Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a book-an-exam form and call buttons, then adds pages for the exams, lenses and frames you offer and the towns you serve, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
Already have a website? Bring it across →
Sample designs
Six Zarla designs, shown for made-up eye care practices, from a family optometrist to an independent optician with its own lens lab. Start from one and the AI rewrites it around yours, or let your brief decide.
Exams & eyewear · editorial
'Doctor-Owned · 800+ Designer Frames' above 'Eye Exams & Designer Eyewear in Seattle, WA', 'Advanced OCT imaging' in the trust bar, 'Book an Eye Exam' and 'Browse Eyewear' as the two buttons and an 'Eyewear Worth Showing Off' gallery, for the practice that is half clinic, half boutique.
Family · proof strip
'Family Eye Doctor in Naperville, IL' over a proof strip reading 'Most vision & medical plans', 'Open evenings & Saturdays' and 'Independent since 1994', a 'Kids seen from age 1' badge and 'Book An Eye Exam' as the button, for the practice that books the whole family back to back.
Kids only
Rounded orange type reading 'Pediatric Optometrist in Knoxville, TN' under 'Kids Only · Babies To Teens', a 'Signs Your Child Needs An Eye Exam' section and 'Book A Kids' Exam' as the button, for the practice a parent finds after a failed school screening.
Optician · frames first
A full-bleed black-and-white eyewear portrait with 'Independent Optician in Hartford, CT' pinned bottom-left, 'Designer Frames · Our Own Lens Lab' above it, 'Book A Styling' and 'See The Collection' as the buttons and a 'Frames You Won't See Everywhere' mosaic, for the shop that sells the frame before the exam.
Dry eye · one specialty
'Burning · Gritty · Watery — Birmingham, AL' above 'Dry Eye Treatment in Birmingham', 'Dry Eye Is A Medical Condition, Not A Nuisance' as the next headline and 'Book A Dry Eye Evaluation' as the button, for the clinic that treats one condition and says so.
Contact lenses · booking-first
A 'Book A Contact Lens Exam' form right under 'Contact Lens Exams in Baton Rouge, LA' asking the lens type, 'Trial lenses before you buy' and 'Scleral & ortho-k specialists' in the trust bar and eight lens specialties as tappable pills, for the fitter other offices refer to.
The checklist
Six things an optometry website needs, in the order a patient meets them, to turn an 'eye doctor near me' search into a booked exam, each shown on one of Zarla's designs.
Many exams are booked in the evening, after the patient has noticed the blur for a month. A form right under the headline that asks a name, a phone number and which exam or lens type, with the plans you take beside it, means the request is waiting for your front desk when the practice opens; a 'call for an appointment' line sends the patient to the next practice on the list.
The first question is 'do you take my vision plan', the second is 'can I come after work'. Put both answers in the strip over the header, say you check the plan before the visit, and the family that needs four exams in one trip books them together instead of calling three practices to compare.
Plenty of patients have no vision plan at all, and a page that is silent about what a pair of glasses costs sends them to the chain store with prices in the window. Say what a complete pair includes and what it starts at, price the lens upgrades up front and put the figure in the line above the headline; the patient without a plan stays, and the one with a plan trusts the rest of the page more.
The optical is a large share of most practices' income, and a frame is bought with the eyes. Give the collection a gallery of its own, grouped the way people browse (color, everyday, fine metal), name the makers you carry and offer a styling appointment as a second button; the patient who came for an exam leaves having seen the frames they'll buy.
A pediatric exam is booked by a parent who isn't sure it's needed. List the signs to watch for, say when the first checks happen and how long the visit takes, and ask the child's age on the form; the parent who was going to wait for the school screening books now.
A specialty clinic earns its visit by saying exactly what it measures and treats, and by promising nothing it can't. In the US, the FTC's Eyeglass Rule and Contact Lens Rule require you to give a patient their prescription after an eye exam or a contact lens fitting, whether or not they buy from you, and what an online vision test may be used for is set by state law and your state board of optometry; say on the page that an online test checks a prescription and is not a comprehensive eye exam, keep the evaluation's findings for the visit rather than the website form, and check with your state board of optometry for what a practice website must display.
Process and turnaround
For comparison, from the pages of web designers who build optometry sites: 4–6 weeks for a 12–20 page site and 8–10 weeks for a multi-location practice at a local studio; 4–6 weeks or more at a healthcare marketing agency; 3–4 weeks on the smallest package to 8–12 weeks on the largest at a healthcare web agency; a free working demo in 48 hours at a subscription web company; the eye-care-only company and the eye care platform don't publish one; a cost-estimate guide puts a typical optometrist site at 4–10 weeks.
Finish one sentence about your practice: the exams, the lenses, the frames and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your services (eye exams, contact lens fittings, kids' exams, dry eye, eyewear and lenses) and the towns you serve, up to your plan's page limit.
