Will It Ring? · Free website grader
Will your website make the phone ring?
Paste your web address. We check the three things that decide it: can visitors call or book, can Google find you, and does AI name you. Plain English, no email needed.
Measured, not guessed: Google's own speed test, your Google Business listing, and what ChatGPT and Google's AI answer today.
What we check
Zarla's Website Grader is a free tool that checks a local business website for three things: whether visitors can call or book, whether Google can find it, and whether AI assistants name the business.
Calls & bookings
- • A number visitors can tap to call, up top
- • A quote form or booking button
- • Reviews and a “licensed & insured” line
- • How fast it shows up on a phone
Found on Google
- • Your Google listing links to this site
- • The same phone number on both
- • Your Google reviews and rating
- • A page for each service and area, and a title with your trade and town
Named by AI
- • We ask ChatGPT and Google's AI what your customers ask: “best plumber in Austin”
- • You see who they named
- • No score for this part: just the real answers
What you get back
Three plain answers, each with how many checks passed. Every miss says exactly what we saw and, where Zarla handles it, how. Anything we couldn't check is marked as unchecked, and we never count it against you.
No score out of 100. A single number hides the one thing that's costing you calls.
Sample report · made-up business
Bluegill Plumbing
Calls
2 of 4
3 of 6
AI
0 of 2
How we grade
Real measurements only: we read your home page and site map, run Google's PageSpeed test on a phone, look up your Google Business listing, and ask ChatGPT and Google's AI live. There's no AI opinion of your copy, and every report shows the date it was checked.
Free website graders compared
| Tool | What it asks for before the report | Built for |
|---|---|---|
| Zarla Will It Ring? | Nothing: the report opens straight away | Local businesses |
| HubSpot Website Grader | Your email | Any website |
| Owner.com Restaurant Grader | A phone verification step (the top of the report is hidden until you do) | Restaurants |
| Roast My Page | Your email (the report is sent to you) | Local service businesses |
Checked 28 September 2026 by running each tool.
Questions owners ask
Why is there no score out of 100?
A single number hides the one thing that's costing you calls. You get three plain answers, how many checks passed in each, and every miss says exactly what we saw.
Do you need my email?
No. Paste your address and the report opens. Sign in with Google only if you want to save it and have us check again every month.
What does “couldn't check” mean?
Some things can't be read reliably from outside your site, like a reviews section built by an app. We mark those as unchecked and leave them out of the count rather than guess.
Can I check a competitor's site?
Yes. Everything we check is public: the website, its Google listing and what AI assistants answer. Reports aren't listed on Google, and we never contact the business.
How is this different from HubSpot's Website Grader?
HubSpot's grader asks for your email and runs a technical page audit. Ours needs no email and checks what decides calls for a local business: can visitors call or book, does your Google listing point at your site, and do ChatGPT and Google's AI name you.
How long does it take?
A minute or two. Google's speed test and the AI answers take the longest, and your report fills in as they land.
What happens after the report?
If your site misses a few checks, you can bring it across to Zarla. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built. Or describe your business and Zarla builds a new site. You pay only when you publish.
Want the step-by-step version? Read our guide to getting recommended by ChatGPT.