Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a stay request form and call buttons, then adds pages for your rooms, your breakfast and the places guests come to see, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up hotels and inns, from a fourteen-room city hotel with a bar to five cabins on a ridge. Start from one and the AI rewrites it around yours, or let your brief decide.
City hotel · type-led
'Boutique Hotel in East Austin' in big type with 'Ask About Dates' and 'See The Rooms' as the buttons, then 'Five Layouts, Fourteen Rooms' as rate pills with the everyday number, for the small city hotel whose bar fills with people who didn't book a room.
Bed & breakfast · check availability
A split first screen on the house itself, 'Historic Bed and Breakfast in Charleston' beside 'Check Availability', then 'Five Rooms, Each One Different' with per-night rates that include breakfast, parking and the afternoon porch, for the B&B where a person answers.
Historic inn · the building's story
'Historic Inn in Savannah' set in ink and antique gold with no photo in the first screen, 'Inquire About A Room' as the button, five rooms each with its own picture and rate, and 'What Happened To This House' told in four dates, for the inn whose building is the reason to stay.
Beach inn · when to come
A three-slide carousel over 'Beachfront Inn in Cape May, NJ', 'Check Dates' as the button, 'Eleven Rooms, Four Kinds' with every rate including breakfast, beach tags for two and a bicycle, and 'When to come, honestly' month by month, for the inn with a season.
Cabins · whole-cabin rates
'Secluded Cabin Rentals in Gatlinburg' over a dark photo of the ridge, 'Check Dates' and 'See The Cabins' as the buttons, 'Five Cabins On The Ridge' in a grid with per-night rates for the whole cabin and firewood included, for the rental that calls itself 'five cabins, not a portal'.
Farm stay · headline in the field
'Working Farm Stay in Lancaster' set into a full-bleed photo of the farm, 'Check Dates' and 'Where You Sleep' as the buttons, 'Four Places To Sleep' with rates that include breakfast, and 'Roughly how it goes' from Friday after four to Sunday out by ten, for the farm that takes guests.
The checklist
What a good hotel website is laid out like, from the first screen down: six things it needs to turn a getaway search into a direct booking, each shown on one of Zarla's designs.
A guest arrives with two dates and a number of people, and the site that takes them without a phone call gets the stay. Set a short form next to the headline asking the arrival date, the nights, how many guests and which room caught their eye, say how fast a person replies, and keep 'See the rooms' as the second button for the guest who hasn't decided. Zarla's first draft ships a stay request form; ask it in chat to add arrival, nights and guests.
Guests choose a room before they choose a date. Give each room a card with its name, the bed, the bathroom, what it looks onto and the everyday rate per night, and say which rooms are on the ground floor and which take a dog, so the right guest asks for the right room and your front desk stops answering the same email. If rates move with the season, say so beside the number.
Breakfast, parking, beach tags, a bicycle, the afternoon pour: a guest comparing you with a chain is comparing the whole number, so list what the rate covers and what it doesn't in one short section, and put check-in and check-out times, the cancellation terms, children and dogs beside it. In the US, lodging is taxed by the state, the county or the city, sometimes all three, and the rates differ by town, so say whether your nightly rate includes them and check with your state revenue office and your city for the rates that apply to you.
A listing site takes a set percentage of every stay it sends you; a booking on your own site costs you your booking engine's fee and nothing else. Zarla doesn't hold live room availability, which is a reservation system's job, so if you run one, point the site's Book now button straight at it and keep the stay request form for everyone else. Then give guests a reason to book direct, a breakfast, a late checkout or a rate the listing sites don't get, and say it in the first screen.
A stock bed says somewhere to sleep; your piazza, your ridge at sunrise or the two of you at the door say here. Put one photo that is the stay in the first screen and a tour of the house below it, the breakfast room, the garden and the view from the best room, and replace the sample photos with yours as soon as you've shot them. Several gallery layouts, picked by the AI for your kind of business, show your work on the pages that need it.
Guests plan a stay around the walk into town, the parking and the drive from the airport, so put a map, directions and the places they come to see on the page, and say the things it is fairer to say now, the stairs, the rooster, the thin wifi. In the US, the ADA's reservations rule asks a place of lodging to identify and describe the accessible features of the hotel and its guest rooms in enough detail for a guest with a disability to decide whether a room meets their needs, and to let them reserve one during the same hours and in the same manner as anyone else (an owner-occupied establishment with no more than five rooms for rent is outside the rule's definition of a place of lodging); check the ADA's rule and your state's lodging regulations for what applies to your property.
Process and turnaround
For comparison, from the pages of the companies that build hotel and inn sites: 'online within days' at a hotel-website studio, a launch in 30 days at an inn marketing agency in Charleston, while the reservation platforms publish no timeline; a cost-estimate guide puts a typical hotel site at 5–14 weeks from first brief to launch and a bed and breakfast site at 3–9 weeks.
Finish one sentence about your place: how many rooms, what the rate includes and where you are.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your rooms, your breakfast and dining, and the places guests come to see, up to your plan's page limit.
Click any section to put your own rooms, rates and photos in. Or type it: "add a Garden Room card with its rate and a photo of the window seat."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A hotel-website studio sells new photos, seasonal promotions and content changes through an optional care plan with no published price; the reservation platforms let you change rooms, rates and photos yourself inside the subscription, from $50 a month at one and €11 a month at another; a cost-estimate guide puts a hotel site's hosting, tools and maintenance at $60 to $400 a month. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers and reservation platforms publish on their own websites for hotel, inn and bed and breakfast sites, checked 3 November 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A hotel-website studio (its service pages name Phnom Penh and Siem Reap)A starter hotel site: home, rooms, a photo gallery, local attractions and a contact page, with domain and hosting set up; booking integrations sold as a later upgrade | $700, hosting and launch included | An optional care plan, price not published | Online within days | New photos, seasonal promotions and content changes through the care plan |
| A reservation platform for small properties (its US pricing page)A booking engine and a template website inside the subscription, priced by property and room count; add-ons from $1 to $3 a room; no revenue share on bookings | No setup fee listed; 14 days free on the single-property tier, 30 on multi-property | From $50 a month for a single property, $125 for several; $0.50 a confirmed booking only on its optional payment and messaging services | Not published | You change rooms, rates and photos yourself |
| A reservation platform with a free tier (its pricing page shows euros)A free website and direct booking engine for a one-room host; more rooms, invoicing and SMS on the next tier; a channel manager for the listing sites on the top tier | No setup fees, no written contracts | €0, €11 or €41 a month; no commission on bookings | Not published | You change it yourself; a 14-day free trial on the paid tiers |
| A hospitality platform (property management, booking engine and channel manager)The booking engine inside its plans; a websites add-on, price not published | Not published (a quote after a request) | Not published | Not published | Not published; no added commission on bookings made through its booking engine |
| A website builder with a bed and breakfast page (page one for the B&B phrase)A template site you build yourself, or a turnkey build by its studio | Turnkey builds from $300 | $16 or $25 a month on the paid plans; a free plan | Not published | You change it yourself |
| An inn and bed and breakfast marketing agency in Charleston, SCA website with cloud hosting, as part of its marketing services | Not published | Not published | Live in 30 days | Updates applied as they become available |
| A bed and breakfast and vacation rental web studio in Sequim, WACustom sites and marketing, priced after a quote form | Not published; the form's budget choices run from $2k–$4k to $10k+ | Not published | Not published | Not published |
| Hotel website systems compared by a hotel-technology review siteWebsite platforms sold to hotels, priced per room per month | Not published | $1 to $10 a room a month where a figure is published | — | — |
| Market ranges, hotelAs published by a cost-estimate guide (updated July 2026) | Freelancer $4,350–$17,400 · agency $10,150–$40,600 · median about $10,900 | $60–$400 a month for hosting, tools and maintenance; a booking engine or channel manager $100–$400 a month plus per-booking fees | 5–14 weeks | — |
| Market ranges, bed and breakfastThe same guide's bed and breakfast page (updated July 2026) | Freelancer $2,600–$8,700 · agency $6,550–$21,750 · median $5,650 | $40–$250 a month | 3–9 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers and platforms that publish prices for hotel, inn and bed and breakfast sites charge $700 for a starter site at a hotel-website studio, from $50 a month at a reservation platform with a template website inside the subscription, €11 to €41 a month at another with a free one-room tier, and $16 or $25 a month on a website builder's paid plans (turnkey builds from $300); the agencies that build for inns quote after a call or a form. A cost guide puts a freelancer's hotel site at $4,350 to $17,400 and an agency's at $10,150 to $40,600, and a bed and breakfast site at $2,600 to $21,750. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A check-dates form in the first screen, every room with its photo, bed and nightly rate, what the rate includes, check-in and check-out times and the cancellation terms, a Book now button to your booking engine if you run one, photos of the house and the view, a map with directions and what's nearby, and your Google reviews. In the US, lodging taxes are set by the state, the county and the city, so say whether your rate includes them, and the ADA's reservations rule asks a place of lodging to describe its accessible rooms in enough detail for a guest to judge them and to let them be reserved the same way as any other room; check with your state revenue office and the ADA's rule for what applies to you. Zarla adds room, dining and area pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
The companies that publish timelines for hotel and inn sites say online within days at a hotel-website studio and live in 30 days at an inn marketing agency, and the reservation platforms publish no timeline; a cost guide says 5–14 weeks for a hotel site and 3–9 weeks for a bed and breakfast. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
They can ask, and if you run a reservation system they can book. Contact, quote-request, callback and booking forms are generated for your industry; describe any other form and the AI builds it, with every submission routed to your inbox. Zarla's first draft ships a stay request form; ask it in chat to add arrival, nights and guests. Zarla doesn't hold live room availability or take the room payment, which is a reservation system's job; if you use one, the site's Book now button links straight to it.
The biggest listing site describes its commission as a set percentage of the total booking amount for each reservation it sends you, with the exact percentage depending on your country, your property type and the agreement you signed, and the others charge their own way; a booking on your own site costs you your booking engine's fee, if you run one, and nothing else. A rate, a breakfast or a late checkout that only direct guests get is what moves the booking to your site, so say it in the first screen.
Yes. A WhatsApp chat button on every published page: switch it on from the Apps page, enter your number, and visitors open a WhatsApp chat with you; taps are counted in analytics. Guests ask about rooms and dates by message, and the stay request form and the call button stay beside it for everyone else.
Yes. Each design on this page lists the rooms as cards with a name, a line about the bed and the bathroom and the rate per night; click a card to change the words or the number, or type it, and the page updates when you publish. Keep the everyday rate on the page and say when it moves.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →