christmasdecor.net
- National Installer Network
- Elegant
Christmas Decor: A family watching their own house light up
Christmas Decor is a network of local installers across the U.S. and Canada, and its hero sells the feeling rather than the service. The photograph is taken from behind a family — two children in winter coats, one in a knit hat, their parents arm in arm — looking at a brick house traced in white and red bulbs along every gable and dormer. Over it, a capitalized serif headline reads 'Premium Holiday Light Decorating, Done For You', with the last three words in italics, and a row of gold stars reports '1,000+ reviews on Google'. The sub-line lists the whole season — design, installation, maintenance, takedown and storage — and a laurel badge in the corner marks the company's 30th anniversary. Under the hero, a pale band of grayed-out client logos, among them P.F. Chang's, Mazda, Honda and Ford, quietly covers the commercial side. Christmas Decor shows the customer the moment they're paying for.
Opens a similar Zarla design you can make yours.
christmaschamps.com
- Residential Installer
- Playful
Christmas Champs: 'Deck My Halls!' on the main button
Christmas Champs has more fun with its words than any installer here, and it does it without giving up the search phrase. The headline is the plain keyword — 'Christmas Light Installation In Charlotte, NC' in heavy white type — set low over a dusk photograph of a large stone-and-board house with every roofline traced in warm white bulbs. The sub-line then turns playful, with two italic words doing the work: 'Ready to have the jolliest house on the block?' and 'get your halls decked today!' The buttons follow through: the red one, in the header and again in the hero, says 'Deck My Halls!' instead of 'Get a Quote', and the outlined one beside it is simply the phone number, (704) 313-9330. Christmas Champs shows a button can carry the brand's personality while the headline carries the search.
Opens a similar Zarla design you can make yours.
wehangchristmaslights.com
- National Installer Network
- Playful
We Hang Christmas Lights: A tangled-up homeowner as the hero
We Hang Christmas Lights opens on a joke every customer recognizes: a man in front of a house with red, white and blue rooflines and green-lit trees, with a strand of bulbs wound around his neck and shoulders, arms spread in defeat, beside a scrolled sign asking 'Do the Holidays have you all tangled up? We can help....' It's the frustration that makes people hire an installer, shown instead of described. Above the photo, a red bar starts the estimate with one field — 'Enter 5 Digit Zip' and a green 'GO!' button — with a separate link for Canadian residents. The menu splits the market the way the business does: Residential, Commercial & Municipal, Wedding & Reception, Business Opportunities. An elf mascot and 'Since 1997' sit in the logo. We Hang shows how far a little humor about the customer's problem can go — and how short the first step of an estimate can be.
Opens a similar Zarla design you can make yours.
merriwickpermanentlighting.com
Merriwick Permanent Lighting: Permanent lights sold on a soft glow
Merriwick Permanent Lighting is the Zarla design for installers selling lights that stay up all year, and it drops the night photo entirely. The hero is a pale field with blurred washes of violet, teal and pink, like colored light seen through frosted glass, and the headline mixes two weights — 'Permanent Christmas Lights' in bold italic magenta, 'in Boise, ID' in solid black. The overline, 'Christmas · Game Days · Every Night', tells a visitor what permanent lights are for in five words. The sub-line handles the objections in plain language: a slim track under the roofline, out of sight by day, any color from your phone 'for Christmas, the Fourth of July or a Tuesday', installed once and never hung again. Two buttons follow, 'Get My Free Quote' and 'See How It Works'. Merriwick is the one to clone if you sell the system, not just the season.
miamichristmaslights.com
- Commercial Installer
- Professional
Miami Christmas Lights: A resort tower lit instead of a house
Miami Christmas Lights is the commercial installer in this set, and its hero makes that clear without using the word. The photograph is a tall, sand-colored resort tower at dusk, its palm trunks wrapped in warm white lights and glowing dandelion-shaped light sculptures along the drive — a job no homeowner hires for. The headline, 'Your Decorative Lighting Experts', sits low on the left, and the sub-line widens the season: 'Whether it is holiday displays or year round lighting, we create professional decorative installations that are sure to impress.' A single green 'View Our Portfolio' button leads to past work rather than a quote form — the right first step for a property manager comparing installers. The menu adds Products, Careers and a Customer Portal. Miami Christmas Lights shows a commercial installer selling with scale.
Opens a similar Zarla design you can make yours.
renfrowchristmaslights.com
Renfrow Christmas Lights: Prices by the foot in the sub-line
Renfrow Christmas Lights is the price-led Zarla design, and it puts real numbers where other installers put adjectives. On a solid evergreen panel, a pill reads 'Prices on the page · Lights included', the headline 'Christmas Light Installation in Omaha' stacks in tall, pale-pink condensed type, and the sub-line is a price list in one sentence: 'Rooflines from $4.50 a foot, trees from $95, takedown and storage included. No visit needed to get your price.' The buttons follow the same logic — a red 'Get My Price' and an outlined 'See Pricing' — and Pricing gets its own item in the menu. Below the green panel, a strip of bare branches wrapped in pink, blue and white lights adds the color the hero leaves out. Renfrow is for the installer who wins on a clear number and a quote that needs no visit.
lightbeforechristmas.com
- Residential Installer
- Bright
The Light Before Christmas: A bright page with the photo framed like a print
The Light Before Christmas is the one bright, daytime-feeling site in a field of night skies. The page is pale gray, the headline — 'Professional Holiday Lighting Design and Installation in Ohio' — runs in a big green serif, and the proof is a single framed photograph on the right: a stone house at night, its rooflines, windows and front trees outlined in warm white, with a small white starburst at its corner. The logo is the most festive thing on the page, the name spelled in marquee letters of colored bulbs under a gold star, inside a navy pill-shaped header that holds the phone number in a white button. The copy opens on the homeowner's own complaint: 'Are you tired of spending hours, even days, putting lights on your house for the holiday season?' The Light Before Christmas proves a light page makes one night photo glow.
Opens a similar Zarla design you can make yours.
ormsbychristmasdecorating.com
- Christmas Decorator
- Luxury
Ormsby Christmas Decorating: Decorating sold like an interior design studio
Ormsby Christmas Decorating is the Zarla design for decorators who do far more than rooflines, and it looks like a design studio rather than a ladder crew. The hero is a close, out-of-focus shot of a decorated tree — red ribbon, glass ornaments, colored bulbs blurred into soft dots — under a large, light serif headline, 'Christmas Decorating in Charlotte', with the first two words in champagne and the city in white. The sub-line names the rooms of the job: 'Trees, mantels, staircases, front doors and lights, designed for your home, installed in a day and packed away in January.' The main button asks for a consultation instead of a quote, the menu lists Portfolio and Studio, and a thin rule sits above four facts — inside & out, fully insured, takedown included, 5.0. Ormsby suits a decorator who charges for taste, not just for hours on a ladder.
