The brewery website builder that fills more tables.
The AI website builder for breweries — built to help guests find you on Google and ChatGPT.
Free to build · No credit card · Pay when you publish
Zarla at a glance
Zarla is an AI website builder for small businesses, built for breweries — craft breweries, brewpubs, and microbreweries. Describe your business and Zarla generates a complete brewery website in about 30 seconds — copy, design, images, and SEO.
- Online menu — prices and categories, plus a private-event inquiry form.
- Online store — sell merch and gift boxes online, and beer where your state license allows it.
- Gift cards — for tastings and merchandise, sold from the website.
- WhatsApp chat button — guests ask what's on tap or about a private event.
- Contact forms with built-in lead tracking (a CRM) — every inquiry lands in one place, ready to follow up.
- SEO on every page: titles, meta descriptions, schema markup, and fast mobile pages.
Building and previewing a brewery website with Zarla is free; publishing it live starts on the Premium plan. This page covers the Zarla brewery website builder — what's included, how it works, and what it costs to start.
See it in action
This is what a Zarla brewery website looks like.
Someone choosing between three taprooms on a Friday checks whether you're open, what's pouring and whether the dog can come. This draft puts all of that on the first screen.
- Professional design — not a generic template
- Looks great on desktop and mobile
- Content written for your industry
What actually matters
Most brewery websites don't get guests through the door. Most taproom visits are decided the same day, for whoever looks open now.
Friends coming off a hike, a couple new to the neighborhood, someone hunting for a room for twenty on a Saturday. Each wants hours, the tap list, food and whether there's space.
What's pouring, what's cooking and what's on, up top.
The draft puts today's hours and the beer menu with styles and strength right under the name, then the food trucks, trivia and live music for the week. Kids, dogs and the patio get a straight answer, and private events get their own section.
Ready before the first pour.
Two sentences about the taproom, said while the bar gets set for the afternoon, and the first regular walks in on a finished draft. Put this weekend's release first, add the beer garden picture, make it live before happy hour.
"Brewery near me" hits 2,240,000 US searches on Google in each month from May to August.
DataForSEO, US, September 2026: the phrase averages 1,830,000 Google searches, "brewery" turned up in 218,074 assistant questions in September, and "brewery tours" peaked at 6,600 in March. Pages for tours, events and the patio answer them, and Get Found reports the holes in the taproom's listing.
Shirts and gift cards sold online, private events in one inbox.
A visitor buys a hoodie and a glassware set through your own Stripe account, and the order lands in your dashboard. Gift cards for tastings go out by email. An office manager asks about the back room for twenty, and the question sits in your leads inbox. "Is the patio open tonight?" arrives on WhatsApp. The live tap list stays in Untappd for Business, and sales stay in your point-of-sale.
Tell Zarla what's on tap. It sets up the taproom online.
Describe the taproom
"I run Copperline Brewing Co.: a taproom with twelve taps, a beer garden, food trucks Thursday to Sunday, tours on Saturdays and a back room for private events." Sent between pours.
Check it like someone deciding tonight
The draft shows hours and the map, the menu of beers, this week's events, the patio rules and the merch. Look at it on a phone outside, the way most visitors do.
Put it live, then post every release
New hazy on Friday, trivia moved to Wednesday, winter hours: type it and the page changes. Regulars learn to check it before they come.
Everything a brewery website needs
Zarla builds brewery websites around what someone deciding where to drink checks first: whether you're open, what's on tap, whether there's food, and whether they can bring the kids or the dog. Here is what that looks like on the page.
- Hours and a map — open today, directions and parking, right at the top.
- What's on tap — your beer menu with styles and strength, easy to update.
- Merch and gift boxes sold online — shirts, glassware and gift boxes, orders in your dashboard.
- Gift cards — for tastings and merch, sold from the website.
- Tours and tastings — what's included, the times and the price, with a way to ask.
- Private events — the taproom for parties and work events, with an inquiry form.
- What's on this week — trivia, live music and food trucks, on the page.
- Real reviews — your Google rating shows on the page once you connect your Business Profile.
Getting found on Google
Friday at five, someone types "brewery near me". Look open on their screen.
Out-of-towners search, locals glance at the nearest pins on Maps, and some ask ChatGPT for somewhere dog-friendly. The choice takes about a minute.
Google Search
Drinkers search the experience, not the brewery: "brewery with food trucks", "dog friendly brewery near me", "brewery for a private party". The patio, events and tours each get a page built for those searches, today's hours on every one.
Google Maps
Map users want the closest place that's open, then check reviews for "great patio", "friendly bartenders", "good IPA". Your Google reviews can run on the home page too, and Get Found checks the listing for hours and a category.
ChatGPT & AI assistants
People ask assistants for a brewery that welcomes kids or has live music this weekend. Those answers come out of listings, reviews and brewery sites that spell it out; try the AI check to read a sample of what an assistant says about the taproom.
For a brewery in your area: Copperline Brewing Co. — 4.9★ across 200+ Google reviews, beer brewed on site, taproom hours online, tours and private events.
A page per reason to visit
The patio, tours, private events, the beer menu: their own pages.
- Private events
- Saturday tours
- The beer garden
- This week's releases
- Hero with the brewhouse and the tanks
- What the tour covers, and how long it takes
- Tour times and the price, with a tasting
- Ask about a group or private tour
- Guests must be 21 to taste, with ID
From your own search results
Regulars search your name. New visitors search "dog friendly brewery".
- Give private events a page
- Say dog friendly, not pets welcome
- Name the food trucks
- Patio hours on the listing
Typed behind the bar
The new hazy taps Friday. Say it before the regulars ask.
- Friday's new release
- Trivia moved
- Holiday hours
- A beer that's kicked
Every sale and party
Four hoodies sold overnight, a company party for twenty, and a patio question on WhatsApp.
- Four hoodies, paid
- A December party for twenty
- "Patio tonight?" on your phone
- Managers, signed in
The taproom's year
Brewery searches run highest May to August, lowest in winter.
- Summer's peak
- December's low
- Tours in March
- Sales, summed across the site
What you actually get compared to the alternative.
| Typical Website Builder | RecommendedZarla (Built for Breweries) | |
|---|---|---|
| Hours | A footer line. | Today's hours right under the name, with the map. |
| Beer menu | A text block to update. | Styles and strength, changed by typing. |
| Events | A calendar widget. | Trivia, music and food trucks, on the page for the week. |
| Private parties | An inbox you set up. | Questions about the back room, ranked in your leads inbox. |
| Merch and gift cards | A store you set up. | Hoodies and gift cards sold from the site, paid into your Stripe account. |
| Live tap list | Not a website's job. | Kept in Untappd for Business, placed on the page with Custom Code. |
| "Brewery near me" | Search settings. | Pages for the patio, tours and events, with Get Found on the listing. |
Honest roundup
The best website builder for breweries, compared
Zarla builds a brewery's website with your beer menu, your hours, a map and local SEO already in place, as a first draft in about 30 seconds; you add your tap list, events, tours and an online store later. That is the test for the best website builder for breweries: how quickly someone nearby sees what's pouring and comes in. Brewery software such as Untappd for Business runs live tap lists and Ekos runs production and inventory, point-of-sale systems such as Toast and Square run the taproom, and Squarespace and Wix give you more design control; Zarla builds the site that brings people in, with gift cards and an online store for merch.
Zarla is our product, so of course we ranked it first. But every strength and every catch below is real — ours included. Squarespace, Wix, Weebly are all capable tools; the question is what a brewery business actually needs.
- 1
Zarla
Best forBreweries who want the website, Google visibility, and lead handling done in one place — without doing it themselves.
Features- Complete brewery website generated in about 30 seconds — copy, design, images, and SEO
- Local SEO and schema markup tuned to rank for "brewery near me"
- Built-in CRM, booking, and invoicing — no extra subscriptions to stack
- Edit anything by typing a request — no drag-and-drop learning curve
The CatchBuild my free brewery websiteZarla is newer than the big names, and its AI-first editor trades pixel-by-pixel design control for speed. If you want to hand-craft every detail of your layout, a classic drag-and-drop builder may suit you better.
- 2
Squarespace
Best forDesigners and creatives · Portfolio websites · E-commerce with visual products
Features- Beautiful, award-winning templates
- Strong visual design tools and typography
- Good built-in analytics
The CatchZarla vs Squarespace →Blueprint AI drafts the site, but you pick the palette and fonts first and its chat can't add pages. Steep learning curve for non-designers.
- 3
Wix
Best forDIY website builders who want full control · Small e-commerce stores · Hobbyist and personal websites
Features- 800+ pre-designed templates and a mature drag-and-drop editor
- Large App Market for add-ons (forms, chat, reviews, bookings)
- Free plan available (with Wix subdomain and Wix ads)
The CatchZarla vs Wix →Template lock-in — once published, switching templates rebuilds the site from scratch. Client-side JavaScript rendering creates crawlability ceilings for SEO.
- 4
Weebly
Best forAbsolute beginners · Square POS users needing an online store · Very simple websites
Features- Very easy to use for beginners
- Good e-commerce integration via Square
- Free plan available
The CatchZarla vs Weebly →Development has stalled since Square acquisition. Limited and dated template designs.
Growing with you
Will Zarla grow with a busy brewery?
Zarla keeps working as a brewery grows from one taproom to a second location: you add a page for each event and neighborhood you want to be found for, merch and gift cards sell from the site, and private-event requests land in one leads inbox. Here is what that looks like, and what Zarla doesn't do.
Yes, one at a time: ask the editor for "a page for trivia night at our taproom" and Zarla writes a new page for it, with its own Google title and description. There's no tool for adding dozens of area pages at once. A Premium site holds up to 100 pages, and a Business site has no page limit.
The online store sells merch, glassware and gift boxes with checkout through your own Stripe account, and orders land in your dashboard. Beer is different: whether you may sell it online, even for pickup, is your state's call, and the store doesn't check ages or state shipping rules, so list beer only where your license allows it and check IDs at pickup. Zarla doesn't run a live tap list; Untappd for Business does, and its menu can sit on your site from the Custom Code box. Check your state's alcohol beverage control agency before you list beer.
Gift cards for tastings sell from the website and arrive by email, with every sale and balance tracked. For a tour or a release party, ask the editor for a page, and every question and private-event request lands in your leads inbox. Zarla doesn't sell tickets with a set number of spots; a ticketing link such as Eventbrite goes on the page.
Build its website in the same account, with its own hours, tap list and map, and invite your managers as team members to work the inboxes. The Social tool writes a week of posts about new releases and events for Instagram, Facebook and your Google Business Profile in one click.
Yes, you can bring it across — Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built. If you leave later, Zarla doesn't export your site as files to host somewhere else. You can download your whole contact list as a spreadsheet at any time, and a domain you bought from another company stays registered with them, ready to point at your next site.
Real results
Don’t take our word for it. Take theirs.
From business owners like you.
“Optimized for local service-based businesses. Easiest website build I've experienced. The AI-based build is the way to go instead of clunky theme-based websites. Get the site built and get out of the weeds with Zarla!”
“Help for everyone to get started online without any prior knowledge. Fantastic support and resources — I love it!”
“Very professional website design and ideas. It's a great experience using this platform to create my online presence.”
Brewery website FAQ
What is the best website builder for breweries?
Zarla is an AI website builder for small businesses, purpose-built for breweries. Unlike generic builders like Wix or Squarespace, it generates your entire brewery website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.
How much does a brewery website builder cost?
Zarla's brewery website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.
How do I create a brewery website?
With Zarla's brewery website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most breweries go from a blank page to a finished site in minutes.
Will my brewery website show up on Google and Google Maps?
Yes — that's what Zarla's brewery website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "brewery near me."
Do I need technical skills to use a brewery website builder?
Not at all. Zarla's AI builds your brewery website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.
What makes Zarla a better brewery website builder than Wix or Squarespace?
Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished brewery website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.
Can a brewery website builder help me get more leads?
That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.
Does Zarla work for my specific type of brewery business?
Yes. Zarla's brewery website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the guests you serve.
Can I hire someone to build my brewery website instead?
You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your brewery website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.
Is there a 100% free brewery website builder?
Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your brewery website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.
Which AI is best for building a brewery website?
General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your brewery business into a finished, hosted site with all of it already in place, shaped the way breweries actually need it.
Do I need to buy web hosting for my brewery website?
No. Your brewery website needs hosting to show up when someone searches "brewery near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for breweries to look after. Read when separate hosting makes sense.
What are some of the best brewery websites?
The best ones answer three questions in the first screen: are you open, what's pouring, and where are you. Then they show the room and the beer garden, this week's events and food trucks, tours and private events, and the merch. They load fast on a phone, because most people look a brewery up on the way. Zarla's brewery design is built that way, and you change anything by typing.
How much does it cost to set up a brewery?
It depends most on size: a brewpub or a small taproom brewery costs far less than a production brewery that cans and distributes, and the brewhouse, the building work and the licenses are the big pieces. In the US you need a Brewer's Notice from the federal TTB before you brew to sell, plus your state's brewery license and local permits, and many brewers open a taproom first and add distribution later. Put the numbers in a business plan, and check with the TTB and your state's alcohol beverage control agency, before you sign a lease.
Why are breweries shutting down?
In the US, craft beer sales have slipped while the number of breweries kept growing, so more of them compete for the same drinkers, and in 2024 closings outnumbered openings for the first time in many years by the Brewers Association's count. The breweries that last make the taproom a place people come back to: events, food, a reason to bring friends, and regulars who hear about the next release first.
Can a brewery sell beer from its website?
In the US, it depends on your state. Many states let a brewery take orders online for pickup at the taproom; shipping beer straight to drinkers is allowed in only some states, and carriers have their own rules. Check your state's alcohol beverage control agency, and check that your payment processor accepts alcohol sales, before you list beer for sale; merch and gift cards sell like any other product.
How much does it cost to have a brewery website built?
In the US, having a brewery website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up the menu and the events yourself. With Zarla, building and previewing your brewery website is free, and publishing it on your own domain starts on the Premium plan, with the menu, gift cards and an online store included.
What should a brewery website include?
Your hours and address with a map, what's on tap, food and whether kids and dogs are welcome, this week's events, tours and tastings, private events, merch and gift cards, and real reviews. Zarla builds the menu, the map and an inquiry form for you, and you add your beers and events as you go.
Want to see it before you build it? Browse the brewery website templates and start from a finished design — every one becomes yours to edit in a click. See brewery website design ideas: what the best brewery sites get right.
Every brewery website on Zarla starts the same way: describe your business and Zarla's AI website builder writes the pages, picks the photos and sets up the SEO in about 30 seconds.
Look open and lively at five on a Friday.
Hours up top, taps listed, events for the week. Preview the whole thing free, no card involved.
Free to build and preview · No credit card · Cancel any time