Stop guessing which visitor became a customer.

No. Zarla already measures what a small business needs — visitors, sources, leads, calls, top pages, section engagement, real-time activity. If your marketing agency insists on GA4 for their own reporting, you can keep both running; the Zarla renderer doesn't block third-party tags. But for actually knowing how your site is doing, you don't need GA4.

Plausible and Fathom are excellent privacy-first analytics products — but they're standalone products you sign up for, install on your site, and check in a separate dashboard. Zarla is your website builder. The analytics are already running, already connected to the contact form, and already sitting next to the lead inbox. One dashboard, no integration.

No. Zarla measures with first-party data only — no third-party cookies, no cross-site tracking, no ad-network pixels. There's nothing to consent to, so there's nothing to disclose. (If you choose to add Google Analytics, Facebook Pixel, or any other third-party tag yourself, that changes — but Zarla's analytics on their own don't require a consent banner.)

Yes. The Live Visitors card at the top of the Analytics page shows how many people are on your site this minute and what page they're on — refreshed in real time. Useful when you've just published a Google Business Profile update or sent a quote with your site URL.

Yes. Every form submit on a Zarla form counts as a lead. Every click on a tel: link (your phone number on mobile) counts as a click-to-call lead. WhatsApp taps, email clicks and directions clicks count too. No manual event setup, no Google Tag Manager triggers — it's just how Zarla measures by default, because for a small business, that's the score.

Yes. If you're selling products through Zarla, every order, payment and refund lives in the Get Paid tab — same dashboard, one log-in. The Analytics tab still tracks visitors and on-site conversions (add-to-cart taps, checkout views, form submits); the Get Paid tab is where the actual revenue, customer list and order status live. Two surfaces, one product — chosen so a service business sees a clean leads view and a commerce business sees the full sales pipeline.

It reads your real analytics data — visitor sources, lead actions, page-by-page engagement, period-over-period deltas — and answers questions in plain English. "Why are leads down this week?" gets a two-sentence answer naming the cause and a suggested fix, not a chart you have to interpret. The same engine also writes the weekly or monthly performance report card that's emailed to you.

Your historical analytics data is kept for as long as your Zarla site is active. There's no 14-month rolling expiry the way GA4 has by default.

Your analytics data lives in Zarla's hosted infrastructure on Google Cloud. It's not sold, not shared with ad networks, not used to train models, and not exposed to other Zarla customers. The only people who can see your site's analytics are you and anyone you invite to your Zarla account.