The luxury real estate website builder that brings the right clientele.

Zarla is an AI website builder for small businesses, purpose-built for luxury real estate agents. Unlike generic builders like Wix or Squarespace, it generates your entire luxury real estate website in about 30 seconds — industry-specific content, local SEO, and built-in lead tracking (a CRM) included. Building and previewing is free; publishing it live starts on the Premium plan.

Zarla's luxury real estate website builder is free to build and preview — no credit card required. Publishing your site live starts on the Premium plan, which includes hosting, SSL, unlimited lead tracking (a CRM), online bookings, and unlimited quotes and invoices.

With Zarla's luxury real estate website builder, just describe your business in plain English and your entire site is generated in about 30 seconds — content, images, layout, design, and SEO. You can then customize as much or as little as you want — most luxury real estate agents go from a blank page to a finished site in minutes.

Yes — that's what Zarla's luxury real estate website builder is designed for. Every site comes with SEO-optimized titles, meta descriptions, schema markup, fast page speeds, and mobile-responsive design. Zarla also builds in local SEO signals so you can rank in the Google Maps pack when people search "luxury real estate agent near me."

Not at all. Zarla's AI builds your luxury real estate website automatically — you just describe your business in plain English. Edit anything by typing what you want changed, like "make the headline bigger" or "add a testimonials section." If you can send a text message, you can build a website with Zarla.

Generic website builders give you a blank page and make you build everything yourself. Zarla gives you a complete, finished luxury real estate website tailored to your business — with industry-specific content, local SEO, a built-in CRM for leads, and AI tools that would cost thousands separately. It's not a DIY builder. It's a business assistant.

That's the whole point of Zarla. It's built to get you found on Google Search, Google Maps, and AI assistants like ChatGPT — and then convert those visitors into actual leads. Every inquiry is captured in a built-in CRM pipeline, and you can send AI-generated quotes and invoices right from the platform.

Yes. Zarla's luxury real estate website builder adapts to your specialty and location — it generates content and design matched to the specific services you offer and the clientele you serve.

You can, and for a complex custom build it is often the right call. In the US a freelancer typically charges $500–$2,000 for a small-business site and an agency $3,000–$10,000, and you usually wait two to six weeks; unless you are on a retainer, later changes are billed too. Zarla builds your luxury real estate website in about 30 seconds and you change it yourself by typing what you want. Build and preview it free first, then decide.

Most "free" builders mean a trial that expires, or a permanent plan that puts their branding on your site and parks it on a long subdomain. Zarla is free to build, preview and edit — no credit card — and publishing your luxury real estate website live on your own domain starts on the Premium plan. Nothing is charged while you're deciding.

General assistants like ChatGPT and Claude write good copy and will happily produce a page for you, but you are left to arrange hosting, a domain, images, forms and SEO before anyone can visit it. A purpose-built AI website builder does that part too: Zarla turns one description of your luxury real estate business into a finished, hosted site with all of it already in place, shaped the way luxury real estate agents actually need it.

No. Your luxury real estate website needs hosting to show up when someone searches "luxury real estate agent near me", but Zarla hosts it for you once you publish on a paid plan: Google Cloud, the security certificate and automatic backups included, and no hosting account or plugins for luxury real estate agents to look after. Read when separate hosting makes sense.

Luxury Presence doesn't list its prices on its website: you get a quote after a call, and custom agent websites like theirs usually combine a setup fee with a monthly fee for the site, the home search and marketing services. Compare the full first-year cost, what you can change yourself, and what happens to the site if you leave. With Zarla, building and previewing your site is free, and publishing it on your own domain starts on the Premium plan.

It depends on whether you need an MLS home search on the site. If you do, an IDX website company such as Luxury Presence, Agent Image or Placester builds it in. If your buyers come through you rather than a search box, the site's job is to look as good as the homes you sell and turn a visit into a private conversation, and Zarla builds that from one sentence, with showings booked online and every inquiry in a leads inbox.

Mostly through people: other agents, past clients, wealth managers, attorneys and the brokerage's network, plus marketing that reaches buyers where they look, from international portals to print and private events. A listing earns its buyers with outstanding pictures, video and a story for the home. Your own website is where a referral checks you out, so it should show the homes you've sold and make a private showing easy to ask for.

Not through Zarla: Zarla doesn't connect to your MLS or run an IDX home search. Many agents add an IDX provider's search widget, which can sit on your site from the Custom Code box, and feature their own listings as pages. In the US, any listing you advertise follows your MLS's and your state's rules on displaying listings and naming the brokerage, so check both.

In the US, having a luxury real estate website built for you typically costs $500–$2,000 from a freelancer or $3,000–$10,000 from an agency, plus a domain (usually $10–$20 a year) and hosting, and custom agent sites with an IDX search usually add a monthly fee. A do-it-yourself website builder usually costs $15–$30 a month for the site alone. With Zarla, building and previewing your luxury real estate website is free, and publishing it on your own domain starts on the Premium plan, with showing bookings and the leads inbox included.

Your featured homes with large pictures and each home's story, homes you've sold, the neighborhoods you know, how you market a home, your brokerage and license, real reviews, a way to book a private showing and an inquiry form for sellers. Zarla builds the pages, the map and an inquiry form for you, and you add your homes as you go.