The online form builder that turns visitors into leads in your CRM.

An online form builder is a tool that turns questions into working web forms — contact forms, quote-request forms, booking forms, surveys — without writing code. You pick the fields you need (name, email, phone, dropdown, file upload, etc.), and the builder produces a form you can collect submissions from.

For a small business, the best online form builder is one that comes with the website and the CRM in one product — not three subscriptions stitched together. Zarla bundles forms + site + CRM into one plan (see pricing). Compare that to Jotform ($34+/mo) + a separate CRM ($30/mo) + a website host (Wix $16/mo) and the math is clear.

Yes — Zarla is free to build. You can generate a full site with working forms and preview everything before you decide to publish. You only pay when you're ready to publish to a live domain — see our plans. Compare that to Jotform ($34+/mo monthly), Typeform ($25+/mo), and most form builders that charge separately on top of your website host. Try it free — no card required →

Yes — Zarla's free tier does not watermark, brand, or footer-tag your forms or your site. Jotform's Starter plan adds Jotform branding to every form. Typeform's free plan adds Typeform branding to every form. Tally is one of the few competitors with no-watermark free use, but the form still lives at tally.so, not your domain. Zarla is no-watermark and on-your-domain (once you publish).

Yes — Zarla is a Jotform alternative built for small businesses that need a website AND a form, not just a form. Jotform gives you a form you embed on a website you built somewhere else. Zarla generates the website and the form together. If you currently use Jotform on a Wix or WordPress site, Zarla replaces both — for roughly the cost of Jotform alone.

Yes, with one difference. Typeform's wedge is the one-question-at-a-time conversational form for marketers running surveys. Zarla's wedge is the multi-step lead-capture form for a small business that wants leads in a CRM. For surveys with thousands of respondents, Typeform is the better tool. For getting more callbacks and quote requests on a small-business website, Zarla wins on bundle + price.

Yes — Zarla and Tally both offer no-watermark free use, but Tally is a standalone form tool (forms live at tally.so/r/... or behind a paid Pro plan on a custom subdomain). Zarla generates the website too, so the form lives on your own domain from day one, with no Pro tier required to look professional.

No — and that's by design. The point of Zarla is that the form lives ON your Zarla site, not embedded inside a different site as an iframe. If you currently have a WordPress or Wix site and just want an embed, Jotform or Tally is the right tool. If you want a website + forms + CRM in one product, that's Zarla.

Yes. Every field can be added, removed, renamed, or reordered by chatting with Zarla's editor — "add a budget dropdown", "make the phone field required", "change Service Type to include carpentry and tiling". You don't open a separate form editor; you describe the change in plain English and Zarla applies it.

Zarla ships 7 pre-built form types: contact, quote request, service inquiry, callback request, event inquiry, newsletter signup, and booking. Each one comes with industry-aware defaults — a plumber's quote form asks different questions than a wedding photographer's quote form. You can also add custom form blocks built from any combination of the 10 field types.

Every submission lands in three places at once: your email inbox (so you respond fast), your Zarla CRM (so the lead is structured and trackable), and optionally your SMS (for emergency-style inquiries). The CRM tags each lead with its source — Google search, Google Business Profile, social, direct — so you know which channel earned the lead.

No. Zarla includes a built-in CRM that captures every form submission as a structured lead — name, email, phone, the full form data, the page they submitted from, and the source they arrived through. You can filter, mark as contacted, add notes, and export to CSV. There's no separate CRM subscription required. See your leads dashboard →

Three layers, all on by default: invisible honeypot fields that catch bots without showing a CAPTCHA to real users, IP-based rate limiting that blocks brute-force submission attempts, and per-form throttling that prevents a single source from flooding your inbox. No reCAPTCHA banner — those tank conversion rates and aren't necessary at small-business volume.

Yes. Multi-step forms break a long form into smaller pages, each with a progress bar. Zarla builds them automatically for quote-request and event-inquiry form types, because both convert noticeably better as multi-step. You can also add steps to any custom form by chatting with the editor.

Yes. Every form submission lands in the Zarla CRM as a structured lead, and the CRM has a one-click CSV export — name, email, phone, all form fields, source attribution, submitted-at timestamp. Drop the CSV into Google Sheets, Excel, Numbers, or any other spreadsheet tool. You own your data.