Built for ranking
The best website builder for SEO — built so customers can actually find you.
Zarla is the fastest, most SEO-optimised website builder for small business out there — and we’ll let Google prove it. 100/100 on Google’s PageSpeed SEO audit. 0.8 seconds to first paint. Schema, sitemaps, Search Console, and Google Business Profile — all built in.
Real numbers, real site
Every Zarla site is built to rank. These are the numbers.
From a live, paid Zarla customer site — manaracare.com.au — measured on Google’s PageSpeed Insights:
Short answer: for a small business that wants to rank on Google, Zarla beats Wix, Squarespace, and WordPress on the three things that matter — site speed, technical SEO completeness, and time-to-publish. Real customer sites score 100/100 on Google’s PageSpeed SEO audit with sub-second load times. No plugins. No setup. No code.
The full SEO stack
Every SEO tool a small business needs. Inside one product.
What you’d normally pay for separately — Yoast, Ahrefs, BrightLocal, Whitespark, Surfer, Google Analytics, a dev for schema, an agency for citations — already in the dashboard. Built for SEO performance, not bolted on with plugins.
Google Search Console — connected
Live keyword rankings, click-through rates, impressions, and lost-position alerts. Surfaced in the Zarla dashboard, not buried three tabs deep in Search Console.
AI SEO Coach
Reads your site, your competitors, and what your customers actually search for. Gives you specific moves in plain English — "add a 'gas leak detection' page," "rewrite the H1 on /services" — not vague "improve your content" prompts.
Google Business Profile, synced
Reviews, posts, hours, photos — managed from the Zarla dashboard, pushed to Google. The local-SEO loop you'd normally pay a consultant to run, automated.
Schema, meta, sitemap, OG, canonical — automatic
Every page ships with LocalBusiness schema, meta title and description, canonical URL, OG card, image alt text. No checkbox to remember. No plugin to install.
AI-written copy, shaped for ranking
Zarla writes the first draft using the queries small-business customers actually search for in your industry — informed by real search data, not generic templates.
Built-in analytics
Page views, lead sources, conversion rates, mobile/desktop split — all in your Zarla dashboard. No Google Analytics setup, no separate analytics bill, no cookie-banner headache.
Readable by AI assistants
Every Zarla site ships its business details as structured data in the machine-readable format Google and AI assistants look for — LocalBusiness and WebPage on every page, FAQPage wherever you have FAQs, BlogPosting and breadcrumbs on posts — generated from your business details, with nothing to configure. Being readable is the floor; Get Found works on what gets you named.
NAP consistency + local citations
Name, Address, Phone matched across every page and every directory. Citation gaps surfaced before they hurt your Maps rank.
Speed & infrastructure
Built on Google Cloud. Without the Google Cloud bill.
Page speed is a ranking factor. Image optimisation is a ranking factor. HTTPS is a ranking factor. None of these should be an upsell — and on Zarla, none of them are.
Global CDN, every site
Served from Google Cloud's globally-replicated edge network. There's no "basic" tier with slow hosting. Every Zarla site gets the same fast infra.
HTTPS, DDoS, security — included
Free SSL on every domain. DDoS protection built in. No security plugin to install, configure, or patch on a monthly cadence.
Zero-downtime publishing
Every change goes live atomically. No staging-to-prod cutover. No "the site went down for 4 minutes during the update" surprises.
Performance is the default, not an upsell
Image optimisation, minified assets, lazy loading, modern image formats — all on by default for every site. No "Pro" tier that makes the site faster.
Zarla vs WordPress + plugins
WordPress is “the gold standard.” Only if you like assembling it.
The AI Overview will tell you WordPress is the best for SEO. That’s true if you install Yoast (or RankMath), a caching plugin, a schema plugin, an image plugin, a security plugin, and patch them every month. Zarla is what you get if that all came in the box.
| Feature | WordPress + plugins | ZarlaRecommended |
|---|---|---|
| On-page SEO | Install Yoast or RankMath. Configure per page. | Built in. Every page. Automatic. |
| Schema markup | Install a schema plugin. Map fields manually. | LocalBusiness and WebPage on every page, FAQ where you have one, breadcrumbs on posts — auto-generated. |
| Page speed | Install WP Rocket or W3 Total Cache. Tune per host. | 0.8s LCP on the default settings. Live proof above. |
| Image optimisation | Install Smush or ShortPixel. Re-upload images. | WebP, lazy-loaded, responsive — by default. |
| Sitemap & robots.txt | Yoast handles it (if configured). | Generated automatically. Updated on every publish. |
| Search Console connection | Manually verify ownership. No live data in WP. | One-click connect. Live rankings inside the dashboard. |
| Security patches | Apply WordPress + PHP + plugin updates monthly. | We patch our infrastructure. Your site never breaks. |
| Maintenance cost | 30–50 plugins. Conflicts. Offshore dev on retainer. | Zero plugins. Zero maintenance. Zero PHP. |
Full side-by-side comparisons: Zarla vs WordPress · Zarla vs Wix · Zarla vs Squarespace
Stop paying 6 plugins to do what Zarla does by default
Schema, sitemaps, Search Console, Google Business Profile, image optimisation, security — included. Free until you publish.
Real proof, live and verifiable
A real customer site. You can click the URL right now.
Manara Care is a real NDIS support-coordination business in Sydney. Their entire site — design, copy, SEO, schema, Google Business Profile — was built and is maintained on Zarla. It scores 100/100 SEO and 100/100 Best Practices on PageSpeed Insights with a 0.8 second Largest Contentful Paint.
No SEO retainer. No SEO plugin. No developer maintaining schema.org markup. This is the default Zarla output.
Frequently asked
The questions you’d ask before picking an SEO builder.
What makes Zarla the best website builder for SEO?
Three things: speed, completeness, and proof. Real Zarla customer sites score 100/100 on Google PageSpeed SEO with sub-second Largest Contentful Paint (see live PSI report above). Every page ships with schema markup, meta tags, sitemap entries, canonical URLs, and Open Graph cards by default — no plugin to install, no checkbox to remember. Search Console, Google Business Profile, an AI SEO Coach, built-in analytics, and AI-written copy informed by real search data are all included in the product, not unlocked at a higher tier.
Is Zarla faster than Wix, Squarespace, or WordPress for SEO?
Yes, on the numbers we can publicly verify. Zarla sites are served from Google Cloud's global CDN with image optimisation, lazy loading, and modern image formats on by default. We can't speak for every Wix/Squarespace/WordPress site on the internet, but a representative Zarla customer site (manaracare.com.au) currently scores 100/100 SEO, 100/100 Best Practices, with a 0.8s LCP and 0ms Total Blocking Time on desktop PageSpeed Insights. Click the proof link above to verify live.
Does Zarla connect to Google Search Console?
Yes — one click and you're connected. From then on, the stuff that actually matters — which searches are bringing people to you, what's slipping in the rankings, where you're getting clicks — shows up right in your Zarla dashboard. No more bouncing between tabs trying to read Google's UI.
Can Zarla optimise my Google Business Profile?
Yes. Reviews, posts, hours, photos, and citations are managed from the Zarla dashboard and pushed to Google. The local-SEO loop that normally costs $200–500/mo to outsource — review prompts, weekly posts, citation building, NAP consistency — runs from one tab.
Does Zarla support schema markup (structured data)?
Yes — and you don't have to think about it. Schema markup is the structured data Google uses to understand your business (it's why some search results show your hours, ratings, or FAQs). Zarla writes it automatically — LocalBusiness and WebPage on every page, FAQ wherever you have one, breadcrumbs on blog posts. One less thing on your list.
How long does it take to rank on Google with Zarla?
It depends on your competition, content, and citations — same as any builder. What Zarla removes is the technical-SEO bottleneck: schema, speed, sitemaps, canonical URLs, internal linking, and Google Business Profile are all handled before you even publish. Most new local-business sites get their first organic impressions within 2–4 weeks of publishing and a connected Google Business Profile.
Is Zarla's SEO good enough to replace an SEO consultant?
For most small businesses, yes. The technical SEO stack (schema, speed, meta, sitemaps) is genuinely complete. The AI SEO Coach handles the ongoing "what should I do next" recommendations a consultant would charge $500–2,000/mo for. If you're competing in a high-volume vertical (mortgage, personal injury law, plastic surgery) where SEO budgets are six figures, a specialist still adds value — but you'll start from a much better baseline.
How does Zarla's SEO compare to Wix, Squarespace, and WordPress?
WordPress gives you the most control if you're a developer — but you assemble it from 30+ plugins and own the maintenance. Wix and Squarespace are convenient but cap your control on schema, speed, and structured data. Zarla is purpose-built for small business SEO out of the box: 100/100 PageSpeed, the structured data a local business needs, Search Console + Google Business Profile inside the dashboard, no plugins to manage. See the detailed pages: Zarla vs WordPress, Zarla vs Wix, Zarla vs Squarespace.
Build your free website. Watch it rank.
Free to build. No card. Publish when you’re ready — with the entire SEO stack already configured.
Also worth a read: Zarla for marketing agencies & resellers.