What's new
New in Zarla, week by week. Everything here is live in the product today.
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Zarla now publishes a plain-English fact sheet with your website — your services, hours, and contact details in the standard format made for AI assistants like ChatGPT — and labels your contact form so an assistant helping a customer can fill it out properly.
It's added automatically the next time you publish.
More about Get Found →Zarla's domain connect wizard is now safe to re-run at any point. If a step stalls or you close the tab, come back and try again — it picks up where you left off, and retrying won't disturb a domain that's already working.
Small things that were annoying, now not.
Zarla's ChatGPT connection now shows your website updating right there in the conversation. Ask for a change in the assistant you already use and watch it land — no tab-switching, no copy-paste.
More about Zarla in ChatGPT →Zarla now changes your logo when you ask for it in ChatGPT or Claude. Send the file or describe what you want, and the upload, sizing, and placement are handled for you — no digging through settings.
More about Zarla in Claude →Zarla now lets you sign in with just your email address — no Google account needed. Google still works; it's just no longer the only door.
The new Zarla is live: describe your business, and Zarla's AI builds your whole website in about 30 seconds. Then you edit it by chatting — like texting a designer who never sleeps.
And the website is just the front door. Leads, bookings, invoices, an online store, reviews, and your Google presence are built in — one login that helps you get found, get leads, and get paid, instead of a stack of subscriptions.
Every page is built for how people search now: structured to help you rank on Google, and readable by the AI assistants your customers ask — like ChatGPT.
Free to build. Pay when you publish.
Built before launch
The new Zarla was built from the ground up through 2026 and ran in beta before the public launch on September 2. Real ship dates, tagged Beta.
Smaller things that landed across the month.
A run of fixes to how published sites behave once they're out in the world.
Zarla now checks what ChatGPT and Google's AI actually answer when someone asks about your business — in the words a customer would use — so you know where you stand before a customer does. Get Found keeps checking, shows which businesses were named instead, and hands you the one thing worth doing next.
There's also a free checker anyone can run, no account needed.
Zarla now connects to Claude and ChatGPT. Sign in from your AI app, connect once for your whole account, and edit pages, search settings, and publishing from a chat — the same Zarla, in the assistant you already have open.
More about Zarla with AI assistants →Zarla now filters your Google reviews down to the best ones — four stars and up — and puts them on your website as testimonials, so the praise you've already earned does the selling. Anything Zarla drafted as a placeholder is clearly marked until you replace it, and changing your phone number once updates it everywhere on the site.
More about Google Business Profile →Zarla's editor now works properly on a phone: a chat bar that stays within reach, section picking that works under a thumb, and a cleaner top bar. Fix a typo from the job site instead of waiting until you're back at a desk.
More about editing on mobile →Zarla's chat editor now remembers your conversation, edits the exact section you mean, and writes a real blog post when you ask for one — no more code-looking replies, no more guessing which part of the page you were talking about.
More about the AI editor →Zarla now lets you search, buy, and connect a domain inside the product, so going live is one flow instead of three websites. Pick a name, register it, and it's connected to your site automatically — and a connection that gets stuck re-checks itself.
Zarla now imports every page of your existing website — your words and your page addresses come with you — then redesigns each page in your new look. Keeping the addresses helps you keep the Google standing you've built, instead of starting from zero.
More about importing your website →Smaller things that landed across the month.
Zarla's help center is rewritten with step-by-step screenshots, so the answer looks like your screen. Support conversations now take attachments, let you rate answers, and replying reopens your thread.
Zarla now offers more than 500 new hand-designed templates across 27 industries — dentists, plumbers, restaurants, accountants, chiropractors, gyms, personal trainers, interior designers, wedding planners, architects, photographers, auto repair, salons, handymen, tree services, bakeries, barbers, car detailers, cleaners, junk removal, painters, movers, vets, med spas, cafes, physical therapists, and construction — most galleries now 24 distinct designs deep.
Zarla's site builds now survive closed tabs and bad connections. Close the laptop mid-build and come back to a finished site; watch progress, rejoin, or retry. And “Saved just now” in the editor means exactly that.
Zarla now lets you sell online. Product catalogs with options and sale badges, real product pages, a free-shipping progress bar, an announcement bar — and “build me an online store” seeds a starter catalog so you're editing, not starting from blank.
Zarla's dashboard is redesigned onto one consistent look — every tool in the product now shares the same frame — with an Overview that tells you the single best next step for your business instead of making you hunt for it.
Zarla's Get Found is rebuilt around five scored areas — what Google shows about you, your reviews and listings, real page-speed measurement, the searches bringing people in, and a weekly digest — so you know where you stand and the one thing worth doing next.
Zarla now maps your old page addresses to the new ones and sets up the redirects automatically, helping you keep the Google standing you've built when you switch. It watches for dead ends after the move, and renamed pages keep redirecting.
Zarla now includes a free logo maker. Design a real logo for your business, download the full brand pack, and claim it straight into a website — with illustrated marks for more than 130 industries.
Zarla now makes payment links. Enter an amount, add a note about what it's for, share the link by text or email, and get paid — no invoice needed. It sits alongside invoices, gift cards, and your store, all paid through one connection.
Zarla now sends professional invoices from the same place as your website. Line items come from your service catalog or from a sentence you type, customers pay online with a link, reminders go out for you, and you get paid directly. Numbering and defaults are set up before you write the first one.
Zarla now lets customers buy gift cards straight from your website. Cards are branded to your business and emailed to the recipient, you redeem them from your dashboard, and you can see what's sold, what's been used, and what's still out there — all in one place.
Zarla now builds forms from a description. Say what you need — a quote request, an event sign-up, a five-field enquiry with a dropdown — and it appears on the page, styled to match. Adjust fields in the editor, and every submission lands in your leads inbox.
Zarla now works inside Claude Desktop and ChatGPT. Paste one setup link into your assistant, and from then on you can create a site, edit pages, add service and location pages, and publish — by talking to it.
More about Zarla with AI assistants →Zarla now gives agencies and web designers one dashboard for every client site. See all your clients at a glance, send each one a report on how their site is doing, and set your agency's name and logo once so every report carries it.
More about Zarla for agencies →Zarla now connects to Google Search Console. Connect it once and Get Found shows the searches that bring visitors to your site, where you rank for each, and the ones a small push could win — with a suggested next step for each.
Zarla now catches every enquiry from your website in a leads inbox — no separate lead-tracking subscription. Each lead is a card you can move from new to contacted, quoted, and won, so every enquiry is in one place instead of lost in your email.
Zarla now puts an AI coach beside your analytics and Get Found pages. It reads what's on the page — your visitors, your score, your search terms — and answers in plain English: what the numbers mean, and the one thing worth doing next.
Zarla now builds image galleries into your website. Grids, masonry, before-and-after, and team layouts, all styled to match your site and sized for fast loading — with no plugin to install and nothing to configure.
Zarla now connects to your Google Business Profile — just find your listing, no Google login needed. Your star rating and reviews show on your website and stay in sync as new ones come in.
Describe your business and watch your whole website appear — then keep it fresh with everything above.
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