BUSINESS GUIDE
How to start a roofing business in 2026
The license your state actually requires, what a roof costs and how roofers price it by the square, the insurance and the bond, how storm jobs get paid, what roofers earn — and how to win the first roofs. Written for the owner, not a designer.
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Is a roofing business worth starting — and what do customers pay?
It's one of the highest-ticket trades a small operator can enter, and one of the few where a single job is a five-figure check. It comes in two kinds of work. Retail re-roofs and repairs are sold to the homeowner and paid by the homeowner: a worn-out roof, a leak, a flashing job, a roof an inspector flagged before a sale. Insurance-restoration work — hail and wind damage — is paid through the homeowner's claim, in several checks over months, and it is where a lot of roofing companies make and lose their money. Most owners do both; the ones in the next section say not to depend on storms.
What a roof costs. HomeAdvisor puts a full roof replacement at $5,903 to $13,378, with the national average at $9,610 — $4 to $11 a square foot, averaging about $7 — with asphalt shingles at $3 to $7 a square foot, architectural shingles at $4 to $6 and metal at $7 to $13; labor runs "about $200 to $300 per square, not including materials", tearing off the old roof adds $1,000 to $3,000 plus $500 to $1,500 for hauling and disposal, and the permit $100 to $1,400 (HomeAdvisor, 2026 data). Fixr's average is about $10,000, with most projects at $7,500 to $14,000 and $3.75 to $11 a square foot; an asphalt shingle roof on a 2,000-square-foot home is $6,000 to $10,000, a metal one $14,000 to $38,000, tear-off and disposal average $50 a square, and "Labor accounts for between 40% and 60% of your total roof replacement cost" (Fixr, February 2026). Architectural shingles — the roof most new residential roofers sell — run $500 to $1,500 a square installed and $9,000 to $18,000 for a roof, averaging $10,500 (Fixr, August 2025). RoofingCalc's guide prices "between $5.50 and $7.50 per sq. ft. or $550 to $750 per square", $9,000 to $18,500 for a 2,000-to-2,200-square-foot roof, and a basic 3-tab roof at an average of $425 a square installed (RoofingCalc, February 2025).
What a repair pays. HomeAdvisor's repair guide puts the average between $395 and $1,968, most homeowners paying $1,174, with a leak at $150 to $2,000 and flashing at $150 to $1,000 (HomeAdvisor, 2026 data); Fixr's is $400 to $1,900, averaging $1,150, or $350 to $1,100 a square, with missing shingles at $150 to $700 (Fixr, January 2026). Repairs are the small, fast, high-margin jobs that fill the weeks between re-roofs and turn into re-roofs later.
The catch. The ticket is big and so is everything behind it: you buy the shingles before the final payment lands, the liability insurance is among the dearest of any trade, the work is seasonal, and falls are the risk the whole safety rulebook is written around. Insureon, an insurance marketplace, describes its roofing customers as mostly businesses with fewer than five employees, annual revenue from around $50,000 to more than $200,000, and five years or less in business (Insureon, August 2026). As an employee, a roofer earned a 2025 median of $26.65 an hour, $55,440 a year, with growth faster than average to 2035 (O*NET); a first-line construction supervisor — the nearest published figure for someone running a crew — $79,920 (O*NET). The owner's income has to beat that after the insurance, the truck and the materials. That's what the rest of this guide sets up.
How to start a roofing business, in plain English
Learn the roof first, or hire the person who has. Roofing is not a trade you learn from a video on the way to the first job, and the states that license it say so in years: California's qualifier needs "four years within the last ten years as a journeyperson, foreperson, supervising employee, contractor, or owner-builder" (CSLB), and Florida's certified roofing contractor "four years of experience or a combination of college and experience" (Florida DBPR). Where no license exists, the homeowner's roof is still the test. Work a season or two for a roofer, or start with a foreman who has, and keep the sales and the business side for yourself.
Do you need a license to start a roofing business? In the US it depends on the state, and the differences are large: some states license roofing as its own trade, some fold it into a general contractor or home-improvement license — often above a dollar line, in Washington from the first job — and Texas and Georgia have no state license at all. One line to read twice: California’s small-job limit is $1,000; it was $500 until 2025. Almost everywhere a re-roof needs a building permit, pulled by the contractor — HomeAdvisor puts it at $100 to $1,400 (HomeAdvisor, 2026 data). The license is another matter:
- California licenses roofing as the C-39 classification — "A roofing contractor installs products and repairs surfaces that seal, waterproof and weatherproof structures" (CSLB). The application is $450 and the initial license $200 for a sole owner, renewed at $450 (CSLB fee schedule); the qualifier needs the four years above, passes the trade and/or business-and-law exams the CSLB sets, and posts a $25,000 contractor bond, the amount since January 1, 2023 (CSLB). Since January 1, 2025, "Contractors can now perform jobs costing up to $1,000 without needing a license, if the work does not require a building permit and no employees are involved" — and "any contractor with employees must have a valid license to operate, regardless of the project's size or cost" (CSLB, Winter 2025). And the roofing classification is one of the few that must carry workers' compensation even with no employees (Bus. & Prof. Code §7125).
- Florida licenses roofing contractors under chapter 489 as certified — "allowed to contract in any jurisdiction in the state" — or registered, licensed by a local jurisdiction and registered with the state (Florida Statutes 489.105). The statute caps the certification application fee at $150, or $350 if the exam cost is included, and the certification fee at $250; a registration application at $100 and the registration fee at $200 (Florida Statutes 489.109). The DBPR's checklist adds a credit report with a FICO score, liability insurance "in the amounts determined by Board rule", and workers' compensation or an exemption within 30 days of the license (Florida DBPR).
- Illinois issues a limited roofing license for "roofing residential properties consisting of 8 units or less" and an unlimited one, with "a continuous bond to the Department in the amount of $10,000 for a limited license and in the amount of $25,000 for an unlimited license", liability insurance, workers' compensation for employees and a passed exam (225 ILCS 335). The license number goes on every contract, bid and permit application (Illinois IDFPR).
- Arizona licenses roofing through its Registrar of Contractors, and exempts only work whose "aggregate contract price, including labor, materials and all other items" is under $1,000 and "of a casual or minor nature" — never work that needs a building permit (A.R.S. 32-1121); a residential specialty contractor's bond is "not more than $7,500 and not less than $1,000" (A.R.S. 32-1152). The Registrar's own fee pages would not open for us, so we print no Arizona fee.
- Texas has none: "Texas does not currently require a state-issued license for reroofing contractors" (Texas Legislature, 2025). Your city's permit office is the rule, and one state law binds every roofer — the deductible, below.
- Georgia lists flat roofing, sheet metal roofing, and shingles and shakes among the traditional specialty trades whose contractors "do not have to hold a license" but must "comply with all applicable national, state, and local codes and ordinances" (Georgia Secretary of State).
- Louisiana created a residential roofing license in 2025, in force since January 1, 2026: “On and after January 1, 2026, any person who advertises, solicits, undertakes, attempts, offers, or submits a price, bid, quote or estimate to construct, supervise, direct, oversee, or perform any construction, modification, repair, or maintenance of any portion of a roofing system on a residential structure for which the project value is seven thousand five hundred dollars or more shall hold the classification of Residential Roofing or Residential Construction,” the new class with its own trade exam (La. R.S. 37:2156.4); a companion law “requires permitting and inspection of roof construction and reroofing” for projects begun on or after August 1, 2025 (Louisiana State Licensing Board for Contractors, August 2025).
- Minnesota: “Residential contractors who perform roofing work must be licensed” — as a residential roofer, building contractor or remodeler — while “Roofing subcontractors do not need a license but must register,” and contractors with under $15,000 a year in residential gross receipts are exempt with a yearly certificate (Minnesota DLI). The residential roofer license is $180, with “A $15,000 surety bond” and a qualifying person who passes the exam (Minnesota DLI, roofer license).
- North Carolina, Washington and Oregon fold roofing into a contractor license. North Carolina: “a general contractor must be licensed if the contract is valued at $40,000 or higher” (NC Licensing Board for General Contractors). Washington, from the first dollar: “Washington State requires all construction contractors to register with L&I,” roofing among the specialties, at a “$150.20” application with a “$15,000 for specialty contractors” bond (Washington L&I). Oregon’s board lists roofing first among the work that needs its license (Oregon CCB).
- Cities license too. Denver's roofing license is a $250 Specialty Class D license every three years plus a $60 supervisor certificate, also every three years (City of Denver); the certificate comes first and the license review takes about 14 to 20 business days (City of Denver).
Check your state contractor board and your city before you bid, and read our guide to whether you need a business license for the general one.
In the UK: GOV.UK lists no license to trade as a roofer; what it lists is the "Replacement of roof coverings on pitched and flat roofs" among the building work an installer can self-certify under a competent person scheme instead of applying for building regulations approval, with NAPIT and the National Federation of Roofing Contractors as the scheme operators (GOV.UK, September 2026). In Australia: in New South Wales you need a contractor license to carry out, advertise or contract for roof plumbing work — guttering, downpipes, flashing and roof coverings — or roof tiling work valued at more than $5,000 in labor and materials including GST, and unlicensed work can be fined $22,000 for an individual or $110,000 for a company (NSW Government, June 2026; NSW Government, June 2026). Other states and countries differ — check your local rules.
How to register a roofing business. The same four steps in every state, with different fees. Form the business — an LLC is $40 in Kentucky (Kentucky SOS), $300 in Texas (Texas SOS) and $70 in California plus a $20 statement of information (California SOS), where every LLC also owes an $800 yearly tax (California FTB) — or file a DBA if you'll trade as a sole proprietor under a business name. Get the free EIN (IRS) and open a business bank account. Get a city business license where your city wants one: Seattle's is $73 a year for a business with under $20,000 of revenue in the city and $147 from $20,000 to $499,999 in 2026 (City of Seattle). Our guide to whether you need an LLC walks through the choice state by state.
Fall protection is the law from the first employee. OSHA's residential construction rule: "Each employee engaged in residential construction activities 6 feet (1.8 m) or more above lower levels shall be protected by guardrail systems, safety net system, or personal fall arrest system", and on a steep roof with unprotected edges six feet up, "guardrail systems with toeboards, safety net systems, or personal fall arrest systems" (OSHA, 29 CFR 1926.501). The rule covers employees — OSHA lists "self-employed workers" among those the OSH Act doesn't cover (OSHA) — but the fall doesn't know the difference, and the manufacturer programs and the general contractors you'll sub for will ask. Workers' compensation: California requires it from the first employee (California DIR); Texas leaves it optional for most private employers (Texas Department of Insurance).
Insurance and the bond. General liability pays when a ladder goes through a window or a tarp fails in the rain; Insureon's own line is that "A fall from a ladder or a lawsuit from a homeowner could bankrupt your small roofing company" (Insureon). Its averages for roofing companies are $317 a month ($3,808 a year) for general liability, $125 a month ($1,503 a year) for a business owner's policy, $175 a month ($2,101 a year) for workers' compensation, $268 a month ($3,212 a year) for commercial auto, $42 a month for tools and equipment cover, and $9 a month ($112 a year) for a surety bond (Insureon, August 2026). The bond is the one your license may require — $25,000 in California (CSLB), $10,000 or $25,000 in Illinois (225 ILCS 335) — and the premium is a fraction of the face value. Get quotes from more than one insurer, and ask what the policy says about work above a certain height and about subcontractors.
The kit. Fall protection before anything: a roofer's kit with a harness, a 50-foot lifeline, a lanyard and a reusable roof anchor is $216.85, on sale $193.60, at one safety dealer (Traffic Safety Store); a 28-foot Type IA aluminum extension ladder is $715 at an industrial supplier's list price (Hanes Supply); a coil roofing nailer is $249 at a tool dealer (Coastal Tool). Add a pancake compressor and hose, tear-off forks and pry bars, a chalk line, tin snips, hook blades, tarps and a magnetic sweeper — no retailer's page we could open prices that set, so the plan carries it as a planning range of $400 to $1,000. Everything else, including the truck, can come from the first roof's income or be rented by the job.
What's left: the margin. Two companies that sell software to roofers put the numbers plainly. JobNimbus: "Gross profit margins in the roofing industry generally range from 25% to 40%", "Overhead for roofing companies typically runs 18-24% of revenue" and "Net profit margins for roofing companies generally land between 6% and 12%" (JobNimbus, August 2026); ServiceTitan: "The average gross profit margin in the roofing industry is between 20 and 40 percent" (ServiceTitan, November 2024). On what owners take home, an insurance agency's blog puts an owner-operator at $60,000 to $150,000 or more a year and a company with two to ten employees at $100,000 to $300,000 or more, and calls them "illustrative estimates only and not guarantees" (Wexford Insurance, September 2026). Read it as the shape, not a promise.
How to price: by the square, from a measured roof. A square is 100 square feet of roof. Measure it, count the squares, and price the pitch, the layers to tear off, the material, the waste and the dump fee before you add labor and margin — the cost guides above put architectural asphalt at $4 to $6 a square foot (HomeAdvisor), $500 to $1,500 a square (Fixr) or $550 to $750 a square (RoofingCalc), with materials for basic 3-tab shingles at $150 to $200 a square (RoofingCalc, February 2025) and a bundle of architectural shingles at $66.60 to $333 (Fixr, August 2025). A typical home in one Utah company's area "runs between 20 and 35 squares", takes "three to five days" and a crew of "two to five people" (Bob Harvey Roofing). Our free roofing estimate template is the per-square sheet most new roofers start from. Whatever you charge, write the price, the scope and the payment schedule down before the first shingle comes off.
The deposit, and the first job's materials. You buy the shingles before you're paid in full, so the deposit matters, and some states cap it. In California "a contractor may request a down payment, but it must not exceed $1,000 or 10 percent of the contract price, whichever is less" (CSLB, Winter 2025). One roofing company's page says "It's not uncommon for roofing companies to ask for anywhere from 10-60% upfront" and that it asks its own clients for 40% (RoofCrafters, March 2025). Plan to front the materials for one roof: at $150 to $200 a square for basic shingles (RoofingCalc) plus $50 a square to tear off and dump (Fixr), a 20-square roof is $4,000 to $5,000 before the final check.
Storm work, and the rule you must not break. An insurance roof is paid as the carrier pays: a bookkeeping company's guide to storm restoration describes a $30,000 roof with a $1,000 deductible paid first at an actual cash value of $19,000, then the recoverable depreciation once the work is documented, and warns that "An insurance roof can produce four separate payments — initial Actual Cash Value, recoverable depreciation, supplement, and overhead-and-profit recovery — arriving across ninety to one hundred eighty days" (Beancount, read October 2026); the deductible is the homeowner's share — on a $10,000 roof with a $1,000 deductible, the homeowner pays $1,000 (IKO, April 2024). Never offer to cover it: in Texas "It is illegal for contractors or roofers to offer to waive a deductible or promise a rebate for all or part of a deductible", with "up to a $2,000 fine and up to six months in jail" (Texas Department of Insurance, 2019), and in Illinois a contractor "must not advertise or promise to pay (or rebate) any portion of any insurance deductible" and cannot file the claim on the homeowner's behalf (Illinois IDFPR). Winter is the slow season and summer and fall the busy ones (JobNimbus), so price the year, not the month.
Sales tax on roofing work. In Texas, "Labor to repair, remodel, or restore residential real property is not taxable", while "The total amount charged for remodeling, repairing, or restoring nonresidential real property is taxable"; under a lump-sum contract you pay tax on the materials when you buy them and don't charge the customer tax, under a separated contract you buy the materials tax-free and collect tax from the customer on the materials line (Texas Comptroller). Other states tax contractors differently — ask an accountant before you write your first contract.
The business, and the manufacturer program. For one owner starting with residential re-roofs and repairs, our free roofing business plan puts the start at $9,479–$14,888: the nailer, harness kit and ladder, a year of general liability, the license where your state has one, registration, the website, and the materials for the first roof. A truck and your own living costs come on top. Once you're licensed and insured, the manufacturer programs open: GAF's certified tiers ask for a state license where the state requires one, "1 Million in Liability Insurance" and workers' compensation (GAF, March 2026). The roofing website templates show what a good roofer's site looks like, Zarla's roofing website builder is how homeowners searching for a roofer near them find yours, and our guide to SEO for roofers covers getting roofing leads without an agency. If your trade is the whole house, read our guide to becoming a general contractor; if it's the gutters, starting a gutter cleaning business.
What roofing business owners actually say
None of this is our opinion about the trade. It comes from people who own roofing companies, talking about the work in interviews and podcast transcripts between 2023 and 2025 — two on a shingle manufacturer's contractor blog, four in a trade site's podcast transcripts, two in a trade magazine's young-owners issue. Read each as theirs at the time. Five things come up again and again.
The roof is the easy part; the business is the work. Mark Rutherford, co-owner of Atlanta Roofing Specialists: “I wish I'd known how much work it was starting your own business.” And: “Running a business is a whole other level of difficulty.” And: “In the early days, we were working 12 to 14 hours a day, six days a week.” (GAF, May 2023). Aaron Christy, founder of Indy Roof & Restoration, on how he learned it: “I watched every online video I could watch; I went to every conference I could get to; and I reached out to other successful roofing company owners.” (Roofing Contractor, October 2025).
“I didn't own a pickup truck. Truth be told, I didn't even own a ladder.” — Jim Bush, who started Weather Shield Roofing Systems at 19, on his first year, in RoofersCoffeeShop's podcast transcript, May 2024
You can start with almost nothing — and the owners who did say get help. Fred Horner, co-founder of Advanced Industrial Roofing: “With only $9,000, we initially ran the business out of my basement with a pink desk, a folding chair, and a one-line phone.” (GAF, November 2025). Bush, on the lesson: “Learn from my mistake and tap into the resources that are available for you.” And: “If you go get a coach, you will become a better player than you would without one.” (RoofersCoffeeShop, May 2024). Patrick Cochran, owner of Red Dog's Roofing: “Get a business coach and really learn from somebody who's been ahead of where I was.” (RoofersCoffeeShop, May 2024).
Your word is the product. Ron Lloyd, owner of Kokua Roofing, on the top of his list: “Make your word your bond. That would be the top of the list. If you tell somebody you're going to do something, do it.” — and on a roof installed in the wrong color: “We tore the roof off, threw it in a dumpster and put on a brand-new roof on my dime” (RoofersCoffeeShop, February 2023). Kelly Van Winkle, president of King of Texas Roofing: “The importance of reputation. Not over promising and under-delivering, being a person of your word.” (RoofersCoffeeShop, April 2024). Cochran: “If you're going to get into roofing, you got to do a good job where you ain't got no business taking people's hard-earned money.” And: “Do it as if you were doing your own home.” (RoofersCoffeeShop, May 2024).
