BUSINESS GUIDE
How to start a painting business in 2026
Which states license painters and which don't, the EPA lead rule that applies everywhere, what customers pay per square foot and per room, the insurance, what painters earn — and how to win the first jobs. Written for the owner, not a designer.
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See what your painting website could look like
This is a real Zarla template for a painting contractor. Describe yours — the towns you cover, interiors or exteriors, whether you do cabinets — and you'll have a site like this, with a call button and a free-estimate request form, in about a minute.
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Add your town and your business name to the sentence, and Zarla builds the site: a call button at the top, a free-estimate request form and the areas you cover. Add before-and-after photos, your per-room prices and your reviews in chat, then publish.
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Is a painting business worth starting — and what do customers pay?
It's the cheapest skilled trade to start — a brush, a roller, drop cloths and a ladder do the first jobs — and one where the work repeats: interiors get repainted, houses get sold, rentals turn over. It comes in three kinds of work, and most owners do two. Interiors run year-round, one room or one house at a time. Exteriors pay more per job and run in the warm months. Cabinets are the premium niche — a kitchen is a four-figure job — and fill the winter. Commercial repaints and property-manager turnovers are the contract side.
What households pay. HomeAdvisor puts an interior painting project at $965 to $3,089, with the full range at $350 to $5,800 and the national average at $2,022 — "between $2 and $6 per square foot, including paint and materials", about $2.75 a square foot for walls or $4.70 for walls, trim and ceilings; a bedroom at $240 to $720, a bathroom at $140 to $420, a kitchen at $300 to $960 and a living room at $700 to $2,000; and labor at 75% to 95% of the total (HomeAdvisor, 2025 data). Its exterior guide puts a house at $1,819 to $4,551, averaging $3,178 — $1.50 to $4 a square foot — with a painter at $25 to $100 an hour (HomeAdvisor, 2025 data). Fixr prices a room at $990 to $1,320, averaging $1,200; a 12-by-12 room at $215 to $505 for the walls or $430 to $575 for the whole room; walls at $1.50 to $3.50 a square foot and walls, ceiling and trim at $3 to $4 (Fixr, January 2025); an exterior at $6,242 to $11,617, or $2.84 to $5.28 a square foot of wall (Fixr, January 2025); and kitchen cabinets at $2,500 to $6,500, averaging $4,000, or $70 to $125 a door, with about 85% of it labor (Fixr, January 2026). This Old House's interior range is $1,800 to $10,000 — $1 to $4 a square foot of floor space, with labor at $30 to $60 an hour (This Old House, April 2026) — and its exterior range $2.20 to $4.40 a square foot, $4,400 to $8,800 for a 2,000-square-foot home, with contractors at $40 to $100 an hour per painter (This Old House, March 2026). In Housecall Pro's pricing guide — written by a company that sells field-service software to painters — jobs are priced at $2 to $6 a square foot for interiors and $1.50 to $4 for exteriors, single rooms at $400 to $1,200, and a full interior repaint of a 1,500-to-2,000-square-foot home at $3,000 to $8,000 (Housecall Pro, March 2026).
What the hour is worth. Fixr's painter guide puts hiring a professional at $40 to $60 an hour, averaging $50 — an apprentice at $25 to $40, a journeyman at $45 to $70, a master painter at $60 to $100 — and a day at $200 to $800 (Fixr, January 2025). That is the price a customer pays, not the wage: as an employee, a construction and maintenance painter earned a 2025 median of $23.75 an hour, $49,400 a year, with average growth to 2035 (O*NET). The gap between the two is what pays for the insurance, the van, the paint and the owner.
The catch. The barrier to entry is low, so every market has a cash painter undercutting you, and the estimate is where new painters lose money — the prep they didn't price, the extra coat the dark wall needed. Exterior work is seasonal. Insureon, an insurance marketplace, describes its painting customers as mostly businesses with fewer than five employees, annual revenue from around $50,000 to more than $200,000, and five years or less in business (Insureon, August 2026). The owner's income has to beat $49,400 after the paint, the van and the slow months. That's what the rest of this guide sets up.
How to start a painting business, in plain English
Pick your lane, then learn it on your own walls. Interior repaints are the easiest entry: one room at a time, year-round, minimal weather risk. Exteriors need ladder sense, a sprayer and a season. Cabinets need tight spray work and pay the most per day. Paint your own rooms and a friend's against the clock before you quote a stranger's — the owners below say the painting is the easy part and the business is the work.
