Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and a repair request form, then adds pages for the appliances and towns you list, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up appliance repair businesses, from a same-day service with a booking form in the first screen to a walk-in shop with a parts counter. Start from one and the AI rewrites it around yours, or let your brief decide.
Same-day · booking form first
'Get the Kitchen Running Again — Appliance Repair in Columbus, OH' with 'Appliance Repair' in coral, beside a 'Book a Repair' form with a 'Model Number (if handy)' field, and '$89 diagnostic fee applied to repair' and '90-day labor warranty' in the top strip, for the service that books from the first screen.
Washer & dryer specialist
'Local Washer & Dryer Repair in Madison, WI' centered over a white washer and dryer, 'Washers · Dryers · Stacked units' above it and 'Book a Laundry Repair' as the button, for the two-technician laundry-only business whose first section is eight symptoms.
Refrigerator & ice maker · type-led
'Fast Refrigerator Repair in Phoenix, AZ' in oversized white type with 'Phoenix, AZ' in coral on a deep teal band over a kitchen photo, 'Refrigerators · Freezers · Ice makers' above it and 'Schedule a Visit' as the button, for the cold-appliance specialist in a hot city.
Built-in & high-end · editorial
'High-End Appliance Repair in Bellevue, WA' in a white serif pinned to the bottom of a full-bleed photo of a professional gas range, 'Wall ovens · Pro ranges · Induction' above it and 'Book a Visit' as the button, for the technician who repairs panel-ready kitchens in place.
Repair shop · parts counter
'Walk-In Appliance Repair Shop in Pittsburgh, PA' in condensed capitals with 'Appliance Repair Shop' in red, beside a technician's hands testing a circuit board, 'Shop · Parts counter · In-home' above it and 'Request a Repair' as the button, for the shop that takes carry-ins and sells the part.
Family-run · the words are the hero
'Family Appliance Repair in Omaha, NE' in a brick serif with 'Omaha, NE' in amber, 'Fridges · Laundry · Dishwashers · Ovens' above it and 'Book a Technician' as the button, over a thin strip of a white kitchen, for the two-generation shop that sends the same technician back.
The checklist
Six things an appliance repair website needs to turn a dead fridge into a booked visit, each shown on one of Zarla's designs.
A visitor with a washer full of water scans for one word: theirs. Put the appliances in the line above the headline and the headline itself, and make the first section the symptoms they'd type ('won't drain', 'runs, but no heat'); a specialist says so plainly and wins the search for that machine.
'Same day' converts when it's believable: say the cut-off, or 'most on the same or next day', and tell the visitor what to do while they wait (keep the doors shut, move what matters to a cooler). If you do sealed-system work, say so too: in the US, a technician who opens a refrigerator's sealed system needs EPA Section 608 certification, so state it where it applies and check the EPA's Section 608 rules for what you must hold.
The fear on every repair site is the surprise bill. Print the diagnostic fee once, say it comes off the repair, and say the price is agreed before parts are ordered; a shop with a bench can print two numbers, one for a carry-in and one for the truck.
Someone with a fridge full of food will type if the form is right there. Ask for the appliance, what it's doing, the model number if they have it and a time window, and make the button match the promise ('Check Availability' under 'same-day'); the model number saves a phone call and gets the right parts on the van.
A high-end owner searches the brand first. List the appliance types and say you fit parts for the exact model; say 'we work on most major brands' rather than naming a maker as if it authorized you, unless it did. The honest version still wins the search, and it never has to be taken down.
A repair happens in someone's kitchen. Say who answers the phone, who turns up and whether the same technician comes back; a family business says it in the headline and the story comes second, before the service list. A review or two under the visit steps does the rest.
Process and turnaround
For comparison, from the pages of web designers who build appliance repair sites: a free demo within 24 hours and 15 dedicated pages at a one-person studio, a working demo in 48 hours at a lead-capture company, and a cost-estimate guide puts a typical appliance repair site at 2–7 weeks from first brief to launch.
Finish one sentence about your business: what you fix, where and how fast.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your appliances (refrigerators, washers, dryers, dishwashers, ovens and ranges) and the towns you serve, up to your plan's page limit.
Click any section to put your own van, technicians and diagnostic fee in. Or type it: "add a page for ice maker repair."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
An appliance-repair-only website company includes unlimited website updates in its $999 a month; a one-person studio handles changes directly with no extra fees on its $49 a month; a local studio bills edits at $250 an hour. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers publish on their own websites for appliance repair business sites, checked 29 October 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| An appliance-repair-only website and marketing company (no address published)A custom appliance repair website with ongoing articles, local SEO, Google Business management and citations, on one monthly fee | $0 (no setup fee) | $999 a month, month-to-month | Not published | Unlimited website updates included |
| An appliance-repair-only marketing agency in Joliet, ILIts website program: a conversion-optimized site with SEO content, hosting, security, maintenance and call tracking | $500 one-time setup | $295 a month on a 6-month agreement that renews | Not published | Not published |
| A home-services website and lead-capture company (no address published; its appliance repair page)A hand-built site with 24/7 AI lead capture, hosting, SSL and on-page SEO; nothing to pay until the demo is working | $0 (nothing until launch) | $249 a month, month-to-month | A working demo in 48 hours | Not published |
| A one-person home-services web studio (its appliance repair page)A custom site on AWS hosting with SSL, Google Business management and a page per appliance type and per town (15 dedicated pages in its example) | $199 one-time setup | $49 a month, all in | A free custom demo within 24 hours | Handled by the owner, no extra fees |
| A local web studio in Colorado Springs, CO (its appliance repair page)Web design with public pricing and no contracts | From $1,850 one-time | Monthly marketing from $950 a month, optional | Not published | $250 an hour for edits and repairs |
| Market rangesAs published by a cost-estimate guide (updated July 2026) | Freelancer $1,750–$6,550 · agency $5,100–$15,250 | $30–$140 a month for hosting, tools and maintenance | 2–7 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for appliance repair sites charge $199 setup plus $49 a month at a one-person studio, $249 a month at a lead-capture company, $500 setup plus $295 a month at an appliance-repair-only agency, from $1,850 one-time at a local studio, and $999 a month at an appliance-repair-only website company; a cost guide puts a freelancer's build at $1,750 to $6,550 and an agency's at $5,100 to $15,250. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
The appliances you fix in the first screen, how fast you come with the condition attached, your diagnostic fee and that it comes off the repair, a repair request form that asks for the model number, tap-to-call on every page, the towns you cover, your reviews and a page for each appliance. In the US, there is no federal license for appliance repair, but a technician who opens a refrigerator's sealed system needs EPA Section 608 certification, and some states register appliance repair businesses (California's Bureau of Household Goods and Services registers every business that repairs major home appliances for pay); say what applies to you and check with your state's consumer affairs agency and the EPA's Section 608 rules. Zarla adds appliance and town pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Web designers who publish timelines for appliance repair sites quote a free demo within 24 hours at a one-person studio and a working demo in 48 hours at a lead-capture company; a cost guide says 2–7 weeks from first brief to launch. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Offer morning and afternoon windows, and take the diagnostic fee as the deposit if you charge one.
Yes. Send a quote as one link: your customer picks an option, ticks any extras and accepts it online, and Zarla drafts the invoice for exactly what they chose, with any deposit you asked for. Create branded invoices that already know your services, send them, and get paid online; paid invoices land back in the CRM. Quote the part and the labor as separate lines, with the diagnostic fee shown as already paid.
List the appliance types first, then say which brands you work on in plain words ('most major brands', or the ones you stock parts for). Don't call yourself factory-authorized for a maker unless you hold that status; a brand's authorized-servicer page is where customers check, and a claim that fails that check costs the job.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →