GIFT CERTIFICATE TEMPLATE
Free gift certificate template — print it today
A clean gift certificate with a place for the value, the recipient, the certificate number and your terms. Free in Word and PDF, with a Christmas version and a log to track what you've sold.
Word and PDF · Free · No email, no sign-up
The short answer
A gift certificate needs six things: your business name and contact details, the value (a dollar amount or a named service), who it's for and who it's from, a certificate number you can look up, the issue date and any expiry, and the terms in a line or two. That's the whole template below.
Number every certificate and write it in the log before it leaves the counter. The number is what lets you honor a certificate the customer has lost, refuse one that's been copied, and know at year end how much you still owe in goods or services.
Printed certificates are fine for the handful you sell across a year. For the holidays — when most of them sell, and most of the buyers are at home with their phone — the website does the work: sell gift cards from your site, and the certificate prints itself in the recipient's inbox.
FREE TEMPLATE · WORD AND PDF
The gift certificate template, ready to print
Replace the [bracketed] lines with your own details — in Word, or by hand after printing the PDF. The downloads are this certificate at Letter size, landscape, one per page. Free, no email address, no sign-up.
Template · replace the [brackets]
| [Your business name] | |
| Gift Certificate | |
| This certificate entitles the bearer to | |
| [$ amount, or the service — e.g. a 60-minute massage] | |
| To | [Recipient's name] |
| From | [Giver's name] |
| Message | [A line from the giver] |
| Certificate no. | [0001] |
| Issued | [MM/DD/YYYY] |
| Expires | [Date — or “Does not expire”] |
| Authorized by | [Your name or initials] |
| Redeemable for goods or services at [your business name], [address]. Not redeemable for cash except where the law requires it. Present this certificate or quote its number when you visit; a lost certificate can be replaced from the number. | |
| [Your website] · [Your phone] | |
The Word file is a standard .docx you can edit in Word or any app that opens Word documents; the PDF prints as-is. Print on card stock, at “Actual size” rather than “Fit to page”, and cut along the border.
CHRISTMAS VERSION
The Christmas gift certificate template
The same certificate dressed for the season, holly green and red, for the December rush. Word and PDF, landscape, one per page.
Template · replace the [brackets]
| [Your business name] | |
| Christmas Gift Certificate | |
| Season's greetings — this certificate entitles the bearer to | |
| [$ amount, or the service — e.g. a cut and color] | |
| To | [Recipient's name] |
| From | [Giver's name] |
| Message | [A line from the giver] |
| Certificate no. | [0001] |
| Issued | [MM/DD/YYYY] |
| Expires | [Date — or “Does not expire”] |
| Authorized by | [Your name or initials] |
| Redeemable for goods or services at [your business name], [address]. Not redeemable for cash except where the law requires it. Present this certificate or quote its number when you visit; a lost certificate can be replaced from the number. | |
| Merry Christmas from all of us at [your business name] · [Your website] | |
Same fields as the plain certificate, so the log works for both.
KEEP TRACK
The gift certificate tracking log
Paper certificates get lost and double-spent unless you keep a list. Print this log, write a line for every certificate you issue, and update it when it's redeemed. One page, portrait, Word and PDF.
Template · one line per certificate
| [Your business name] | |
| Gift Certificate Log | |
| One line per certificate — fill it in when you issue it, update it when it's redeemed | |
| Keep this log where you take payments. Certificates still outstanding are goods or services you owe — your accountant will want the total at year end. |
| No. | Date sold | Sold to | For | Value | Redeemed | Balance |
|---|---|---|---|---|---|---|
The same columns work in a spreadsheet if you'd rather type than write.
Gift cards and a website, one place
Sell gift cards from your own website
Add what you do, your town and your business name to the sentence, and Zarla builds your website from that one line. Turn gift cards on and the site sells them for you — the buyer pays online, the recipient gets a branded digital card by email, and every balance is tracked in your dashboard — on a paid plan, with Stripe connected.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
LINE BY LINE
What goes on a gift certificate
Every line on the template, in order, and what to write on it.
| The line | What to put there |
|---|---|
| Business name and contact | Your trading name, address, phone and website — the recipient may never have heard of you, and this is how they find you. |
| Value | A dollar amount (“$50”) or a named service (“a 60-minute massage”). A named service holds its value if your prices rise; a dollar amount is easier to redeem in part. |
| To and from | The recipient and the giver, plus a line for a message. It's the part the recipient keeps. |
| Certificate number | A number that never repeats (0001, 0002…), written on the certificate and in the log. It's how you honor a lost one and refuse a copied one. |
| Issued and expires | The sale date, and either an expiry date or “Does not expire”. In the US, the federal five-year minimum covers plastic and digital gift cards, not paper-only certificates — those fall under state law, and some states don't allow an expiry date at all. See the rules below. |
| Terms | Where it's redeemable, that it isn't redeemable for cash except where the law requires it, and that a lost certificate can be replaced from its number. |
| Authorized by | Your signature or initials. A certificate without one is easy to fake with a photocopier. |
STEP BY STEP
How to make a gift certificate
Ten minutes the first time, two minutes for every certificate after that.
Put your details on the template once
Open the Word file, replace the business name, address, phone and website, and save it as your master copy. You never type those again.
Decide the values you'll sell
Three or four amounts that match your prices — the price of your most popular service, and a step above and below — plus the option to write in any amount.
Number it and write it in the log
Give the certificate the next number in your series, then write the number, the date, the buyer and the value in the log before you hand it over.
Fill in the value, the names and the dates
The amount or the service, who it's for and from, the issue date, and the expiry — or “Does not expire”, the simplest answer in most places.
Sign it
Your signature or initials on the “Authorized by” line, in ink. Keep a photo of the finished certificate on your phone if you want a copy.
Print it on card stock
Letter size, landscape, “Actual size” in the print settings. Cut along the border, slip it in an envelope, and take the payment.
Printing, numbering and keeping track
Print on card stock. A certificate on copier paper looks like a coupon. Heavy paper from any office store, through the same printer, makes it feel like the gift it is.
Never skip the number. A customer will lose one. Another will photocopy one. The number in your log settles both: replace the lost one, refuse the copy.
Redeem in part, and write it down. A $100 certificate used for a $65 visit has $35 left. Write the balance in the log and on the certificate itself, and initial it.
Tell your staff. Everyone who takes payments should know where the log is, how to look up a number and how to record a redemption, before the first certificate comes back.
Keep the outstanding total. Certificates sold but not redeemed are goods or services you still owe. Your accountant treats that total as a liability until it's redeemed, so keep the log current.
The rules: expiry, fees and tax
In the US, the federal gift card rule (Regulation E §1005.20) covers plastic and digital gift cards: a card sold with an expiry date must stay valid for at least five years from the date it was issued (or last loaded), an inactivity fee can only be charged after a full year with no use and no more than once a month, and the expiry and any fee must be printed on the card. A certificate issued on paper only is exempt from the federal rule and falls under state law instead — and several states regulate paper certificates too: California, for example, doesn't allow expiry dates on most gift certificates at all. The simplest answer, whichever you sell, and the one most small businesses print, is “Does not expire”.
Outside the US: in Canada most provinces don't allow expiry dates on gift cards at all; in Australia a gift card must stay valid for at least three years, with the expiry date shown on the card and no fees charged after the sale; in the UK there is no set minimum, so the terms you print are the terms — write a generous one.
Tax. In the US, Canada and Australia, sales tax (or GST) is generally charged when the certificate is redeemed, not when it's sold — a gift certificate is a payment for future goods or services. The UK is the exception: since 2019, VAT on a single-purpose voucher (where the VAT rate is known up front — true for most single-service businesses) is due when the certificate is sold, and only a multi-purpose voucher defers to redemption.
Rules vary by state and by business type, so check your state's rules and confirm the details with your accountant.
Sell gift cards from your website
A printed certificate reaches the customer who is standing at your counter. In December, the person buying a gift for your regular is at home at 10 pm with a phone, and a certificate they'd have to collect is a sale you don't make.
If your website is on Zarla, turn gift cards on and the site sells them for you: the buyer pays by card, the recipient gets a branded digital card by email, and every balance is tracked in your dashboard — on a paid plan, with Stripe connected. There's no separate gift card platform to pay for, and the card wears your logo and colors. See how Zarla's gift cards work.
Getting ready for the season? Small Business Saturday is November 28, and the holiday hours sign template covers the door, the website and your Google profile.
Gift certificates: common questions
Yes. The gift certificate template on this page — and the Christmas version and the tracking log — download free as a Word document and a PDF, with no email address and no sign-up. Edit the Word file in Word or any app that opens Word documents, or print the PDF and fill it in by hand.
Your business name and contact details; the value, as a dollar amount or a named service; who it's for and who it's from; a certificate number that never repeats; the issue date and any expiry date (or “Does not expire”); the terms — where it's redeemable, not redeemable for cash except where the law requires, replaceable from its number; and your signature or initials.
A gift certificate is the paper version: a printed voucher with a value written on it. A gift card is the same promise on a plastic card or as a digital code. In the US the law treats them differently — the federal gift card rule covers plastic and digital cards, while a paper-only certificate falls under state law (see the rules below). Day to day the difference is practical: a printed certificate costs nothing and is sold at the counter; a digital gift card is sold from your website, delivered by email, and tracks its own balance.
Number every certificate and write it in a log when you sell it: the number, the date, who bought it, who it's for and the value. When it's redeemed, write the date and any remaining balance on the same line. The tracking log on this page is that list — print it, or keep the same columns in a spreadsheet.
Yes, and for most small businesses it's the simplest answer. In the US, the federal five-year minimum covers plastic and digital gift cards, paper certificates fall under state law, and some states don't allow an expiry at all — a certificate that never expires sidesteps all of it. The trade-off is that the obligation stays on your books until it's redeemed.
Only if you print an expiry date — and then it depends what you sold. The federal gift card rule (Regulation E §1005.20) covers plastic and digital gift cards and requires at least five years from the date the card was issued (or last loaded); a certificate issued on paper only is exempt from it and falls under state law. Some states, California among them, don't allow expiry dates on most gift certificates at all, and the rule is different again in Canada, Australia and the UK — so check your state's rules before you print a date.
In the US, Canada and Australia, sales tax (or GST) is generally charged when the certificate is redeemed, not when it's sold — it's a payment for future goods or services. The UK is the exception: VAT on a single-purpose voucher is due when the voucher is sold. Rules vary by state and business type, so confirm the details with your accountant.
Not from a Word file — the buyer would still have to collect it. To sell online, the gift card has to be sold, paid for and delivered from your website. If your website is on Zarla, turn gift cards on and the site sells them for you: the buyer pays by card, the recipient gets a branded digital card by email, and every balance is tracked in your dashboard — on a paid plan, with Stripe connected.
Word if you'll type your details in and print a batch; PDF if you'd rather print blank certificates and fill them in by hand, or hand the file to a print shop. Both are the same certificate.
The templates here print at US Letter size (8.5 × 11 inches), landscape, one certificate per page — cut along the border, or leave the margin as a frame. For a smaller card, print two to a page from the PDF using your printer's “pages per sheet” setting.
Sources
Read October 23, 2026.
- CFPB — Regulation E §1005.20, Requirements for gift cards and gift certificates — the five-year minimum, the inactivity-fee limits and what must be printed on the card (US; applies to plastic and digital gift cards — §1005.20(b)(5) exempts certificates issued in paper form only, which fall under state law)
- Consumer Affairs Victoria — Gift vouchers and gift cards — the three-year minimum, the expiry on the card and the post-purchase fee ban under Australian Consumer Law (page updated March 31, 2025)
- GOV.UK — VAT treatment of vouchers — single-purpose vouchers: VAT due when the voucher is sold (UK, from January 1, 2019)
Sell your first gift card this season
Add what you do, your town and your business name, and Zarla builds the site from that one line — with gift cards, invoices and bookings in the same dashboard.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.