The Best Home Care Website Examples, Explained

By the Zarla design team · Updated October 2026

Looking for home care website examples? These 14 are the strongest we found — Elderlink's 'Since 1988' above its logo, Carolina Home Health Care's 'Care May Already Be Covered' headline, Abby Services' two panels for families and caregivers — plus four Zarla home care designs for a senior care agency, a home care and staffing agency, respite care and live-in care you can build in about 30 seconds, each with a note on the move that earns a family's call. A home care website is usually read by a worried son or daughter deciding who to let into a parent's house. The best ones answer three things fast: can we trust you, how will we pay, and how do we start.

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What makes a great home care website

The best home care websites answer the questions a family asks before it calls. Can we trust you: Elderlink leads with 'Since 1988', Helping Hands names its regulators ('CQC & CIW Regulated') above the headline, and TheKey Home Care prints '4,427 Five Star Reviews' under its rating. How will we pay: Carolina Home Health Care's only hero button is 'Check If Care Is Covered – Free', and Helping Hands puts 'Cost of Care' in its main menu. How do we start: Fedelta Home Care offers a '2-Min Care Assessment', and Zarla's Marlcombe design puts a call-back form in the hero. Then notice who else each site serves — EQC Home Care's 'Refer a client' and 'Find a job' strip, Abby Services' panel for caregivers, Alliance Medical & Home Care's staffing button — because a home care agency hires as hard as it sells.

Elderlink website — Family-Owned Home Care design example

Real site · Denver, CO

Family-Owned Home Care
Warm
Forest green + oat

Elderlink: 'Since 1988' as the very first line

Elderlink Home Care Services puts its history above everything else. The green strip at the top of the page reads 'Family-Owned & Serving Denver Metro Families Since 1988', before the logo or the menu, and the paragraph under the headline says it again in plain words: 'For nearly four decades, Elderlink has provided trusted in home senior care throughout the Denver metro area…'. For a son or daughter choosing who comes into a parent's house, decades in one city is the strongest proof a small agency has. The design stays quiet around it: a warm oat background, a light forest-green headline — 'Trusted Denver Home Care Built Around Your Family' — and a sunlit photo of a younger woman and an older woman laughing that fades into the page instead of sitting in a box. Elderlink shows a long-running agency to lead with its years.

'Family-Owned … Since 1988' above the logo
The city in the headline: 'Trusted Denver Home Care'
A photo that fades into the page colour

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Carolina Home Health Care website — Home Care Agency design example

Real site · Charlotte & Raleigh, NC

Home Care Agency
Calm
Navy + emerald

Carolina Home Health Care: 'Care May Already Be Covered' in the headline

Carolina Home Health Care answers the second question every family asks — who pays? — in the headline itself: 'Your Loved One Can Stay Home. Care May Already Be Covered.' The sub-line says where the money might come from, 'through VA benefits, insurance, or other programs', and promises help finding out, and the only button in the hero turns that promise into a first step: 'Check If Care Is Covered – Free →'. A family that would hesitate to call a sales line will happily ask a free question. Credentials sit in one quiet line, 'CHAP Certified · Charlotte & Raleigh, NC · Since 2004', and 'Veterans' has its own place in the menu. Behind the navy type, a washed-out photo shows an older woman in pearls holding a younger woman's hand. Carolina shows an agency how to make paying for care the way in.

The payment question answered in the headline
'Check If Care Is Covered – Free' as the only hero button
'Veterans' as a top-level menu item

Steal this: Turn 'who pays?' into your first button — a free coverage check is easier to say yes to than a sales call.

Visit Carolina Home Health Care

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EQC Home Care website — Home Care + Nursing design example

Real site · Portland, OR

Home Care + Nursing
Modern
Forest green + lime

EQC Home Care: A strip that sends referrers and job-seekers elsewhere

EQC Home Care keeps its hero for families and gives everyone else a door underneath it. Below the green hero, a cream strip asks 'Not looking for care for yourself or family?' and offers two links: 'Refer a client →' and 'Find a job at EQC →'. Hospital discharge planners and caregivers looking for work — the two other people who visit every agency site — find their path in one line, without a third button crowding the hero. Above it, the headline 'Care at home for children, adults and seniors' widens the audience beyond seniors, a column on the right lists Personal, Nursing and Therapy, and the paragraph names pharmacist-led medication management. The buttons are a soft lime 'Request a call' and an outlined phone number. EQC shows an agency how to serve three audiences while the first screen stays about one.

'Refer a client' and 'Find a job' in a strip below the hero
'Children, adults and seniors' in the headline
Personal, Nursing and Therapy listed down the right side

Steal this: Give referrers and job-seekers one line under the hero — keep the hero for the family.

Visit EQC Home Care

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Wyncroft Care & Staffing — Home Care + Staffing website design you can build with Zarla

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Home Care + Staffing
Bold
Indigo + coral

Wyncroft Care & Staffing: One door for families, one for facilities

Wyncroft Care & Staffing is the Zarla design for an agency that runs two businesses: care at home for families, and CNAs, aides and nurses for facilities. The hero splits a photograph down the middle — an older woman in pearls and a cardigan on the left, a woman in a wheelchair by a window on the right — under tall coral-and-white capitals reading 'Home Care & Staffing in Milwaukee, WI'. The sub-line names both customers: 'Caregivers for your loved one at home — and CNAs, aides and nurses for your facility's open shifts.' Then two buttons, one for each: a coral 'Care For A Loved One' and an outlined 'Staff My Facility'. The menu does the same with 'For Families' and 'For Facilities', and the indigo top strip adds 'Scheduling Line Open 24/7'. Clone Wyncroft if you staff shifts as well as care for clients.

A split photo, one half per audience
'Care For A Loved One' beside 'Staff My Facility'
'For Families' and 'For Facilities' in the menu

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Abby Services website — Caregiver Registry design example

Real site · Fort Myers, FL

Caregiver Registry
Friendly
Green + yellow

Abby Services: Two equal panels: families and caregivers

Abby Services is a caregiver registry — it connects families with independent caregivers — so it has two customers, and its first screen gives them equal room. Under 'Find the Right In-Home Caregiver for Your Needs', two panels sit side by side: 'Find an In-Home Caregiver' on dark green and 'I'm a Caregiver Looking for Work' on bright green, each with the same yellow 'Get Started →'. Just below, 'Need Help Now!' comes with 'Call 239-590-0861' highlighted in yellow and honest office hours — Monday–Friday, 8am–4pm, and 'on call 24/7 for urgent needs' — and a 'Prefer we call you? Request a call back' button for families who'd rather not phone. A dark green band then says 'since 1997', with a row of credential pills starting at the bottom edge. Abby shows a two-sided business how to greet both sides.

Families and caregivers get a panel each
Office hours and 24/7 on-call stated plainly
'Prefer we call you?' as a second way in

Steal this: If you recruit as hard as you sell, give caregivers a panel the same size as families'.

Visit Abby Services

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TheKey Home Care website — Home Care Network design example

Real site

Home Care Network
Elegant
Teal + sand

TheKey Home Care: A stat card with the review count printed

TheKey Home Care turns its size into four plain numbers. A white card straddles the bottom of the split hero — half over the copy, half over the kitchen photo — and lists 4.8 Stars Average Google Rating, 25 Years Home Care Experience, 110 + Local Community Locations and 12 Million Hours Care Each Year in a Playfair Display serif. Under the rating, in small type, sits the detail most sites leave out: '(4,427 Five Star Reviews)'. A star average means more when the visitor can see how many reviews are behind it. The rest is calm: a serif headline, 'Trusted Home Care, Built Around Your Life', one tan 'Talk to Our Care Team' button, and a photo of a caregiver in a black TheKey polo cooking with two women. TheKey shows a growing agency how to make its size feel reassuring.

Four numbers in one card across the hero
'4,427 Five Star Reviews' under the 4.8 rating
A caregiver in a branded polo in the photo

Visit TheKey Home Care

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Fedelta Home Care website — Regional Home Care design example

Real site · Washington & Oregon

Regional Home Care
Calm

Fedelta Home Care: A phone number for each state it serves

Fedelta Home Care works across two states and says so before anything else: the navy top bar carries 'Washington: (888) 764-1394' and 'Oregon: (888) 245-8120', each with its own phone icon, so a family in Portland never wonders whether it's calling the right office. On the left of that bar, a blue pill offers a '2-Min Care Assessment' — a short, timed first step for the family not ready to talk. The hero is regional too: a dusky lake with a snow-capped mountain, washed in navy, under 'The Pacific Northwest's Premier Home Care Agency' and a sky-blue headline, 'Home Care That Feels Like Family.' Two rounded photos on the right show older people outdoors — two men hiking in rain jackets, a caregiver and an older woman among autumn trees. Fedelta shows a two-state agency how to feel local.

Visit Fedelta Home Care

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Larkhollow Care — Senior Home Care website design you can build with Zarla

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Senior Home Care
Warm

Larkhollow Care: Three trust chips under the buttons

Larkhollow Care is the Zarla design for a family-owned senior home care agency, and it reads the way a careful daughter checks one. Above the headline, a pill: 'Licensed · Bonded & Insured · Family-Owned'. The headline is the search phrase, 'Senior Home Care' in terracotta and 'in Tacoma, WA' in near-black serif, and the paragraph names the daily help — 'bathing, meals, medications and good company' — from 'caregivers we screen, train and supervise ourselves'. Under the 'Book A Free Assessment' and 'Call (253) 555-0142' buttons, three chips answer the next questions: 'Background-checked caregivers', 'Care from 4 hours a day' and 'No long-term contracts'. A stat band then counts 18 years, 120+ caregivers, a 4-hour shortest visit and a care manager on call 24/7. Clone Larkhollow if you run a local, family-owned agency.

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Alliance Medical & Home Care website — Medical Staffing + Home Care design example

Real site · Lexington, KY

Medical Staffing + Home Care
Bold

Alliance Medical & Home Care: Careers and staffing first, home care beside them

Alliance Medical & Home Care is built for the other side of a staffing-and-care business. The menu starts with CAREERS, then MEDICAL STAFFING, then IN HOME CARE; the headline, in tall condensed capitals over a photo of four smiling clinicians in scrubs and white coats, reads 'MEDICAL STAFFING & HOME CARE'; and the first button is 'Contact for Staffing', beside the phone number (859) 296-9525. 'EMPLOYEE RESOURCES' sits in white capitals at the right edge for the nurses already working shifts. A family looking for care still finds 'In Home Care' in the menu, but the facility buyer and the nurse are the ones being greeted. Compare it with Zarla's Wyncroft design above, which splits its hero evenly between the two. Alliance shows a staffing-led agency how to name both businesses while leading with the one that comes first.

Visit Alliance Medical & Home Care

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Helping Hands website — UK Home Care design example

Real site · United Kingdom

UK Home Care
Friendly

Helping Hands: The regulator named before the headline

Helping Hands, a UK home care provider with a branch network, puts four promises in a white strip above its photo: 'CQC & CIW Regulated', 'Rated Excellent on Trustpilot', 'Receive care in 24 hours' and 'Industry leading carer training'. In the UK the regulator is one of the first things a family checks — the Care Quality Commission in England, Care Inspectorate Wales in Wales — so naming both before the headline answers the question early. The hero itself is a kitchen-table moment: a carer in a lilac uniform with a fob watch sets down a plate of food for a smiling older client, under 'Excellent' and '5,300+ reviews on Trustpilot' and a huge white 'Welcome to Helping Hands'. 'Cost of Care' sits in the main menu, and the one button is the phone number. Helping Hands shows a UK provider how to lead with regulation.

Visit Helping Hands

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Orlenby Respite Care — Respite Care website design you can build with Zarla

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Respite Care
Calm

Orlenby Respite Care: Written for the family caregiver, not the client

Orlenby Respite Care is the Zarla design for a respite service, and it talks to the person who books respite — the worn-out family caregiver — rather than the person who receives it. The eyebrow sets the range, 'A FEW HOURS · OVERNIGHT · A WEEK AWAY', and the headline pairs a heavy serif 'In-Home' with an apricot italic 'Respite Care' over 'in Akron, OH'. The paragraph promises exactly what a tired caregiver wants to hear: 'Time off for family caregivers. A trained caregiver steps in at home — same house, same routine — so you can rest, work or get away knowing they're in good hands.' The main button is 'Plan Your Break', not 'Get Care', and soft blue and apricot glows take the place of a photo. Clone Orlenby if respite is a service you sell on its own.

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All Heart Home Care website — Home Care design example

Real site · Middle Tennessee

Home Care
Playful

All Heart Home Care: A staged retro diner photo and no headline

All Heart Home Care skips the stock smile entirely. Its hero is a staged, period-styled photograph: two women in a teal kitchen booth under a lace curtain, coffee in jadeite-green mugs and sandwiches on green plates, a chicken-shaped ornament on the table — and the woman in a coral dress whispering behind her hand to the woman in a white collared dress, who smiles. There's no headline or button over it; the red heart logo does the talking, 'All Heart Home Care' with 'Practically Family!' in script. The same retro look carries into the teal-tinted photo tiles below, and the typewriter-style menu includes 'Make a Payment'. It's the most memorable first screen in this gallery because no one else's looks like it. All Heart shows a small agency what commissioned photography can do.

Visit All Heart Home Care

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Marlcombe Care — 24-Hour & Live-In Care website design you can build with Zarla

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24-Hour & Live-In Care
Reassuring

Marlcombe Care: A call-back form inside a night-time hero

Marlcombe Care is the Zarla design for 24-hour and live-in care, and its hero is set at night: a dark photo of an older woman in a chunky knit sweater beside a lamp-lit bedside table. That's when families call a live-in agency — when nobody can stay over any more. The headline is the search phrase, '24 Hour Home Care' in gold and 'in Missoula, MT' in white, and the paragraph names the payoff for the family: 'so your parent is never alone — and you can finally sleep.' Instead of a hero button, a white 'Request A Call Back' form sits in the hero itself, asking only for a name, a phone number and the best time to call, under three checks: 'Care can start in 24–48 hours', 'Same 2–3 caregivers each week' and 'No long-term contract'. Clone Marlcombe if overnight and live-in care are your main work.

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Cheer Home Care website — Private In-Home Care design example

Real site · San Diego, CA

Private In-Home Care
Elegant

Cheer Home Care: 'Dignity, discretion' in an italic serif

Cheer Home Care positions itself as a private, premium service with type and one word rather than with prices. The headline, 'San Diego In-Home Care Designed Around You', is set in a large italic serif — closer to a hotel than a clinic — and the paragraph promises 'Personalized care delivered with dignity, discretion, and heartfelt support—wherever in San Diego County you call home.' 'Discretion' is a word written for families choosing private care at home. The photo backs the polish up: a caregiver in a grey Cheer-branded polo, stethoscope round her neck, laughing with an older woman in a red cardigan and gold beads. Two sunflower-yellow buttons, 'REQUEST A CONSULTATION' and 'CALL 858-533-2440', sit above a white curve that closes the hero. Cheer shows a concierge-style agency how to sound premium without saying 'luxury'.

Visit Cheer Home Care

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Keep exploring

Browse home care website templates Home Care website builder — how Zarla builds yours Write your home care business plan — free, with startup costs and a sample plan

Frequently asked

Where can I find good home care website examples?

Right here — this page curates home care website examples across the trade: family-owned senior home care agencies (Elderlink in Denver, Carolina Home Health Care in Charlotte and Raleigh, All Heart Home Care in Middle Tennessee), agencies that add nursing and therapy (EQC Home Care in Portland), regional and national networks (Fedelta Home Care in Washington and Oregon, TheKey Home Care), a private, concierge-style agency (Cheer Home Care in San Diego), a caregiver registry (Abby Services in Fort Myers), a medical staffing and home care business (Alliance Medical & Home Care in Lexington) and a UK provider (Helping Hands), each linked so you can explore the live site — plus four Zarla home care designs you can clone: senior home care, home care and staffing, respite care, and 24-hour and live-in care. Every example has a note on why the design works, so you can copy the thinking rather than the look.

What makes a good home care website?

It answers a worried family's three questions on the first screen: can we trust you, how will we pay, and how do we start. The strongest sites above do it with one move each: Elderlink puts 'Family-Owned & Serving Denver Metro Families Since 1988' above its logo, Helping Hands names its regulators before its headline, Carolina Home Health Care's button offers a free check on whether care is covered, and Fedelta Home Care offers a '2-Min Care Assessment'. Then they make the next step gentle — a call-back request, a free assessment, a phone number on the button — because many families aren't ready for a sales call on their first visit.

How should a home care website explain paying for care?

Plainly, on its own page and in the menu — families ask this more than almost anything else, and mostly ask an AI assistant. In the US, 'how to pay for home care' gets about 90 Google searches a month but about 9,340 questions a month to AI assistants such as ChatGPT, and 'does Medicare pay for home care' gets about 4,400 Google searches and about 4,230 AI questions (DataForSEO, US, October 2026). Say which payments you accept — private pay, long-term care insurance, VA benefits, Medicaid programs you're approved for — and be honest that Medicare doesn't pay for 'custodial or personal care … when this is the only care you need' (Medicare.gov, checked October 2026). Carolina Home Health Care turns the question into its main button, and Helping Hands lists 'Cost of Care' in its main menu.

Should a home care agency that also does staffing have one website or two?

Usually one, with a clear door for each customer — the family and the facility want different things, but they're checking the same reputation. Healthcare staffing is a real search of its own: 'healthcare staffing agency' gets about 5,400 Google searches a month in the US and about 2,720 questions a month to AI assistants (DataForSEO, US, October 2026). Alliance Medical & Home Care names both businesses in its headline and leads with 'Contact for Staffing'; Zarla's Wyncroft design splits its hero in two, with 'Care For A Loved One' beside 'Staff My Facility' and 'For Families' and 'For Facilities' in the menu. If your staffing side is a separate company with its own license or registration, give it its own page and say so.

What should a home care website say about its caregivers?

How you choose them, how you train them and whether the family will see the same faces. Zarla's Larkhollow design puts 'Background-checked caregivers' under its buttons, Helping Hands promises 'Industry leading carer training', and Zarla's Marlcombe design promises the 'Same 2–3 caregivers each week'. Real photos of your own caregivers help — TheKey Home Care and Cheer Home Care both show a caregiver in a branded polo. And give job-seekers their own path, because most agencies are always hiring: EQC Home Care's strip under the hero says 'Find a job at EQC', and Abby Services gives caregivers a panel as big as the families'.

Do I need a designer to build a home care website?

No. Zarla has eight home care designs — four of them are on this page — and each is fully editable: you describe your agency and get a complete, professionally designed site in about 30 seconds, then refine it by chatting — add your services, the towns you cover, how families can pay, your caregiver standards, a free assessment form and a careers page. Building and previewing is free; publishing to your own domain needs the Premium plan.

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