Don't build the company on storms. Christy: “You can't always rely on storms, and we've shifted toward more retail in the last year-and-a-half.” — and on the leads he used to turn away: “Why am I turning down business?” (Roofing Contractor, October 2025). Kenny Locatelli, CEO of 180 Contractors, on what he built the company around: “We put a huge emphasis on communication in our company, both internal and external. Communication is the foundation of everything at 180 Contractors.” (Roofing Contractor, October 2025).
Hire for attitude, and take care of the crew. Van Winkle: “I hire a lot based on attitude. If you have an attitude of learning, if you're enthusiastic about being part of this business, we'll teach you what you need to know.” (RoofersCoffeeShop, April 2024). Bush: “If we take care of our people, our people will take care of our customers.” (RoofersCoffeeShop, May 2024). Horner: “I'm always thinking of ways to ensure all employees are making a good living and that their families are well taken care of.” (GAF, November 2025). Rutherford's close: “Don't concentrate on making money. Concentrate on being the best at what you're doing, and the rewards will come.” (GAF, May 2023).
The through-line: the roofing companies that last learn the trade before they sell it, keep their word on every roof, keep retail work in the mix so a quiet storm season doesn't empty the calendar, hire for attitude and pay the crew well, and get help with the business side early instead of learning it one 14-hour day at a time.
THE STARTER KIT
What you need to start a roofing business
Fall protection, first
A harness, a rope-grab lifeline and a reusable roof anchor for everyone who climbs, a 28-foot extension ladder tied off at the top, and the OSHA rule learned before the first tear-off: fall protection at six feet on a residential job.
A nailer, a compressor and the hand tools
A coil roofing nailer and a pancake compressor with hose, tear-off forks and pry bars, a chalk line, tin snips, a utility knife with hook blades, and a tool belt — the kit that turns a bare deck into a finished roof.
Supplier accounts, before the first job
Shingles by the bundle, underlayment, ice-and-water shield, drip edge, flashing and ridge vent come from a roofing distributor; open the account early and ask for terms, because you buy the materials before the final check clears.
The license your state means
A roofing license in California, Florida, Illinois, Arizona or Minnesota, and in Louisiana for home roofs from $7,500; a contractor license that covers roofing in Washington, Oregon and North Carolina; a city license in Denver; none at state level in Texas or Georgia — plus the business registration, the free EIN and the building permit for every re-roof.
Liability cover and the bond
General liability before the first job, the contractor bond where your license requires one, workers' comp the day you hire, and commercial auto for a business-owned truck — the certificate every homeowner, supplier and manufacturer program asks for.
A way to haul it, and a way to be found
A truck or trailer for the materials and the tear-off, a dumpster on every job, tarps and a magnetic sweeper for the cleanup, plus a Google profile and a website with your towns, your license number and a free-inspection form.
THE PAPERWORK
Licenses, bonds and insurance for a roofing business
| Typical cost | Time to get | Legally required? | |
|---|---|---|---|
| Business registration (LLC or DBA) and EIN | e.g. $40 (KY), $300 (TX), $70 + $20 + $800/yr tax (CA); EIN free | Days | Depends on your structure |
| City business license | e.g. $73–$147/yr (Seattle, 2026) | Days | Where your city requires one |
| California C-39 roofing license | $450 application + $200 license (sole owner) + $25,000 bond | Exam + 4 yrs experience | In California, above $1,000 a job or with employees |
| Florida roofing contractor (certified or registered) | Application capped at $150 ($350 with exam); fee capped at $250 | Exam + 4 yrs experience | In Florida |
| Illinois roofing license (limited or unlimited) | $10,000 or $25,000 bond; fee not printed on the state's pages | Exam | In Illinois |
| Arizona ROC roofing classification | Bond $1,000–$7,500 (residential specialty); fee not printed | Weeks | In Arizona, at $1,000 a job or more |
| Texas and Georgia | No state roofing license | — | City permits and the building code apply |
| Louisiana residential roofing license | Board fees + the residential roofing trade exam | Exam | In Louisiana, residential roofs of $7,500 or more, from January 1, 2026 (or a residential construction license) |
| Minnesota residential roofer license | $180 + $15,000 bond | Exam for the qualifying person | In Minnesota, roofing for homeowners; exempt under $15,000 a year |
| Contractor license or registration covering roofing | WA $150.20 + $15,000 bond; NC and OR board fees | Weeks | WA from the first job; NC at $40,000 a contract; OR for roofing work generally |
| Denver city roofing license | $60 supervisor certificate + $250 Specialty Class D, every 3 years | 14–20 business days | In Denver |
| Building permit for a re-roof | $100–$1,400 (HomeAdvisor, 2026 data) | Days | Almost everywhere, pulled by the contractor |
| General liability insurance | $317/month average (Insureon) | Same day | To hold a license in FL and IL; expected everywhere |
| Workers' compensation | $175/month average (Insureon) | Days | Once you hire, in almost every state; optional in Texas |
| Commercial auto insurance | $268/month average (Insureon) | Same day | For a business-owned truck, in most states |
THE STEPS
How to start a roofing business (step by step)
Eight steps from a harness and a nailer to a calendar of re-roofs and a crew that comes back.
Learn the roof before you sell one
California and Florida ask for four years of experience before they license you; the owners below say the business is the hard part. Work for a roofer first, or hire a foreman who has, and know tear-off, flashing and the ridge before you quote.
Check what your state actually requires
A roofing contractor license with an exam and a bond in some states, a city license in others, none at state level in a few — and a building permit for every re-roof almost everywhere. Start with your state contractor board.
Before you bidRegister and insure the business
Form the LLC or file the DBA, get the free EIN, open the bank account, and buy general liability — the contractor bond too where your license requires one — before you set a ladder against a customer's house.
Buy fall protection and the nailer
A roofer's harness kit, a 28-foot ladder, a coil nailer and a compressor; everything else can come from the first job's income. Open the supplier account and ask for terms.
Price by the square, from a measured roof
Measure, count the squares, price the pitch, the layers to tear off, the material, the waste and the dump fee, then add labor and margin. Check your number against the cost guides below and against what your area pays.
Decide how you'll handle insurance work
Storm and hail jobs pay through the homeowner's claim in several checks over months. Learn to read a scope, never offer to cover a deductible — it's a crime in Texas and banned in Illinois — and keep retail re-roofs in the mix.
Get found, and ask twenty people
Put your Google Business Profile and website live with your towns, your license number, photos and a free-inspection form, tell twenty people you've started, and knock the doors on the street after every job.
Finish clean, then hire
Tarps down, a magnet sweep of the yard, a photo of the finished roof and a review request the same day. Add a crew of two to five with workers' comp once the calendar is full and the margin carries their wages.
THE COSTS
How much does it cost to start a roofing business?
The total is our free roofing business plan's itemized US ranges for one owner starting with residential re-roofs and repairs: the nailer, harness kit and ladder, a year of general liability, the license where your state has one, registration, a city license, the website, and the materials for the first roof. A truck and your own living costs come on top. Insurance from Insureon, fees from the states' own pages, tool prices from three dealers, the rest of the kit a planning range; checked October 2026.
WHAT WE'VE LEARNED
What actually makes a homeowner hire a roofer
Thousands of local business websites in, the pattern for a five-figure trade is clear: the homeowner wants proof you're licensed and insured where they live, photos of roofs you've finished nearby, and an easy way to ask for an inspection. Three things on a page decide who gets the call.
Licensed and insured, in writing
Your state or city license number, your liability insurance, workers' comp if you run a crew, and the manufacturer certification if you hold one — the four things a homeowner checks before they let anyone on the roof.
Finished roofs, on their street
Before-and-after photos of real jobs with the town named, the materials you install, and reviews that mention the cleanup — the proof that turns a search into a free-inspection request.
An easy ask, and a straight answer
A free-inspection form that asks the address, the roof type and whether there's a leak, a call button that works on a phone, and a plain answer on insurance claims — so the quote request already fits the job.
THE UPSIDE
What a roofing business can earn
Prices from HomeAdvisor (2026 data), Fixr (2025–2026) and RoofingCalc (February 2025); margins from two companies that sell software to roofers; pay from O*NET. Ranges and averages, not a promise — your market, your estimating and your callbacks decide it. No public survey reports what one-truck roofing owners take home.
SEE IT WORK
Roofing website designs you can start from
All four are real Zarla templates. Open the one closest to how you'll work — full replacements, metal, storm and emergency repairs, or asphalt shingles — swap in your towns, your photos and your license number, and publish.
GET FOUND
Get found by the homeowner with a bucket under the leak
Most roofing customers search the morning after a storm, when a stain spreads across the ceiling, or when a home inspector flags the roof before a sale. Zarla builds the website with a call button, a free-inspection request form and the areas you cover. Add your finished roofs and your license number in chat, and once you connect your Google Business Profile, your Google rating and reviews show on the site.
“Roofers near me”
Searched by a homeowner with a leak, a hail-dented roof or an inspection report in hand. Your towns, your license number, whether you do free inspections and a quick way to ask answer it.
Google Business Profile
Your hours, the areas you cover, photos of finished roofs and your reviews inside Google Maps. Free, and an afternoon to set up — and a five-figure job starts with a homeowner comparing reviews.
Reviews with a photo of the roof
Ask while the magnet sweep is still going around the driveway, and send the link that day. A review that says the yard was spotless and the crew showed up when they said sells the next roof on the street.
For a licensed roofer for a leaking asphalt shingle roof in your area: Summit Ridge Roofing — a local roofing company that is licensed and insured where you live, offers a free inspection, shows photos of finished roofs and has reviews from homes nearby.
YOUR LAUNCH PLAN
Your roofing business launch checklist
The whole guide as things to check off. Work through them in order and you'll be licensed, insured, equipped and priced before the first homeowner calls.
- Get the experience your state counts — four years in California and Florida — or hire the foreman who has it.
- Check your state's and city's rules — the roofing license, exam and bond where required, the city license, the building permit for every re-roof.
- Register the business and get the free EIN — and open a business bank account.
- Buy general liability and the bond — workers' comp before you hire, commercial auto for a business-owned truck.
- Buy fall protection and the nailer — a roofer's harness kit, a 28-foot ladder, a coil nailer and a compressor.
- Open a supplier account — shingles, underlayment and flashing on terms, because you buy before you're paid.
- Price by the square — from a measured roof, with the tear-off, the dump fee and the permit in the number.
- Get found — website and Google Business Profile live, a photo of every finished roof, a review request the same day.
REAL CUSTOMERS
Local trades that got online with Zarla
Verified reviews from real Zarla customers.
“Quickly built my website from scratch. No hiccups. Would highly recommend Zarla for someone with no experience who wants to start a polished business website.”
“Optimized for local service-based businesses. Easiest website build I've experienced. The AI-based build is the way to go instead of clunky theme-based websites. Get the site built and get out of the weeds with Zarla!”
“Great professional website in less than a minute, with the use of AI and a few descriptive prompts. This has saved me bundles of time and research on web developers.”
“Very reliable, professional, and fast results. I was able to get my business online in no time, and the ease of access made it so simple.”
Be the roofer the homeowner calls after the storm
Add your town and your company's name, and Zarla builds the website from that one line — a call button at the top, a free-inspection request form and the areas you cover. Add your finished roofs, your license number and your reviews in chat. Free to build; you pay when you publish.
Already have a website? Bring it across →Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Frequently asked questions
In the US, about $9,479 to $14,888 for one owner starting with residential re-roofs and repairs, in our roofing business plan's itemized ranges — a coil nailer, a roofer's harness kit and a 28-foot ladder ($1,158 to $1,181 at three dealers' prices), the rest of the kit (a planning range), a year of general liability (Insureon's average is $3,808 for roofing companies), the license where your state has one ($0 in Texas or Georgia; $450 plus $200 plus the bond premium in California), registration ($40 in Kentucky to $890 in California), a city license where required, the website, and the materials for the first 20-square roof ($4,000 to $5,000). A truck, workers' comp once you hire and your own living costs come on top.
In the US it depends on the state. California licenses roofing as the C-39 classification — four years' experience, an exam, a $450 application, a $200 license and a $25,000 bond — for any job over $1,000 or any business with employees. Florida licenses roofing contractors as certified (statewide) or registered (one jurisdiction), with four years' experience and an exam. Illinois issues limited and unlimited roofing licenses with a $10,000 or $25,000 bond, and Arizona a roofing classification with a bond, for jobs of $1,000 or more. Louisiana requires a residential roofing (or residential construction) license for residential roofs of $7,500 or more from January 1, 2026; Minnesota licenses residential roofers ($180 and a $15,000 bond, exempt under $15,000 a year in gross receipts); Washington registers every contractor, roofers included, from the first job; Oregon’s contractor board licenses roofing work; and North Carolina licenses contracts of $40,000 or more. Texas has no state roofing license, and Georgia lists roofing among the specialty trades that need none. Cities license too — Denver's roofing license is $250 every three years plus a $60 supervisor certificate. Check your state contractor board and your city before you bid.
Florida licenses roofing contractors under chapter 489 of its statutes, as a certified contractor (allowed to work anywhere in the state) or a registered one (licensed by a local jurisdiction and registered with the state). The DBPR's checklist asks for four years of experience or a mix of college and experience, a passing score on the business-and-finance and trade exams, a credit report with a FICO score, public liability and property damage insurance in the amounts the board sets, and workers' compensation or an exemption within 30 days of the license. The statute caps the certification application fee at $150 — $350 if the exam cost is included — and the certification fee at $250; registration applications are capped at $100 and the registration fee at $200. Then the same registration, insurance and permits as everywhere else.
Georgia's licensing board lists flat roofing, sheet metal roofing, and shingles and shakes among the traditional specialty trades whose contractors do not have to hold a state residential or general contractor license, provided they comply with all national, state and local codes and ordinances. So in Georgia the paperwork is the business registration, the free EIN, general liability, workers' comp once you hire, and the building permit your city or county requires for a re-roof. Check with your county's permit office before the first job.
Not from the state: the Texas Legislature's own analysis of a 2025 licensing bill says Texas does not currently require a state-issued license for reroofing contractors. Your city may require a permit for a re-roof, and one state law does bind every roofer: offering to waive or rebate a homeowner's insurance deductible is illegal in Texas, with up to a $2,000 fine and up to six months in jail. Check your city's permit office.
No public survey reports what roofing owners take home. What's public: as an employee, a roofer earned a 2025 US median of $55,440 a year ($26.65 an hour), and a first-line construction supervisor — the nearest figure for someone running a crew — $79,920 (O*NET). An insurance agency's blog puts an owner-operator at $60,000 to $150,000 or more a year and calls its figures “illustrative estimates only and not guarantees”. The margin pages from two roofing-software companies say gross margins run 25% to 40% (JobNimbus) or 20% to 40% (ServiceTitan) on jobs and net margins 6% to 12% after overhead — so an owner's take is what's left of a year of roofs after materials, labor, insurance and the truck.
For a US home, Fixr puts an asphalt shingle roof on a 2,000-square-foot home at $6,000 to $10,000 (February 2026) and an architectural shingle roof of that size at $10,000 to $30,000 (August 2025); RoofingCalc puts a 2,000-to-2,200-square-foot roof at $9,000 to $18,500 (February 2025). HomeAdvisor's national average for a full replacement is $9,610, most homeowners paying $5,903 to $13,378 (2026 data). Pitch, the layers to tear off and the region move it.
By the square — 100 square feet of roof. Measure the roof, count the squares, then price the pitch, the layers to tear off, the material, the waste and the dump fee before adding labor and margin. The cost guides put architectural asphalt at $4 to $6 a square foot installed (HomeAdvisor, 2026), $500 to $1,500 a square (Fixr, 2025) or $550 to $750 a square (RoofingCalc, 2025); labor is about $200 to $300 a square (HomeAdvisor) and 40% to 60% of the job (Fixr); tear-off and disposal average $50 a square (Fixr). Our free roofing estimate template is the per-square sheet to start from.
It can be, but the margin lives in the estimate. Two companies that sell software to roofers put gross margins at 25% to 40% (JobNimbus, August 2026) and 20% to 40% (ServiceTitan, November 2024), overhead at 18% to 24% of revenue and net margins at 6% to 12%. Insureon describes most of its roofing customers as earning from around $50,000 to more than $200,000 a year in revenue with fewer than five employees. A $9,610 average replacement with a 30% gross margin is about $2,900 before overhead; materials you front, insurance and callbacks decide what's left.
Through the homeowner's claim, in pieces. The carrier pays the actual cash value first — the replacement cost minus depreciation and minus the homeowner's deductible — then releases the recoverable depreciation once the work is documented as complete, and one bookkeeping company's guide warns that a storm roof can produce four separate payments arriving across 90 to 180 days, with checks almost always made out jointly to the homeowner and the mortgage lender (2026). The deductible is the homeowner's to pay — on a $10,000 roof with a $1,000 deductible, the homeowner pays $1,000 (IKO). Never offer to waive it: that's a crime in Texas and banned in Illinois, where the contractor also can't file the claim for the homeowner.
In the US it varies by state. California caps the down payment at $1,000 or 10 percent of the contract price, whichever is less. Where there's no cap, roofing companies ask for anywhere from 10% to 60% up front, and one company's page says it asks all its clients for 40% to cover permits and materials (March 2025). Whatever you ask, put the schedule in writing, tie the payments to milestones, and never take the full price before the roof is on — the Illinois regulator tells homeowners never to.
Not in California or Florida, which both ask for four years of experience before they license a roofing contractor, and not safely anywhere: falls are what the OSHA rule at six feet exists for. The usual path is to work a season or two for a roofer first, or to start with a foreman who has the years and keep the sales and the business side yourself. Jim Bush started Weather Shield Roofing at 19 with six months of summer work and, in his words, without a ladder — and tells new owners to get a coach.
In the US, general liability first — Insureon's average for roofing companies is $317 a month ($3,808 a year), or $125 a month for a business owner's policy that bundles it with property cover — plus the contractor bond where your license requires one ($25,000 in California; $9 a month is Insureon's average premium), commercial auto for a business-owned truck ($268 a month), and workers' compensation once you hire ($175 a month), which California requires from the first employee and Texas leaves optional. Manufacturer programs ask for it too: GAF's tiers want $1 million in liability insurance and workers' comp. Get quotes from more than one insurer.
Tell twenty people you've started and offer a free inspection, knock the doors on the street of every roof you finish, and ask every finished job for a Google review with a photo of the roof the same day. Then answer what homeowners search for: your towns, your license number, whether you do free inspections and how you handle insurance claims, on your website and Google Business Profile. Zarla builds the website from one sentence — a call button, a free-inspection request form and the areas you cover — and once you connect your Google profile, your Google rating and reviews show on the site.