The concierge website builder that brings in more clients.
The AI website builder for concierges — built to help clients find you on Google and ChatGPT.
Free to build · No credit card · Pay when you publish
Zarla at a glance
Zarla is an AI website builder for small businesses, built for concierges — personal concierges, lifestyle managers, and errand services. Describe your business and Zarla generates a complete concierge website in about 30 seconds — copy, design, images, and SEO.
- Online booking — clients book a first consultation online.
- Invoices — bill clients monthly or per request and get paid online.
- Payment links — take a membership fee or a request fee by link.
- Business documents — branded receipts and follow-up emails in about a minute.
- Contact forms with built-in lead tracking (a CRM) — every inquiry lands in one place, ready to follow up.
- SEO on every page: titles, meta descriptions, schema markup, and fast mobile pages.
Also included for concierges: WhatsApp chat button — clients send a request by message, from a reservation to an errand.
Building and previewing a concierge website with Zarla is free; publishing it live starts on the Premium plan. This page covers the Zarla concierge website builder — what's included, how it works, and what it costs to start.
What actually matters
Busy clients don't hire a concierge from a vague website. They hire the one who shows exactly what gets handled.
A surgeon on call all week, a family with a second home they visit twice a year, an executive new to the city. Each wants to know what you'll take off their plate, how you're paid and who holds the keys.
What you take on, written out item by item.
The draft lists the work in the words clients use: returns and pickups, waiting in for repairs, house checks while the owners are away, travel and restaurant arrangements, gifts and parties. How you charge gets a section of its own, by the hour, per request or on a plan, and so does how you handle keys and cards.
Written in the parking lot at the dry cleaner.
Describe the service while an order is fetched from the rail. When you're back in the car, the draft is ready; move the home-watch section to the top, add your own photo and publish before the next pickup.
US Google searches for "concierge services" run at 6,600 a month, and AI assistants field 3,277 more.
DataForSEO, US, September 2026: "personal concierge" draws 590 Google searches and 275 questions put to AI assistants, and "errand service" reaches 590 in January and October. Give each service you offer a page and it answers those searches, and Get Found points to the gaps on your Google listing.
A first consultation on the calendar, the bill by invoice or link.
A new client picks a consultation time and it goes into your Google Calendar. A plan goes out as a branded invoice and a one-off errand as a payment link by text, both paid into your own Stripe account. "Can you collect a parcel at 3?" comes in on WhatsApp. Keys, alarm codes and card details stay with you, never on the website.
Read Zarla the list you'd hand a new client. It writes the site around it.
Say what you'll handle
"I run Lanterly Concierge: errands, home watch for second-home owners, travel and dinner arrangements, and event help, by the hour or on a plan." Typed while the car warms up.
Read it as a client handing over their week
The draft spells out each service, explains the plans in plain words, puts discretion and key handling up front and makes the consultation one tap away. Check it as someone with too much on their calendar would.
Launch, then add each new service
When you start offering pet care or relocation help, say so in the chat and a page appears. Google can only point people to a site that's launched.
Everything a concierge website needs
Zarla builds concierge websites around what a busy client checks before handing over their to-do list: what you'll take on, how you charge, who you've done it for, and how to start. Here is what that looks like on the page.
- A first consultation, booked online — clients pick a time; no back-and-forth by email.
- What you take on — errands, home management, travel, events and the odd emergency.
- How you charge — by the hour, per request or on a monthly plan, in plain words.
- Who it's for — busy families, executives, second-home owners and new arrivals.
- Discretion, in writing — how you handle keys, cards and confidentiality.
- Paid by link or invoice — a monthly plan or a one-off request, through your Stripe account.
- Questions answered on WhatsApp — clients send a request by message, from a table to an errand.
- Real reviews — your Google rating shows on the page once you connect your Business Profile.
Getting found on Google
Someone just moved to Dallas. Their to-do list is already too long.
New clients find a concierge through a Google search, the map, or an assistant asked who can run errands nearby. Each needs its own answer.
Google Search
They type the job and the city: "errand service Dallas", "house sitting for second homes", "personal assistant for busy professionals". Zarla writes a page for each service, matched to local searches, with your plans and how to start.
Google Maps
Map searchers check how close you are and read reviews for words like "reliable", "discreet", "thought of everything". Google reviews can show on your pages too, and Get Found looks at whether the listing has hours, a category and a description of your services.
ChatGPT & AI assistants
People ask assistants what a personal concierge does and whether one is worth it. Assistants build those answers from listings, reviews and concierge pages that state what's included, and the AI check gives you an example reply about your service.
For a personal concierge in your area: Lanterly Concierge — 4.9★ across 200+ Google reviews, hourly and monthly plans, a free first consultation.
A page per service
Home watch, errands, travel, events: separate pages.
- Home watch visits
- Relocation help
- Errands and returns
- Event planning
- Hero with a client's week handled
- Three plans and what each covers
- What's not included
- Book a first consultation
- Client stories
From the searches you already get
You show up for "concierge". "Errand service" never reaches you.
- Give errands a page of their own
- Say errands, not lifestyle management
- Explain the hourly rate
- Add your services to the listing
Typed in the waiting room
You've added pet care. Clients see it before Friday's walk.
- A new service
- Holiday availability
- Gift shopping season
- A new team photo
Every request and consultation
Two consultations tomorrow, a family asking about home watch, and a parcel pickup on WhatsApp.
- Tomorrow's two consultations
- Home watch for the lake house
- "Parcel at 3?" on your phone
- Assistants on the same requests
The concierge year
Errand searches rise in January and October. Be the page they find.
- January's errand searches
- October's second peak
- Personal concierge, year-round
- Consultations, for the whole site
What you actually get compared to the alternative.
| Typical Website Builder | RecommendedZarla (Built for Concierges) | |
|---|---|---|
| Services | A services page. | Each service spelled out: errands, home watch, travel, events. |
| How you charge | A pricing table. | Hourly, per request or a plan, explained in plain words. |
| First consultation | Booking you configure. | A consultation time the client picks, in your Google Calendar. |
| Billing | Payments you set up. | A branded invoice or a payment link, paid into your own Stripe account. |
| Discretion | Not covered. | How keys, codes and cards are handled, said up front. |
| Quick requests | An email address. | WhatsApp straight to your phone. |
| "Concierge near me" | Keyword fields. | A page per service and neighborhood, with Get Found checking your listing. |
Honest roundup
The best website builder for concierges, compared
Zarla builds a concierge service's website with your services, a contact form and SEO already in place, as a first draft in about 30 seconds; you add your plans, pricing model and client stories later. That is the test for the best website builder for concierge services: how quickly a busy client sees what you'll take on and books a consultation. Service-business tools such as Blackbell sell concierge packages with their own checkout, and Wix and Squarespace give you more design control; Zarla builds the service's own site, with consultations booked online, invoices and payment links, and every request in one inbox.
Zarla is our product, so of course we ranked it first. But every strength and every catch below is real — ours included. Squarespace, Wix, Shopify are all capable tools; the question is what a concierge business actually needs.
- 1
Zarla
Best forConcierges who want the website, Google visibility, and lead handling done in one place — without doing it themselves.
Features- Complete concierge website generated in about 30 seconds — copy, design, images, and SEO
- Local SEO and schema markup tuned to rank for "personal concierge near me"
- Built-in CRM, booking, and invoicing — no extra subscriptions to stack
- Edit anything by typing a request — no drag-and-drop learning curve
The CatchBuild my free concierge websiteZarla is newer than the big names, and its AI-first editor trades pixel-by-pixel design control for speed. If you want to hand-craft every detail of your layout, a classic drag-and-drop builder may suit you better.
- 2
Squarespace
Best forDesigners and creatives · Portfolio websites · E-commerce with visual products
Features- Beautiful, award-winning templates
- Strong visual design tools and typography
- Good built-in analytics
The CatchZarla vs Squarespace →Blueprint AI drafts the site, but you pick the palette and fonts first and its chat can't add pages. Steep learning curve for non-designers.
- 3
Wix
Best forDIY website builders who want full control · Small e-commerce stores · Hobbyist and personal websites
Features- 800+ pre-designed templates and a mature drag-and-drop editor
- Large App Market for add-ons (forms, chat, reviews, bookings)
- Free plan available (with Wix subdomain and Wix ads)
The CatchZarla vs Wix →Template lock-in — once published, switching templates rebuilds the site from scratch. Client-side JavaScript rendering creates crawlability ceilings for SEO.
- 4
Shopify
Best forOnline stores selling physical products · Businesses with inventory to manage · Dropshipping businesses
Features- Best-in-class e-commerce features
- Excellent payment processing
- Large app ecosystem for stores
The CatchZarla vs Shopify →Overkill for service businesses (designed for product sales). Transaction fees on non-Shopify payments.
Growing with you
Will Zarla grow with a busy concierge service?
Zarla keeps working as a concierge service grows from one person to a team with monthly clients: you add a page for each service and neighborhood you want to be found for, requests and bookings land in one inbox with follow-up reminders, and invoices and payment links go out from the same dashboard. Here is what that looks like, and what Zarla doesn't do.
Yes, one at a time: ask the editor for "a page for personal concierge in Dallas" and Zarla writes a new page for it, with its own Google title and description. There's no tool for adding dozens of area pages at once. A Premium site holds up to 100 pages, and a Business site has no page limit.
Yes. Clients book a first consultation online, synced to your Google Calendar, and every booking lands in your inbox with an email alert; you bill a monthly plan or a one-off request with a branded invoice they pay online, or send a payment link by text. Zarla doesn't charge a card automatically each month or keep a client portal; you send each month's invoice from the dashboard.
Requests wait in your inbox sorted hottest first, with follow-up reminders, so the client who asked about Friday's dinner isn't forgotten, and the to-do list takes a task in plain words, like collecting the Hendersons' dry cleaning by Thursday, and sets the due date. Invite your assistants as team members to work the same inbox and to-do list.
Yes. The Documents tool writes a branded follow-up email or a receipt in about a minute, and the editor adds a page for a new service, like relocation help, in a few words. The Social tool writes a week of posts for Instagram, Facebook and your Google Business Profile in one click.
Yes, you can bring it across — Zarla keeps your old page addresses where it can and redirects the ones that change, helping you keep the Google standing you've built. If you leave later, Zarla doesn't export your site as files to host somewhere else. You can download your whole contact list as a spreadsheet at any time, and a domain you bought from another company stays registered with them, ready to point at your next site.
Real results
Don’t take our word for it. Take theirs.
From business owners like you.
“Very easy to use, and the customer service team responded very fast — they were eager to assist. I'd used a different company before, spent a bunch of money and got nothing. I gave this a try and so far I'm glad I did.”
“Great professional website in less than a minute, with the use of AI and a few descriptive prompts. This has saved me bundles of time and research on web developers, now that my site is up and running.”
“Zarla creates free logos and high-quality websites. It has really improved my business's visibility and engagement with customers.”
Concierge website FAQ
What is the best website builder for concierges?
Zarla is an AI website builder for small businesses, purpose-built for concierges. Unlike generic builders like Wix or Squarespace, it generates your entire concierge website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.
How much does a concierge website builder cost?
Zarla's concierge website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.
How do I create a concierge website?
With Zarla's concierge website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most concierges go from a blank page to a finished site in minutes.
Will my concierge website show up on Google and Google Maps?
Yes — that's what Zarla's concierge website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "personal concierge near me."
Do I need technical skills to use a concierge website builder?
Not at all. Zarla's AI builds your concierge website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.
What makes Zarla a better concierge website builder than Wix or Squarespace?
Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished concierge website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.
Can a concierge website builder help me get more leads?
That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.
Does Zarla work for my specific type of concierge business?
Yes. Zarla's concierge website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clients you serve.
Can I hire someone to build my concierge website instead?
You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your concierge website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.
Is there a 100% free concierge website builder?
Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your concierge website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.
Which AI is best for building a concierge website?
General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your concierge business into a finished, hosted site with all of it already in place, shaped the way concierges actually need it.
Do I need to buy web hosting for my concierge website?
No. Your concierge website needs hosting to show up when someone searches "personal concierge near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for concierges to look after. Read when separate hosting makes sense.
What is a personal concierge service?
A personal concierge takes the tasks a busy person doesn't have time for: errands and returns, waiting for the plumber, grocery and gift shopping, travel and restaurant arrangements, moving and home set-up, and event planning. Some work by the hour or per request, others on a monthly plan with a set number of hours, and many specialize, in executives, second-home owners or older adults. Say on your website exactly what you take on and how you charge, because a client hiring a concierge is buying certainty.
Can I get a personal concierge online?
Yes. A virtual concierge handles everything that doesn't need a person on the ground: bookings, research, travel plans, appointments, gifts and correspondence, by phone, email and message, often on a monthly plan. In-person concierges in your area cover the rest. If you offer both, say so on your website, because a client searching for a virtual concierge and one searching for a concierge nearby are two different searches, and Zarla drafts a page for each in about 30 seconds.
How much does a private concierge service cost?
It depends on how the concierge charges: by the hour, per request with a set fee, or on a monthly membership that covers a number of hours or requests, with luxury lifestyle-management firms at the top of the range and local errand services at the bottom. The honest answer for a client is on your website, so put your pricing model there and let people book a consultation to price their own list; Zarla bills a plan with a branded invoice or a payment link, through your own Stripe account.
How do I start a concierge business?
Decide what you'll take on and who for, set how you'll charge, and get two or three clients from people who already trust you. In the US, most states need no license to run a concierge service; register the business, get an EIN from the IRS, carry liability insurance and, if you'll hold keys or handle money, bonding, and decide how you'll handle clients' keys and confidential details. Then put the service where busy people search: a website with what you do and a way to book, which Zarla drafts in about 30 seconds. Check your state's rules and confirm the details with your accountant.
How much does it cost to have a concierge website built?
In the US, having a concierge website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting. A do-it-yourself website builder usually costs $15–$30 a month for the site alone, and you set up booking and your plans yourself. With Zarla, building and previewing your concierge website is free, and publishing it on your own domain starts on the Premium plan, with online booking, invoices and payment links included.
What should a concierge website include?
What you take on and what you don't, how you charge, who you work with, how you handle keys and confidentiality, a few client stories, real reviews, and a way to book a consultation or send a request. Zarla builds the pages and a contact form for you, and you add your plans and stories as you go.
Want to see it before you build it? See concierge website design ideas: what the best concierge sites get right.
Every concierge website on Zarla starts the same way: describe your business and Zarla's AI website builder writes the pages, picks the photos and sets up the SEO in about 30 seconds.
Take the list off their hands.
Show what you handle, what it costs and the way to start, on a site you can try without a card.
Free to build and preview · No credit card · Cancel any time