Business plan
Sample plan · fictional businessA complete tax preparation business plan: Northbank Tax & Bookkeeping
Columbus, OH · Startup plan · a fictional tax preparation business, written by the free generator from five answers
Executive summary
Northbank Tax & Bookkeeping is a new tax preparation business in Columbus, OH offering individual tax returns (Form 1040) with state returns; self-employed and small-business returns (Schedule C); s corporation and partnership returns; prior-year and amended returns; year-round bookkeeping and quarterly estimates; and IRS letters and notices explained and answered. The model is one preparer with a PTIN and an EFIN, the IRS's Annual Filing Season Program record and professional software, preparing about 240 individual and small-business returns in the season from a home office and keeping a handful of bookkeeping clients the rest of the year.
Startup budget: $9,097 across 12 items, funded from savings. Target: $5,800 in monthly sales.
Twelve months from now, success looks like this: About $5,800 a month averaged over the first year — 240 returns in the season at $200 on average and six bookkeeping clients at $300 a month the whole year — with the enrolled agent exam passed by the fall and the second season's returns booked by January
Products and services
Northbank Tax & Bookkeeping's core service is individual tax returns (Form 1040) with state returns. Every return is prepared by appointment, by video or from documents uploaded to a secure portal, priced from a fee schedule under an engagement letter, filed electronically under the preparer's EFIN, and backed by the Form 8867 due-diligence file on every credit it claims.
- Individual tax returns (Form 1040) with state returns
- Self-employed and small-business returns (Schedule C)
- S corporation and partnership returns
- Prior-year and amended returns
- Year-round bookkeeping and quarterly estimates
- IRS letters and notices explained and answered
Market analysis
The customers are working families with a W-2, a mortgage and kids; self-employed people and gig workers with 1099s and a home office; small businesses that need the business return and the bookkeeping; retirees with pensions, brokerage statements and a rental; and first-time filers who want the return explained in plain English.
- Working families with a W-2, a mortgage and kids who want a person, not an app
- Self-employed people and gig workers with 1099s, mileage and a home office
- Small businesses — a contractor, a salon, a food truck — that need the business return and the bookkeeping
- Retirees with pensions, brokerage statements and a rental
- Immigrant families and first-time filers who want the return explained in plain English
Marketing strategy
Most clients will come by word of mouth — last year's clients, and the bookkeeping clients who become tax clients — and the rest find Northbank Tax & Bookkeeping on Google in January — “tax preparer near me” plus the city — so the Google Business Profile, the reviews and a website with the services, the document checklist and appointment booking decide whether a search becomes a return.
- Referrals from every client whose refund arrived without a letter — tax clients are the most loyal there are
- Google Business Profile and Google — “tax preparer near me” and “tax preparation” plus your city, in January
- Bookkeeping clients who become tax clients, and small-business owners who send their staff
- Yard signs, a mailer to the neighborhood and the community center in filing season
- Partnerships with a payroll bookkeeper, an insurance agent and a real estate agent who send clients
- A website with the services, prices from, the document checklist, the secure upload and the appointment booking
Operations plan
The owner is the preparer, the bookkeeper and the front desk in year one: the PTIN renewed every December and the EFIN kept in good standing, the software and the secure portal, a written security plan and a locked cabinet, due diligence on every credit, engagement letters and payment before filing, and the continuing education done by summer.
- A PTIN renewed every December, an EFIN from the IRS's e-file application, and the Annual Filing Season Program record of completion
- Professional software with every state, a secure client portal for documents and e-signatures, and encrypted backups
- A written information security plan on the IRS's template, multi-factor sign-in, a locked file cabinet and a shredder
- Returns prepared by appointment in person, by video or from uploaded documents; Form 8867 due diligence on every credit it covers
- Engagement letters and prices from a fee schedule; payment before the return is filed
- Bookkeeping clients on a monthly fee the rest of the year; continuing education done by summer
Startup costs
What it will take to open the doors, funded from savings.
| Item | Amount |
|---|---|
| A PTIN from the IRS, and an EFIN (free, with free electronic fingerprinting) | $19 |
| The IRS Annual Filing Season Program: 18 hours of continuing education | $85 |
| State preparer registration, where your state has one | $281 |
| Professional tax software with every state (unlimited individual returns) | $2,385 |
| A computer, two monitors, a scanner, a printer, a shredder and a file cabinet | $2,100 |
| The written security plan, encryption, a password manager and backups | $250 |
| Insurance (first year): errors and omissions, liability and cyber at the top | $904 |
| A secure client portal with e-signature (first season) | $450 |
| Business registration (LLC) and EIN | $170 |
| Launch marketing: signage, a neighborhood mailer and January ads | $900 |
| Website with the services, the secure upload link and Google Business Profile | $0 |
| Working capital: two months of running costs | $1,553 |
| Total | $9,097 |
Typical range to start a tax preparation business in the US: $5,295–$14,898. Your list is what you decided to spend — replace estimates with real quotes as you get them. Website with the services, the secure upload link and Google Business Profile: Your Zarla plan includes the website — the services and prices from, the document checklist, appointment booking and the link to your secure upload — and walks you through your Google Business Profile. Having one built typically costs $1,000 to $2,000 from a freelancer.
Financial plan
The numbers below come from your own startup list and typical monthly costs for a one-preparer tax practice in the US. Startup is the software, the computer and office, insurance and the registrations; the monthly lines are the software, insurance, the portal and the renewals; and the fee schedule times the number of returns — plus the bookkeeping that carries the off-season — decides what is left after the season.
Typical monthly operating costs for a tax preparation business: $493–$1,317 a month, before the owner's own pay.
At $5,800 in monthly sales, Northbank Tax & Bookkeeping would clear $4,483–$5,307 a month before owner pay and tax, and recover the $9,097 startup budget in roughly 2–3 months.
| Cost | Typical range |
|---|---|
| Professional tax software, by the month | $173–$225 |
| Errors and omissions, with general liability and cyber at the top | $34–$116 |
| The client portal, e-signature and the security tools (included with Zarla) | $20–$60 |
| Continuing education, the PTIN and state registration renewals, by the month | $8–$17 |
| Phone, internet and the e-fax | $60–$150 |
| Ads, signs and the mailer, averaged over the year | $100–$400 |
| Paper, toner, folders, envelopes and postage | $40–$150 |
| Card fees (on about $5,800 of returns and bookkeeping) | $58–$199 |
US ranges for a small operation; replace with your own figures as you learn them. Lines marked (included with Zarla) are what those tools cost separately — with Zarla they are part of one monthly plan.
Risks and honest downsides
Every tax preparation business plan should say out loud what can go wrong. For Northbank Tax & Bookkeeping, the real risks are:
- The season is twelve weeks: most of the year's income lands between February and April, and the software was paid for in November
- One wrong credit claim without Form 8867 is a $650 penalty per credit, and a pattern of them is an IRS visit
- A stolen laptop or a phished password is a breach of every client's Social Security number, and the law already required a security plan
- Hours don't scale in April: 240 returns is the owner's season, and growth means a seasonal preparer under your EFIN
- Clients leave when the preparer who did their return last year isn't the one answering the phone this year
- Fee pressure from software and franchises: the $185 basic return is the market, and the value is in the Schedule C and the bookkeeping
Licenses, permits and insurance
What Northbank Tax & Bookkeeping needs before it can legally trade in the US. Rules vary by state and city — confirm each item with your local licensing office and an accountant.
- The PTIN and the EFIN — In the US anyone paid to prepare a federal return needs a Preparer Tax Identification Number from the IRS ($18.75 for 2027, renewed every year by December 31, with a check-box attesting to your written security plan), and anyone filing returns electronically needs an Electronic Filing Identification Number from the IRS's e-file application — free, up to 45 days, with electronic fingerprinting at no charge for preparers who aren't attorneys, CPAs or enrolled agents. The Annual Filing Season Program (18 hours of continuing education a year, including a six-hour refresher and exam) is voluntary, but it puts you in the IRS's preparer directory and gives limited rights to represent clients on returns you prepared; without a credential you cannot represent a client before the IRS beyond that.
- State preparer registration — In the US most states — Ohio included — don't register tax preparers; the ones that do are the plan's biggest licensing line. California's CTEC requires a 60-hour course, a $5,000 surety bond, a Live Scan background check, a $100 application and a $33 registration (each plus $2), and 20 hours of continuing education a year; Oregon licenses preparers after an 80-hour course and an exam ($60 application, $50 proctoring, $85 license, $110 to renew, 30 hours of education a year); Maryland registers them for two years ($65 exam, $100 registration, 16 hours of education); New York charges $100 a year once you prepare ten returns, with free state coursework; Connecticut issues a two-year $100 permit that requires the AFSP record. Check your state's rules before the first paid return.
- Due diligence, the security plan and the IRS's rules — In the US a paid preparer who claims the earned income credit, the child tax credits, the American opportunity credit or head-of-household status must complete Form 8867 and keep the records — the penalty is $650 per failure for returns filed in 2026, up to $2,600 on one return; federal law (the FTC Safeguards Rule, which treats tax preparers as financial institutions whatever their size) requires a written information security plan, which the IRS reminded every preparer of in August 2026 and asks about on the PTIN renewal; every return you sign carries your PTIN; and preparers are liable for understatements from unreasonable positions. Representation before the IRS — audits, collections — belongs to enrolled agents, CPAs and attorneys under Circular 230; the enrolled agent exam (three parts, $317 each, plus a $140 enrollment fee) is the preparer's route to it.
- Business registration and sales tax — In the US you register the business (an LLC is $40 in Kentucky and $300 in Texas, and California adds an $800 yearly LLC tax on top of its filing fee), take a free EIN and get a city business license where one is issued; tax preparation is a professional service that most states don't tax, and a few states tax services generally — ask your state's revenue department, and confirm the entity choice with your accountant.
- Insurance — In the US errors and omissions insurance (Insureon's tax-preparer median is $34 a month for $500,000 per occurrence) pays for the return you got wrong and the penalty the client is charged, cyber insurance ($53 a month) for the breach of a file cabinet's worth of Social Security numbers, and general liability ($29 a month) for the client who slips in your office; no state requires them, and every client with a letter from the IRS will ask whether you have them.
Milestones: the next 30 days
The first month's to-do list for Northbank Tax & Bookkeeping, in order:
- Get the PTIN, apply for the EFIN and book the fingerprinting; check your state's preparer rules
- Finish the 18-hour AFSP package before the season, and register the certificate
- Form the LLC, take the free EIN and open a business bank account
- Buy the software and set up the portal, e-signature and the backups; write the security plan on the IRS template
- Get errors and omissions, general liability and cyber quotes
- Write the fee schedule and the engagement letter from NATP's averages and your market
- Put the website live with the services, the document checklist, the upload link and appointment booking, and claim your Google Business Profile
- Sign three bookkeeping clients before January, and ask each for a tax referral
- Order the signs and the mailer for the first week of January
Appendix: what a lender will ask for
This plan tells the story and shows the numbers. If you take it to a bank, expect to be asked for these documents as well:
- Two years of personal tax returns and a personal financial statement
- Your PTIN, EFIN and AFSP record, and any state registration
- A month-by-month cash-flow projection showing the season and the off-season
- Your fee schedule, the engagement letter and the bookkeeping client list
- Proof of errors and omissions insurance and the written security plan
- Your credit report