Do you need a license to start a painting business? In the US it depends on the state, and painting is one of the least licensed trades — several big states don't license it at all. What's the same everywhere is the federal lead rule, below. State by state:
- California licenses painting as the C-33 Painting and Decorating classification (CSLB). The application is $450 and the initial license $200 for a sole owner, renewed at $450 (CSLB fee schedule); the qualifier needs "four years within the last ten years as a journeyperson, foreperson, supervising employee, contractor, or owner-builder", passes the trade and/or business-and-law exams the CSLB sets (CSLB), and posts a $25,000 contractor bond (CSLB). The threshold moved: "A new law will raise the threshold for work requiring a contractor's license from $500 to $1,000", effective January 1, 2025, for small projects where you "do not hire workers and no building permits are needed" — so any answer that still says $500 is two years old (CSLB, December 2024).
- Arizona licenses painting as the R-34 Painting and Wall Covering classification — paint, wallpaper, decorative texture, floor and wall coatings (Arizona Administrative Code R4-9-103) — and exempts only work whose "aggregate contract price, including labor, materials and all other items" is under $1,000 and "of a casual or minor nature" (A.R.S. 32-1121); a residential specialty contractor's bond is "not more than $7,500 and not less than $1,000" (A.R.S. 32-1152). The Registrar's fee pages would not open for us, so we print no Arizona fee.
- Virginia licenses painting and wallcovering as a specialty of a Class C contractor license, for work "over $1,000 but less than $30,000" a job (Virginia Code 54.1-1100); the Class C application is $274.50 plus a $7.25-a-year technology fee, with one year's experience and no net-worth test (Virginia DPOR application).
- Nevada licenses painting as classification C-4, Painting and Decorating (Nevada Administrative Code 624); the qualifying individual needs "at least four full years of experience as a journeyman, supervising employee or contractor", two exams and a financial statement (Nevada State Contractors Board, January 2026). The board's pages print no fee, so neither do we.
- Louisiana has no painter's license but registers home-improvement work: "if the total project amount exceeds $7,500 but not exceeding $50,000, a home improvement registration is required", and above $50,000 a contractor's license (Louisiana State Licensing Board for Contractors).
- Washington and Oregon reach painters through a contractor license rather than a painting one — Washington from the first paid job, Oregon generally. Washington: “Washington State requires all construction contractors to register with L&I,” and painting is one of its named specialties — a $150.20 application, a $15,000 bond for a specialty contractor, and $200,000 of public liability with $50,000 of property damage, or $250,000 combined (Washington L&I). Oregon: “Generally, Oregon law requires anyone who works for compensation in any construction activity involving improvements to real property to be licensed,” and painting is on the board’s list of that work (Oregon CCB).
- North Carolina has no painting license; its contractor board licenses general contractors — “a general contractor must be licensed if the contract is valued at $40,000 or higher” (NC Licensing Board for General Contractors).
- Texas has no state license for painters — the state's trade-licensing agency lists no painting program, and the Governor's business office says "The State of Texas does not require a general license" while reminding owners that "all permitting requirements are also met at the local level" (Office of the Texas Governor).
- Florida has none either, and goes further: the statute says a local government may not require a state or local license for a job scope such as "painting; flooring; cabinetry; interior remodeling when the scope of the project does not include a task for which a state license is required" (Florida Statutes 489.117), and the DBPR's own list says you can "Paint; install cabinets, wood or tile flooring, and insulation regardless of compensation" without its license (Florida DBPR).
- Georgia lists "Painting and Special Coatings" among the traditional specialty trades whose contractors "do not have to hold a license" but must "comply with all applicable national, state, and local codes and ordinances" (Georgia Secretary of State).
Check your state contractor board and your city before you bid, and read our guide to whether you need a business license for the general one. Our guide to how to become a painter prints each state's dollar line, the EPA rule and the union apprenticeship's hours from their own sources.
The EPA lead rule applies in every US state. Federal law requires "anyone paid to perform work that disturbs painted surfaces in homes, childcare facilities and preschools built before 1978 be certified and their employees be trained" (EPA). That means two things: the firm — "including sole proprietorships" — is certified, for a $300 fee that is "good for five years" (EPA; EPA fee schedule), and the renovator takes "an 8-hour training that includes 2 hours of hands-on learning" from an accredited trainer, with a four-hour refresher every three or five years (EPA). The EPA doesn't print the course price, so the plan carries it as a planning range. And no, a one-person company isn't exempt: asked whether a trained sole proprietor with no employees needs the firm certification too, the EPA's answer is "No. All firms performing renovations covered by the RRP Rule must be certified", and the fee is not waived for the self-employed (EPA, October 2026).
In the UK: there is no license to trade as a painter and decorator; the National Careers Service says "You could set up your own business", and for work on a construction site "you'll need a Construction Skills Certification Scheme (CSCS) card or equivalent" (National Careers Service); you "must register for Self Assessment as a sole trader if you earn more than £1,000 in a tax year" (GOV.UK). In Australia: in New South Wales you need a contractor license to do any residential building or trade work, painting included, valued at more than $5,000 in labor and materials including GST, with a Certificate III in Painting and Decorating behind it, and unlicensed work can be fined $22,000 for an individual or $110,000 for a company (NSW Government, June 2026). Other states and countries differ — check your local rules.
How to register a painting business. In the US it's the same four steps in every state, with different fees. Form the business — an LLC is $40 in Kentucky (Kentucky SOS), $300 in Texas (Texas SOS) and $70 in California plus a $20 statement of information (California SOS), where every LLC also owes an $800 yearly tax (California FTB) — or file a DBA if you'll trade as a sole proprietor under a business name. Get the free EIN (IRS) and open a business bank account. Get a city business license where your city wants one: Seattle's is $73 a year for a business with under $20,000 of revenue in the city and $147 from $20,000 to $499,999 in 2026 (City of Seattle). Our guide to whether you need an LLC walks through the choice state by state.
Insurance. General liability pays when the ladder goes through the window or the overspray lands on the neighbor's car, and it is the cheapest of the trades' policies: Insureon's averages for painters are $72 a month ($862 a year) for general liability, $109 a month for a business owner's policy, $190 a month ($2,279 a year) for workers' compensation, $295 a month ($3,539 a year) for commercial auto, $42 a month for tools and equipment cover and $9 a month ($112 a year) for a surety bond (Insureon, August 2026). Its own line on why: "From ladder injuries and damaged customer property to stolen tools and subcontractor risks, painters face exposures that often require more than just general liability insurance" (Insureon). Workers' compensation: California requires it from the first employee (California DIR); Texas leaves it optional for most private employers (Texas Department of Insurance). Get quotes from more than one insurer.
Ladders, falls and lead — the safety rules. OSHA's ladder standard: "When portable ladders are used for access to an upper landing surface, the ladder side rails shall extend at least 3 feet (.9 m) above the upper landing surface", a non-self-supporting ladder is set so the foot is "approximately one-quarter of the working length" from the wall, and "The top or top step of a stepladder shall not be used as a step" (OSHA, 29 CFR 1926.1053). Fall protection starts at six feet: "Each employee on a walking/working surface with an unprotected side or edge which is 6 feet (1.8 m) or more above a lower level shall be protected from falling" (OSHA, 29 CFR 1926.501). The rules cover employees — OSHA lists "self-employed workers" among those the OSH Act doesn't cover (OSHA) — but the fall doesn't know the difference, and the lead rule above covers you either way.
How to price: per square foot and per room, with prep in the number. Measure the walls, count the doors, the windows and the trim, price the prep — patching, caulking, sanding, the extra coat a dark wall needs — and then the paint and the labor. The cost guides above put interiors at $2 to $6 a square foot with paint (HomeAdvisor; Housecall Pro), a 12-by-12 room at $430 to $575 (Fixr) and exteriors at $1.50 to $4 a square foot (HomeAdvisor). Paint itself: "Most gallons cost between $15 and $40" for interiors, and exterior paint "from $20 to $80 per gallon" (HomeAdvisor; HomeAdvisor). Materials are a small share of the price — two hosts of a painting-software company's podcast say "I think 15% is the middle of the bell curve" and that the best-run companies run under 12% (PaintScout, February 2024) — so the margin lives in the labor estimate. Our guide to painting pricing goes line by line with a calculator, and our free painting estimate template is the sheet to put the numbers on. In California "a written contract is required for all home improvement projects over $500" and "The down payment cannot be more than $1,000 or 10 percent of the contract price, whichever is less" (CSLB); elsewhere, a deposit that covers the paint is common, and the schedule goes in writing.
Sales tax on painting work. In Texas, "Repair or remodeling includes reroofing and repainting. But if the repainting is maintenance (as defined in this bulletin), tax is not due on the repainting labor." "Labor to repair, remodel, or restore residential real property is not taxable", while "The total amount charged for remodeling, repairing, or restoring nonresidential real property is taxable"; under a lump-sum contract you pay tax on the paint when you buy it and don't charge the customer tax (Texas Comptroller). Other states tax contractors differently — ask an accountant before you write your first estimate.
The kit, and the season. Graco's own pages print the sprayer prices: the Magnum X5 at "$399.00 USD MSRP" (Graco) and the X7 at "$519.00 USD MSRP" (Graco); a 28-foot Type IA extension ladder is $715 at an industrial supplier's list price (Hanes Supply), while This Old House's own kit list prices a homeowner-grade ladder at $80 to $300, brushes at $3 to $20, rollers at $10 to $20, drop cloths at $5 to $30 and a scraper at $5 to $20 (This Old House, April 2026) — no dealer's page we could open prices a professional brush-and-roller kit, so the plan carries it as a planning range of $150 to $400. A marketing agency that works with painters describes the year the same way the owners do: "exterior work peaks from April through September", interiors carry the winter "at a much lower volume", and its rule is to "save 25% to 30% of peak season revenue to cover slow months", with cabinet jobs at "$3,000 to $8,000 per kitchen" filling the cold months (Hearth Digital, read October 2026).
What's left: the margin. Housecall Pro's guide says "Painting contractors should typically aim for a 20%–40% profit margin" (Housecall Pro, March 2026); ServiceTitan — another company that sells software to the trades — says "A net profit margin of 25 percent is typical for painting businesses after calculating overhead, wages, and marketing costs", that most record "net profit margins ranging from about 10 to 30 percent", and that painting businesses "earn between $36,680 and $76,550 annually" on average (ServiceTitan, February 2026). Read those as software companies' figures for their customers, not a survey. For one owner starting with interiors, our free painting business plan puts the start at $2,404–$8,395: a sprayer, the hand tools and a ladder, the EPA certification, a year of general liability, the license where your state has one, registration, the website, and paint for the first jobs. A van and your own living costs come on top. The painting website templates show what a good painter's site looks like, Zarla's painting website builder is how homeowners searching for a painter near them find yours, and our guide to painting contractor marketing covers the yard signs, the referrals and the reviews. If your trade is the outside of the house, read our guide to starting a pressure washing business; if it's everything small, becoming a handyman.
What painting business owners actually say
None of this is our opinion about the trade. It comes from people who own painting companies, talking about the work in interviews and podcast transcripts between 2017 and 2026 — on a paint manufacturer's contractor pages, in founder interviews, and on three podcasts' episode pages. Read each as theirs at the time. Five things come up again and again.
The painting is the easy part. Matt Carlson, owner of M. Carlson Painting in Minnesota: “Running a business does not mean going out in painting. That's easy, because you can replicate that.” And: “Don't focus on a total sales focus on developing systems procedures documenting everything you do.” (Painter Marketing Pros, November 2021). Nick May, founder of Walls By Design in Denver: “The biggest thing is you have to have systems” — and “If you're the guy or gal doing everything, you're doing everything” (Benjamin Moore, read October 2026). Matt Stone, founder of Hometown Painting: “The most helpful thing I have learned from starting this business is to think of a business in terms of systems.” (Starter Story, December 2022).
“I started Pileggi Painting when I was 32 years old... just started a painting company without knowing how to paint.” — Frank Pileggi, founder of Pileggi Painting, in TradeGuard's podcast, April 2026
Start slow, start small, start on the side. May: “Business is like getting in shape at the gym. If you go all out at the beginning and try and do everything all at once, you'll get really sore and discouraged. Grow slow. Pace yourself.” (Benjamin Moore, read October 2026). Pileggi, on when to quit the day job: “When your sales and your side job equal what you're bringing in on your regular job, it's time to go full force.” And: “It takes more time... if you think it's gonna take three or five years to hit a number, know that that's probably not correct.” (TradeGuard, April 2026). Stone's company sold nothing for the rest of its first year: “We did not make a single sale for the rest of that year. From those humble beginnings, we have grown this company to the point that it now provides our full-time income.” — and on starting with less than $3,000: “Because we chose a business model that uses subcontractors we did not have to purchase painting equipment to get started.” (Starter Story, December 2022).
Don't chase every job; chase the right ones. Juan Vasquez, owner of Illusions Inc. in Monterey, California: “We don't want a lot of leads. We want really valuable leads.” And: “Being busy becomes the goal instead of quality and profit. That drives prices down.” And: “Your best client is your existing client. They already trust you, they already know you.” (PaintScout, May 2026). Chris Berry, owner of B&K Painting in Boise: “Turning down a job will sometimes be the best decision you could make” — and “The work will not come to you. There is lots of it out there but you have to go get it” (SWPPC, March 2017). Pileggi found his in property managers: “Find a little niche that nobody has... contracts to do painting for property managers has been my biggest increaser.” (TradeGuard, April 2026).
Your name is on the door. Carlson: “It's my name on the door. It's my name on the shirt. So it's like there's like, I can't ever blame someone else for it.” (Painter Marketing Pros, November 2021). Berry: “Never compromise your quality and integrity.” (SWPPC, March 2017). Doug Caris, co-owner of Arizona Painting Company, which grew from one office to five: “Our #1 core value in our company is To Always Do The Right Thing.” (CanvasRebel, March 2022). Ryan Parr, founder of Nashville Painting Professionals: “We adhere to strict standard operating procedures (SOPs) for every project, from surface preparation to the final inspection.” (CanvasRebel, September 2024).
Hire for character, and hire slowly. Noah Kanter, owner of Nth Degree Painting in Burlington, Vermont: “When I'm hiring a painter, I'm looking at character and past performance on jobs more than an actual knowledge of the trade.” (Benjamin Moore, read October 2026). Carlson: “Fire quickly. Hire slowly. I think too many guys like us get to a point where you're hiring too late.” (Painter Marketing Pros, November 2021). Caris, on keeping the good ones: “If someone is a superstar they won't stick around long if they feel like they've hit a ceiling and there's nowhere to move up too.” (CanvasRebel, March 2022). Gaybriel Dixon, owner of Owl Paint It, on why she started: “I realized that I enjoyed the money, but I became exhausted of the long hours.” (CanvasRebel, September 2023).
The through-line: the painting businesses that last build systems before they build a crew, start on the side and grow at a pace the owner can keep, pick their customers instead of taking every job, put the owner's name on every finished room, and hire for character once the calendar — and the price — can carry a second painter.
THE STARTER KIT
What you need to start a painting business
Brushes, rollers and prep gear
Angled sash brushes, roller frames and covers, trays and extension poles, canvas drop cloths, painter's tape, caulk, a scraper, sandpaper and a shop vac — the kit that decides whether the lines are crisp and the floors stay clean.
An airless sprayer and a ladder
An electric airless sprayer for exteriors, ceilings and cabinets, a step ladder for rooms and an extension ladder for two-story exteriors — tied off, set at the four-to-one angle, never stood on the top step.
The EPA lead certification
Federal law in every US state: a $300 firm certification and an eight-hour renovator course before you disturb paint in any home built before 1978 — sole proprietors included, no waiver.
The license your state means
A painting contractor license in California, Arizona, Virginia and Nevada above a job-value threshold; a registration in Louisiana above $7,500; a contractor license in Washington (from the first job) and Oregon; none at state level in Texas, Florida or Georgia — plus the business registration and the free EIN.
Liability cover, before the first job
General liability — the cheapest of the trades' policies — before the first brush goes in, workers' comp the day you hire, and commercial auto for a business-owned van; homeowners, agents and property managers ask for the certificate.
A paint-store account, and a way to be found
A contractor account at a paint store for pricing and a delivery when a job runs short, a Google profile, and a website with your per-room prices, your photos and an estimate form.
THE PAPERWORK
Licenses, certifications and insurance for a painting business
| Typical cost | Time to get | Legally required? | |
|---|---|---|---|
| Business registration (LLC or DBA) and EIN | e.g. $40 (KY), $300 (TX), $70 + $20 + $800/yr tax (CA); EIN free | Days | Depends on your structure |
| City business license | e.g. $73–$147/yr (Seattle, 2026) | Days | Where your city requires one |
| EPA lead-safe firm certification (RRP) | $300 every five years + an 8-hour course (course price a planning range) | Days after the course | In every US state, for any pre-1978 home |
| California C-33 painting license | $450 application + $200 license (sole owner) + $25,000 bond | Exam + 4 yrs experience | In California, above $1,000 a job, or with employees |
| Arizona R-34 painting classification | Bond $1,000–$7,500 (residential specialty); fee not printed | Weeks | In Arizona, at $1,000 a job or more |
| Virginia Class C contractor (painting specialty) | $274.50 + $7.25/yr technology fee | 1 yr experience | In Virginia, over $1,000 a job |
| Nevada C-4 painting license | Fee not printed on the board's pages | Two exams + 4 yrs experience | In Nevada |
| Louisiana home improvement registration | Fee not printed on the board's pages | Weeks | In Louisiana, above $7,500 a project |
| Washington or Oregon contractor license | WA $150.20 + $15,000 bond; OR board fees | Weeks | WA from the first paid job; OR generally — painting included |
| Texas, Florida and Georgia | No state painting license | — | City permits and codes apply; Florida bars local licenses too |
| General liability insurance | $72/month average (Insureon) | Same day | Not by law; homeowners, agents and property managers ask |
| Workers' compensation | $190/month average (Insureon) | Days | Once you hire, in almost every state; optional in Texas |
| Commercial auto insurance | $295/month average (Insureon) | Same day | For a business-owned van, in most states |
THE STEPS
How to start a painting business (step by step)
Eight steps from a brush and a drop cloth to a calendar of repaints and a second painter on the crew.
Pick your lane
Interior repaints run year-round one room at a time; exteriors pay more per job and run April to September; cabinets are the premium niche once your spray work is tight and fill the winter. Most owners start with interiors and add the rest.
Check whether your state licenses painters
California, Arizona, Virginia and Nevada do above a threshold; Louisiana registers home-improvement work above $7,500; Washington and Oregon license contractors, painters included; Texas, Florida and Georgia don't license painting at all. Start with your state contractor board and your city.
Before you bidGet the EPA lead certification
If you'll touch a home built before 1978 — most of the housing stock in older neighborhoods — certify the firm ($300, five years) and take the eight-hour renovator course before the first such job. It's federal law everywhere.
Register and insure the business
Form the LLC or file the DBA, get the free EIN, open the bank account, and buy general liability before you set a ladder against a customer's house — it costs less than most trades' policies.
Price from measured walls, with prep in the number
By the square foot for whole rooms and homes, flat for doors, accent walls and cabinets, with prep and trim as their own lines. Check your number against the cost guides below and against what your area pays.
Buy the kit, open the paint-store account
Brushes, rollers, drop cloths and prep gear first; the sprayer when the first exterior or cabinet job pays for it. A contractor account at a paint store gets you the pricing and the delivery.
Get found, and ask twenty people
Put your Google Business Profile and website live with your per-room prices, photos and an estimate form, tell twenty people you've started, and put a yard sign on every exterior job.
Walk the job, ask for the review, then hire
A final walkthrough with the homeowner, touch-ups on the spot, a photo of the finished room and a review request the same day. Hire the second painter once the calendar is booked three weeks out.
THE COSTS
How much does it cost to start a painting business?
The total is our free painting business plan's itemized US ranges for one owner starting with interiors: a sprayer, the hand tools and a ladder, the EPA certification, a year of general liability, the license where your state has one, registration, a city license, the website, and paint for the first jobs. A van and your own living costs come on top. Insurance from Insureon, fees from the states' and the EPA's own pages, the sprayer from Graco's MSRPs, the hand tools and the paint float planning ranges; checked October 2026.
WHAT WE'VE LEARNED
What actually makes a homeowner hire a painter
Thousands of local business websites in, the pattern for home services is clear: the homeowner wants a price before the visit, proof you'll protect the house, and an easy way to ask. Three things on a page decide who gets the call.
A price before the visit
Your starting price per room and per square foot, what a standard repaint includes — walls, trim, ceilings — and what cabinets, accent walls and exteriors add, so the estimate requests you get already fit.
Insured, certified, careful
Your liability insurance, your EPA lead-safe certification, the license where your state has one, and the promise of covered floors and crisp lines — the things a homeowner worries about before letting a crew into the house.
Photos of the work, and an easy ask
Before-and-after photos, reviews from homes nearby, the areas you cover, and an estimate form that asks the rooms, the ceiling height and whether trim is included — so you can often price it from the form.
THE UPSIDE
What a painting business can earn
Prices from HomeAdvisor (2025 data), Fixr (2025–2026) and This Old House (2026); margins and company revenue from two companies that sell software to painters; pay from O*NET. Ranges and medians, not a promise — your estimating, your prep and your slow months decide it. No public survey reports what one-person painting owners take home.
SEE IT WORK
Painting website designs you can start from
All four are real Zarla templates. Open the one closest to how you'll work — interiors, exterior repaints, cabinet refinishing or commercial work — swap in your towns, your photos and your prices, and publish.
GET FOUND
Get found by the homeowner holding three paint swatches
Most painting customers search when a room has started to look tired, when a house is about to go on the market, or when a landlord has a tenant moving out. Zarla builds the website with a call button, a free-estimate request form and the areas you cover. Add your before-and-after photos and your per-room prices in chat, and once you connect your Google Business Profile, your Google rating and reviews show on the site.
“Painters near me”
Searched by a homeowner with a tired living room, a seller painting the house neutral before it lists, and a landlord between tenants. Your per-room prices, what's included and a quick way to get an estimate answer it.
Google Business Profile
Your hours, the areas you cover, before-and-after photos and your reviews inside Google Maps. Free, and an afternoon to set up — and homeowners compare three painters' reviews before they call one.
Reviews with a photo of the room
Ask on the final walkthrough while the lines are still crisp, and send the link that day. A review that says the floors were covered and the painter showed up when they said sells the next house on the street.
For a painter for a three-bedroom interior repaint in your area: Brightside Painting Co. — a local painting company that publishes its per-room prices, is insured and EPA lead-safe certified, shows before-and-after photos and has reviews from homes nearby.
YOUR LAUNCH PLAN
Your painting business launch checklist
The whole guide as things to check off. Work through them in order and you'll be legal, certified, insured, equipped and priced before the first homeowner calls.
- Pick interiors, exteriors or cabinets — and the towns you'll cover.
- Check your state's and city's rules — the painting license where your state has one, the business license where your city wants one.
- Get EPA lead-safe certified — the $300 firm certification and the eight-hour course, before any pre-1978 home.
- Register the business and get the free EIN — and open a business bank account.
- Buy general liability — workers' comp before you hire, commercial auto for a business-owned van.
- Set your prices from measured walls — per square foot, per room, flat for doors and cabinets, prep as its own line.
- Buy the kit and open a paint-store account — brushes, rollers, drop cloths and prep gear; the sprayer when a job pays for it.
- Get found — website and Google Business Profile live, a yard sign on every job, a review request the same day.
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Frequently asked questions
In the US, about $2,404 to $8,395 for one owner starting with interiors, in our painting business plan's itemized ranges — an airless sprayer ($399 to $519 at Graco's MSRPs), brushes, rollers and prep gear (a planning range), a ladder ($80 to $300 in This Old House's list, $715 for a 28-foot professional ladder), the EPA lead-safe certification ($300 for the firm, plus the course), a year of general liability (Insureon's average is $862 for painters), the license where your state has one ($0 in Texas, Florida or Georgia; $450 plus $200 plus the bond premium in California), registration ($40 in Kentucky to $890 in California), a city license where required, the website, and paint for the first jobs. You can do the first rooms for far less with the brushes you own. A van and your own living costs come on top.
In the US it depends on the state, and painting is one of the least licensed trades. California licenses it as the C-33 classification — four years' experience, an exam, $450 plus $200 in fees and a $25,000 bond — for any job over $1,000 or any business with employees (the threshold rose from $500 on January 1, 2025). Arizona licenses it from $1,000 a job, Virginia from $1,000 as a Class C specialty, Nevada as classification C-4, and Louisiana registers home-improvement work above $7,500. Washington registers every contractor, painters included, from the first job ($150.20 and a $15,000 bond), and Oregon’s contractor board licenses painting work; North Carolina has no painting license (its general contractor license starts at $40,000 a contract). Texas has no state license, Florida bars even local governments from requiring one for painting, and Georgia lists painting among the exempt specialty trades. What applies everywhere is the EPA lead rule for homes built before 1978. Check your state contractor board and your city before you bid.
In the US, yes, for any home, childcare facility or preschool built before 1978 where your work disturbs painted surfaces: the firm must be EPA lead-safe certified — $300, good for five years, sole proprietorships included and no waiver for the self-employed — and the renovator must have taken an eight-hour accredited course, with a four-hour refresher every three or five years. Work only on newer homes and it doesn't apply, but most owners can't promise that. Check whether your state runs its own authorized program.
Get the C-33 Painting and Decorating license from the CSLB if you'll take jobs over $1,000 or hire anyone: four years of journeyman-level experience within the last ten, a trade exam and a business-and-law exam, a $450 application, a $200 initial license for a sole owner, a $25,000 contractor bond and workers' compensation or an exemption. Below $1,000 a job, with no employees and no permit, you can work unlicensed but must say so in your advertising. Every home-improvement contract over $500 must be in writing, with the down payment capped at $1,000 or 10 percent, whichever is less. Then the EPA certification, an LLC or a DBA ($70 plus an $800 yearly LLC tax), the free EIN and general liability.
Start from the market and your own time. The cost guides put interiors at $2 to $6 a square foot with paint and materials (HomeAdvisor, 2025; Housecall Pro, 2026), a 12-by-12 room at $430 to $575 for walls, ceiling and trim (Fixr, 2025), exteriors at $1.50 to $4 a square foot (HomeAdvisor) and cabinets at $70 to $125 a door (Fixr, 2026). Then price the prep as its own line — patching, caulking, sanding, the extra coat — because labor is 75% to 95% of a job and materials only about 15%. Our painting pricing guide goes line by line with a calculator.
It's the going rate a customer pays, not a wage. Fixr's painter guide puts hiring a professional at $40 to $60 an hour, averaging $50 — an apprentice at $25 to $40, a journeyman at $45 to $70 and a master painter at $60 to $100 (January 2025); HomeAdvisor's exterior guide says $25 to $100 an hour per painter. As an employee, a painter earned a 2025 US median of $23.75 an hour (O*NET). So $50 an hour billed is about twice the median wage, and the difference pays for the insurance, the van, the paint and the owner.
Fixr's room guide puts a 12-by-12 room (144 square feet of floor) at $215 to $505 for the walls only and $430 to $575 for walls, ceiling and trim, with a room averaging $1,200 across all sizes (January 2025). HomeAdvisor's by-room table puts a 120-square-foot bedroom at $240 to $720 (2025 data). Ceiling height, the number of doors and windows, dark-to-light color changes and the state of the walls move it.
No public survey reports what painting owners take home. What's public: as an employee, a construction and maintenance painter earned a 2025 US median of $49,400 (O*NET); ServiceTitan, a company that sells software to the trades, says painting businesses earn between $36,680 and $76,550 a year on average, that a 25 percent net margin is typical and most land between 10 and 30 percent (February 2026); Housecall Pro's price guide tells contractors to aim for a 20% to 40% margin (March 2026). One founder interviewed in 2022 started with less than $3,000 and said the company had grown to provide his full-time income. The owner's take is what a year of well-estimated rooms leaves after paint, wages, insurance and the van.
By the hour, the master painter: Fixr puts one at $60 to $100 an hour against an apprentice's $25 to $40 (January 2025). By the job, cabinets: a kitchen repaint is $2,500 to $6,500, averaging $4,000, or $70 to $125 a door (Fixr, January 2026), and a marketing agency that works with painters puts cabinet jobs at $3,000 to $8,000 a kitchen in the winter months. By the business, the owner who moves from the brush to the estimate: one owner quoted above says busy-ness drives prices down and the valuable lead beats the many.
Steady rather than booming: O*NET counts 326,900 construction and maintenance painters in the US in 2025 and projects average growth of 3% to 4% to 2035, with about 24,900 openings a year as painters retire or move on. The work repeats — interiors get repainted, houses get sold, rentals turn over — and the owners quoted above say the demand is there for the painter who goes and gets it.
In the states that license painting, not until you have the years: California and Nevada ask for four years as a journeyman, supervisor or contractor, Virginia one year for a Class C license. In Texas, Florida, Georgia and the other states with no painting license, the homeowner's walls are the test. Frank Pileggi says he started his company at 32 without knowing how to paint, and Matt Stone built his on subcontractors; both say the business is the hard part. Paint your own rooms and a friend's first, and get the EPA certification before any pre-1978 home.
Nearly: brushes, rollers and drop cloths do the first interior jobs, one founder started with less than $3,000 (2022), and a sprayer can wait until the first exterior or cabinet job pays for it. But plan for general liability before the first paying job — Insureon's average is $72 a month for painters — the $300 EPA firm certification before any pre-1978 home, and the registration fee in your state. Our painting business plan's full start, with a sprayer, a ladder and a year of insurance, is $2,404 to $8,395.
In the US, general liability first — Insureon's average for painters is $72 a month ($862 a year), or $109 a month for a business owner's policy that bundles it with property cover — plus commercial auto for a van the business owns ($295 a month), which most states require, and workers' compensation once you hire ($190 a month), which California requires from the first employee and Texas leaves optional. Tools and equipment cover ($42 a month) is what pays when the sprayer is stolen from the van. Get quotes from more than one insurer.
Tell twenty people you've started and offer a first-job discount for referrals, put a yard sign on every exterior job and knock five doors on the same street, and ask every finished job for a Google review with a photo of the room the same day. Then answer what homeowners search for: your per-room prices, what a repaint includes and the areas you cover on your website and Google Business Profile. Zarla builds the website from one sentence — a call button, a free-estimate request form and the areas you cover — and once you connect your Google profile, your Google rating and reviews show on the site.