Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a request-a-visit form and call buttons, then adds pages for the visits you offer and the towns you serve, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up medical practices, from a walk-in urgent care to a geriatric practice. Start from one and the AI rewrites it around yours, or let your brief decide.
Family medicine
'A Doctor Who Knows You · Whole-Family Care' above 'Family Doctor in Raleigh, NC', 'Same-day sick visits' and 'Most insurance accepted' in the trust bar and 'Become a Patient' as the button, for the practice that wins on knowing the whole family.
Pediatrics
A photo collage of a pediatrician with a toddler, 'Newborns To 18 · Accepting New Patients' above 'Local Pediatrician in Sioux Falls, SD', a '24/7 nurse line' in the trust bar and 'Book A Visit' as the button, for the practice chosen by a parent at 2 AM.
Urgent care · save your spot
A 'Save Your Spot' form beside 'Walk-In Urgent Care in Lubbock, TX', 'Open 7 Days, 8 AM – 8 PM · X-Rays On Site' above the headline and 'Self-pay visits from $129' in the trust bar, for the clinic nobody browses.
Direct primary care · price first
A bento first screen with a '$79/mo' tile beside 'Direct Primary Care in Peoria, IL', 'Now Accepting New Members' above it and 'Become A Member' as the button, for the practice that sells the membership, not the visit.
Internal medicine · credentials
'Adult Primary Care · Est. 1999' over 'Internal Medicine in Dayton, OH', four trust cards ('Board-certified internists', 'Accepting new patients', 'Medicare & most plans', 'Labs on site') and 'Request An Appointment' as the button.
Geriatrics · large type
Giant type reading 'Geriatric Doctor in Allentown' under 'For Adults 65+ · Allentown, PA · Medicare Accepted', a 'Built For Older Adults' section (no stairs, longer visits, large-print papers) and 'Make An Appointment' as the button.
The checklist
What a good medical practice website is laid out like, from the first screen down: six things it needs to turn a search into a booked first visit, each shown on one of Zarla's designs.
A patient with a fever reads on a phone at 9 PM. A form beside the headline asking the patient's name, a mobile number and the reason for the visit lets them hold a place and wait at home instead of in the lobby, and the hours, the days you're open and what's on site sit in the line above the headline, so nobody drives over to find you closed.
The two questions before anyone calls a practice are 'are you taking new patients' and 'do you take my insurance'. Answer both in the strip above the header, with the physicians' certification and what's on site beside them, and the request form underneath asks for the plan name, so the front desk calls back with a date, not a question.
Most new patients already have a doctor they're leaving, and the records transfer is what stops them. A short 'becoming a patient' section that says book online, fill in one form ahead of the visit and we'll request your records from your last practice removes the reason to put it off, and the first visit becomes the easy part.
A high deductible turns an insured patient into a self-pay one, and a page that is silent about money loses both. A membership practice belongs with its monthly fee in the first screen and a tile that says what the fee covers (unlimited visits, no copays); a practice that bills plans can still print a self-pay price for the common visits beside the plans it takes, so the patient with no coverage knows the visit is affordable before they call.
Nobody reads a pediatric site calmly: it is a parent at night with a feverish toddler, or a new parent choosing a practice before the baby arrives. Put the age range and 'accepting new patients' in the line above the headline, the night nurse line in the opening sentence and the same-day policy in the trust bar, and let the form ask the child's age, so the right first visit gets booked without a call back and forth.
Keep the website's form to who to call, when and what the visit is about, and send health history, results and messages through the patient portal you already link to. In the US, a website form that collects symptoms, medical history or insurance details is health information under HIPAA, which needs a provider that signs a business associate agreement, and Zarla doesn't sign one; check with your state medical board and your compliance advisor for what a practice website must display and never promise an outcome. Then shape the page for the patient you actually see: an older patient wants big type, longer visits and a family member welcome, said plainly.
Process and turnaround
For comparison, from the pages of web designers who build medical practice sites: 4–6 weeks for a 12–20 page site and 8–10 weeks for a multi-location practice at a local studio; 4–6 weeks or more at a healthcare marketing agency, depending on the features and your approvals; the practice website company and the practice website platform don't publish one; a healthcare agency's cost guide puts a pre-built theme at 2–4 weeks and a custom build at 4–12 weeks, and a cost-estimate guide says 8–14 weeks for a small practice.
Finish one sentence about your practice: the kind of medicine, who you see and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your visits (physicals and checkups, sick visits, chronic care, vaccines, telehealth) and the towns you serve, up to your plan's page limit.