Click any section to put your own frame photos, doctors and plan list in. Or type it: "add a page for myopia control."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A subscription web company includes updates in its monthly fee and the eye-care-only website company doesn't publish its terms; a healthcare web agency's maintenance plans run $199 to $499 a month on 6-month agreements; the eye care platform includes unlimited edits; a local studio bills edits at $250 an hour. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers and eye care website companies publish on their own websites for optometry practice sites, checked 3 November 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| An eye-care-only website and marketing company (no office address published)Three programs: the website, SEO and its patient-engagement tool managed for you on the first; a marketing specialist for one growth area (myopia management, dry eye and ortho-k, or the optical) on the second; the whole practice marketed together, with 4 locations included, on the third | Not published | $419 / $799 / $1,549 a month | Not published | Not published; month to month, no contracts |
| A subscription web company (its optometrist page; no address published)A hand-built site, AI lead capture, hosting and updates on the first plan; a monthly SEO content engine on the second; a custom CRM and review automation on the third | Not published | $249 / $597 / from $1,750 a month, month-to-month | A free working demo in 48 hours; the polished site follows | Updates included; you own the site, the domain and every lead |
| A healthcare marketing agency in Tustin, CA (its medical web design page lists optometrists)A site with CMS access, hosting, appointment request forms and online patient intake forms on a monthly fee; you own the site | Not published | From $149 a month | 4–6 weeks or more, depending on the features and your approvals | You update it in its CMS, or ask its help desk |
| A local web studio in Colorado Springs, CO (its optometry page)A hand-coded site with a page for each visit type, insurance and frame brand pages, provider bio pages and online booking integration; a year of hosting included | From $1,850 one-time | Monthly marketing from $950 a month, optional | 4–6 weeks for a 12–20 page site; 8–10 weeks for a multi-location practice | $250 an hour for edits and repairs |
| A remote healthcare web agency (its optometrist packages)Up to 8, 15 or 25 pages, or unlimited; hosting and SSL the first year; you own the site, domain and data | $2,500 / $4,500 / $7,500 one-time; enterprise from $12,000 | Maintenance plans $199 to $499 a month, on 6-month agreements | 3–4 weeks on Starter to 8–12 weeks on Enterprise | Approval at each stage before the next starts; 30 to 90 days of post-launch support |
| An eye care, chiropractic and veterinary website platform in El Segundo, CASix tiers from Core to Dominate: a website with unlimited edits, online booking, secure lead forms, listings and review tools, with SEO and ads on the larger tiers; custom plans by consultation | Not published | Not published | Not published | Unlimited edits |
| Market rangesAs published by a cost-estimate guide | Freelancer $3,650–$10,150 · agency $8,700–$24,650 · median $6,900 | $50–$220 a month for hosting, tools and maintenance; a booking or reminder tool adds $50–$120 | 4–10 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for optometry sites charge $419 to $1,549 a month at an eye-care-only company, $249 to $1,750 and up a month at a subscription web company, from $149 a month at a healthcare marketing agency, from $1,850 one-time at a local studio and $2,500 to $7,500 one-time (enterprise from $12,000) at a healthcare web agency; the eye care platform quotes after a consultation, and a cost guide puts a freelancer's optometrist site at $3,650 to $10,150. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A book-an-exam form and the vision plans you take in the first screen, your hours, a page for each exam and lens type, the frames shown like a shop with the makers you carry, a price for the patient without a plan, the doctors with their credentials, the kids' exam schedule for parents and your reviews. In the US, optometrists are licensed by each state's board of optometry, and the FTC's Eyeglass Rule and Contact Lens Rule mean a patient leaves with their prescription whether or not they buy from you; check with your state board of optometry for what you must display and what you may offer online. Zarla adds service and town pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Web designers who publish timelines for optometry sites quote 4–6 weeks for a 12–20 page site (8–10 for a multi-location practice) at a local studio, 4–6 weeks or more at a healthcare marketing agency, 3–4 weeks to 8–12 weeks by package at a healthcare web agency and a working demo in 48 hours at a subscription web company; the eye-care-only company and the eye care platform don't publish one, and a cost guide says 4–10 weeks. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open exam and contact lens fitting slots per doctor, and ask for nothing more than who is coming and when.
Use it for first contact. Zarla's forms take a name, a phone number, which exam or lens type and a preferred time, and every submission lands in your inbox and your leads list; keep symptoms, eye health history and plan details for the intake forms your practice already uses. In the US, a practice that bills vision or medical plans electronically is generally covered by HIPAA, and a form that collects health information needs a business associate agreement that Zarla doesn't sign, so Zarla's forms are not a patient records system and make no HIPAA claim; confirm the details with your compliance advisor.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →