Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a book button and a treatment request form, then adds pages for the treatments and neighborhoods you list, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up spas, from a Sedona day spa to a Dallas men's spa with memberships. Start from one and the AI rewrites it around yours, or let your brief decide.
Day spa · classic
'Quiet the Noise. Restore the Calm.' over a full-screen photo of a treatment room, 'Licensed therapists' and 'Clean, natural products' in the trust bar and an accordion treatment menu, for the day spa that sells the escape.
Couples
Two photos side by side under 'Couples Spa in Charleston', 'Book a Couples Package' as the button, a menu priced for two and a 'Send a Gift Card' card near the end, for the spa whose guests arrive in pairs.
Wellness · sauna & plunge
An oversized headline over a photo strip, a 'Prices, Nothing Hidden' menu by sauna, massage, facials and retreat days, and 'Book a Retreat Day' as the closing button, for the spa that sells a whole day.
Hot springs · booking-first
A 'Reserve a Soak' form next to the headline asking for a day and a time, '104°F' and '10pm' with 'Last soak, every night' in the stats line and a what-to-bring checklist, for the spa that books by the slot.
Men's · memberships
A dark page with 'Weekdays From 7am' above the headline, 'Membership' in the menu and a 'Pay Per Visit, or Join' price list where members pay the member price, for the spa that runs on standing appointments.
Facial spa
A bento first screen with a mask-bowl photo, a '50 min' tile and the rating, 'Licensed Estheticians' above the headline and 'Facials and Brows, Consult First' as the menu, for the skin studio that sells the consult before the facial.
The checklist
What a good spa website is laid out like, top to bottom: six things it needs to turn a browse into a booked treatment, in the order a guest meets them, each shown on one of Zarla's designs.
A guest often books in the evening, when nobody is at the desk. A book button that opens online booking, or a reservation form next to the headline asking which treatment, which day and what time, takes the booking while you're closed, with a deposit when an empty room costs you an afternoon.
A spa that opens at seven or closes at eleven wins the guest who can only come then. Say the hours and the street in the small line over the headline; a guest then knows, before reading further, whether you fit their day.
A guest choosing between three spas skips the one whose menu says 'call for pricing'. List each treatment with its length and price, grouped by massage, facials, body and packages, and say what every price includes: robes, towels, the lounge.
A regular comes back every month; a first-timer may not. Put the spa day packages and the membership on the same price list as the single visit, say what a member gets and how often, and the regular who wants the same slot each month finds it without asking.
Many of the people on a spa website are buying for someone else, and gift cards sell hardest in the weeks before the holidays. Give gift cards a menu item and a card of their own near the end, with the packages they can give, and the buyer who isn't the guest is done in a minute.
A spa guest is buying a feeling, so one real photo of a treatment room beats a collage, and the trust bar carries what a careful guest checks: licensed therapists, the products you use. Say what you are and skip the results claims. In the US, massage therapists and estheticians are licensed by each state's board, and who may inject or run a laser is set by each state, usually its medical and nursing boards; a day spa page that promises what a treatment will do invites that scrutiny, so check with your state board before you describe a treatment as medical.
Process and turnaround
For comparison, from the pages of web designers who build spa sites: live within 72 hours of receiving your photos, menu and booking link at a spa-only web agency, 10 working days at a web shop's day spa page, 30–60 days at a spa-and-esthetician studio, 6–9 weeks at a Charlotte-area agency, and a cost-estimate guide puts a typical spa site at 4–10 weeks.
Finish one sentence about your spa: the treatments, the packages and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your treatments (massage, facials, body, sauna and soaks, spa days, memberships) and the neighborhoods you serve, up to your plan's page limit.
Click any section to put your own room photos, menu and prices in. Or type it: "add a page for couples packages."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A spa-only web agency includes one edit request a month on its $99 plan and unlimited edits on its $199 plan, done within 24 to 72 hours; a spa-and-esthetician studio includes an hour of updates a month in its $150 management fee; a subscription agency says content edits usually land within 2 business days. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers publish on their own websites for day spa, wellness spa and massage studio sites, checked 3 November 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A spa-only web agency on monthly plansStarter: a custom spa site, hosting, booking integration and the Google listing set up; Pro adds unlimited edits, a monthly report and marketing add-ons | $247 / $497 setup | $99 / $199 a month | Live within 72 hours of receiving your photos, menu and booking link | One edit request a month on Starter; unlimited on Pro, within 24 to 72 hours |
| A spa-and-wellness subscription web agencyFoundation up to 10 pages with booking built in; Growth adds a page per service, packages, memberships and locations; Scale adds a store and gift card sales | $0 setup | $230 / from $349 / from $425 a month on a 12-month term, then $129 a month | Not published; a questionnaire, then design and review | Unlimited content updates in year one on Growth; edits usually within 2 business days |
| A spa-and-esthetician WordPress studio in Charlotte, NCA custom WordPress site with licensed images and scheduling integration; hosting and management on the monthly fee | $1,695 one-time | $150 a month for management and hosting | 30–60 days | 1 hour of content updates a month; a $550 refresh with annual renewal |
| A veteran-owned web studio in Denham Springs, LA (its day spa page)A custom site of up to five pages, menu and booking first, with a fixed quote in writing after a 15-minute call; or the build free on a monthly plan | From $3,500; or $0 on the plan | $500 a month for 12 months on the plan | Not published; you review on a live link during the build | Not published |
| A Charlotte-area web and marketing agency (its day spa page)A design project, then a retainer | From $2,550 | A 4-month retainer, then month-to-month (amount not published) | 6–9 weeks | Not published |
| A UK-registered web shop with offices in London, Barcelona, Dubai and Toronto (its day spa page)A site built from two free home-page mockups | From $1,200 one-time | Not published | Typically 10 working days | 30 days of bug-free support and 2 hours of training after launch |
| A subscription web company with Phoenix, AZ pages (its med spa and day spa page)The site built and hosted on a flat monthly fee | No setup fee | $599 a month | Not published | Updates to services, prices and promotions included |
| Market rangesAs published by a cost-estimate guide | Freelancer $3,650–$10,900 (a day spa $3,600–$6,000) · agency $8,700–$26,100 · overall median $7,250 | $50–$300 a month for hosting, tools and maintenance | 4–10 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for spa sites charge $99 to $199 a month after a $247 to $497 setup at a spa-only agency, $230 to $425 and up a month with no setup fee at a subscription agency, $599 a month at a subscription company, $1,695 one-time plus $150 a month at a spa-and-esthetician studio, and from $1,200, $2,550 or $3,500 for a one-time build at the studios with a day spa page; a cost guide puts a freelancer's day spa site at $3,600 to $6,000 and an agency's spa site at $8,700 to $26,100. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A book button and your hours in the first screen, the treatment menu with lengths and prices, your spa day packages and memberships beside the single visit, gift cards one tap away, real photos of your rooms, your therapists and their licenses, the practical lines a first-time guest looks for (parking, what to wear, how early to arrive, your cancellation policy), and your reviews. In the US, massage therapists and estheticians are licensed by each state's board, and who may inject or run a laser is set by each state, usually its medical and nursing boards; check with your state board for what a spa must display and never describe a treatment as medical unless it is. Zarla adds treatment and neighborhood pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Web designers who publish timelines for spa sites quote 72 hours from receiving your assets at a spa-only agency, 10 working days at a web shop, 30–60 days at a spa-and-esthetician studio and 6–9 weeks at a Charlotte-area agency; a cost guide says 4–10 weeks. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Offer each treatment as a bookable slot, and ask for a deposit on spa days and couples packages, where a no-show empties a room for an afternoon.
Gift cards, yes. Sell branded digital gift cards from your website; recipients get them by email and you track every sale, balance and redemption. Memberships and packages go on the menu beside the single-visit price, with what a member gets and how often; the recurring charge itself stays with your booking or point-of-sale software.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →