The roofing website builder that books you more jobs.

Zarla is an AI website builder for small businesses, purpose-built for roofers. It generates your entire roofing website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan. We scored six website builders for roofing companies the same way, on nine tests worth 18 points: Zarla 17, Wix 14, WordPress.com 13, GoDaddy 12, Squarespace 12, We.Inc 11. See every score, and each builder's catch.

Zarla's roofing website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.

With Zarla's roofing website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most roofers go from a blank page to a finished site in minutes.

Yes — that's what Zarla's roofing website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "roofer near me."

Not at all. Zarla's AI builds your roofing website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.

On our scores for roofing companies, Zarla places first. The difference is how you work: Zarla writes the whole roofing website from a sentence about your business and you change it by typing, with a leads inbox, invoices and payments in the same place; Wix and Squarespace suit owners who like building and fine-tuning the site themselves.

That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.

Yes. Zarla's roofing website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the customers you serve.

You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your roofing website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.

Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your roofing website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.

General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your roofer business into a finished, hosted site with all of it already in place, shaped the way roofers actually need it.

No. Your roofing website needs hosting to show up when someone searches "roofer near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for roofers to look after. Read when separate hosting makes sense.

Yes. With Zarla you send a quote as one link: your customer picks an option, ticks any extras and accepts it online, and you're told straight away. Zarla then drafts the invoice for exactly what they chose, with any deposit you asked for, ready for you to send and for them to pay online. Every plan includes quotes (the Free plan covers five quotes and invoices a month between them), and your price book is private: it never shows on your website.

It's a building-code rule some states and cities have used: if more than 25% of a roof is repaired or replaced within 12 months, the whole roof, or that roof section, has to be brought up to the current code, which often means a full re-roof. Florida is the best-known example, and since 2022 its code exempts roofs already built to the 2007 Florida Building Code or later. Rules differ by state and city, so check your local building department before you quote a partial repair.

Many roofing companies run jobs in roofing software such as AccuLynx, JobNimbus or Roofr, which handle measurements, estimates, insurance claims and crew schedules. If most of your work starts as a website request or a phone call, Zarla's leads inbox may be enough: every inspection request lands in one inbox, sorted hottest first with follow-up reminders, and you send the invoice or a payment link from the same dashboard.

No. AI already measures roofs from aerial pictures and helps write estimates, but tearing off and installing a roof takes a licensed, insured crew on site, and homeowners still choose a roofer they trust. The roofers who win more jobs use the tools for the office work, and answer every inspection request quickly.

In the US it depends on the state, and roofing is one of the least uniform trades. Some states require a dedicated roofing license, such as California's C-39 and Florida's certified roofing license, some a general contractor license or a local registration, and some no state license at all. Liability insurance is expected almost everywhere, workers' comp is required in nearly every state once you have a crew, many states require a surety bond, and most cities require a permit for a re-roof. Check your state contractor board before you bid.

Zarla's roofing business plan puts architectural asphalt at about $350–$550 per square installed, a square being 100 square feet of roof, and a typical residential re-roof at $9,000–$15,000. Pitch, layers to tear off, the material and local labor move the price, and storm damage is often paid through the homeowner's insurance claim. Put your starting prices on your website, so homeowners who ask for an inspection already expect the range.

In the US, having a roofing website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and roofing marketing agencies often charge a monthly fee on top. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up the inspection form and your town pages yourself. With Zarla, building and previewing your roofing website is free, and publishing it on your own domain starts on the Premium plan, with inspection requests, invoices and the leads inbox included.

Before-and-after pictures of finished roofs, the work you take on (re-roofs, repairs, storm damage), how you handle insurance claims, your license, insurance and warranty, the towns you cover, real reviews, a call button and a free-inspection request form. Zarla builds the pages, the service-area map and the request form for you, and you add your pictures and towns as you go.