Click any section to swap in your physicians, your waiting room and the plans you accept. Or type it: "add a page for Medicare wellness visits."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A healthcare marketing agency has you make changes in its CMS or ask its help desk; a practice website company includes updates by request, up to 1 hour a month, in its $89 monthly fee; a local studio bills edits at $250 an hour; the practice website platform doesn't publish its terms. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers and practice website platforms publish on their own websites for medical practice sites, checked 3 November 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A healthcare marketing agency in Tustin, CA (its medical web design page)A site with CMS access, hosting, appointment request forms and online patient intake forms on a monthly fee; add-ons from the same figure; you own the site | Not published | From $149 a month | 4–6 weeks or more, depending on the features and your approvals | You update it in its CMS, or ask its help desk |
| A dental-and-medical practice website company in Woodland Hills, CAThree setup tiers over one monthly fee: 36 designs to choose from on the first, content migration (up to 10 and 20 pages) on the larger two and new content (up to 10 pages) on the top one | $1,999 / $2,999 / $3,999 setup | $89 a month, month-to-month | Not published | Updates by request, up to 1 hour a month, inside the monthly fee |
| A local web studio in Colorado Springs, CO (its medical practice page)A hand-coded site with a page for each condition and treatment, provider bio pages and accepted plans and self-pay prices on the page; a year of hosting included | From $1,850 one-time | Monthly marketing from $950 a month, optional | 4–6 weeks for a 12–20 page site; 8–10 weeks for a multi-location practice | $250 an hour for edits and repairs |
| A medical practice website and marketing platform in Downers Grove, ILFive packages: hosting and a doctor portal, SEO content and patient education on every tier; reputation management with listings, secure email and forms and AI optimization on four; social media on three and Google Ads on two; a custom package by consultation | Not published | Not published; 3 free months of hosting for new customers | Not published | Not published |
| A healthcare-only marketing agency's cost guide (US and Canada)As published in its 2026 guide: template builds under $5,000, mid-market custom $5,000–$10,000, premium custom $10,000+; freelancers $2,000–$10,000, healthcare agencies $5,000–$50,000+ | $2,000 to $10,000+ for the build | Maintenance $75–$200 a month; hosting built for health data $100–$300 a month | 2–4 weeks on a pre-built theme; 4–12 weeks for a custom build | — |
| Market rangesAs published by a cost-estimate guide's healthcare page | Solo practitioner $5,000–$12,000 · small practice of 2–5 doctors $12,000–$22,000 | $100–$300 a month for a solo practice | 8–14 weeks for a small practice | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for medical practice sites charge from $149 a month at a healthcare marketing agency, $1,999 to $3,999 setup plus $89 a month at a practice website company, and from $1,850 one-time at a local studio; the practice website platform quotes after a call. A healthcare agency's cost guide puts a build at $2,000 to $10,000+, and a cost-estimate guide puts a solo practice site at $5,000 to $12,000. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
Whether you're taking new patients and the plans you accept in the first screen, a way to request a visit that your front desk confirms, a page for each kind of visit, your doctors with their board certification and the languages they speak, a self-pay price for the common visits, your hours, parking and after-hours line, a link to your patient portal and your reviews. In the US, physicians are licensed by each state's medical or osteopathic board, and a website form that collects symptoms, medical history or insurance details is health information under HIPAA, which needs a provider that signs a business associate agreement, and Zarla doesn't sign one: keep the website's form to a name, contact details and the kind of visit, keep intake and results in your patient portal, and check with your state medical board and your compliance advisor for what a practice website must display. Zarla adds visit and town pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Web designers who publish timelines for medical practice sites quote 4–6 weeks for a 12–20 page site (8–10 for a multi-location practice) at a local studio and 4–6 weeks or more at a healthcare marketing agency; the practice website company and the practice website platform don't publish one; a healthcare agency's cost guide says 2–4 weeks on a pre-built theme and 4–12 weeks for a custom build, and a cost-estimate guide says 8–14 weeks for a small practice. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open new-patient and physical slots per doctor, keep the booking to a name, contact details and a time, and keep intake in your portal.
Use it for first contact. Zarla's forms take a name, a phone number, the kind of visit and a preferred time, and every submission lands in your inbox and your leads list; keep symptoms, medical history and insurance details for the intake forms in your patient portal. In the US, a form that collects health information needs a business associate agreement under HIPAA, and Zarla doesn't sign one, so Zarla's forms are not a patient records system and make no HIPAA claim; confirm the details with your compliance advisor.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →