start
Locksmith business plan
$100–$200 typical published US price for a locksmith visit; a house lockout runs $50–$175 and a rekey $70–$160. Sample plan: Brightline Lock & Key, Riverside, CA.
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$7,335–$36,600 to start
Marketing company business plan
$1,000–$5,000/mo typical published US retainer per small-business client for a marketing agency. Sample plan: Brightfield Local Marketing, Boise, ID.
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$4,284–$21,035 to start
Massage therapy business plan
$58,450 median pay for employed US massage therapists, May 2025 (Bureau of Labor Statistics). Sample plan: Lindenfield Massage, Boise, ID.
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$81,500–$384,500 to start
Med spa business plan
$10–$16/unit typical retail price for neurotoxin. Sample plan: Lumen Aesthetics Med Spa, Scottsdale, AZ.
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$490–$10,700 to start
Notary business plan
$75–$200 typical published US fee per loan signing for a notary signing agent. Sample plan: Keystone Mobile Notary, Tampa, FL.
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$26,500–$85,200 to start
Moving company business plan
$100–$180/hr typical local rate for two movers and a truck. Sample plan: Two Oaks Moving Co., Boise, ID.
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$4,900–$36,750 to start
Nonprofit business plan
$275–$600 IRS application fee for tax-exempt status (US). Sample plan: Northside Reading Circle, Minneapolis, MN.
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$4,400–$15,000 to start
Painting business plan
$2–$6/sq ft typical interior price with paint and labor. Sample plan: Brightside Painting Co., Raleigh, NC.
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$2,905–$15,200 to start
Personal training business plan
$47,160 median pay for employed US fitness trainers and instructors, May 2025 (Bureau of Labor Statistics). Sample plan: Ridgeback Strength Coaching, Columbus, OH.
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$5,350–$15,950 to start
Pest control business plan
$100–$150/visit typical quarterly plan price. Sample plan: Sentinel Pest Control, Charlotte, NC.
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$2,920–$17,200 to start
Photography business plan
$150–$500 per portrait session to start. Sample plan: Juniper Lane Photography, Kansas City, MO.
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$5,600–$24,600 to start
Plumbing business plan
$80–$130/hr typical residential plumbing rate. Sample plan: Blue Valve Plumbing, Kansas City, MO.
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$6,000–$28,490 to start
Pool cleaning business plan
$80–$200 a month typical price of weekly residential pool service, by a national cost guide; full service with repairs included runs $120 to $300 or more. Sample plan: Clearwater Pool Care, Mesa, AZ.
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$2,950–$11,100 to start
Pressure washing business plan
$50–$100/hr typical effective hourly rate, solo. Sample plan: Summit Soft Wash & Pressure Cleaning, Greenville, SC.
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$9,530–$39,900 to start
Property maintenance business plan
$60–$125/hr typical US hourly rate for maintenance and handyman work, plus materials. Sample plan: Keystone Property Care, Phoenix, AZ.
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$7,675–$32,900 to start
Real estate business plan
2.5–3% typical commission per side of a sale. Sample plan: Peachtree Home Group, Atlanta, GA.
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$14,300–$48,500 to start
Recruitment agency business plan
15–25% typical contingency fee, as a share of the hire's first-year base salary. Sample plan: Ledger & Lake Recruiting, Milwaukee, WI.
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$103,500–$507,500 to start
Restaurant business plan
$20–$45 average ticket, casual dining. Sample plan: Harbor & Vine, Columbus, OH.
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$8,900–$32,600 to start
Roofing business plan
$350–$550/square typical installed price for architectural asphalt. Sample plan: Ridgeline Roofing Co., Tulsa, OK.
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$26,485–$101,400 to start
Solar installation business plan
$2.60–$3.36/W typical US installed price for a home system, before incentives, 2026. Sample plan: Mesquite Ridge Solar, Tucson, AZ.
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$12,035–$53,200 to start
Tile business plan
$4–$15/sq ft typical published US labor price to install tile, before the tile itself; about $8 for standard ceramic or porcelain on a flat floor. Sample plan: Straightjoint Tile Co., Charlotte, NC.
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$14,435–$87,100 to start
Tow truck business plan
$75–$125 + $2.50–$7/mi typical published US price for a short local tow of 5 miles or less, and the per-mile rate commonly charged. Sample plan: Copperline Towing, Knoxville, TN.
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$14,350–$64,500 to start
Tree service business plan
$500–$2,000 typical price for a single residential tree removal, haul-away included; national cost guides put the average between about $750 and $1,000, and a big tree over a house runs far higher. Sample plan: Cedar Hollow Tree Care, Knoxville, TN.
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$39,900–$165,500 to start
Trucking business plan
$2.00–$3.00/mi typical dry-van rate per loaded mile. Sample plan: Blue Mesa Freight, Dallas, TX.
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$2,100–$10,000 to start
Tutoring business plan
$25–$80/hr typical rate for one-on-one academic tutoring. Sample plan: Summit Learning Tutors, Austin, TX.
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$5,600–$36,900 to start
Vending machine business plan
$75–$400/mo typical sales per machine, by location. Sample plan: Summit Snack Vending, Las Vegas, NV.
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$535–$21,500 to start
Virtual assistant business plan
$25–$45/hr typical published US rate for an independent virtual assistant; new assistants commonly start at $15–$25, the survey average is $35.61, and specialist work sits above the band. Sample plan: Fieldnote Virtual Assistance, Richmond, VA.
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$8,485–$29,800 to start
Welding business plan
$65–$125/hr typical US mobile welding rate, plus a trip or call-out fee. Sample plan: Ridgeline Mobile Welding, Tulsa, OK.
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$2,685–$15,585 to start
Window cleaning business plan
$150–$302 typical published US price for a home window cleaning job, averaging $221. Sample plan: Northlight Window Cleaning, Boise, ID.
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