Feature · Website import
Migrate your website — off WordPress, Wix or Squarespace — in an afternoon.
No FTP. No exports. No rebuild. Paste your URL and Zarla pulls your content, pages, images and contact details into a fully-editable site you can keep changing by chat. Keep your domain. Keep your customers.
Free to try · Keep your domain · No FTP, no exports, no plugins
Powered by Zarla
The AI website builder that actually knows your industry
Tell Zarla what you do and where you’re based. In about 30 seconds, it builds a complete, professional website — with real copy written for your trade, SEO built in from day one, and everything you need to start getting customers from Google.
Try it free — takes 30 secondsWhat does it mean to migrate a website?
To migrate a website is to move it from one platform to another — keeping the content, the pages, the images and the SEO signals intact — without losing your audience or your Google rankings. The usual route is a multi-week project: export your files, dump the database, re-host on a new server, re-point DNS, set up redirects, hope nothing breaks.
Zarla migrates websites differently. We read your live URL the way a browser would, then rebuild the site on Zarla so it's editable from chat, faster than the source, and already configured for search engines. No FTP. No database export. No developer.
Why move to Zarla
Not another website builder. The one built to rank.
100/100 on Google's SEO audit — by default.
Most builders sell you a site, then sell you SEO plugins. Zarla writes the meta, schema, sitemap, alt text and image compression on every page automatically — and serves the result on fast hosting. Manaracare, a real Zarla site, scores 100/100 on Google PageSpeed Insights for SEO with a 0.8-second Largest Contentful Paint. Click the link below and check it yourself.
- Schema, meta tags, sitemap and social cards written for every page
- Pages load in under a second — Google's #1 ranking signal
- AI SEO Coach tells you what to fix next in plain English
Change your site by describing the change.
WordPress edits mean logging into wp-admin and hoping the block still works. Wix edits mean dragging boxes around a canvas. Zarla edits are a sentence: "rewrite the about page in a warmer tone", "swap the hero photo for something lighter", "add a service page for emergency callouts". The AI does the work, every time.
- No drag-and-drop, no theme settings, no plugin updates
- Add whole pages, rewrite copy, swap photos by chat
- Edits ship instantly — no rebuild step, no staging dance
Your website, leads, SEO coach and quotes — in one place.
Most migrations are a website move plus re-buying the form tool, the CRM, the booking widget, the invoicing app and an SEO subscription. Zarla bundles them. Forms route into a built-in CRM. Bookings live on your domain. Quotes and invoices send from the same dashboard you edit the site in. One login, one bill, one place where customers turn into revenue.
- Form → CRM → invoice in the same dashboard
- Replaces the $200/mo stack most small businesses cobble together
- Your customer data stays yours — exportable any time
Real Zarla site, real Google scores: manaracare.com.au
How the import works
Paste your URL. Get an editable Zarla site.
- Your pages, copy and headings — imported and ready to edit
- Your images — pulled in and re-hosted on Zarla, served fast
- Your services, hours, phone, email and address — detected automatically
- Edit anything by chat: "rewrite the about page", "swap the hero photo"
- Hero with 24/7 availability messaging
- Services list with pricing ranges
- Service area map for Sydney
- Emergency contact form + click-to-call
- FAQ section for common emergencies
What gets imported
Everything we pull from your old site
Your content
Every page's copy, headings, lists and calls-to-action come across — editable from chat in seconds.
Your pages
Home, About, Services, Contact, anything reachable from your menu — each comes across as its own Zarla page with the same URL.
Your images
Photos, logos and graphics pull in and re-host on Zarla. Compressed, served fast — no manual reupload.
Services & contact
Your service list, hours, phone, email and address get detected automatically — and the search-engine basics fill in too.
Match Style
Point Zarla at a reference site — your old one, a competitor you admire, a screenshot you saved. Zarla extracts the palette, type and tone, then applies them to the import.
SEO basics
Meta titles, descriptions, sitemap, schema markup, image alt text — Zarla writes them automatically for the imported pages.
Time-to-ship
From paste to live in an afternoon.
Realistic, not over-claimed. Most sites are shipped the same week.
Hour 1 — Import and review
Paste your URL. Zarla reads the site, lays it out on a Zarla site, and you scan the result. Fix anything that came across awkwardly. Decide which pages stay.
About an hourDay 1 — Refine and fill in
Use chat to rewrite copy, swap photos, and add the pages your old site was missing — a booking page, an FAQ, a service-area landing. Your current site stays live the whole time.
About a dayDays 2–3 — Connect domain and publish
Configure SEO settings, plug in Google Business Profile, point your custom domain at Zarla, hit publish. The new site goes live on your existing URL — Google sees the same domain serving faster pages.
1–2 daysWhat to expect when you import
Zarla imports the parts of your site that visitors see — content, pages, images, contact details, design cues — and rebuilds them on a faster platform with the search-engine basics already configured. That's why imported sites typically score higher than their WordPress, Wix or Squarespace source on Google's PageSpeed audit — we serve static HTML from a global network; they serve PHP through plugins.
The things Zarla doesn't import are the things you're moving to escape: WordPress plugins (Zarla has its own CRM, forms, SEO and analytics built in), custom PHP or theme code (Zarla pages are static — that's where the speed comes from), third-party widgets we don't yet support, anything behind a login. If your old site has a custom booking widget, an Etsy embed or a developer-built calculator, we flag it in your import review so you know exactly what to rebuild.
Your migration is safe
Three things we built in so switching is low-risk
Your rankings stay
Zarla preserves your URLs, page structure, meta titles and headings, so Google sees the same domain — just serving faster, mobile-optimized pages. Same canonical signals, better Core Web Vitals.
Your old site stays live
Your current site keeps running on its current host until you choose to point your domain at Zarla. The import is a preview — nothing changes for your visitors until you flip the switch.
No lock-in
If you don't love the result, your old site is still where it was. Zarla sites also export as static HTML anytime — you own your content, in or out.
See what Zarla builds for your business
Describe your business in a sentence. Zarla generates a full website — homepage, about page, services, contact form — in about 30 seconds. If you don’t love it, you haven’t lost anything.
From $3,000/mo to $500/mo
A small-business owner was being charged $3,000 a month by another agency for a WordPress site and SEO retainer. They were about to shut the business down — they couldn't afford it anymore.
Sam, a Zarla agency partner, took the site over. Imported it into Zarla in a few hours. Within a few days the client had a faster, SEO-optimised, fully-managed replacement — off WordPress, off the plugin maintenance treadmill, ranking on Google with the built-in local-SEO tools. Sam dropped the monthly cost to $500.
Client kept their business. Client kept their rankings. Sam kept the relationship — at a price the client could actually survive. That's the kind of save the import tool exists for.
Why import beats rebuild
Migrating to Zarla vs the other options
| RecommendedZarla import | Manual WordPress move | Done-for-you service | |
|---|---|---|---|
| Time to publish | An afternoon | Days of cleanup | 2–4 weeks |
| Cost to import | Free | Free (your time) | $500+ setup, $20+/page |
| What you provide to import | Just your URL | FTP + database + DNS access | URL + admin credentials |
| Works from Wix / Squarespace / Shopify | Sometimes | ||
| SEO basics reconfigured | Often extra | ||
| Editable after by anyone | Yes — chat editor | Plugins or code | Vendor-locked theme |
| Resulting site is faster than source | Maybe | ||
| Lock-in | None — export anytime | Plugin + host lock-in | Vendor lock-in |
See your old site, rebuilt on Zarla
Paste your URL. Get an editable Zarla site. Keep editing for free until you publish — your old site stays live the whole time.
No card. Keep your domain. We flag exactly what doesn't import.
The website migration checklist Zarla does for you
- Back up the existing site (Zarla snapshots the import in your review)
- Export the database (not needed — Zarla reads the live URL)
- Move files via FTP (not needed)
- Reconfigure the new server (not needed — Zarla hosts the site)
- Reinstall plugins (not needed — Zarla replaces them)
- Update DNS to point at the new home (one record change, we give you the values)
- Set up 301 redirects (Zarla preserves your URLs by default)
- Re-generate the sitemap and submit to Google (automatic on publish)
- Re-add meta titles, descriptions and alt text (Zarla writes them for you)
- Verify Core Web Vitals on the new site (every Zarla site ships 90+ PageSpeed)
Common questions
Frequently asked questions
An afternoon for most sites. Hour one is the import and review; day one is refining copy and swapping in any photos you want to update; days two to three are SEO settings, plugging Zarla into Google Business Profile, and pointing your domain at the new site. Compare that to 2–4 weeks for done-for-you migration services or several days of manual host-to-host work.
Imported: pages, copy, headings, images, services, hours, contact details, basic style cues, and the SEO basics for each page (meta titles, descriptions, schema, alt text). Not imported: WordPress plugins (Zarla replaces them with its own CRM, forms, analytics and SEO), custom PHP or theme code, third-party widgets we don't yet support, paid-feature integrations specific to your old platform, and anything behind a login.
Most sites see a small dip in the first 7–10 days and then a steady recovery — provided you keep your existing custom domain. Zarla preserves your URLs by default, auto-generates the meta tags, schema markup and XML sitemap, and serves pages from a fast static host. Google sees the same domain serving better pages, which is a quality signal, not a move.
No. Zarla preserves your URLs by default, so 301 redirects are usually not needed. For DNS, the only change is pointing your domain at Zarla when you publish — we give you the exact records, you paste them at your registrar, and SSL is automatic. Most domains propagate in minutes; a few take up to 48 hours.
Yes. Paste the URL of any WordPress site — managed or self-hosted, any theme, any host — and Zarla imports the content, pages, images, services and contact details. We don't import WordPress plugins because Zarla has its own CRM, forms, SEO and analytics built in. For a full breakdown of moving from WordPress, see our Zarla vs WordPress comparison.
That works. Zarla imports from any platform with a public URL — Wix, Squarespace, Shopify, Webflow, GoDaddy, Weebly, and hand-coded HTML included. We read the rendered page the way a browser does, so closed-code platforms aren't a problem. (Most host-to-host migration services explicitly can't do this.)
You keep it. Buy nothing new, change no registrar. When you're ready to publish, Zarla gives you the DNS records to point your domain at the new site. The cutover is one DNS change — your old site stays live until that point, your new site is live the moment your DNS resolves.
Most imported sites jump 20–40 points in Google PageSpeed Insights versus the source. Zarla pages are static HTML served from a fast network, images are compressed and served in modern formats, and there's no plugin bloat. We can't promise a number without seeing your source, but the speed delta is the most common positive surprise customers mention after import.
Yes — Zarla's import is free to try. Paste your URL, the site rebuilds on Zarla, you can edit and preview the result without entering a credit card. You only pay when you're ready to publish to a custom domain — see our plans.
Yes. Agency partners use the import tool to take over client sites without a "we're replacing your whole website" conversation. Same site, new platform, lower monthly cost. See Zarla for agencies for the full reseller workflow.
Paste your URL. See your Zarla site.
Free to try. Free to keep editing. Pay only when you publish to your custom domain.
No card to start. Keep your domain. Honest about what doesn't import.