Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and a booking form, then adds pages for the massages and areas you list, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up massage practices, from a solo licensed therapist to a medical massage clinic. Start from one and the AI rewrites it around yours, or let your brief decide.
Solo LMT · booking first
The headline's 'Licensed Massage Therapist' in peach over a treatment photo, with a 'Book A Massage' form in the first screen and 'Same therapist every visit · Online booking' under the phone number, for the one-therapist practice.
Studio · therapeutic
'Therapeutic Massage in Asheville, NC' in a warm serif beside an arched treatment room, 'Licensed therapists (LMT)' in the top strip and 'Deep Tissue · Prenatal · Sports Recovery' above the headline, for the studio with a team.
Sports and deep tissue
'RUNNERS · CYCLISTS · CLIMBERS · LIFTERS' over a dark gym photo, the headline's 'Sports & Deep Tissue Massage' in orange and 'Open 7 a.m. weekdays' in the chips, for the therapist who works with athletes.
Mobile · we come to you
'Mobile Massage in Tucson, AZ' in oversized white type on a rust panel, 'HOMES · OFFICES · VACATION RENTALS' above it and 'Check Your Area' as the second button, for the therapist who travels.
Couples · gift cards
'Couples Massage in Savannah, GA' in a thin serif over a candlelit two-table photo, 'GIFT CARDS' in the menu and 'BOOK FOR TWO' as the header button, for the studio that sells the evening.
Medical · referrals
'Medical Massage in Cincinnati, OH' over a night skyline with a 'Request An Appointment' form centered in the first screen, 'REFERRALS WELCOME · PROGRESS NOTES FOR YOUR CARE TEAM' above the headline and 'Itemized receipts' beside the licensed-therapists line.
The checklist
Six things a massage therapist website needs to fill the book, each shown on one of Zarla's designs.
A client in pain decides tonight. A form beside the headline that asks the massage and when suits them turns the visit into a request you can confirm in the morning, and the client who'd rather type than call starts there.
The client is trusting you with their body. Say you're licensed before they scroll, with the letters, and put the license number where they look. In the US, most states license or certify massage therapists and some cities add their own permit; check with your state massage therapy board for what you must display.
A sports therapist and a relaxation studio are different businesses. Say who you're for in small capitals above the headline (runners, cyclists, pregnant clients, desk workers), and the right client knows in a glance that they've found their therapist.
A mobile therapist's first question is 'do you come to me?'. Put the places you visit above the headline and a check-your-area button beside booking, and say what you bring, so the client in a vacation rental knows the table and the linens are yours.
A massage is the easiest gift there is, and December pays for February. Put gift cards in the menu and in the line above the headline so the giver finds them without asking, and the studio sells sessions to people who've never visited.
A medical massage practice lives on referrals and paperwork. Say that referrals are welcome, that you write progress notes for the care team and that receipts are itemized, in the first screen, and the client with a flexible spending account books without a phone call.
Process and turnaround
For comparison, from the pages of web designers who build massage therapist sites: most users of a Showit template launch in a weekend, a small general web shop's turnaround is usually a week or less, and a cost-estimate guide puts a typical massage studio site at 2–7 weeks from first brief to launch.
Finish one sentence about your practice: the massages you offer and where you work.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your massages (deep tissue, sports, prenatal, couples, mobile) and the areas you serve, up to your plan's page limit.
Click any section to put your own studio photos, session lengths and prices in. Or type it: "add a page for prenatal massage."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A Showit template shop sells its massage template as a final sale with step-by-step tutorials; a small general web shop charges $35 for a contact form and $50 for a gallery as add-ons, and $10 a month for hosting. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers publish on their own websites for massage therapist sites, checked 27 October 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A Showit template shop on the Maine coast (its massage therapist template)A template with step-by-step tutorials, a setup guide and content planning tools; one month of Showit free | $549 | Not published; Showit's own subscription after the free month | Most users launch in a weekend | Not published; all sales are final |
| A small brand and web studio in Connecticut (its massage therapy page)Service menus by modality with session lengths and prices, booking integration with the app you already use, client intake forms | Packages start at $1,500 | Not published | Not published | Not published |
| A small general web shop in Decatur, IL (its portfolio names a massage therapist)A simple site of up to three pages or four hours of design time; a contact form $35 and a photo gallery $50 as add-ons | Starts at $150, with $75 to start | $10 a month for hosting | Usually a week or less | Not published |
| The same shopIts do-it-yourself builder, with a domain, video tutorials and email support | Not published | $120 a year | Not published | You make them yourself |
| A massage booking-software company in Atlanta, GAIts top plan adds a customizable website to the booking software, directory listing and intake forms | Not published | $74.25 a month on the plan with the website (the member price the page shows); 30-day free trial, no credit card | Not published | Not published |
| Market rangesAs published by a cost-estimate guide | Freelancer $2,600–$7,250 · agency $5,800–$15,950 (median $4,950) | $40–$180 a month for hosting, tools and maintenance | 2–7 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for massage therapist sites charge $549 for a Showit template you set up yourself, from $150 (with $75 to start) plus $10 a month for hosting at a small general web shop, packages from $1,500 at a small Connecticut studio, and $74.25 a month (the member price the page shows) for a booking-software plan that includes a customizable website; a cost guide puts a freelancer's build at $2,600 to $7,250. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A booking form in the first screen, your license in the top strip, the massages you offer with session lengths and prices, who you work with, where you work (and whether you travel), a first-visit guide, your reviews and gift cards in the menu. In the US, most states license or certify massage therapists and some cities require a permit on top; put your license number where the client looks and check with your state massage therapy board for what you must display. Zarla adds massage and area pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Few web designers publish timelines for massage therapist sites: a Showit template shop says most users launch in a weekend, a small general web shop's turnaround is usually a week or less, and a cost guide says 2–7 weeks. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open your table's hours as slots, and take a deposit if no-shows cost you.
Yes. Sell branded digital gift cards from your website; recipients get them by email and you track every sale, balance and redemption. Put the gift card link in the menu and the giver never has to call.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →