COMPARED OCTOBER 2026
Best website builders for gyms and fitness studios (2026)
We scored 6 website builders on the 8 things a gym needs, the same way for all of them, including Zarla, which is ours.
Free to build · Pay when you publish
What's the best website builder for a gym?
For most gyms, Wix is the best website builder: it scored highest, 13 of 16 across the eight tests we ran on six builders, and it does the most for classes and memberships (level with Gymdesk).
If getting found on Google matters most to you, pick Zarla. Squarespace (11) and WordPress.com (11) are close behind.
The full scores are below, with every builder's weak spot, ours included.
What Zarla builds for a gym: Zarla's gym website builder.
Build the website
Start your gym website now
Add your gym's name and your town to the sentence, and Zarla builds the site. You edit it in chat and publish when you're ready.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Zarla for gyms, in plain facts
Zarla is an AI website builder for small businesses. Describe your gym in a sentence and it writes the whole site, every page and every word, in about 30 seconds; after that you change it by typing what you want.
- Price: Free to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
- Page speed: in our sample of real sites (Google PageSpeed, measured September 28, 2026; Gymdesk's on October 12, 2026), Zarla had the fastest median of the six builders here, 86 on phone and 99 on desktop. The samples differ (theirs are sites that rank on Google, Gymdesk's sites found on their own web addresses, ours random customer sites), as the method below explains.
No class timetable yet: a class or session books as an appointment time, not as a place in a class.
No monthly membership billing yet: you link or embed the software that bills your members.
In this comparison: second of six, with 12 of 16 points.
THE SCORES
How do website builders for gyms compare?
A tick is worth 2 points, a dash 1, a cross nothing, and every test counts the same, so the most anyone can score is 16.
| Test | Wix | Zarla | Squarespace | WordPress.com | GoDaddy | Gymdesk |
|---|---|---|---|---|---|---|
| A class timetable people book from | Yes — Classes with a maximum of participants | Partly — Sessions book as appointments; no timetable | Partly — Group classes in Acuity, a separate subscription | Partly — With a booking plugin | Yes — Repeating classes with a number of participants | Yes — Class schedule, trial classes booked online |
| Memberships sold online, billed monthly | Yes — Memberships billed weekly, monthly or yearly | Partly — No monthly billing; embed your gym software | Yes — Member sites with recurring payments | Yes — Recurring payments block, from Premium | Partly — No recurring billing in its help; another company's checkout | Yes — Online sign-up, recurring billing |
| Finished first draft | Yes — Aria writes pages and starter copy | Yes — Whole site written in about 30 seconds | Yes — Blueprint AI writes a multi-page site | Yes — AI builder on paid plans | Yes — Airo writes a first site | Partly — No-code builder you fill in |
| Edit by chat, new pages by AI | Yes — Aria edits and adds pages by chat | Yes — Type a change; ask for a new page | Partly — AI chat edits text and images; no new pages | Yes — AI assistant edits and adds pages, on any paid plan | Partly — AI writes text; chat editing is a separate product | No — No AI editing |
| Local search set up for you | Partly — Google reviews via apps; no town pages | Partly — Google reviews, map with directions; no town pages | Partly — One-pin map; Google reviews by embed | Partly — Only with plugins | Partly — Google reviews section; no town pages | No — No map, town pages or Google reviews found |
| Search coaching | Partly — SEO Assistant; Search Console shown as charts | Yes — SEO coach; page ideas from your Search Console | Partly — Search Console keywords shown as data | Partly — Search Console verification; SEO via plugins | Partly — SEO wizard; Search Console rankings only | No — Search-friendly pages; no SEO checks |
| Fast pages, measured | Partly — Phone 65, desktop 77 | Partly — Phone 86, desktop 99 | Partly — Phone 56, desktop 74 | Partly — Phone 51, desktop 69 (10 WordPress sites, any host) | Partly — Phone 56, desktop 80 (7 phone, 6 desktop sites) | Partly — Phone 83, desktop 91 |
| Leads, quotes, invoices and payments together | Yes — Contacts, price quotes clients accept online, invoices, payments | Yes — Leads inbox, online quotes, invoices, payment links | Yes — Contacts, estimates clients accept online, free invoices, payments | Partly — Payments block; quotes and invoices need a plugin | Partly — Inbox, invoices, payments; no quotes built in | Partly — Leads, invoices, payments; no quotes |
| Score | 13 / 16 | 12 / 16 | 11 / 16 | 11 / 16 | 10 / 16 | 7 / 16 |
Checked on each builder's own website and help pages on September 28, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 12, 2026, the day Gymdesk joined and all its answers were read; speed measured on September 28, 2026 (Gymdesk's on October 12, 2026). When two builders tie on points, the one with fewer crosses goes first.
WHICH ONE FITS
Which builder fits your business?
For each kind of business, the builders that scored highest on the tests that matter most to it, from the same table. Where three or more are level, we list them as level rather than pick one.
| Your business | Top scorers | Why |
|---|---|---|
| Gyms that win members from searches near home or work | Zarla | 4 of 6 on "Local search set up for you", "Search coaching" and "Fast pages, measured", the top score. |
| Gyms selling memberships and class spots on the site itself | Wix or Gymdesk | 4 of 4 on "A class timetable people book from" and "Memberships sold online, billed monthly", the top score on these tests. |
| Owners coaching all day who want the first draft written for them | Level: Wix, Zarla, WordPress.com | Three builders score 4 of 4 on "Finished first draft" and "Edit by chat, new pages by AI", so pick on what else matters to you; the table shows the differences. |
| Studios with trial sign-ups, invoices and payments to keep in one place | Level: Wix, Zarla, Squarespace | Three builders score 2 of 2 on "Leads, quotes, invoices and payments together", so pick on what else matters to you; the table shows the differences. |
THE LIST
The best website builders for gyms, ranked
- 1
Wix
Best forOwners who care most about classes and memberships.
What it costsCore, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. (their pricing page, checked 28 Sept 2026)
Features- An AI builder that writes your pages from a description
- Aria, an AI agent in the Harmony editor that edits the site and adds pages by chat
- Wix Bookings with online payments and deposits
The CatchBookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
- 2
Zarla
Best forOwners who care most about getting found on Google.
What it costsFree to build and preview. You pay when you publish, on the Premium plan, which includes booking, the leads inbox and invoices.
Features- Describe your gym in a sentence and Zarla writes a complete first draft in about 30 seconds
- People book sessions and trial classes online
- Type changes in plain words, or ask for a new page, and the site updates
The CatchBuild my gym website — freeThere's no class timetable or monthly membership billing yet, so a gym that sells memberships online links its gym software for those. It's also newer than the big names.
- 3
Squarespace
Best forGood if polished design matters most and you don't mind adding a separate booking tool.
What it costsBasic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. (their pricing page, checked 28 Sept 2026)
Features- Blueprint AI writes a multi-page starting site
- Design-led templates
- Invoices and online payments on every plan
The CatchOnline booking is a second subscription, Acuity Scheduling, on top of the website plan, and it's managed in a different place.
- 3
WordPress.com
Best forFor owners who want full control and don't mind choosing and looking after plugins.
What it costsPersonal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. (their pricing page, checked 28 Sept 2026)
Features- An AI website builder on paid plans
- An AI assistant that edits and creates pages, on every paid plan
- Thousands of plugins
The CatchBooking, reviews and invoices each come from a plugin you choose, may pay for and keep updated, so the setup and upkeep are on you. Photo uploads on forms need the Business plan.
- 5
GoDaddy
Best forHandy if you already get your domain and email from GoDaddy.
What it costsWebsites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. (their pricing page, checked 28 Sept 2026)
Features- Airo writes a first website for your business in Websites + Marketing
- Online appointments with a deposit
- Photo attachments on the contact form
The CatchEditing by chat, and asking the AI for new pages later, happen in Airo AI Builder, a separate GoDaddy product with its own credits; in Websites + Marketing, pages for each town you serve are yours to write.
- 6
Gymdesk
Best forOwners who care most about classes and memberships.
What it costsMicro Gym, up to 50 active members, is $75/mo with Gymdesk Payments ($100 without); prices rise with members. 30-day free trial. (their pricing page, checked 12 Oct 2026)
Features- Class schedules and trial classes booked from the site
- Online member sign-up with waivers and recurring billing
- Leads, invoices and payments for a gym
The CatchIt's gym software first: the website is a no-code builder you fill in, with no AI, and the price rises with your member count.
What should a gym website include?
Someone choosing a gym wants to know what it costs, when the classes are and whether they'll fit in, and the site should get them to a first visit.
- Memberships and prices. Each membership and class pack with its price, and what a first visit or trial costs.
- The class timetable. Classes by day and time, with what each one is, and how to book a spot.
- Your coaches. A photo and a few lines for each coach, with their qualifications.
- Real photos of the space. The floor, the equipment and the changing rooms, so nobody is surprised on day one.
- A first step. A free trial or intro session to book, on every page.
How did we score the website builders?
The 8 tests, and what it takes to get a tick:
- A class timetable people book from. Classes are what fill a gym. Tick: a class schedule on the site where people book a spot in a class with limited places, built in. Dash: appointments only, a second subscription, an app or a plugin.
- Memberships sold online, billed monthly. Memberships are the steady money. Tick: people buy a membership on the site and are charged automatically every month, built in. Dash: an app, a plugin or another company's checkout.
- Finished first draft. You're coaching all day. The website shouldn't take your evenings. Tick: it writes the whole site, pages and words, from a description of your business. Dash: templates, or AI that only writes some of it.
- Edit by chat, new pages by AI. Class times, prices and coaches change. Updating them should take a sentence. Tick: you type a change and the site updates, and you can ask for a new page and get one.
- Local search set up for you. People look for a gym near home or work, and pick from the first few they see. Tick: a map of the areas you cover, a page for each town, and your Google reviews on the site, all built in. Dash: some of that, or only with add-ons.
- Search coaching. CrossFit, personal training and boxing classes are separate searches, and each is a page worth having. Tick: something that checks your site and tells you what to fix, plus a Google Search Console connection that turns your search data into ideas for new pages. Dash: one of the two.
- Fast pages, measured. People look up gyms on their phone, often on the way home. We measured this ourselves with Google's PageSpeed test on real sites built with each builder. Tick: a typical phone score of 90 or more, which Google calls good. Dash: 50 to 89. Cross: under 50.
- Leads, quotes, invoices and payments together. Trial sign-ups, invoices and payments in one place, so a new member doesn't fall through the cracks. Tick: a leads inbox, quotes your customers accept online, invoices and online payments, all built in. Dash: some of them, or only with plugins.
How we picked them. When we asked ChatGPT "What is the best website builder for a gym? Give me your top 5." on October 12, 2026, it named Wix, Squarespace, WordPress, Gymdesk and GoDaddy. We score the general builders that appear on every page in this series, Wix, Squarespace, GoDaddy (its Websites + Marketing builder) and WordPress.com, whether ChatGPT named them this time or not, plus Gymdesk from its answer. Zarla is ours.
How we scored them. Same tests for everyone, each worth the same. We checked every answer on the builder's own website and help pages on September 28, 2026, and the leads, quotes, invoices and payments together test on October 4, 2026, and re-checked every answer on October 12, 2026, the day Gymdesk joined and all its answers were read. godaddy.com blocks automated reading of some of its pages, so where we couldn't open one, we read GoDaddy's page as Google indexes it. When two builders tie on points, the one with fewer crosses goes first.
How we measured speed. Google's PageSpeed test, three runs each on phone and desktop, on up to ten real sites per builder. For the others we used the first sites built with them that came up in Google for home-service businesses in five US cities (for WordPress, any WordPress site). Zarla sites don't rank in those searches yet, so we picked ten at random from our customers' published sites and don't name them. Gymdesk joined later, so we ran the same PageSpeed test on October 12, 2026, on ten sites each, almost all found by searching Google for each product's own web addresses, a search not limited to US businesses (of the sixty sites for the six products measured that day, only two came up in Google for hair salons, barbershops, restaurants, gyms or auto repair shops in the same five US cities). It's a sample, not a promise about any one site.
What we didn't score. Price, because every plan bundles different things (each builder's own price is on its card, and Zarla's is on our pricing page), and how long it takes to get a site live, which we plan to time and add here. Spotted something out of date? Tell us.
Other trades. The same tests for cleaning businesses, junk removal companies, car detailing businesses, pressure washing businesses, plumbers, pet sitters and dog walkers, handyman businesses, construction companies, moving companies, remodelers, towing companies, tree service companies, painters, electricians, HVAC companies, roofing companies, landscapers, Christmas light installers, window tinting businesses, mobile mechanics, pool service companies, home care agencies, blinds and shutters companies, hair salons, restaurants, auto repair shops, barbershops, dog groomers, daycares, solar companies, life coaches, appliance repair businesses, notaries, consultants, tutoring businesses, laundromats, IT services companies, day spas, locksmiths, artists, nonprofits, therapists, musicians, car washes, gutter cleaning companies, wedding planners, food trucks, jewelry businesses, farms, tax preparers, churches, DJs, insurance agents, marketing agencies, videographers, architects, engineering firms, luxury real estate agents, bars, car dealerships, graphic designers, online stores, foundations, tattoo artists, software companies, retail stores.
Questions owners ask
If you sell memberships online, probably. Gym software such as Gymdesk runs the class schedule, member sign-ups, waivers and recurring billing, and includes a website builder. If you mainly need new people to find you and book a first session, a website with online booking and a leads inbox covers that, and its sign-up button can link to your gym software.
Your memberships and prices, the class timetable, your coaches, real photos of the space, and a free trial or intro session to book on every page. Our guides to starting a gym and starting a personal training business go further.
Only partly. This page scores builders for a gym or studio: a class timetable people book from and memberships billed every month. A personal trainer sells sessions and packages, so the tests that matter are a booking button, a way to sell a 10-session pack and a page per kind of training; the classes row above shows who takes a booking built in. Our guide to starting a personal training business covers pricing and the setup, and if you train clients one to one, the life coaches guide scores booked sessions and packages billed automatically, the closest tests to yours.
In the US, the math says yes at a full book. Most new independent trainers charge $40 to $90 a session, per our personal training guide, so $100,000 is about 1,100 sessions a year at the top of that range, about 21 a week, or 2,500 at the bottom, about 48 a week, before tax and costs. Insurance is $150 to $300 a year and a CPR course $50 to $100, so the costs aren't the problem; filling the hours is. That's why trainers sell 10-session packs paid up front and add a monthly online option, and why the website matters: a page per kind of training, a booking button and reviews are what turn a search into a first session. The figures and the plan are in how to start a personal training business.
At the $40 to $90 a session most new US trainers charge, $300 a month is about one session a week at the middle of the range, or nearly two at the bottom, so it's a normal price for weekly coaching, not a lot. What changes it is the format: small-group training sells for $120 to $180 a month and semi-private for $250 and up, per our gym guide, because the coaching is shared. For a gym, the lesson is to put the prices on the site next to each membership and pack, with what's included, so nobody has to ring to find out; the memberships row above shows which builders bill a monthly membership built in.
If professional means it looks designed, nothing on this page measures that and we'd be guessing; Yola's own gym list (Yola isn't scored here) says "Squarespace is best if the room is doing most of the selling.", and ChatGPT put Squarespace second, for design, when we asked on October 26, 2026. If professional means it runs the gym, the scores above are the answer: Wix and Gymdesk score 4 of 4 on classes and memberships, and Wix, Zarla and WordPress.com score 4 of 4 on a finished first draft and editing by chat. Real photos of the floor do more for a professional look than any template; our gym website gallery shows finished sites to compare.
Yola's list, "The 5 best website builders for gyms" (last updated September 8, 2026), is written by Yola and ranks Yola first, then Wix, Squarespace, GoDaddy and Duda, at "$9.95/mo" with a free plan. It opens with "Yola is the best website builder for an independent gym that wants membership prices and a tour of the floor on a page you can update yourself, without waiting on a developer." and it's straight about the limit: "No native booking or invoicing, so check-ins and dues stay in Mindbody, Wodify, PushPress or Zen Planner and the site links into it", adding that "Wix suits a gym that wants sign-ups and class booking running on the site itself." Classes and memberships are the two tests behind the second row of the fits table above, which Wix and Gymdesk lead. When we asked ChatGPT about gyms on October 26, 2026 it named Wix, Squarespace, WordPress, Gymdesk and GoDaddy, the same five as on October 12, and cited both this guide and Yola's list. We read Yola's page on October 26, 2026; it isn't scored here.
Wix, GoDaddy and Gymdesk have it built in. It takes another tool or a workaround on Zarla (sessions book as appointments; no timetable); Squarespace (group classes in Acuity, a separate subscription); WordPress.com (with a booking plugin). We read each on the builder's own pages on October 12, 2026.
Wix, Squarespace, WordPress.com and Gymdesk have it built in. It takes another tool or a workaround on Zarla (no monthly billing; embed your gym software); GoDaddy (no recurring billing in its help; another company's checkout). We read each on the builder's own pages on October 12, 2026.
Building and previewing one can cost nothing on most builders; a live site on your own domain costs money on every builder here. Wix: Core, the cheapest plan with bookings, is $29/mo billed yearly. Light is $17/mo without bookings, and there's a free plan on a wixsite.com address. Squarespace: Basic is $19/mo and Core $29/mo, billed yearly, after a 14-day free trial. Online booking is a separate Acuity Scheduling subscription. WordPress.com: Personal is $4/mo billed yearly; form file uploads need Business, $25/mo billed yearly. Plugins can add their own cost. GoDaddy: Websites + Marketing plans are priced by country, and GoDaddy's page didn't show us a US price, so check it for yours. Gymdesk: Micro Gym, up to 50 active members, is $75/mo with Gymdesk Payments ($100 without); prices rise with members. 30-day free trial. Zarla is free to build and preview, and you pay when you publish, on the Premium plan. Each price is the builder's own, read on its pricing or help pages (September 28, 2026 and October 12, 2026); check it for your country before you buy.
Yes: Wix placed first of six here, with 13 of 16 points. Of the tests that are particular to gyms, it gets a tick on "A class timetable people book from" and "Memberships sold online, billed monthly". The catch: bookings need the Core plan rather than the cheapest one, and pages for each town you serve are yours to write.
See your gym website before you decide.
Add your town to the sentence and Zarla builds the first draft, free. You pay only when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.