Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a new-patient booking form and call buttons, then adds pages for the conditions you treat and the towns you serve, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up chiropractic practices, from a family clinic to a walk-in membership studio. Start from one and the AI rewrites it around yours, or let your brief decide.
Family · booking form
A booking form beside 'Move, Feel & Live Better — Family Chiropractic in Denver, CO' asking what you need help with and a preferred date, with 'Same-week appointments', 'Gentle care for all ages' and 'Licensed Doctors of Chiropractic' in the trust bar, for the clinic that sees the whole family.
Sports · dark showcase
'Get Back in the Game — Sports Chiropractic in Austin, TX' in electric blue over a dark athletic photo, 'ART & soft-tissue certified' and 'Same-week appointments' in the trust bar and 'Book an Assessment' as the button, for the clinic runners and lifters choose.
Auto accident · same day
'Hurt in a Car Accident? — Auto Injury Chiropractic in Tampa, FL' over a proof strip reading 'Same-day accident appointments', 'We handle your PIP claim' and 'We coordinate with your attorney', with 'Get Seen Today' as the button, for the practice that sees the patient who was hit yesterday.
Prenatal & pediatric
A calm portrait under 'Gentle Care for Pregnancy & Little Ones — Prenatal & Pediatric Chiropractic in Boulder, CO', 'Webster & CACCP certified' and 'Gentle infant & pediatric care' in the trust bar and a 'From Bump to Big Kid' service list, for the practice expectant mothers are sent to.
Disc & sciatica · credentials
'Real Relief From Disc & Sciatica Pain — Non-Surgical Spine Care in Charlotte, NC' in a serif beside a treatment photo, '18 years · non-surgical', 'Certified spinal decompression' and 'Most insurance accepted' in the trust bar and 'Request a Consultation' as the button.
Walk-in · membership
Playful magenta type reading 'Pop In, Feel Better, Get On With Your Day — Walk-In Chiropractic in Nashville, TN', 'No appointment needed', 'Open 7 days' and 'Simple membership plans' in the trust bar and 'See Membership Plans' as the button, for the studio that sells the habit, not the visit.
The checklist
What a good chiropractic website is laid out like, from the first screen down: six things it needs to turn a sore back into a booked first visit, each shown on one of Zarla's designs.
A new patient is reading with one hand on their lower back, and the practice that lets them book without a phone call gets the visit. Put a form beside the headline that asks a name, a phone number, what they need help with (with 'not sure yet' as a choice) and a preferred date, and say how soon they'll be seen and that the doctors are licensed in the strip above it.
Half the people reading have never seen a chiropractor and are nervous about what the visit involves. A short numbered section that walks the first visit, the consultation, the exam and any imaging review, the plan and the first treatment, answers the fear before the form, and the credentials and years beside the headline do the rest.
A patient paying out of pocket wants the number, and a regular wants to know what a month of care costs. Say the plans you take or, if you don't bill insurance, publish the visit price or the membership and what it includes. In the US, whether and how you may advertise a free or discounted first exam is set by state law and each state's chiropractic board; Florida's statute, for example, requires the ad to say the patient may refuse to pay for any other service performed within 72 hours of responding to it, and federal rules limit free or discounted offers to Medicare and Medicaid patients, so check with your state chiropractic board's advertising rules before you publish the offer.
An expectant mother, a runner and a retiree are not looking for the same practice, and a page that speaks to everyone wins none of them. Name the patient in the headline, put the certification that matters to them in the trust bar (Webster for pregnancy, a sports certification for athletes) and list the stages or sports you see; the right patient books and the wrong one doesn't waste your front desk's morning.
An accident patient is in pain, worried about money and already fielding calls from an insurer. Say same-day in the trust bar and 'get seen today' on the button, ask what happened and a preferred date on the form, and say plainly what you do with the paperwork (you document the injury and the care) without promising what a claim will pay. In the US, whether an accident patient pays nothing out of pocket depends on the state's auto insurance rules (Florida's PIP, for example), so say only what applies where you practice and check your state's rules before you promise it.
Chiropractic is chosen against doubt, so one real photo of the chiropractor with the years and the license number does more than any technique list, and the Google rating beside it closes the gap. Ask the website's form for nothing beyond a name, a number and what hurts in a word; health history belongs in your practice software's intake forms. In the US, chiropractors are licensed by each state's chiropractic board, and a website form that collects injury or health details needs a HIPAA business associate agreement that Zarla doesn't sign; check with your state chiropractic board for what your website must show, and promise no result.
Process and turnaround
For comparison, from the pages of web designers who build chiropractic sites: 4–6 weeks for a 12–20 page site and 8–10 weeks for a multi-location practice at a local studio; 4–8 weeks on the two smaller packages, 8–12 weeks on the third and 12–20 weeks on the largest at a healthcare web agency; the chiropractic website platform, the chiropractic-only website company, the managed-website studio, the Illinois web studio and the chiropractic website and marketing company with the discovery call don't publish one; a cost-estimate guide puts a typical chiropractor site at 4–10 weeks.
Finish one sentence about your practice: what you treat, who you see and where.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for your conditions and services (back and neck pain, headaches, sciatica, sports injuries, prenatal care, massage if you offer it) and the towns you serve, up to your plan's page limit.
Click any section to put your own photos, credentials and plan list in. Or type it: "add a page for spinal decompression."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A chiropractic website platform includes unlimited updates in its $69 monthly fee and says most simple text and photo changes are handled within 30 minutes in business hours; a chiropractic-only website company includes unlimited updates on every plan; a managed-website studio quotes and bills content changes on its $495 plan and batches them quarterly on its $695 plan; a healthcare web agency's care plans run $199 to $499 a month; a local studio bills edits at $250 an hour. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices web designers and chiropractic website companies publish on their own websites for chiropractic practice sites, checked 3 November 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A chiropractic website platform (US-based; no office address published)A professionally designed site personalized with your text and photos, with Google Analytics, a chatbot and EHR intake-form links wired up; the rate is locked for life on the design you sign up with | No setup fees | $69 a month, month to month | Not published; the site goes live once you send your content | Unlimited updates by email or text; most simple text and photo changes within 30 minutes in business hours |
| A veteran-owned chiropractic-only website company serving 400+ practices (no address published)Custom-built website packages on three levels, written by its team with local SEO; social media and a full marketing suite sold separately | No setup fees on the website packages | From $199 / $397 / $597 a month | Not published | Unlimited updates on every plan; monthly plans with no contracts |
| A managed-website studio in northeastern Pennsylvania (its chiropractic page)The build inside a monthly plan with hosting, security, daily backups, SEO and monthly reporting; the remaining build balance is due if you leave early | The build is part of the monthly plan, not a separate invoice | $495 a month, or $695 a month on the Plus plan, on a 12-month term | Not published | Content changes quoted and billed when you want them, with next-business-day response; batched quarterly on Plus |
| A remote healthcare web agency (its chiropractor packages)Up to 8, 15 or 25 pages, or unlimited; hosting and SSL the first year; full ownership on handoff and a 90-day rebuild guarantee | $2,500 / $4,500 / $7,500 one-time; enterprise from $12,000 | Care plans $199 to $499 a month, billed separately | 4–8 weeks on the two smaller packages, 8–12 weeks on the third, 12–20 weeks on the largest | Written sign-off at each stage; a 30 to 90 day post-launch support window, then a maintenance retainer if you want one |
| A local web studio in Colorado Springs, CO (its chiropractic page)A hand-coded site with online booking integration, a page for each condition, new-patient offer buttons and doctor bio pages; a year of hosting included | From $1,850 one-time | Monthly marketing from $950 a month, optional | 4–6 weeks for a 12–20 page site; 8–10 weeks for a multi-location practice | $250 an hour for edits and repairs |
| A web studio in Elgin, IL (its chiropractor page)A site customized for the practice, with a price match policy and a free quote | Typically $1,000 to $3,000 | Not published | Not published | Not published |
| A chiropractic website and marketing company with phone lines for the US and Canada, the UK and Ireland, and Australia and New Zealand (no address published)Plans with a website, SEO, ads, reputation management, email and social media, priced after a 30-minute discovery call | Not published | Not published; an initial 12-month agreement, then month-to-month with 30 days' written notice | Not published | Not published |
| Market rangesAs published by a cost-estimate guide | Freelancer $3,650–$10,150 · agency $8,700–$24,650 · median $6,900 | $40–$200 a month for hosting, tools and maintenance; a booking or practice-management platform adds $50–$150 | 4–10 weeks | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
Web designers who publish prices for chiropractic sites charge $69 a month at a chiropractic website platform, $199 to $597 a month at a chiropractic-only website company, $495 to $695 a month on a 12-month term at a managed-website studio, from $1,850 one-time at a local studio, $1,000 to $3,000 at a web studio in Illinois and $2,500 to $7,500 one-time (enterprise from $12,000) at a healthcare web agency; a chiropractic website and marketing company quotes after a 30-minute discovery call, and a cost guide puts a freelancer's chiropractor site at $3,650 to $10,150. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A booking form in the first screen that asks what hurts, how soon a new patient is seen, what happens at the first visit, the plans you take or your visit price and membership, a page for each condition, the chiropractor's photo, license and credentials, your hours and parking, a link to your intake forms and your Google reviews. In the US, chiropractors are licensed by each state's chiropractic board, and state law and the board set the rules for advertising a free or discounted exam; say your license and credentials exactly as issued, make no health claim you can't back up, and check with your state chiropractic board for what you must display. Zarla adds condition and town pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Web designers who publish timelines for chiropractic sites quote 4–6 weeks for a 12–20 page site (8–10 for a multi-location practice) at a local studio and 4–8 weeks on the smaller packages up to 12–20 weeks on the largest at a healthcare web agency; the chiropractic website platform, the chiropractic-only company, the managed-website studio, the Illinois web studio and the chiropractic website and marketing company with the discovery call don't publish one, and a cost guide says 4–10 weeks. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open new-patient exam slots per chiropractor, take the visit fee online if you don't bill insurance, and keep the booking to a name, contact details and a time.
Use it for first contact. Zarla's forms take a name, a phone number, what hurts in a word and a preferred date, and every submission lands in your inbox and your leads list; keep health history, injury details and insurance information for the intake forms in your practice software. In the US, a form that collects health information needs a business associate agreement under HIPAA, and Zarla doesn't sign one, so Zarla's forms are not a patient records system and make no HIPAA claim; confirm the details with your compliance advisor.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →