Done by AI · not an agency
Brief Zarla the way you'd brief a web designer. Its AI designs your site in about 30 seconds, with a free assessment form, your services and a call button, then adds pages for each kind of care and the towns you cover, up to your plan's page limit. No sales call, no weeks-long build.
Your brief: add your town
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Sample designs
Six Zarla designs, shown for made-up home care agencies, from a family-run agency and a companion service to dementia, live-in and respite care. Start from one and the AI rewrites it around yours, or let your brief decide.
Senior home care · free assessment
'Senior Home Care in Tacoma, WA' in a calm portrait first screen with 'Book A Free Assessment', 'We Started Because Our Own Mother Needed Help' as the story, 'Ways Families Pay For Home Care' and 'Good At Caring For People? Come Work With Us', for the agency families meet in their own kitchen.
Companion care · first visit
'Friendly Companion Care in Roanoke, VA' over a photo collage with 'Book A First Visit', 'Ways We Spend Time Together' from 'Conversation & Company' to 'Help Around The House', and 'Start With A Two-Hour Visit', for the service that sells a friend who visits.
Dementia care · one specialty
'Dementia Care at Home in Worcester, MA' as a type statement with 'Talk To A Care Advisor', 'We Only Do Dementia Care', 'Care For Every Stage' and 'You Don't Have To Do This Alone', for the agency that does one kind of care.
24-hour and live-in · call-back form
A call-back form centered under '24 Hour Home Care in Missoula, MT', 'Care can start in 24–48 hours' and 'Same 2–3 caregivers each week' in the strip, and 'Tell Us The Discharge Date', for the agency families call after a fall or a hospital stay.
Respite · a break for the family
'In-Home Respite Care in Akron, OH' with 'Plan Your Break', 'Caring For Someone Is Full-Time. You Still Need Time Off.' and 'Respite That Fits Your Week' from 'From 4 hrs' to '1–4 wks', for the agency whose client is the tired family caregiver.
Home care and staffing · two doors
'Home Care & Staffing in Milwaukee, WI' with 'Care For A Loved One' and 'Staff My Facility' as the two buttons, 'Short On Staff Tonight? We Fill Shifts Too' and 'Every Person We Send Is Checked The Same Way', for the agency that also fills facility shifts.
The checklist
What a good home care website is laid out like, from the first screen down: six things it needs to turn a worried family's late-night search into a booked assessment, each shown on one of Zarla's designs.
Home care is rarely chosen from a price list; the free visit at the kitchen table is where a family decides. Make that visit the main button, say it costs nothing and commits them to nothing, and keep the form short: who needs care, where they live, and the best time to call back. Every request lands in your leads inbox with an email alert, and the call button stays beside it for the daughter who'd rather talk now.
A family looking for help describes the problem, not the service: Dad has stopped driving, Mom is alone all day. List your services in those words: company and conversation, errands and rides, meals, help bathing and dressing, overnight care. Then say who each is right for in a line, and say plainly which jobs you don't do, such as nursing, so the right families call.
The question under every other question is who will be in the house. Answer it in one section: the background check and reference calls before hire, the training, whether caregivers are your employees, bonded and insured, and who checks the work. In the US there's no national license for non-medical home care: each state decides, and some, such as Georgia and North Carolina, license companion and sitter care too; say your license or registration exactly as your state issues it, and check with the state agency that licenses home care before you advertise a service your license doesn't cover.
The call often comes in a hurry, as the live-in design's 'When Families Usually Call Us' puts it: after a fall, a hospital discharge or weeks without sleep. Put the number in the header, a call-back form in the first screen with how fast you ring back, and say how soon care can start and who answers at night. A 'Tell us the discharge date' line turns the hospital stay into the start of the plan.
A family dealing with dementia wants the agency that knows dementia, not the one that lists it twelfth. If you specialize, say it in the headline and walk through what changes from stage to stage; then list the signs families notice first, in their words, so the reader recognizes their own kitchen. Describe the care you give, never an outcome: comfort, routine and a familiar face are promises you can keep.
The person reading may be the one doing the caring: a spouse who hasn't slept, a son covering evenings around a job. Give them a page of their own with respite by the hour, overnight or for a week away, then answer the money question in plain words: your hourly rate if you publish one, how often you bill, and, in the US, the other ways families pay, such as long-term care insurance or veterans benefits, with who to ask about each (the policy's insurer, the VA).
Process and turnaround
For comparison, from the pages of the agencies and studios that build home care and small-business sites: 30 to 45 days to launch at a small-business web studio, or about 14 days once it has what it needs; two to three weeks of active work at a healthcare website company; several weeks for a typical build at a healthcare marketing firm; and no timeline at the home care marketing agency or the Seattle aging-services agency.
Finish one sentence about your agency: the care you give, who it's for and the towns you cover.
Zarla's AI designs your home page with call buttons and a quote form, then adds pages for each kind of care, caregiver careers and the towns you cover, up to your plan's page limit.
Click any section to put your own caregivers, services and photos in. Or type it: "add a dementia care page and a caregiver application form."
Publish on a Premium or Business plan and connect your domain.
What's included
Revisions
A home care marketing agency in Florida includes the site in plans of $1,499 to $2,999 a month at its limited-time discount, with 1 or 3 new pages a quarter on the two larger plans; a healthcare marketing firm's custom packages start at $2,500 a month; a healthcare website company includes unlimited content updates in its monthly fee. With Zarla you make the changes yourself, whenever you want.
Change any section's words, photos, colors or order yourself. As often as you like, on every plan. No AI involved.
Type what you want and the AI makes the change. Typed changes use AI credits: a starter allowance on Free, a monthly allowance on Premium and Business, with a daily limit.
Move to a different design any time and keep your words, photos and pages. Layout, colors and fonts change; your content isn't rewritten.
Prices
Prices home care agencies, healthcare web companies and a small-business studio publish on their own websites, checked 3 November 2026. Not like-for-like: an agency's price includes people.
| Who | Upfront | Ongoing | Time to launch | Changes after launch |
|---|---|---|---|---|
| A home care marketing agency in Florida (its pricing page)Monthly marketing plans that include the website: up to 8, 15 or 25 pages, with city and service pages on the two larger plans | Not published | $1,499, $1,999 or $2,999 a month, a limited-time discount on $1,800, $2,500 or $3,800 | Not published | 1 or 3 new pages a quarter on the two larger plans |
| An agency for aging-services and hospice providers in Seattle (its cost Q&A, dated 2021)A semi-custom site of up to 15 pages, or a custom site; costs adjusted to the scope | From $3,500 semi-custom · from $5,500 custom | Not published | Not published | Not published |
| A healthcare marketing firm (its home care website page)A site for families and caregivers with town pages and a careers section, scoped after a strategy call | Not published | Custom packages from $2,500 a month; pause or cancel anytime | Several weeks for a typical build | Not published |
| A healthcare website company in California (its home care page)Design, hosting, security and support in one package | A design fee, not published | A monthly fee for hosting and support, not published; no contract | Two to three weeks of active work | Unlimited content updates included |
| A small-business web studio (its websites page; its blog recommends home care templates)A custom-designed site of 4–6, up to 8, or 8–12 pages | $1,000 · $1,250 · $1,750 | A care plan; price not published on this page | 30–45 days; about 14 days once it has what it needs | Larger changes quoted separately |
| Range, home care or hospice site (one agency's guideline)As published by the Seattle agency (2021) | $3,500–$5,500 smaller semi-custom · $5,500–$10,000 small custom or larger semi-custom · more than $10,000 large or multi-location | — | — | — |
| Zarla's AINot an agency | Free to design and preview | A Premium or Business plan to publish · see pricing | About 30 seconds to a first design; publish the same day | Click to edit any time; typed changes use AI credits |
The honest part
Zarla does the design part of an agency's job with AI. Here's what you'd still be paying people for.
Zarla partners are independent agencies and freelancers who build on Zarla and do the marketing work: SEO, ads and growth. The AI does the design; a person does the rest.
Browse Zarla partners →No. Zarla is AI. It does the design part of an agency's job, the layout, words, pages and forms, from a one-sentence brief. There's no designer on the other end. If you want a person for marketing or SEO, Zarla partners are independent agencies and freelancers who work on Zarla sites.
The agencies and studios that publish prices charge $1,000 to $1,750 for a custom-designed small-business site at one web studio; a Seattle agency for aging-services providers charged from $3,500 for a semi-custom site of up to 15 pages and from $5,500 for a custom one (its 2021 Q&A); and a home care marketing agency charges $1,499 to $2,999 a month, a limited-time discount, for a marketing plan that includes the site; a healthcare marketing firm's custom packages start at $2,500 a month. Designing and previewing on Zarla is free; you choose a Premium or Business plan when you publish.
A free assessment form and your phone number in the first screen, your services described by what the day needs, how you screen, train and supervise caregivers, the towns you cover, how families pay, a page for family caregivers, a careers page and your Google reviews. In the US, each state sets its own rules for non-medical home care, and some license companion care too, so say your license or registration as your state issues it and check with the state agency that licenses home care. Zarla adds care and town pages from your brief, up to your plan's page limit. Customers can attach up to five photos of the job to the form, so you can often price it from the photos instead of a site visit. The form doesn't work out a price for you — you read the request and quote it yourself.
A small-business web studio says 30 to 45 days, or about 14 days once it has what it needs, a healthcare website company says two to three weeks of active work, a healthcare marketing firm says a typical build runs over several weeks, and the home care marketing agency publishes none. Zarla's first design takes about 30 seconds; after your changes, you can publish the same day on a paid plan.
Yes. Customers book appointments or service calls from your website; bookings sync to Google Calendar, and you can take a deposit or full payment through your own Stripe account. Open the times your care managers can visit, and keep the call-back form beside it for the family who wants to talk first.
Yes. Contact, quote-request, callback and booking forms are generated for your industry; describe any other form and the AI builds it, with every submission routed to your inbox. Ask for a caregiver application on a careers page, with the shifts you're hiring for and the towns you cover, so the page keeps working every week you're hiring.
Yes. Connect your existing Google Business Profile and your Google rating and four- and five-star reviews show on the site, with the map pointing to your listing. Zarla reads the profile but never edits it; you change it in Google. A family choosing who comes into a parent's home reads every review, so keep them near the assessment form.
Yes. Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built.
Finish the sentence with your town. Zarla's AI designs your site from it.
Already have a website? Bring it across →