
- Family Charitable Foundation
- Purposeful
- Photo + gold
Pulte Family Charitable Foundation: 'COMMITTED TO SERVING SOCIETY'S MOST VULNERABLE' over a girl with a xylophone, then a grid of stats
The Pulte Family Charitable Foundation is the cover because it states its purpose and then counts it. The white header sets a blue 'PULTE FAMILY CHARITABLE FOUNDATION' logo and a caps nav — WHO WE ARE, WHAT WE FUND, OUR INITIATIVES, STORIES, GRANTEE HQ — with a search icon. The hero is a dimmed photograph of a woman helping a girl with a pink bow and a polka-dot top strike a xylophone, a boy in blue behind them; left, the bold capitals 'COMMITTED TO SERVING SOCIETY'S MOST VULNERABLE' on three lines, with 'SOCIETY'S MOST VULNERABLE' in gold. Beneath, on white, 'Giving That Reaches Far Beyond Us' and a paragraph beginning 'More than 200 trusted organizations across 33 countries are serving millions of people—creating places to live, learn,…', beside a grid of tiles — a yellow '10 Million people served through our partners in the past year', a photograph of aid being handed to women, an orange '257 Nonprofit organizations benefited from our giving programs', and more cut by the crop. There is no hero button; 'GRANTEE HQ' in the nav is the door for the people who apply. Clone the purpose-then-numbers stack.
- The purpose in three lines, the last phrase in gold
- Stats as coloured tiles
- 'GRANTEE HQ' in the nav
Steal this: Follow the purpose with a grid of numbers — '10 Million people served', '257 Nonprofit organizations benefited' — so the mission is a record, not a wish.
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