SYDNEY, Australia — September 23, 2026 — Zarla, the pioneer in automated small business digital infrastructure, today announced the launch of its next-generation AI website builder and suite of AI business workflows. Operating on the Model Context Protocol (MCP) and the WebMCP standard backed by Google and Microsoft, Zarla allows businesses to deploy full, enterprise-grade, lightning-fast websites in as little as 30 seconds entirely through conversational chat.
The platform seamlessly transitions from site generation to running the business: capturing leads into a built-in CRM, taking bookings, collecting payments via Stripe, and interacting directly with consumers' personal AI assistants.
Unlike legacy drag-and-drop engines that trap data inside slow, proprietary layouts, Zarla's custom MCP server opens up 36 structured tools directly to external AI clients like Anthropic Claude, OpenAI ChatGPT, and Cursor. This lets agents dynamically create pages, update local SEO signals, manage products and media, and publish changes natively within the user's existing chat workflows.
“Small business owners shouldn't have to manage five separate software subscriptions just to get found, get leads, and get paid.
“By natively integrating WebMCP and our custom MCP server architecture, a Zarla website isn't just a static digital brochure. It's an active node in the agentic web. It communicates cleanly with Google's Agentic Browsing audits, reads incoming client intents, and runs the back office autonomously.”
— Eddie Machaalani, Co-founder and CEO of Zarla and co-founder of BigCommerce
Strategic Highlights of the New Zarla Ecosystem
- 30-Second Chat Deployments: Users simply describe their business in plain text to receive an auto-optimized, fast-loading live website with schema tags, industry-specific copy, and structured data ready to rank. More than 1,200 designs across every industry.
- Native WebMCP Standard: Every Zarla website ships with an automated llms.txt file and agent-readable quote, booking and contact forms. When a consumer's personal AI assistant browses the site, it fills out forms seamlessly, dropping clean, clearly labeled inquiries directly into the business's integrated CRM.
- 36-Tool MCP Server: Developers and agencies can connect external LLM agents directly to Zarla's infrastructure. Agents can create sites (create_site), add landing pages (add_page), switch designs (switch_design), add Stripe-backed products (create_product), or execute programmatic SEO updates (update_seo) without writing raw HTML or managing servers. Listed on the official MCP Registry.
- Built for Google's Agentic Web: Built on lean, machine-optimized code, Zarla websites score 100/100 on Google's Lighthouse SEO audit, with measured sites loading in under a second on Google's own PageSpeed tests, and are built for Google's new Agentic Browsing audits.
Nearly 2,000 small businesses already run on Zarla, rated 4.8 on Trustpilot.
For media demonstrations, developer documentation, or to build a site for free, visit www.zarla.com, or connect an AI agent via the official Zarla MCP server.
About Zarla
Zarla is an AI-native infrastructure platform purpose-built for service-led small businesses, freelancers, and digital marketing agencies. By embedding core business utilities, including CRM pipelines, local SEO mapping, online bookings, and billing, directly into an AI-driven environment, Zarla eliminates traditional SaaS bloat and streamlines digital management for modern businesses. Founded in 2022 by BigCommerce co-founder Eddie Machaalani and Adam Seabrook, Zarla is a United States company with a team across the US, Australia and the Philippines.
Media contact: Media Relations, Zarla · press@zarla.com · www.zarla.com/contact