The Best Flooring Website Examples, Explained

By the Zarla design team · Updated September 2026

Looking for flooring website examples? These 12 are the strongest we found — SOTA Floors' 'YOUR FOREVER FLOOR STARTS HERE' in a white room full of light, Royal Home Flooring's 'The showroom comes to you.', Floors By Roberts' visualizer with a phone held over the sofa — plus flooring designs you can build with Zarla, each with a breakdown of the specific move that turns a 'flooring near me' search into a showroom visit or an in-home estimate. A flooring site is selling a surface people walk on without looking at it, so the best ones photograph the room instead of the plank and lead with the thing that makes them different. Find an approach you love and you can build a site in that spirit, free, in about 30 seconds.

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What makes a great flooring website

The best flooring websites split into showrooms and contractors, and each knows which it is. The showrooms sell the visit and the choice — SOTA Floors' 'VISIT OUR SHOWROOM', Trinity Floor Company's 'ESTABLISHED 1934' badge and five product tiles, Floors By Roberts' 'Help me choose' chip and room visualizer, Best Flooring's owners inset in the hero. The contractors sell the job and the button — Unique Hardwood Flooring Chicago's five services as verbs and a big red 'GET A FREE QUOTE ›', Royal Home Flooring's shop-at-home model as a six-word headline, Midway Flooring's 'PROFESSIONAL, RESPONSIVE AND RELIABLE' for facilities buyers. Notice how many photograph a finished room rather than a floor (SOTA's white lounge, Stylish Interiors' kitchen, Petra Flooring & Blinds' hallway with the animal-print chair) and how the product range moves into the nav or a tile row so the hero can be one sentence. Every example below tells you whether to walk in or call before you scroll.

SOTA Floors website — Wood Floor Showroom design example

Real site

Wood Floor Showroom
Airy
White + wood

SOTA Floors: 'YOUR FOREVER FLOOR STARTS HERE' in a white room full of light

SOTA Floors — State of the Art Wood Floor Gallery — sells the floor by showing the room it makes possible: a bright white interior with a round mirror, a plant, cream sofas and a glass wall onto trees, the pale wood floor running under all of it. Over the photo, white capitals read 'YOUR FOREVER FLOOR STARTS HERE', then 'With more than 25 years of expert craftsmanship, we guide you from inspiration to installation.' and an outline 'VISIT OUR SHOWROOM'. The header is a showroom's header: the logo, COLLECTIONS, SERVICES, ABOUT SOTA, DOCUMENTS, LOCATIONS, CONTACT, and a 'Start searching…' box. 'Forever floor' is the reframe — a wood floor as a decision you make once — and 'from inspiration to installation' is the whole customer journey in five words. Clone it for a showroom whose product photographs best in daylight.

'Forever floor' — the product reframed as a one-time decision
A search box in the header: the site is a catalogue
'VISIT OUR SHOWROOM' as the call — not a quote

Steal this: Photograph your floor in the brightest room you've installed it in, and make the button 'Visit our showroom' if you have one — a showroom visit converts better than a form.

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Royal Home Flooring website — Shop-at-Home Flooring design example

Real site · Chicago, IL

Shop-at-Home Flooring
Bold
Dark + gold

Royal Home Flooring: 'The showroom comes to you.' in giant white on a dim living room

Royal Home Flooring has the best line in the gallery and gives it the whole screen: 'The showroom comes to you.' in huge white type over a dim living room with sheer curtains and a cello, and under it in yellow, 'Shop-at-home carpet, hardwood, vinyl, and laminate flooring installation across Chicago suburbs and Northwest Indiana.' The header is dark and sparse — a hamburger labelled MENU, a gold crown with 'ROYAL HOME FLOORING', 'Schedule Free Estimate' and the phone in gold, 312-625-7471. No form, no tiles, no badges: the sentence is the offer, the subline lists the four products and the two regions, and the phone is the button. It is the opposite of SOTA's showroom pitch and just as clear. Clone it if you bring samples to the house — that is the differentiator, so make it the headline.

The business model as the headline — six words
Products and regions in one yellow subline
Gold crown, dark ground, a phone number: the whole header

Steal this: If your model is different — mobile showroom, shop-at-home, next-day install — write it as a six-word sentence and make it the only headline.

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Floors By Roberts website — Flooring Retailer & Installer design example

Real site · Appleton, WI

Flooring Retailer & Installer
Helpful
White + teal

Floors By Roberts: 'Try Our Visualizer Today!' — a phone in a hand over the sofa

Floors By Roberts sells a tool before it sells a floor. The hero pairs 'Our Floors In Your Room! Try Our Visualizer Today!' and a teal 'Get Started Now' with a photograph of a hand holding a phone that shows a new floor rendered into a blue-sofa living room; the line under it names the business and the region, 'Floors By Roberts — Fox Valley's Flooring Showroom for Every Room'. Above, a teal band offers a search — 'Ask about our products and services' — with three chips: Free estimate, Inspiration, Help me choose. The header stacks the store facts (address, 'Today 9:00AM - 1:00PM', phone), a teal 'Get a Free Estimate', the logo, a cart and search, and a nav of Home, Products, Services, Finance, About Us, Contact Us. It is a retail site, and the visualizer is the reason to stay. Clone it if you have a visualizer — and if you don't, 'Help me choose' is still the chip to steal.

The visualizer, not the floor, as the hero offer
Three search chips that sort visitors: estimate, inspiration, help me choose
Store hours and address in the header — a shop you can walk into

Steal this: Give visitors a 'Help me choose' door in the first screen — most flooring buyers don't know the difference between LVP and laminate, and the site that helps them wins the estimate.

Visit Floors By Roberts

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Stylish Interiors Flooring & Countertops website — Flooring & Countertop Store design example

Real site · Conroe, TX

Flooring & Countertop Store
Direct
Photo + red

Stylish Interiors Flooring & Countertops: 'Custom Flooring & Countertops' in heavy white, 'Since 1985' underneath

Stylish Interiors Flooring & Countertops is the loud, plain version of the flooring site and it works. A red script logo, a search box and 'Give us a call today! (936) 441-2026' sit over a nav of Home, Flooring, Countertops, In Stock, Our Brands, Gallery, Contact Us. The hero is a white kitchen photograph with the headline set in giant heavy white — 'Custom Flooring & Countertops' — and 'Proudly Serving Conroe, Texas Since 1985' beneath it, then two red buttons, 'VIEW FLOORING' and 'VIEW COUNTERTOPS'. Two products, two buttons, one founding year: nothing to decode. The 'In Stock' nav item is the quiet winner — a flooring buyer with a deadline goes straight there. Clone it for a two-product store where the headline can simply be the two products.

Two products, two buttons — the headline and the CTAs match
'In Stock' as a nav item for the buyer in a hurry
The founding year as the subline, with the town

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Petra Flooring & Blinds website — Flooring & Window Treatments design example

Real site · Houston, TX

Flooring & Window Treatments
Calm
Photo + tan

Petra Flooring & Blinds: 'The Best Flooring & Blinds in Houston' over a hallway with an animal-print chair

Petra Flooring & Blinds keeps the hero to one claim and one button and uses the header for everything else. A top bar carries social icons, the phone and an email; the white header sets the PETRA logo against a wide nav — HOME, RESIDENTIAL FLOORING, WINDOW TREATMENTS, COMMERCIAL FLOORING, FLOORING SERVICE, CABINETS & HARDWARE, BLOG — and a tan 'CONTACT'. The hero is a photograph of a hallway with an animal-print cushioned chair and a fern on a wood floor, with 'The Best Flooring & Blinds in Houston' in white and a tan 'OUR SERVICES'. The design decision is to let the nav carry the range (five product lines) so the hero can be calm. The tan accent, the cushion and the fern read as a Houston interior rather than a warehouse. Clone it if you sell more than floors and want the hero to stay simple.

The range lives in the nav, so the hero can be one sentence
A tan accent taken from the photo
'OUR SERVICES' as the button — a browse, not a quote

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Trinity Floor Company website — Established Flooring Dealer design example

Real site · Dallas, TX

Established Flooring Dealer
Traditional
White + coral

Trinity Floor Company: 'ESTABLISHED 1934' in a round badge, five product tiles under the kitchen

Trinity Floor Company wears its age in the logo: a round badge reading 'TRINITY FLOOR COMPANY · DALLAS, TEXAS · ESTABLISHED 1934', with the phone, the address and a nav of Products, Services, Reviews, Our Work, About Us, Contact and a 'What Are You Looking For?' search. The hero is a white kitchen with an island and bar stools, and the copy is old-fashioned on purpose — 'Commitment To Superior Workmanship And Customer Service' — with a coral 'Visit Our Showroom'. Under it, five tiles do the sorting: Hardwood, Tile, Natural Stone, Carpet, Luxury Vinyl. The tiles are the modern part; the sentence and the badge are the decades. Clone it for a long-established dealer — put the founding year in the logo so it is on every page, and let the product tiles do the navigation.

The founding year inside the logo badge
Five product tiles as the second screen
'Visit Our Showroom' and a search box — a store, not a contractor

Visit Trinity Floor Company

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Unique Hardwood Flooring Chicago website — Hardwood Refinishing Contractor design example

Real site · Chicago, IL

Hardwood Refinishing Contractor
Practical

Unique Hardwood Flooring Chicago: 'Family-owned… since 2004' and a big red 'GET A FREE QUOTE ›'

Unique Hardwood Flooring Chicago is the contractor's version of a flooring site: no showroom, five services and one big red button. A top bar carries the phone, 'M–F 7 AM–5 PM' and social icons; the dark header sets HOME, SERVICES, GET A QUOTE, PROJECTS, GALLERY, CONTACT and a red 'FREE IN HOUSE ESTIMATE'. The hero is a photograph of a columned room with dark hardwood, and the copy is one sentence that does all the work: 'Family-owned hardwood flooring company serving Chicago and the suburbs since 2004 — installation, sanding, refinishing, staining, and repair.' Under it, a large red 'GET A FREE QUOTE ›'. Family-owned, the region, the year and the five services in one line, then the button — for a refinishing trade, that is the whole first screen. Clone it and change the five verbs.

Visit Unique Hardwood Flooring Chicago

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Midway Flooring website — Commercial Flooring Contractor design example

Real site

Commercial Flooring Contractor
Corporate

Midway Flooring: 'PROFESSIONAL, RESPONSIVE AND RELIABLE' over an orange panelled wall

Midway Flooring is the commercial flooring site in this set and it looks like the offices it fits out. The header is a 'MIDWAY' mark and three words — About Us, Products, Contact Us — and the hero is a photograph of a lounge with an orange panelled wall, a sofa, a bust and a framed print, with 'PROFESSIONAL, RESPONSIVE AND RELIABLE' over 'MIDWAY FLOORING' in white and an outline 'CONTACT US'. A grey strip at the fold holds three line icons: FLOORING SOLUTIONS, MANAGEMENT, SERVICE. 'Management' is the tell — this is a firm that manages flooring across a portfolio, not a shop selling planks — and the three-adjective headline is exactly how a facilities buyer describes the supplier they want. Clone it for commercial work: fewer nav items, an interior photograph, adjectives instead of products.

Visit Midway Flooring

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Best Flooring website — Family Flooring Dealer design example

Real site · Indianapolis, IN

Family Flooring Dealer
Warm

Best Flooring: A couple's photo inset in the hero and four product tiles beneath

Best Flooring frames its owners. A navy bar reads 'BOOK YOUR FREE IN-HOME ESTIMATE →'; the header carries the BF logo, the phone and the address on Lake Plaza Drive, a nav of Products, Services, Reviews, Financing, Inspiration, About, Contact, and 'Book your free estimate →'. The hero is a living-room photograph with a smaller photo of a couple inset on the right, and the copy is serif and warm — 'Your Local Experts for Beautiful, Lasting Floors', 'We provide professional flooring installation, premium materials, and reliable service you can count on from start to finish.' — over a blue 'Request a free consultation'. Four tiles follow: Carpet, Hardwood, Luxury Vinyl, Laminate. The inset portrait is the move: a store with faces converts differently from a store with SKUs, and 'Financing' and 'Inspiration' in the nav round out a buyer's real questions. Clone it for a family dealer.

Visit Best Flooring

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Trueplank Flooring Repair & Install — Flooring Repair Template website design you can build with Zarla

Build this with Zarla

Flooring Repair Template
Warm

Trueplank Flooring Repair & Install: Chocolate-brown hero with a quick-quote bar at the fold

Trueplank Flooring Repair & Install is the Zarla flooring template: a dark-brown strip ('Laminate · vinyl · hardwood · Insured · 14 years · 4.9★ · 1,900+ floors · Damage repaired invisibly'), a cream header with the wordmark, Flooring, About, Our Work, Reviews, Contact, the phone and a tan 'Get a Free Quote', then a chocolate-brown hero with a tan italic pill ('FLOORING REPAIR & INSTALLATION · ST. LOUIS, MO') and 'Flooring Repair & Install in' in white with 'St. Louis, MO' in tan. The paragraph names every surface and fault — 'damaged, scratched, buckled, and squeaky floors, matched to your existing floor' — and ends 'Free quote in about a minute', and a white quote bar (Your Name, Phone, What do you need?) sits right at the fold. Clone it if repairs are half your calls.

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Slabworks Garage Floors — Garage Coatings Template website design you can build with Zarla

Build this with Zarla

Garage Coatings Template
Bold

Slabworks Garage Floors: 'Epoxy Garage Floors in Boise, ID' in charcoal and navy on an orange field

Slabworks Garage Floors is the Zarla coatings template and the loudest design here: the whole first screen is burnt orange. Cream pills across the top read '4.9★ · 2,000+ floors · 1-day install · Lifetime warranty · Treasure Valley'; the header holds a burnt-orange wordmark, Services, Our Work, How It Works, Free Quote, the phone and a navy 'Get a Free Quote'; the hero stacks a cream pill ('EPOXY & POLYASPARTIC COATINGS · BOISE, ID'), the giant heavy headline 'Epoxy Garage Floors in' in dark charcoal with 'Boise, ID' in navy, and a cream paragraph — 'A showroom floor in a single day — flake and metallic epoxy and polyaspartic coatings that shrug off hot tires, oil, and Idaho winters, backed by a lifetime warranty.' Two buttons: navy 'Get a Free Quote' and an outline 'Call (208) 555-0126'. A photo band starts at the fold. Clone it for any single-product floor business.

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Sedgeholm Renovations — Small-Jobs Contractor Template website design you can build with Zarla

Build this with Zarla

Small-Jobs Contractor Template
Plain-spoken

Sedgeholm Renovations: 'One Visit: Home Renovation in Grand Rapids' and the list on your fridge

Sedgeholm Renovations is the Zarla small-jobs renovation template, and its pitch is the one a flooring company can borrow whole: 'One Visit:' in black serif, then 'Home Renovation in Grand Rapids' in dark green, under a grey pill ('ONE CREW FOR THE WHOLE LIST · GRAND RAPIDS, MI'). The paragraph explains why — 'Most good contractors stop returning calls once a job gets small, so the list on your fridge keeps growing. We take the whole list at once — one crew, one setup, one invoice — and we tell you our minimum before you ask.' The buttons are a green 'Send Us Your List' and an outline 'Call (616) 555-0142'; the photo on the right, inside a green offset frame, shows two people sitting on a floor mid-job. The facts strip promises 'Every Call Back Inside One Working Day' and 'One Visit, Not Five'. Clone it and rename the button for your trade.

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Frequently asked

What should a flooring company's website show first?

The room, not the plank, and the thing that makes you different. SOTA Floors opens on a bright white lounge with 'YOUR FOREVER FLOOR STARTS HERE'; Royal Home Flooring opens on 'The showroom comes to you.' because shop-at-home is its model; Floors By Roberts opens on its room visualizer. A close-up of grain tells a visitor nothing they can't see in a store.

Should a flooring website push a showroom visit or a free estimate?

Whichever your business actually runs on. The showrooms here make the visit the button — SOTA Floors' 'VISIT OUR SHOWROOM', Trinity Floor Company's 'Visit Our Showroom' — while the installers make the estimate the button: Unique Hardwood Flooring Chicago's red 'GET A FREE QUOTE ›', Best Flooring's 'BOOK YOUR FREE IN-HOME ESTIMATE →' bar, Royal Home Flooring's 'Schedule Free Estimate' in the header. Petra Flooring & Blinds splits the difference with 'OUR SERVICES'.

How do flooring sites handle a big product range without cluttering the hero?

They move it into the nav or a tile row. Petra Flooring & Blinds lists five product lines across the header and keeps the hero to one sentence; Trinity Floor Company and Best Flooring put Hardwood, Tile, Carpet and Luxury Vinyl in tiles directly under the hero; Stylish Interiors reduces it to two products and two buttons, 'VIEW FLOORING' and 'VIEW COUNTERTOPS'.

What copy works on a flooring website?

A model, a year or a service list — one of the three, in one sentence. Royal Home Flooring's 'The showroom comes to you.' is the model; Stylish Interiors' 'Proudly Serving Conroe, Texas Since 1985' and Trinity's 'ESTABLISHED 1934' badge are the year; Unique Hardwood Flooring Chicago packs 'installation, sanding, refinishing, staining, and repair' into a single line. Midway Flooring's 'PROFESSIONAL, RESPONSIVE AND RELIABLE' shows the commercial version — adjectives a facilities manager uses.

Do flooring stores need tools like a room visualizer?

Not to rank, but they help the undecided buyer stay. Floors By Roberts makes its visualizer the hero offer and adds a search band with 'Free estimate', 'Inspiration' and 'Help me choose' chips; SOTA Floors puts a 'Start searching…' box in the header; Trinity Floor Company asks 'What Are You Looking For?'. If you don't have a visualizer, a 'Help me choose' page is the cheap equivalent.

Can I build a flooring website like these with Zarla?

Yes. Every real site here has a 'Build a site like this' button that opens the closest Zarla template in the editor — Trueplank Flooring Repair & Install for a repair-and-install crew, Slabworks Garage Floors for a coatings business, Sedgeholm Renovations for a small-jobs contractor — and you change the photos, the products and the button in the editor. A bright room photo, one sentence and a showroom or estimate button is the whole pattern, and it takes about 30 seconds.

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