
- Grooming Studio
- Charming
- Cream + ink
Fluff & Buff: A fully hand-drawn identity, doodles and all
Fluff & Buff commits to illustration the way most groomers commit to stock photos: the logo is a sketched dog high-five, paw prints and bones doodle across the margins, and the centerpiece is a hand-drawn barber-shop scene of a groomer working on a poodle. Even the 'Who We Are' heading is lettered rather than typeset. The effect is a children's-book warmth no photograph can produce — and it solves the small-shop problem of having no glossy facility to shoot. One consistent illustration style, applied everywhere, turns a local groomer into a brand people remember and recommend by name. If you can't out-photograph the chains, out-charm them.
- Hand-drawn everything — logo, scenes, margins — reads instantly warm
- Illustration sidesteps the no-fancy-facility photo problem
- A consistent doodle system is a brand, not a decoration
Steal this: If you can't out-photograph the big chains, out-charm them with one consistent illustration style.






