Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a free-trial form, your programs and a call button, then adds pages for your classes, memberships and coaches, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up gyms, from a coached strength gym and a 24-hour keycard club to a women's gym and a family club with a pool. Start from one and the AI rewrites it around yours, or let your brief decide.
Coached strength · free week
'Get Strong. For Real.' with 'Start Your Free Week' and 'See the Programs' as the buttons, 'Find Your Way to Train' as eight programs from strength and conditioning to open gym, and 'Your First Week, Step by Step', for the coached gym that sells the first week before the membership.
24-hour access · day pass
A 'Claim Your Free Day Pass' form beside 'Your Gym. Your Hours. — 24/7 Gym in Phoenix, AZ', 'One Membership, the Whole Floor' with 'No long-term contracts' under it, and 'Joining Takes Two Minutes' ending at 'Get Your Keycard', for the club that sells access at any hour.
CrossFit box · free class
'Stronger Together — CrossFit in Columbus, OH' over a full-width photo with 'Claim Your Free Class', 'Foundations (On-Ramp)' among the programs, 'First Class Free · All Levels Scaled' in the strip and 'Nervous? Everyone Was. Come Anyway.', for the box that has to win over the beginner.
HIIT studio · 45-minute classes
'HIIT Studio in Miami, FL' as a type statement with 'Claim Your Free Class', 'The Most Effective 45 Minutes of Your Day' and 'Your First Class in Three Steps', ending at 'Book Your Free Class' with a time picked, for the studio that sells the class itself.
Women's gym · free week
A 'Claim Your Free Week' form centered under 'Strong, Supported, at Home Here — Women's Gym in Atlanta, GA', 'Built for Women, by Women' with 'Women-Owned & Coached' and 'Every Body Welcome' in the strip, for the gym whose reason to join is who it's for.
Family club · pool and childcare
'Family Gym in Grand Rapids, MI' with 'Claim Your Free Day Pass' and 'See Amenities', 'Everything, Under One Roof' with 'One Membership, Whole Family', 'Childcare Included' and 'Indoor Pool' in the strip, for the club a whole household joins.
The checklist
What a good gym website is laid out like, from the first screen down: six things it needs to turn a visit from someone who's been meaning to start into a booked first session, each shown on one of Zarla's designs.
A free week, a day pass or a first class: whatever your gym gives away, name it in the main button and on the form beside the headline, because 'Contact us' asks a nervous person to start a conversation and 'Start Your Free Week' asks them to show up. Say what the trial includes, whether it needs a card, and how fast you'll reply, and repeat the same button at the bottom of the page for the visitor who scrolled to make up their mind.
A membership is a charge that comes every month, so lay the options out where they can be compared: what each membership includes, which classes come with it, whether there's a joining fee and how cancelling works, in a sentence. Your membership billing stays in your gym software; the site's job is to make the choice easy and send the 'Join' button to its sign-up page. A gym that writes 'no long-term contracts' and keeps its word gets the member who was burned by the last one.
A schedule earns its place when the next step is obvious: list each class with its length, its level and the times it runs, as text rather than a PDF timetable that goes stale. The free class and a first personal-training session can be booked from the site, one person per time slot, and the booking lands in your calendar; a member's place in a group class, with its spots and waitlist, stays in your gym software, so link 'Reserve a spot' there. Say how long a class lasts in the headline if it's your selling point; 45 minutes is a promise a busy person can plan around.
A gym that's for everyone sounds like the big box down the road. Say who you built it for in the headline and the strip under it: women, adults over 55, lifters, families, shift workers. The visitor who sees themselves in that line reads on, and the one who doesn't wasn't going to join anyway. Then show it with your own members in the photos as soon as you have them, rather than models who've never trained in your room.
Walking in for the first time is the hard part for a beginner. Name the fear on the page, then take it apart: a beginner course before regular classes, every movement scaled, a coach in every session, and a first class on the house with nobody watching the clock. A section that says 'nervous is normal' speaks to the visitor who has had your tab open for a week.
The questions people ask before joining are the ones the site should answer first: when you're open, what's on the floor, whether there's a pool, a sauna or childcare, and whether parking is easy. Put the hours in the header or the strip under the headline, show the amenities as pictures with a line each, and keep the address and the map near the bottom; for a family deciding between two clubs, 'childcare included' can settle it.
Process and turnaround
For comparison, from the pages of the agencies, services and gym-software companies that build gym sites: 12 to 18 weeks for a high-complexity gym platform at an agency with a US office in Indiana, 2 to 4 weeks for most sites at a done-for-you service for trainers and studios, and a timeline agreed in the first week at a fitness marketing firm; the four gym-software companies publish none.
Finish one sentence about your gym: the kind of training, who it's for, the trial you give and the neighborhood you're in.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your programs, classes, memberships and coaches, up to your plan's page limit.
Click any section to put your own schedule, memberships and photos in. Or type it: "add a beginners page with a free-class form and our Foundations course."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
An agency with a US office in Indiana sells a $699 a month package for updates and new features; a done-for-you service for trainers and studios includes changes made by its team in plans from $75 to $300 a month; a fitness marketing firm gives 30 days of fixes after launch and an optional monthly plan it doesn't price. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers, website services and gym-software companies publish on their own websites for gym sites, checked 3 November 2026. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A web agency with a US office in Indiana (its gym website cost page)A fixed-scope gym site with membership pages and core features | $1,699 (shown next to $3,000) | $699 a month for updates, new features and campaign landing pages (shown next to $1,200) | Not published for the package | In the monthly package |
| A done-for-you website service for personal trainers and studios (its pricing page)Design, page copy, images, hosting and bookings; paid memberships from the middle plan; the top plan for studios and multi-location businesses | $750 setup on every plan | $75, $150 or $300 a month | 2 to 4 weeks for most sites, per its own guide | Unlimited changes made by its team |
| A fitness-industry marketing and consulting firm (its website design page)Custom WordPress sites tied to your club software, with tracking set up before launch | Not published | An optional monthly plan for hosting and small changes, not priced | Agreed in the first week | 30 days of fixes after launch |
| A gym software company's standalone gym website (its pricing page)A website on its own, or included in its lead-generation plan | Not published | $175 a month on its own; $375 a month in the lead-generation plan | Not published | Unlimited copy and photo changes in the lead-generation plan |
| A gym management software company (its pricing page)A website product, or a custom website inside its middle package with scheduling and billing | Not published | From $99 a month for the website; from $198 a month for the package | Not published | Not published |
| A gym management software company with a website on every plan (its pricing page)Scheduling, billing and a responsive gym website, priced by active members | No setup fee | $75 a month up to 50 active members, up to $200 for 151–250, if you take payments through it; $100 to $240 otherwise | Not published | You change it yourself |
| A gym software company whose CRM add-on includes websites (its pricing page)A CRM with automated workflows, email and text messages, and websites | Not published | $329 a month | Not published | Not published |
| Range, high-complexity gym platform (one agency's estimate)As published by the Indiana agency's cost page: booking systems, app integrations and advanced APIs | $15,000–$22,000 | — | 12–18 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
The agencies and gym-software companies that publish prices charge $1,699 for a fixed-scope gym site plus $699 a month for updates at an agency with a US office in Indiana, $750 setup plus $75 to $300 a month at a done-for-you service for trainers and studios, and from $99 or $175 a month for a website from gym-software companies; one includes a website on plans from $75 a month if you take payments through it, and another sells a $329 a month CRM add-on that includes websites. The same Indiana agency puts a high-complexity gym platform at $15,000 to $22,000. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A free-trial button and form in the first screen, who the gym is for in the headline, your memberships side by side with how cancelling works, the class schedule with the free class bookable, a beginner's way in, your coaches, your hours and amenities, the map and your Google reviews. Zarla adds program, class and coach pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
A done-for-you service for trainers and studios says most of its sites launch in 2 to 4 weeks, an agency with a US office in Indiana puts a high-complexity gym platform at 12 to 18 weeks, a fitness marketing firm agrees the timeline in the first week, and the gym-software companies publish none. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open the free-class and personal-training times as one booking per slot; a member's place in a busy group class, with its spots and waitlist, stays in your gym software.
It shows them and sends people to join; the monthly billing stays in your gym software. Put each membership on the site with what it includes, and link the 'Join' button to your software's sign-up page. Sell branded digital gift cards from your website; recipients get them by email and you track every sale, balance and redemption. A gift card for a month's membership is an easy present to buy in December.
Yes. Connect your existing Google Business Profile and your Google rating and four- and five-star reviews show on the site, with the map pointing to your listing. Zarla reads the profile but never edits it; you change it in Google. Someone choosing between two gyms near them reads the reviews first, so keep them beside the free-trial form.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →