
- Rug Restoration
- Atelier
- Charcoal + gold
Costikyan: A century of textile care, dressed for it
Costikyan reframes the entire trade: not carpet cleaning but 'Cleaning & Restoration: Area Rugs, Carpet, Upholstery, & Drapery,' with the sub-line doing the positioning — 'Everyday Luxury. Heirlooms. Heritage Pieces.' The claim 'more than a century of expertise' earns the atelier register, and the photography backs it: a velvet sofa being hand-cleaned, water sheeting over a rug, a close-up of fingers rebinding a fringe. Two doors — Clean and Restore — organize the practice, and 'Get a Custom Care Quote' replaces the instant-price button, because heirlooms aren't priced by the room. The lesson scales down: if any part of your work is craft, photograph the hands doing it and price it like it matters.
- 'Heirlooms. Heritage Pieces.' resets the price frame entirely
- Hand-stitching close-ups prove craft no stock photo can
- 'Custom care quote' fits the product; instant pricing wouldn't
Steal this: Photograph the hands doing the craft. One fringe-rebinding close-up justifies prices a van photo never will.




