TikTok videos play right on your site

Some TikTok videos on published sites loaded their player but never actually played — visitors got a “Watch now” button pointing them off to TikTok instead, and whether it happened depended on which video you’d picked.

We now run every TikTok embed through the player TikTok built for websites, so your videos play where they belong: on your page, with sound, full-screen if your visitor wants it. And when a video ends, the suggestions shown are your own videos — not someone else’s. YouTube and Vimeo videos weren’t affected and haven’t changed. If a TikTok video on your site was affected, republish your site to pick the change up.