Replacement
Ironcrest Roofing
A crew on a real roof and a free inspection button in the header and the hero: the homeowner books without scrolling.
Done by AI · not an agency
Roofing website design by AI, booking inspections today.
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with call buttons and a quote form, then adds pages for the roofs and towns you list, up to your plan's page limit. No sales call, no 24-month commitment.
Your brief: add your town
Already have a website? Bring it across →
Sample designs
Looks like a $5,000 agency website. Judge for yourself.
Six Zarla designs, shown for made-up roofing companies, from storm repair to commercial flat roofs. Start from one and the AI rewrites it around yours, or let your brief decide.
Storm & emergency
Redline Storm Roofing
Dark, urgent and plain: same-day tarping, insurance help and a form in the first screen for the leak happening now.
Metal roofing
Steelhart Metal Roofing
Standing seam at dusk and a fine headline, for the roofer selling a roof that outlasts the mortgage.
Insurance claims
Claimshield Roofing
Walks the homeowner through the claim: the adjuster meeting, the photo documentation and what they'll pay.
Commercial
Beacon Commercial Roofing
Flat and commercial roofs for building owners, with a bid request instead of a quote button.
Family-owned
Halvorsen & Sons Roofing
A serif headline over a family home at dusk and "since 1978" up top, for the firm that wins on reputation.
The checklist
What every roofing website needs
Six things a roofing website needs to book the inspection, each shown on one of Zarla's designs.
- 01
A quote form in the first screen
Name, phone and what happened, right under the headline. A homeowner with water coming through the ceiling won't hunt for a contact page. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
- 02
A free inspection button up top
The inspection is how roofing jobs start. Put the button in the header and the hero, next to your number.
- 03
Storm and insurance help, spelled out
After a hailstorm, homeowners want to know who deals with the insurer. Say what you handle, in plain words, near the top.
- 04
Proof before the first scroll
License, rating and years in business in a strip above the header answer "can I trust them on my roof?" first.
- 05
Proof in numbers
Homes protected, years in business, your Google rating. A number reads faster than a paragraph about quality.
- 06
Financing for the big job
A new roof is one of the biggest bills a homeowner pays. Saying you offer financing keeps the job from stalling on the price.
Process and turnaround
How it works, and how long each step takes
For comparison, from the pages of web agencies that build roofing sites: "Custom site live in 30 days" at one roofing marketing agency; the others with published prices don't publish a timeline.
- About a minute
1. The brief
Finish one sentence about your roofing business: the work you do and where.
- About 30 seconds
2. First design
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for the roofs you do (replacements, repairs, storm damage) and the towns you cover, up to your plan's page limit.
- As long as you like
3. Change it
Click any section to swap in photos of your own jobs. Or type it: "add a page for metal roofing."
- The same day
4. Launch
Publish on a Premium or Business plan and connect your domain.
What's included
What you get from your first brief
- The design. Layout, colors, fonts and photos picked for a roofing company.
- The words. Headlines, service descriptions and FAQs written from your brief. Edit any of it.
- Service and area pages. Pages for the roofs you do (replacements, repairs, storm damage, gutters) and the towns you cover.
- Quote request form. Your customer describes the roof and it lands in your leads inbox, with an email alert. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
- Tap-to-call buttons. On every page, for the homeowner with a bucket under the leak.
- Google groundwork. Titles, descriptions, business markup and a sitemap on every page, and fast pages on phones.
- Your Google reviews and listing. Connect your Business Profile and your rating, reviews and map show on the site.
- Hosting on Google Cloud, with SSL. Nothing to set up.Premium
- Your own domain. Connect the one you have or buy one inside Zarla.Premium
Revisions
No revision rounds. No hourly rate.
One roofing web design company includes one to three hours of support a month on its 24-month plans. With Zarla you make the changes yourself, whenever you want.
Click to edit
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Or type the change
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Change the whole design
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
What roofing website design costs in 2026
Prices web designers publish on their own websites for roofing sites, checked 30 September 2026. Many only quote after a call. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A roofing web design companyTemplate site, 10, 20 or 30 pages | $799 / $999 / $1,399 | $40 a month for hosting | Not published | Not published |
| The same companyCustom site, up to 10, 20 or 35 pages | $695 / $995 / $1,295 setup | $295 / $395 / $495 a month, 24-month commitment | Not published | 1, 2 or 3 hours of support a month included |
| A contractor web design companyUp to 5, 10 or 20 pages | $1,299 / $2,499 / $4,899 | $49 / $59 / $69 a month, 12-month commitment | Not published | Not published |
| A roofing marketing agencyWebsite plus marketing, entry package (companies with $1M+ revenue) | $1,537 onboarding | $1,537 a month plus $225 for hosting and software, 12-month commitment | Not published | Not published |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
What an agency does that Zarla doesn't
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
- A strategy call about your market and your competitors
- Original photos of your team, vans and jobs. Zarla uses your photos or stock.
- Copy written from interviewing you. Zarla writes from your brief, and you edit it.
- Monthly SEO campaigns, link building and ranking reports
- Running your Google Ads and Local Services Ads
- One named person accountable, on the phone
- Custom features beyond Zarla's sections
Want a person for those parts?
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →Questions roofing businesses ask
Is Zarla a web design agency?
No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
How much does roofing website design cost?
Web designers who publish prices for roofing sites charge $695 to $4,899 up front, plus $40 to $495 a month for hosting or a managed plan, some on 12- or 24-month commitments. One roofing marketing agency's entry package is $1,537 a month plus $225 for hosting and software, for companies with at least $1 million a year in revenue. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
What should a roofing website have?
Your number and a free inspection button in the first screen, a quote form, a page for each roof you do (replacement, repair, storm damage, metal), a page for each town you cover, photos of your own finished roofs, and your reviews. Zarla adds service and area pages from your brief, up to your plan's page limit, and you add more by typing.
How long does a roofing website take?
Few roofing web designers publish a timeline; one roofing marketing agency says its custom sites go live in 30 days. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Can homeowners send photos of the damage?
Yes. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
Does Zarla do SEO for roofers?
Zarla does the groundwork Google reads: titles, descriptions, business markup, a sitemap and fast pages on phones, and you choose the search each page targets. It doesn't run monthly SEO campaigns or build links; that's agency work. Our guide to SEO for roofers covers the rest.
I already have a roofing website. Can I move it?
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Before you spend $5,000 on a website and SEO agency, give Zarla 30 seconds.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →