Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and an appointment request form, then adds pages for the conditions and towns you list, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up physical therapy practices, from an outpatient clinic to a cash-based studio. Start from one and the AI rewrites it around yours, or let your brief decide.
Outpatient · direct access
'Recover Faster: Physical Therapy in Portland, OR' beside a therapist working on a patient's shoulder, 'Doctors of Physical Therapy' and 'Direct access — no referral' in the top strip, for the clinic that sees everyone.
Orthopedic · post-surgical
'Rebuild It Right: Orthopedic Physical Therapy in Pittsburgh, PA' centered over a treatment room, 'Board-Certified OCS Therapists', 'In-Network with Major Carriers' and 'Evaluations Within 48 Hours' in the top strip.
Sports · return to play
'Play Again: Sports Physical Therapy in Louisville, KY' in lime over a dark indoor track, 'Return-to-Sport Testing' and 'Open 6am for Before-Work Sessions' in the top strip, for the clinic that clears athletes.
Pelvic health
'Pelvic Floor Physical Therapy in Madison, WI' in a plum serif, 'Private Rooms, One-to-One' and 'No Referral Needed in Wisconsin' in the top strip and 'Book a First Visit' as the button, for the practice people whisper about.
Pediatric
'Pediatric Physical Therapy in Grand Rapids, MI' in rounded teal type beside small bright chairs, 'Birth to 18, Every Session Play-Based' and 'After-School Appointments' in the top strip, for the kids' clinic.
Cash-based · published price
'Physical Therapy in Boulder, CO' in blue over a dark gym with a barbell, '$185 an Hour, Published, No Surprises' and 'One Therapist, One Patient, Full Hour' in the top strip and 'See Pricing' as the second button.
The checklist
Six things a physical therapy website needs to turn a sore shoulder into a first visit, each shown on one of Zarla's designs.
Many people think they need a doctor's note first. Say in the top strip that they can start without one, exactly as your state permits. In the US, physical therapists are licensed by each state and every state allows some form of direct access, with limits that differ by state; say what applies in yours (as the Wisconsin line does) and check with your state physical therapy board for what you must display.
A patient three days out of surgery has two questions: 'are you in my network' and 'how soon'. Put both in the strip above the header, with the credentials beside them, and make the appointment request the main button; the patient who'd rather type than call starts there.
An athlete wants the clinic that tests before it clears and opens before work. Say the specialty certification, the testing and the 6am start in the top strip, and the headline can promise the thing they came for: playing again.
A pelvic health patient has been putting this off for a year. Say 'private rooms, one-to-one' and the certification before the headline, say plainly that they don't have to live with it, and make the first visit the button; the privacy promise is the conversion.
A pediatric clinic is chosen by a parent with a school pickup at 3. Say the ages, that every session is play-based, the programs and insurance you accept and that you take after-school appointments, in the strip and the chips, and the first visit gets booked on the page.
A cash-based practice wins on the number everyone else hides. Put the hourly price in the top strip with 'published, no surprises', say what the hour is (one therapist, one patient, no aides), and make pricing the second button; the patient who's been double-booked elsewhere books on the spot.
Process and turnaround
For comparison, from the pages of web designers who build physical therapy sites: 4-6 weeks to design and build at a healthcare marketing agency, within 6 weeks of onboarding at a Tampa agency, the website live by week 8 inside a physical-therapy marketing system, and a cost-estimate guide puts a typical physical therapy clinic site at 4–10 weeks from first brief to launch.
Finish one sentence about your practice: what you treat, who for and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your services (orthopedic, sports, post-surgical, pelvic health, pediatric, dry needling) and the towns you serve, up to your plan's page limit.
Click any section to put your own clinic photos, therapists and insurance list in. Or type it: "add a page for vestibular therapy."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A Tampa agency includes 2-3 revisions in design and unlimited edits on its $150 a month care plan; a physical-therapy-only website company includes hosting and updates in its monthly fee; a local studio bills edits at $250 an hour. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers publish on their own websites for physical therapy practice sites, checked 27 October 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A physical-therapy-only website and marketing company in Carlsbad, CAA custom site with done-for-you content, hosting and updates, SEO, Google Business management and review facilitation; the setup covers up to 3 clinic locations | $899 setup fee | $199 / $299 a month; $599 and $1199 a month with marketing services; $50 to $100 a month per additional location | Not published | Hosting and updates included in the monthly fee |
| A physical-therapy marketing company in Chesterfield, VA (the website inside a marketing system)A website with SEO, AI search optimization, a customer success manager and monthly reports; the larger systems add Google Ads and social media | Not published | $1495 a month on 24 months or $1795 on 12 months; up to $2895 / $3095 on the top system; $175 a month per additional location | The website is live by week 8 | Not published; renews in 3-month increments after the initial term, cancel with 1 month's notice |
| A local web studio in Colorado Springs, CO (its physical therapy page)Web design with public pricing and no contracts | From $1,850 one-time | Monthly marketing from $950 a month, optional | Not published | $250 an hour for edits and repairs |
| A healthcare marketing agency in Tustin, CA (its physical therapy page)A site with hosting, new patient intake forms and review generation, on a monthly fee | Not published | Starts at $399 a month | 4-6 weeks to design and build | You update it in its CMS, or ask its helpdesk |
| A digital agency in Tampa, FL (its physical therapy package)Up to 10 pages with content, brand guidelines, custom icons, licensed photos, SSL and booking integration | $5000 | $150 a month care plan: hosting, daily backups and unlimited edits | Within 6 weeks of onboarding | 2-3 revisions in design; unlimited edits on the care plan |
| Market rangesAs published by a cost-estimate guide | Freelancer $4,050–$10,850 · agency $9,400–$26,100 (median $7,450) | $50–$220 a month for hosting, tools and maintenance | 4–10 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for physical therapy sites charge from $1,850 one-time at a local studio, $899 setup plus $199 to $299 a month at a physical-therapy-only website company, from $399 a month at a healthcare marketing agency, $5000 plus a $150 a month care plan at a Tampa agency, and $1495 to $3095 a month for a website inside a marketing system; a cost guide puts a freelancer's build at $4,050 to $10,850. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
What you treat in the first screen, an appointment request form, the insurance you take and how soon someone can be seen, whether a referral is needed, your therapists with their credentials, a page for each condition or service, your hours, your reviews and a price if you're cash-based. In the US, physical therapists are licensed by each state and direct access rules differ by state; say what applies in yours and check with your state physical therapy board for what you must display. Zarla adds service and town pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Web designers who publish timelines for physical therapy sites quote 4-6 weeks at a healthcare marketing agency, within 6 weeks of onboarding at a Tampa agency and a site live by week 8 inside a marketing system; a cost guide says 4–10 weeks. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open evaluation slots per therapist, and take the cash-pay session fee online if you charge one.
Use it for first contact. Zarla's forms take a name, a phone number, what hurts and a preferred day, and every submission lands in your inbox and your leads list; keep medical history, referrals and insurance details for the intake forms your practice already uses. Zarla's forms are not a patient records system and make no HIPAA claim.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →